Global Digital Advertising Platforms Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Digital Advertising Platforms Market 2024 by Company, Regions, Type and Application, Forecast to 2030

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Published Date: 02 Jan 2024

Category: Service & Software

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Companies Mentioned
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

According to our (Global Info Research) latest study, the global Digital Advertising Platforms market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.

Digital Advertising is publicizing on sites or applications through pennants or other advertisement positions made of content, pictures, blaze, video, and sound. The fundamental reason for show publicizing is to convey general ads and brand messages to site guests.

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into: Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software. On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including: Industrial, Commercial, Education, Others.

The Global Info Research report includes an overview of the development of the Digital Advertising Platforms industry chain, the market status of Industrial (Search Advertising Software, Display Advertising Software), Commercial (Search Advertising Software, Display Advertising Software), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Digital Advertising Platforms.

Regionally, the report analyzes the Digital Advertising Platforms markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Digital Advertising Platforms market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the Digital Advertising Platforms market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Digital Advertising Platforms industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Search Advertising Software, Display Advertising Software).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Digital Advertising Platforms market.

Regional Analysis: The report involves examining the Digital Advertising Platforms market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Digital Advertising Platforms market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Digital Advertising Platforms:
Company Analysis: Report covers individual Digital Advertising Platforms players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Digital Advertising Platforms This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Industrial, Commercial).

Technology Analysis: Report covers specific technologies relevant to Digital Advertising Platforms. It assesses the current state, advancements, and potential future developments in Digital Advertising Platforms areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Digital Advertising Platforms market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
Digital Advertising Platforms market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software

Market segment by Application
Industrial
Commercial
Education
Others

Market segment by players, this report covers
Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Digital Advertising Platforms product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Digital Advertising Platforms, with revenue, gross margin and global market share of Digital Advertising Platforms from 2019 to 2024.
Chapter 3, the Digital Advertising Platforms competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Digital Advertising Platforms market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Digital Advertising Platforms.
Chapter 13, to describe Digital Advertising Platforms research findings and conclusion.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Digital Advertising Platforms
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Digital Advertising Platforms by Type
1.3.1 Overview: Global Digital Advertising Platforms Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Digital Advertising Platforms Consumption Value Market Share by Type in 2023
1.3.3 Search Advertising Software
1.3.4 Display Advertising Software
1.3.5 Mobile Advertising Software
1.3.6 Social Advertising Software
1.3.7 Video Advertising Software
1.3.8 Cross-Channel Advertising Software
1.4 Global Digital Advertising Platforms Market by Application
1.4.1 Overview: Global Digital Advertising Platforms Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Industrial
1.4.3 Commercial
1.4.4 Education
1.4.5 Others
1.5 Global Digital Advertising Platforms Market Size & Forecast
1.6 Global Digital Advertising Platforms Market Size and Forecast by Region
1.6.1 Global Digital Advertising Platforms Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Digital Advertising Platforms Market Size by Region, (2019-2030)
1.6.3 North America Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.4 Europe Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.6 South America Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Digital Advertising Platforms Market Size and Prospect (2019-2030)

