In the last several years, China market of Bread Improver developed rapidly, with an average growth rate of 12.27%. In 2017, China revenue of Bread Improver is nearly 56 M USD; the actual sales is about 18260 MT.
The classification of Bread Improver includes Universal Type and Special Type. And the proportion of Special Type in 2017 is about 72%, and the proportion is in decreasing trend from 2013 to 2017.
Bread Improver is widely in Commercial Use and Home Use. The most proportion of Bread Improver is Commercial Use, and the sales in this section in 2017 are nearly 16000MT. The the proportion of Commercial Use is in decreasing trend.
East China is the largest consumption place, with a consumption market share nearly 38% in 2017. Following East China, Central China is the second largest consumption place with the consumption market share of 32%.
Market competition is not intense. Angel Yeast, Lesaffre, AB Mauri, Puratos, Ireks are the leaders of the industry, and they hold key technologies and patents, with high-end customers; have been formed in the monopoly position in the industry.