Global Market For Frozen Pizza Was $10.75 Billion In 2017
Wednesday, 13 Feb, 2019
In the coming years there is an increasing demand for Frozen Pizza in the regions of North America, the biggest consumption market that is expected to drive the market for more advanced Frozen Pizza. Increasing of foodservice expenditures, more-intense competition, launches in introducing new products, increasing of spending on foodservice industry, retrofitting and renovation of old technology will drive growth in United States and Europe markets. 

The global market for Frozen Pizza was $10.75 Billion in 2017. In 2017, the North America region was the largest market for Frozen Pizza. The high growth corresponds to the increasing demand for “thaw-and-serve” and “bake-off” products that offer convenience to not only households, but also to large retail, convenience & independent retail, foodservice, etc.. Frozen Pizza allows customers prepare food in a short period of time without requiring a pastry chef or a specialized oven. Other benefits include less food wastage as stores can bake based on demand, while keeping remaining products frozen and preserved. The wide applicability of this convenience Frozen Pizza has led to its propelled growth in the forecast period. 

Globally, the Frozen Pizza industry market is low concentrated as the manufacturing technology of Frozen Pizza is relatively matures than some high-tech equipment. And some enterprises, like Nestlé SA, Dr. Oetker, Schwan‘s, etc. are well-known for the wonderful performance of their Frozen Pizza and related services. At the same time, North America, occupied 40% revenue market share in 2017, is remarkable in the global Frozen Pizza industry because of their market share and technology status of Frozen Pizza. 

The consumption volume of Frozen Pizza is related to downstream industries and global economy. As there will always be some uncertain in the global economy in the following years, the growth rate of Frozen Pizza industry may not keep that fast. But it is surely forecasted that the market of Frozen Pizza is still promising. 

The product average price declined in the past few years due to the technology development, the average price will keep the trend in the few future years due to increasing mature manufacturing technology and lowing cost of raw materials.

The impact on the cost and availability of raw materials and certain components is uncertain due to potential supply changes. The costs of raw materials have a significant impact on the level of expenses. If the prices of raw materials and related factors such as energy prices increase, and if new companies cannot pass those price increases on to customers, their results of operations and financial condition would suffer.

Although the market competition of Frozen Pizza is fierce globally, there are many enterprises can obtain considerable profit form the manufacturing and marketing of Frozen Pizza and that is the reason that we believe there will also be enterprises enter this market. But it is suggested that enterprises those have plans to enter this industry have careful analysis of this market and the advantages or disadvantages of themselves.