2 Company Profiles
2.1 Kenshoo
2.1.1 Kenshoo Details
2.1.2 Kenshoo Major Business
2.1.3 Kenshoo Digital Advertising Platforms Product and Solutions
2.1.4 Kenshoo Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Kenshoo Recent Developments and Future Plans
2.2 Adobe
2.2.1 Adobe Details
2.2.2 Adobe Major Business
2.2.3 Adobe Digital Advertising Platforms Product and Solutions
2.2.4 Adobe Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Adobe Recent Developments and Future Plans
2.3 Facebook
2.3.1 Facebook Details
2.3.2 Facebook Major Business
2.3.3 Facebook Digital Advertising Platforms Product and Solutions
2.3.4 Facebook Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Facebook Recent Developments and Future Plans
2.4 Twitter
2.4.1 Twitter Details
2.4.2 Twitter Major Business
2.4.3 Twitter Digital Advertising Platforms Product and Solutions
2.4.4 Twitter Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Twitter Recent Developments and Future Plans
2.5 LinkedIn
2.5.1 LinkedIn Details
2.5.2 LinkedIn Major Business
2.5.3 LinkedIn Digital Advertising Platforms Product and Solutions
2.5.4 LinkedIn Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 LinkedIn Recent Developments and Future Plans
2.6 Sizmek
2.6.1 Sizmek Details
2.6.2 Sizmek Major Business
2.6.3 Sizmek Digital Advertising Platforms Product and Solutions
2.6.4 Sizmek Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Sizmek Recent Developments and Future Plans
2.7 Yahoo!
2.7.1 Yahoo! Details
2.7.2 Yahoo! Major Business
2.7.3 Yahoo! Digital Advertising Platforms Product and Solutions
2.7.4 Yahoo! Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Yahoo! Recent Developments and Future Plans
2.8 Choozle
2.8.1 Choozle Details
2.8.2 Choozle Major Business
2.8.3 Choozle Digital Advertising Platforms Product and Solutions
2.8.4 Choozle Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Choozle Recent Developments and Future Plans
2.9 MediaMath
2.9.1 MediaMath Details
2.9.2 MediaMath Major Business
2.9.3 MediaMath Digital Advertising Platforms Product and Solutions
2.9.4 MediaMath Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 MediaMath Recent Developments and Future Plans
2.10 AdRoll
2.10.1 AdRoll Details
2.10.2 AdRoll Major Business
2.10.3 AdRoll Digital Advertising Platforms Product and Solutions
2.10.4 AdRoll Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 AdRoll Recent Developments and Future Plans
2.11 Rocket Fuel
2.11.1 Rocket Fuel Details
2.11.2 Rocket Fuel Major Business
2.11.3 Rocket Fuel Digital Advertising Platforms Product and Solutions
2.11.4 Rocket Fuel Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Rocket Fuel Recent Developments and Future Plans
2.12 Rubicon Project
2.12.1 Rubicon Project Details
2.12.2 Rubicon Project Major Business
2.12.3 Rubicon Project Digital Advertising Platforms Product and Solutions
2.12.4 Rubicon Project Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Rubicon Project Recent Developments and Future Plans
2.13 Google (Alphabet)
2.13.1 Google (Alphabet) Details
2.13.2 Google (Alphabet) Major Business
2.13.3 Google (Alphabet) Digital Advertising Platforms Product and Solutions
2.13.4 Google (Alphabet) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Google (Alphabet) Recent Developments and Future Plans
2.14 ONE by AOL
2.14.1 ONE by AOL Details
2.14.2 ONE by AOL Major Business
2.14.3 ONE by AOL Digital Advertising Platforms Product and Solutions
2.14.4 ONE by AOL Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 ONE by AOL Recent Developments and Future Plans
2.15 OpenX
2.15.1 OpenX Details
2.15.2 OpenX Major Business
2.15.3 OpenX Digital Advertising Platforms Product and Solutions
2.15.4 OpenX Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 OpenX Recent Developments and Future Plans
2.16 Oath Inc.(BrightRoll)
2.16.1 Oath Inc.(BrightRoll) Details
2.16.2 Oath Inc.(BrightRoll) Major Business
2.16.3 Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Solutions
2.16.4 Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 Oath Inc.(BrightRoll) Recent Developments and Future Plans
2.17 InMobi Technologies
2.17.1 InMobi Technologies Details
2.17.2 InMobi Technologies Major Business
2.17.3 InMobi Technologies Digital Advertising Platforms Product and Solutions
2.17.4 InMobi Technologies Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 InMobi Technologies Recent Developments and Future Plans
2.18 Sovrn Holdings
2.18.1 Sovrn Holdings Details
2.18.2 Sovrn Holdings Major Business
2.18.3 Sovrn Holdings Digital Advertising Platforms Product and Solutions
2.18.4 Sovrn Holdings Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 Sovrn Holdings Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Digital Advertising Platforms Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Digital Advertising Platforms by Company Revenue
3.2.2 Top 3 Digital Advertising Platforms Players Market Share in 2023
3.2.3 Top 6 Digital Advertising Platforms Players Market Share in 2023
3.3 Digital Advertising Platforms Market: Overall Company Footprint Analysis
3.3.1 Digital Advertising Platforms Market: Region Footprint
3.3.2 Digital Advertising Platforms Market: Company Product Type Footprint
3.3.3 Digital Advertising Platforms Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
4.1 Global Digital Advertising Platforms Consumption Value and Market Share by Type (2019-2024)
4.2 Global Digital Advertising Platforms Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
5.1 Global Digital Advertising Platforms Consumption Value Market Share by Application (2019-2024)
5.2 Global Digital Advertising Platforms Market Forecast by Application (2025-2030)

6 North America
6.1 North America Digital Advertising Platforms Consumption Value by Type (2019-2030)
6.2 North America Digital Advertising Platforms Consumption Value by Application (2019-2030)
6.3 North America Digital Advertising Platforms Market Size by Country
6.3.1 North America Digital Advertising Platforms Consumption Value by Country (2019-2030)
6.3.2 United States Digital Advertising Platforms Market Size and Forecast (2019-2030)
6.3.3 Canada Digital Advertising Platforms Market Size and Forecast (2019-2030)
6.3.4 Mexico Digital Advertising Platforms Market Size and Forecast (2019-2030)

7 Europe
7.1 Europe Digital Advertising Platforms Consumption Value by Type (2019-2030)
7.2 Europe Digital Advertising Platforms Consumption Value by Application (2019-2030)
7.3 Europe Digital Advertising Platforms Market Size by Country
7.3.1 Europe Digital Advertising Platforms Consumption Value by Country (2019-2030)
7.3.2 Germany Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.3 France Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.5 Russia Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.6 Italy Digital Advertising Platforms Market Size and Forecast (2019-2030)

