Natural colorant is a color additive that imparts color when it is added to food or drink. Natural colorant was extract from natural vegetables, fruits or flowers, tis health and safety for person. Natural food coloring is used both in commercial food production and in domestic cooking. Due to its safety and general availability, food coloring is also used in a variety of non-food applications including cosmetics, pharmaceuticals, home craft projects and medical devices. There are many kinds of natural colorants and some of them have obvious geographical distribution.
The key applications of natural colorants include food &beverage, cosmetics, pharmaceuticals and so on. Among those applications, food &beverage accounts for the largest consumption share. In 2017, 76.56 % natural colorants went into the industry.
Global consumption of natural colorants was 67137 MT in the years of 2017. China, Europe and India are the key regions, which held 70.35% consumption share in the year.
With more concerns on food safety, natural colorants are welcomed. It is estimated that global natural colorants will keep upward in the coming years. The market is estimated to be worthy of 1774.42 million USD in the year of 2024, with the CAGR of 5.97 % during the period of 2017 to 2024.