Home / Blog
Australia Menstrual Cup Market Size Was US$ 3.95 Million In 2018
Wednesday, 06 May, 2020
Menstrual Cups is type of feminine hygiene product which is usually made of medical grade silicone, shaped like a bell and is flexible. It is worn inside the vagina during menstruation to catch menstrual fluid (blood), and can be worn during the day and overnight. Full Menstrual Cups are removed from the vagina, emptied into the toilet or sink, washed and re-inserted (washing hands with soap before doing so is crucial).  At the end of the monthly period, the cup can be sterilized, usually by boiling in water. Unlike tampons and pads, the cup collects menstrual fluid rather than absorbing it.  Manufacturers have different recommendations for when to replace the cups, but in general they can be reused for five years or so. Disposable Menstrual Cups are also available – these work in the same way as a regular Menstrual Cups except they are disposed of after every use or (for some brands) after every cycle.

A growing number of Australian women now use menstrual cups for a variety of reasons, including their environmentally friendly nature (particularly compared with applicator tampons) and cost-effectiveness.

The Australia Menstrual Cup market size will reach US$ 7.36 million by 2024, from US$ 3.95 million in 2018. In terms of the volume, the Australia Menstrual Cup consumption was 170 K Unit in 2018 and will reach 304 K Unit in 2024. 

The classification of Menstrual Cups includes Silicon and Thermoplastic Elastomer(TPE), and the proportion of Silicon in 2018 is about 91%, and the proportion is increasing trend from 2014 to 2018.

Menstrual Cups is widely sales on Supermarkets, Drugstore, Online Shop. The most proportion of Menstrual Cups is used through Supermarket, and the consumption proportion is about 48% in 2018.

Market competition is intense in Australia. Diva, JuJu Cup, The Keeper, Lunette, Mooncup, etc. are the leaders of the industry. Prior to 1 July 2018, tampons and menstrual cups have been required to be listed on the Australian Register of Therapeutic Goods (ARTG) in order to be able to be legally supplied. Following the recent regulatory amendments, these products became exempt goods, and therefore you are no longer required to have an ARTG entry for these products. With the future expanding market, there will be more manufacturers in the future.