8 Asia-Pacific
8.1 Asia-Pacific Digital Advertising Platforms Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Digital Advertising Platforms Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Digital Advertising Platforms Market Size by Region
8.3.1 Asia-Pacific Digital Advertising Platforms Consumption Value by Region (2019-2030)
8.3.2 China Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.3 Japan Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.4 South Korea Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.5 India Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.7 Australia Digital Advertising Platforms Market Size and Forecast (2019-2030)

9 South America
9.1 South America Digital Advertising Platforms Consumption Value by Type (2019-2030)
9.2 South America Digital Advertising Platforms Consumption Value by Application (2019-2030)
9.3 South America Digital Advertising Platforms Market Size by Country
9.3.1 South America Digital Advertising Platforms Consumption Value by Country (2019-2030)
9.3.2 Brazil Digital Advertising Platforms Market Size and Forecast (2019-2030)
9.3.3 Argentina Digital Advertising Platforms Market Size and Forecast (2019-2030)

10 Middle East & Africa
10.1 Middle East & Africa Digital Advertising Platforms Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Digital Advertising Platforms Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Digital Advertising Platforms Market Size by Country
10.3.1 Middle East & Africa Digital Advertising Platforms Consumption Value by Country (2019-2030)
10.3.2 Turkey Digital Advertising Platforms Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Digital Advertising Platforms Market Size and Forecast (2019-2030)
10.3.4 UAE Digital Advertising Platforms Market Size and Forecast (2019-2030)

11 Market Dynamics
11.1 Digital Advertising Platforms Market Drivers
11.2 Digital Advertising Platforms Market Restraints
11.3 Digital Advertising Platforms Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry

