Global PET Strapping Market Product Segment Is Poised To Reach 532.49 Million US$ By 2025
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Polyester strapping is characterized by a very consistent tensile strength and very high elongation. Characteristics that are most decisive factor for a safe and reliable strapping method. Unlike strapping made from steel, Polyester strapping having its very high elongation, is able to absorb shocks and impacts during transportation and handling far better than steel strapping is capable of. The excellent elongation allows the substitution for the same application with Polyester strap having a lower breaking strength.
1. Production and Consumption
The PET strapping industry concentration is not high; there are hundreds manufacturers in the world, and high-end products mainly from U.S. and Western European.
Global giant manufactures mainly distributed in U.S. and E.U. The manufacturers in U.S. have a long history and unshakable status in this field. Manufacturers such as Signode, Cordstrap, M.J.Maillis Group have relative higher level of product’s quality.
2. Marketing Channels
In the international market, the marketing channels characteristic differ from company to company.
The international leading companies are taking own sales department to expand market. The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.
Companies in developing countries such as China and India, in contrast, put more effort on direct selling business. They can act as exports at the same time, and it is a common phenomenon in this industry. As they do not have that much international brand influence, their product quality is not good enough when comparing with leading companies, however, they have price advantage. They like to expand their market share in developing countries and low-end international market.
In the PET strapping market, there still has a distinct feature that the import and export rate of this industry is not high caused by the fact that many international manufactures expand their business through building factories or investments.
The market is not only influenced by the raw material price, but also influenced by the product performance. Although China domestic companies have price advantage, the application is narrow to some extent due to the poor manufacture processing, cheap raw material and less diversity of products.
The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Looking to the future years, the slow downward price trend in recent years will maintain. As competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
4. Market Competition and Others
Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas.
This industry is affected by the economy and policy, so it’s important to put an eye to economic indexes and leaders’ prefer. With the global economic recovery, more and more people pay attention to rising environment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of PET strapping will increase.