Global Food And Beverage Coding And Marking Equipment Market Is Valued At USD 1215.5 Million In 2018
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Coding and marking equipment are machines that print production date, barcode, trade mark and other product information on product surfaces and packages. Code and mark printers are widely used in industrial fields such as food & beverages, pharmaceuticals, chemical and further constructions. In this report, coding and marking equipment is focused and counted, which is not included coding and marking consumables.
According to this study, the global Food and Beverage Coding and Marking Equipment market is valued at USD 1215.5 million in 2018 and is expected to reach USD 1593.6 million by the end of 2025.
The three leading companies Domino, Danaher and Marken-Imaje share over 20% market and still keep their expansion by developing high-end products and recruiting OEMs who are mainly located in China and India countries. By merging less competitive companies as OEMs, major market vendors will probably nibble up most part of the market. Domino usually use direct marketing to sell its products while Danaher and Marken-Imaje adopt indirect marketing to sell their products. Statistically speaking, the percentage of Danaher and Marken-Imaje in the global market has a downward trend.
North America is the largest consumption region of Food and Beverage Coding and Marking Equipment, with a consumption market share nearly 34.7% in 2018. The second place is Europe; following Asia-Pacific with the consumption market share over 17.0% in 2018. The Asia Pacific area will be in need of more Food and Beverage Coding and Marking Equipment in the coming few years due to the kick-off of Trans -Pacific Partnership Agreement which will create more plants of manufacturing industries.
Continuous inkjet equipment has been implemented the most since the innovation of Food and Beverage Coding and Marking Equipment due to the economic and high efficient features. Although CIJ is in no favor in terms of readability and information capability, the demand will not be bounced by other technologies because of the lowest initial investment.
Main Customers are in the beverage industry, which are less affected by economic fluctuation.
The market is not only influenced by the price, but also influenced by the product performance. The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Looking to the future years, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
Despite the presence of competition problems, due to the global recovery trend is slightly, investors are still optimistic about this area; the future will still have more new investment enter the field.