12 Industry Chain Analysis
12.1 Digital Advertising Platforms Industry Chain
12.2 Digital Advertising Platforms Upstream Analysis
12.3 Digital Advertising Platforms Midstream Analysis
12.4 Digital Advertising Platforms Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Digital Advertising Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Table 2. Global Digital Advertising Platforms Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
Table 3. Global Digital Advertising Platforms Consumption Value by Region (2019-2024) & (USD Million)
Table 4. Global Digital Advertising Platforms Consumption Value by Region (2025-2030) & (USD Million)
Table 5. Kenshoo Company Information, Head Office, and Major Competitors
Table 6. Kenshoo Major Business
Table 7. Kenshoo Digital Advertising Platforms Product and Solutions
Table 8. Kenshoo Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 9. Kenshoo Recent Developments and Future Plans
Table 10. Adobe Company Information, Head Office, and Major Competitors
Table 11. Adobe Major Business
Table 12. Adobe Digital Advertising Platforms Product and Solutions
Table 13. Adobe Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 14. Adobe Recent Developments and Future Plans
Table 15. Facebook Company Information, Head Office, and Major Competitors
Table 16. Facebook Major Business
Table 17. Facebook Digital Advertising Platforms Product and Solutions
Table 18. Facebook Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 19. Facebook Recent Developments and Future Plans
Table 20. Twitter Company Information, Head Office, and Major Competitors
Table 21. Twitter Major Business
Table 22. Twitter Digital Advertising Platforms Product and Solutions
Table 23. Twitter Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 24. Twitter Recent Developments and Future Plans
Table 25. LinkedIn Company Information, Head Office, and Major Competitors
Table 26. LinkedIn Major Business
Table 27. LinkedIn Digital Advertising Platforms Product and Solutions
Table 28. LinkedIn Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 29. LinkedIn Recent Developments and Future Plans
Table 30. Sizmek Company Information, Head Office, and Major Competitors
Table 31. Sizmek Major Business
Table 32. Sizmek Digital Advertising Platforms Product and Solutions
Table 33. Sizmek Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 34. Sizmek Recent Developments and Future Plans
Table 35. Yahoo! Company Information, Head Office, and Major Competitors
Table 36. Yahoo! Major Business
Table 37. Yahoo! Digital Advertising Platforms Product and Solutions
Table 38. Yahoo! Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 39. Yahoo! Recent Developments and Future Plans
Table 40. Choozle Company Information, Head Office, and Major Competitors
Table 41. Choozle Major Business
Table 42. Choozle Digital Advertising Platforms Product and Solutions
Table 43. Choozle Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 44. Choozle Recent Developments and Future Plans
Table 45. MediaMath Company Information, Head Office, and Major Competitors
Table 46. MediaMath Major Business
Table 47. MediaMath Digital Advertising Platforms Product and Solutions
Table 48. MediaMath Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 49. MediaMath Recent Developments and Future Plans
Table 50. AdRoll Company Information, Head Office, and Major Competitors
Table 51. AdRoll Major Business
Table 52. AdRoll Digital Advertising Platforms Product and Solutions
Table 53. AdRoll Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 54. AdRoll Recent Developments and Future Plans
Table 55. Rocket Fuel Company Information, Head Office, and Major Competitors
Table 56. Rocket Fuel Major Business
Table 57. Rocket Fuel Digital Advertising Platforms Product and Solutions
Table 58. Rocket Fuel Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 59. Rocket Fuel Recent Developments and Future Plans
Table 60. Rubicon Project Company Information, Head Office, and Major Competitors
Table 61. Rubicon Project Major Business
Table 62. Rubicon Project Digital Advertising Platforms Product and Solutions
Table 63. Rubicon Project Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 64. Rubicon Project Recent Developments and Future Plans
Table 65. Google (Alphabet) Company Information, Head Office, and Major Competitors
Table 66. Google (Alphabet) Major Business
Table 67. Google (Alphabet) Digital Advertising Platforms Product and Solutions
Table 68. Google (Alphabet) Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 69. Google (Alphabet) Recent Developments and Future Plans
Table 70. ONE by AOL Company Information, Head Office, and Major Competitors
Table 71. ONE by AOL Major Business
Table 72. ONE by AOL Digital Advertising Platforms Product and Solutions
Table 73. ONE by AOL Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 74. ONE by AOL Recent Developments and Future Plans
Table 75. OpenX Company Information, Head Office, and Major Competitors
Table 76. OpenX Major Business
Table 77. OpenX Digital Advertising Platforms Product and Solutions
Table 78. OpenX Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 79. OpenX Recent Developments and Future Plans
Table 80. Oath Inc.(BrightRoll) Company Information, Head Office, and Major Competitors
Table 81. Oath Inc.(BrightRoll) Major Business
Table 82. Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Solutions
Table 83. Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 84. Oath Inc.(BrightRoll) Recent Developments and Future Plans
Table 85. InMobi Technologies Company Information, Head Office, and Major Competitors
Table 86. InMobi Technologies Major Business
Table 87. InMobi Technologies Digital Advertising Platforms Product and Solutions
Table 88. InMobi Technologies Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 89. InMobi Technologies Recent Developments and Future Plans
Table 90. Sovrn Holdings Company Information, Head Office, and Major Competitors
Table 91. Sovrn Holdings Major Business
Table 92. Sovrn Holdings Digital Advertising Platforms Product and Solutions
Table 93. Sovrn Holdings Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 94. Sovrn Holdings Recent Developments and Future Plans
Table 95. Global Digital Advertising Platforms Revenue (USD Million) by Players (2019-2024)
Table 96. Global Digital Advertising Platforms Revenue Share by Players (2019-2024)
Table 97. Breakdown of Digital Advertising Platforms by Company Type (Tier 1, Tier 2, and Tier 3)
Table 98. Market Position of Players in Digital Advertising Platforms, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
Table 99. Head Office of Key Digital Advertising Platforms Players
Table 100. Digital Advertising Platforms Market: Company Product Type Footprint
Table 101. Digital Advertising Platforms Market: Company Product Application Footprint
Table 102. Digital Advertising Platforms New Market Entrants and Barriers to Market Entry
Table 103. Digital Advertising Platforms Mergers, Acquisition, Agreements, and Collaborations
Table 104. Global Digital Advertising Platforms Consumption Value (USD Million) by Type (2019-2024)
Table 105. Global Digital Advertising Platforms Consumption Value Share by Type (2019-2024)
Table 106. Global Digital Advertising Platforms Consumption Value Forecast by Type (2025-2030)
Table 107. Global Digital Advertising Platforms Consumption Value by Application (2019-2024)
Table 108. Global Digital Advertising Platforms Consumption Value Forecast by Application (2025-2030)
Table 109. North America Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 110. North America Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 111. North America Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 112. North America Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 113. North America Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 114. North America Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 115. Europe Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 116. Europe Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 117. Europe Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 118. Europe Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 119. Europe Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 120. Europe Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 121. Asia-Pacific Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 122. Asia-Pacific Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 123. Asia-Pacific Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 124. Asia-Pacific Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 125. Asia-Pacific Digital Advertising Platforms Consumption Value by Region (2019-2024) & (USD Million)
Table 126. Asia-Pacific Digital Advertising Platforms Consumption Value by Region (2025-2030) & (USD Million)
Table 127. South America Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 128. South America Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 129. South America Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 130. South America Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 131. South America Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 132. South America Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 133. Middle East & Africa Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 134. Middle East & Africa Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 135. Middle East & Africa Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 136. Middle East & Africa Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 137. Middle East & Africa Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 138. Middle East & Africa Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 139. Digital Advertising Platforms Raw Material
Table 140. Key Suppliers of Digital Advertising Platforms Raw Materials
List of Figures
Figure 1. Digital Advertising Platforms Picture
Figure 2. Global Digital Advertising Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Figure 3. Global Digital Advertising Platforms Consumption Value Market Share by Type in 2023
Figure 4. Search Advertising Software
Figure 5. Display Advertising Software
Figure 6. Mobile Advertising Software
Figure 7. Social Advertising Software
Figure 8. Video Advertising Software
Figure 9. Cross-Channel Advertising Software
Figure 10. Global Digital Advertising Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Figure 11. Digital Advertising Platforms Consumption Value Market Share by Application in 2023
Figure 12. Industrial Picture
Figure 13. Commercial Picture
Figure 14. Education Picture
Figure 15. Others Picture
Figure 16. Global Digital Advertising Platforms Consumption Value, (USD Million): 2019 & 2023 & 2030
Figure 17. Global Digital Advertising Platforms Consumption Value and Forecast (2019-2030) & (USD Million)
Figure 18. Global Market Digital Advertising Platforms Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
Figure 19. Global Digital Advertising Platforms Consumption Value Market Share by Region (2019-2030)
Figure 20. Global Digital Advertising Platforms Consumption Value Market Share by Region in 2023
Figure 21. North America Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 22. Europe Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 23. Asia-Pacific Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 24. South America Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 25. Middle East and Africa Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 26. Global Digital Advertising Platforms Revenue Share by Players in 2023
Figure 27. Digital Advertising Platforms Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
Figure 28. Global Top 3 Players Digital Advertising Platforms Market Share in 2023
Figure 29. Global Top 6 Players Digital Advertising Platforms Market Share in 2023
Figure 30. Global Digital Advertising Platforms Consumption Value Share by Type (2019-2024)
Figure 31. Global Digital Advertising Platforms Market Share Forecast by Type (2025-2030)
Figure 32. Global Digital Advertising Platforms Consumption Value Share by Application (2019-2024)
Figure 33. Global Digital Advertising Platforms Market Share Forecast by Application (2025-2030)
Figure 34. North America Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 35. North America Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 36. North America Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 37. United States Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 38. Canada Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 39. Mexico Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 40. Europe Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 41. Europe Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 42. Europe Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 43. Germany Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 44. France Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 45. United Kingdom Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 46. Russia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 47. Italy Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 48. Asia-Pacific Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 49. Asia-Pacific Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 50. Asia-Pacific Digital Advertising Platforms Consumption Value Market Share by Region (2019-2030)
Figure 51. China Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 52. Japan Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 53. South Korea Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 54. India Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 55. Southeast Asia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 56. Australia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 57. South America Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 58. South America Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 59. South America Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 60. Brazil Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 61. Argentina Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 62. Middle East and Africa Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 63. Middle East and Africa Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 64. Middle East and Africa Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 65. Turkey Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 66. Saudi Arabia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 67. UAE Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 68. Digital Advertising Platforms Market Drivers
Figure 69. Digital Advertising Platforms Market Restraints
Figure 70. Digital Advertising Platforms Market Trends
Figure 71. Porters Five Forces Analysis
Figure 72. Manufacturing Cost Structure Analysis of Digital Advertising Platforms in 2023
Figure 73. Manufacturing Process Analysis of Digital Advertising Platforms
Figure 74. Digital Advertising Platforms Industrial Chain
Figure 75. Methodology
Figure 76. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

