Global Power Quality Analyzer revenue was valued at 183.88 M USD in 2017
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Global Power Quality Analyzer revenue was valued at 183.88 M USD in 2017, and is forecast to reach 252.55 M USD by the end of 2023, growing at a CAGR of 5.43% between 2017 and 2023; Global Power Quality Analyzer consumption was valued at 41772 Units in 2017, and is forecast to reach 54818 Units by the end of 2023, growing at a CAGR of 4.63% between 2017 and 2023.
The Power Quality Analyzer industry concentration is not high; there are more than one hundreds manufacturers in the world, and high-end products mainly from U.S. and Western European.
Global giant manufactures mainly distributed in U.S. and E.U. The manufacturers in U.S. have a long history and unshakable status in this field. Manufacturers such as Fluke have relative higher level of product’s quality. As to France, Chauvin Arnoux has become as a global leader. In Japan, Hioki leads the technology development. Most of Chinese manufactures locate in Guangdong province.
The key consumption markets locate at developed countries. North America occupied the market share of 32.69%, followed by Europe with 29.92%. Asia-Pacific’s consumption market has a quicker growing speed of CAGR 6.38%.
Due to the political tension between China and Japan, now many Chinese electric power enterprise are appointed to using domestic brands products, so this is a big chance for China native manufacturers.
We tend to believe this industry becomes more and more mature, and the consumption increasing rate will show a smooth curve.
In the international market, the marketing channels characteristic differ from company to company.
The international leading companies such as Fluke who prefer taking own sales department to expand market. The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.
Companies in developing countries such as China, in contrast, put more effort on direct selling business. They can act as exports at the same time, and it is a common phenomenon in this industry, especially for UNI-T. As they do not have that much international brand influence, their product quality is not good enough when comparing with leading companies, however, they have price advantage.
The market is not only influenced by the price, but also influenced by the product performance. Although China domestic companies have price advantage, the application is narrow to some extent due to the poor manufacture processing, cheap raw material and less diversity of products.
The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Looking to the future years, the slow upward price trend in recent years will maintain. As competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be slight up in gross margin along with the prices.
Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, such as BRICS, the developed areas’ company put more effert to underdevelopment regions these years.
This industry is affected by the economy and policy, so it’s important to put an eye to economic indexes and leaders’ prefer. With the global economic recovery, more and more people pay attention to rising equipment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of power quality analyzer will increase.