yuan2

Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

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    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings
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Global Digital Advertising Platforms Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Digital Advertising Platforms Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Page: 132

Published Date: 02 Jan 2024

Category: Service & Software

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Description

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Description

According to our (Global Info Research) latest study, the global Digital Advertising Platforms market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.

Digital Advertising is publicizing on sites or applications through pennants or other advertisement positions made of content, pictures, blaze, video, and sound. The fundamental reason for show publicizing is to convey general ads and brand messages to site guests.

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into: Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software. On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including: Industrial, Commercial, Education, Others.

The Global Info Research report includes an overview of the development of the Digital Advertising Platforms industry chain, the market status of Industrial (Search Advertising Software, Display Advertising Software), Commercial (Search Advertising Software, Display Advertising Software), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Digital Advertising Platforms.

Regionally, the report analyzes the Digital Advertising Platforms markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Digital Advertising Platforms market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the Digital Advertising Platforms market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Digital Advertising Platforms industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Search Advertising Software, Display Advertising Software).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Digital Advertising Platforms market.

Regional Analysis: The report involves examining the Digital Advertising Platforms market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Digital Advertising Platforms market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Digital Advertising Platforms:
Company Analysis: Report covers individual Digital Advertising Platforms players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Digital Advertising Platforms This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Industrial, Commercial).

Technology Analysis: Report covers specific technologies relevant to Digital Advertising Platforms. It assesses the current state, advancements, and potential future developments in Digital Advertising Platforms areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Digital Advertising Platforms market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
Digital Advertising Platforms market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software

Market segment by Application
Industrial
Commercial
Education
Others

Market segment by players, this report covers
Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Digital Advertising Platforms product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Digital Advertising Platforms, with revenue, gross margin and global market share of Digital Advertising Platforms from 2019 to 2024.
Chapter 3, the Digital Advertising Platforms competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Digital Advertising Platforms market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Digital Advertising Platforms.
Chapter 13, to describe Digital Advertising Platforms research findings and conclusion.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Digital Advertising Platforms
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Digital Advertising Platforms by Type
1.3.1 Overview: Global Digital Advertising Platforms Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Digital Advertising Platforms Consumption Value Market Share by Type in 2023
1.3.3 Search Advertising Software
1.3.4 Display Advertising Software
1.3.5 Mobile Advertising Software
1.3.6 Social Advertising Software
1.3.7 Video Advertising Software
1.3.8 Cross-Channel Advertising Software
1.4 Global Digital Advertising Platforms Market by Application
1.4.1 Overview: Global Digital Advertising Platforms Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Industrial
1.4.3 Commercial
1.4.4 Education
1.4.5 Others
1.5 Global Digital Advertising Platforms Market Size & Forecast
1.6 Global Digital Advertising Platforms Market Size and Forecast by Region
1.6.1 Global Digital Advertising Platforms Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Digital Advertising Platforms Market Size by Region, (2019-2030)
1.6.3 North America Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.4 Europe Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.6 South America Digital Advertising Platforms Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Digital Advertising Platforms Market Size and Prospect (2019-2030)

2 Company Profiles
2.1 Kenshoo
2.1.1 Kenshoo Details
2.1.2 Kenshoo Major Business
2.1.3 Kenshoo Digital Advertising Platforms Product and Solutions
2.1.4 Kenshoo Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Kenshoo Recent Developments and Future Plans
2.2 Adobe
2.2.1 Adobe Details
2.2.2 Adobe Major Business
2.2.3 Adobe Digital Advertising Platforms Product and Solutions
2.2.4 Adobe Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Adobe Recent Developments and Future Plans
2.3 Facebook
2.3.1 Facebook Details
2.3.2 Facebook Major Business
2.3.3 Facebook Digital Advertising Platforms Product and Solutions
2.3.4 Facebook Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Facebook Recent Developments and Future Plans
2.4 Twitter
2.4.1 Twitter Details
2.4.2 Twitter Major Business
2.4.3 Twitter Digital Advertising Platforms Product and Solutions
2.4.4 Twitter Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Twitter Recent Developments and Future Plans
2.5 LinkedIn
2.5.1 LinkedIn Details
2.5.2 LinkedIn Major Business
2.5.3 LinkedIn Digital Advertising Platforms Product and Solutions
2.5.4 LinkedIn Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 LinkedIn Recent Developments and Future Plans
2.6 Sizmek
2.6.1 Sizmek Details
2.6.2 Sizmek Major Business
2.6.3 Sizmek Digital Advertising Platforms Product and Solutions
2.6.4 Sizmek Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Sizmek Recent Developments and Future Plans
2.7 Yahoo!
2.7.1 Yahoo! Details
2.7.2 Yahoo! Major Business
2.7.3 Yahoo! Digital Advertising Platforms Product and Solutions
2.7.4 Yahoo! Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Yahoo! Recent Developments and Future Plans
2.8 Choozle
2.8.1 Choozle Details
2.8.2 Choozle Major Business
2.8.3 Choozle Digital Advertising Platforms Product and Solutions
2.8.4 Choozle Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Choozle Recent Developments and Future Plans
2.9 MediaMath
2.9.1 MediaMath Details
2.9.2 MediaMath Major Business
2.9.3 MediaMath Digital Advertising Platforms Product and Solutions
2.9.4 MediaMath Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 MediaMath Recent Developments and Future Plans
2.10 AdRoll
2.10.1 AdRoll Details
2.10.2 AdRoll Major Business
2.10.3 AdRoll Digital Advertising Platforms Product and Solutions
2.10.4 AdRoll Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 AdRoll Recent Developments and Future Plans
2.11 Rocket Fuel
2.11.1 Rocket Fuel Details
2.11.2 Rocket Fuel Major Business
2.11.3 Rocket Fuel Digital Advertising Platforms Product and Solutions
2.11.4 Rocket Fuel Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Rocket Fuel Recent Developments and Future Plans
2.12 Rubicon Project
2.12.1 Rubicon Project Details
2.12.2 Rubicon Project Major Business
2.12.3 Rubicon Project Digital Advertising Platforms Product and Solutions
2.12.4 Rubicon Project Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Rubicon Project Recent Developments and Future Plans
2.13 Google (Alphabet)
2.13.1 Google (Alphabet) Details
2.13.2 Google (Alphabet) Major Business
2.13.3 Google (Alphabet) Digital Advertising Platforms Product and Solutions
2.13.4 Google (Alphabet) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Google (Alphabet) Recent Developments and Future Plans
2.14 ONE by AOL
2.14.1 ONE by AOL Details
2.14.2 ONE by AOL Major Business
2.14.3 ONE by AOL Digital Advertising Platforms Product and Solutions
2.14.4 ONE by AOL Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 ONE by AOL Recent Developments and Future Plans
2.15 OpenX
2.15.1 OpenX Details
2.15.2 OpenX Major Business
2.15.3 OpenX Digital Advertising Platforms Product and Solutions
2.15.4 OpenX Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 OpenX Recent Developments and Future Plans
2.16 Oath Inc.(BrightRoll)
2.16.1 Oath Inc.(BrightRoll) Details
2.16.2 Oath Inc.(BrightRoll) Major Business
2.16.3 Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Solutions
2.16.4 Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 Oath Inc.(BrightRoll) Recent Developments and Future Plans
2.17 InMobi Technologies
2.17.1 InMobi Technologies Details
2.17.2 InMobi Technologies Major Business
2.17.3 InMobi Technologies Digital Advertising Platforms Product and Solutions
2.17.4 InMobi Technologies Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 InMobi Technologies Recent Developments and Future Plans
2.18 Sovrn Holdings
2.18.1 Sovrn Holdings Details
2.18.2 Sovrn Holdings Major Business
2.18.3 Sovrn Holdings Digital Advertising Platforms Product and Solutions
2.18.4 Sovrn Holdings Digital Advertising Platforms Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 Sovrn Holdings Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Digital Advertising Platforms Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Digital Advertising Platforms by Company Revenue
3.2.2 Top 3 Digital Advertising Platforms Players Market Share in 2023
3.2.3 Top 6 Digital Advertising Platforms Players Market Share in 2023
3.3 Digital Advertising Platforms Market: Overall Company Footprint Analysis
3.3.1 Digital Advertising Platforms Market: Region Footprint
3.3.2 Digital Advertising Platforms Market: Company Product Type Footprint
3.3.3 Digital Advertising Platforms Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
4.1 Global Digital Advertising Platforms Consumption Value and Market Share by Type (2019-2024)
4.2 Global Digital Advertising Platforms Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
5.1 Global Digital Advertising Platforms Consumption Value Market Share by Application (2019-2024)
5.2 Global Digital Advertising Platforms Market Forecast by Application (2025-2030)

6 North America
6.1 North America Digital Advertising Platforms Consumption Value by Type (2019-2030)
6.2 North America Digital Advertising Platforms Consumption Value by Application (2019-2030)
6.3 North America Digital Advertising Platforms Market Size by Country
6.3.1 North America Digital Advertising Platforms Consumption Value by Country (2019-2030)
6.3.2 United States Digital Advertising Platforms Market Size and Forecast (2019-2030)
6.3.3 Canada Digital Advertising Platforms Market Size and Forecast (2019-2030)
6.3.4 Mexico Digital Advertising Platforms Market Size and Forecast (2019-2030)

7 Europe
7.1 Europe Digital Advertising Platforms Consumption Value by Type (2019-2030)
7.2 Europe Digital Advertising Platforms Consumption Value by Application (2019-2030)
7.3 Europe Digital Advertising Platforms Market Size by Country
7.3.1 Europe Digital Advertising Platforms Consumption Value by Country (2019-2030)
7.3.2 Germany Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.3 France Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.5 Russia Digital Advertising Platforms Market Size and Forecast (2019-2030)
7.3.6 Italy Digital Advertising Platforms Market Size and Forecast (2019-2030)

8 Asia-Pacific
8.1 Asia-Pacific Digital Advertising Platforms Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Digital Advertising Platforms Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Digital Advertising Platforms Market Size by Region
8.3.1 Asia-Pacific Digital Advertising Platforms Consumption Value by Region (2019-2030)
8.3.2 China Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.3 Japan Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.4 South Korea Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.5 India Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Digital Advertising Platforms Market Size and Forecast (2019-2030)
8.3.7 Australia Digital Advertising Platforms Market Size and Forecast (2019-2030)

9 South America
9.1 South America Digital Advertising Platforms Consumption Value by Type (2019-2030)
9.2 South America Digital Advertising Platforms Consumption Value by Application (2019-2030)
9.3 South America Digital Advertising Platforms Market Size by Country
9.3.1 South America Digital Advertising Platforms Consumption Value by Country (2019-2030)
9.3.2 Brazil Digital Advertising Platforms Market Size and Forecast (2019-2030)
9.3.3 Argentina Digital Advertising Platforms Market Size and Forecast (2019-2030)

10 Middle East & Africa
10.1 Middle East & Africa Digital Advertising Platforms Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Digital Advertising Platforms Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Digital Advertising Platforms Market Size by Country
10.3.1 Middle East & Africa Digital Advertising Platforms Consumption Value by Country (2019-2030)
10.3.2 Turkey Digital Advertising Platforms Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Digital Advertising Platforms Market Size and Forecast (2019-2030)
10.3.4 UAE Digital Advertising Platforms Market Size and Forecast (2019-2030)

11 Market Dynamics
11.1 Digital Advertising Platforms Market Drivers
11.2 Digital Advertising Platforms Market Restraints
11.3 Digital Advertising Platforms Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry

12 Industry Chain Analysis
12.1 Digital Advertising Platforms Industry Chain
12.2 Digital Advertising Platforms Upstream Analysis
12.3 Digital Advertising Platforms Midstream Analysis
12.4 Digital Advertising Platforms Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Digital Advertising Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Table 2. Global Digital Advertising Platforms Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
Table 3. Global Digital Advertising Platforms Consumption Value by Region (2019-2024) & (USD Million)
Table 4. Global Digital Advertising Platforms Consumption Value by Region (2025-2030) & (USD Million)
Table 5. Kenshoo Company Information, Head Office, and Major Competitors
Table 6. Kenshoo Major Business
Table 7. Kenshoo Digital Advertising Platforms Product and Solutions
Table 8. Kenshoo Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 9. Kenshoo Recent Developments and Future Plans
Table 10. Adobe Company Information, Head Office, and Major Competitors
Table 11. Adobe Major Business
Table 12. Adobe Digital Advertising Platforms Product and Solutions
Table 13. Adobe Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 14. Adobe Recent Developments and Future Plans
Table 15. Facebook Company Information, Head Office, and Major Competitors
Table 16. Facebook Major Business
Table 17. Facebook Digital Advertising Platforms Product and Solutions
Table 18. Facebook Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 19. Facebook Recent Developments and Future Plans
Table 20. Twitter Company Information, Head Office, and Major Competitors
Table 21. Twitter Major Business
Table 22. Twitter Digital Advertising Platforms Product and Solutions
Table 23. Twitter Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 24. Twitter Recent Developments and Future Plans
Table 25. LinkedIn Company Information, Head Office, and Major Competitors
Table 26. LinkedIn Major Business
Table 27. LinkedIn Digital Advertising Platforms Product and Solutions
Table 28. LinkedIn Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 29. LinkedIn Recent Developments and Future Plans
Table 30. Sizmek Company Information, Head Office, and Major Competitors
Table 31. Sizmek Major Business
Table 32. Sizmek Digital Advertising Platforms Product and Solutions
Table 33. Sizmek Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 34. Sizmek Recent Developments and Future Plans
Table 35. Yahoo! Company Information, Head Office, and Major Competitors
Table 36. Yahoo! Major Business
Table 37. Yahoo! Digital Advertising Platforms Product and Solutions
Table 38. Yahoo! Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 39. Yahoo! Recent Developments and Future Plans
Table 40. Choozle Company Information, Head Office, and Major Competitors
Table 41. Choozle Major Business
Table 42. Choozle Digital Advertising Platforms Product and Solutions
Table 43. Choozle Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 44. Choozle Recent Developments and Future Plans
Table 45. MediaMath Company Information, Head Office, and Major Competitors
Table 46. MediaMath Major Business
Table 47. MediaMath Digital Advertising Platforms Product and Solutions
Table 48. MediaMath Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 49. MediaMath Recent Developments and Future Plans
Table 50. AdRoll Company Information, Head Office, and Major Competitors
Table 51. AdRoll Major Business
Table 52. AdRoll Digital Advertising Platforms Product and Solutions
Table 53. AdRoll Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 54. AdRoll Recent Developments and Future Plans
Table 55. Rocket Fuel Company Information, Head Office, and Major Competitors
Table 56. Rocket Fuel Major Business
Table 57. Rocket Fuel Digital Advertising Platforms Product and Solutions
Table 58. Rocket Fuel Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 59. Rocket Fuel Recent Developments and Future Plans
Table 60. Rubicon Project Company Information, Head Office, and Major Competitors
Table 61. Rubicon Project Major Business
Table 62. Rubicon Project Digital Advertising Platforms Product and Solutions
Table 63. Rubicon Project Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 64. Rubicon Project Recent Developments and Future Plans
Table 65. Google (Alphabet) Company Information, Head Office, and Major Competitors
Table 66. Google (Alphabet) Major Business
Table 67. Google (Alphabet) Digital Advertising Platforms Product and Solutions
Table 68. Google (Alphabet) Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 69. Google (Alphabet) Recent Developments and Future Plans
Table 70. ONE by AOL Company Information, Head Office, and Major Competitors
Table 71. ONE by AOL Major Business
Table 72. ONE by AOL Digital Advertising Platforms Product and Solutions
Table 73. ONE by AOL Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 74. ONE by AOL Recent Developments and Future Plans
Table 75. OpenX Company Information, Head Office, and Major Competitors
Table 76. OpenX Major Business
Table 77. OpenX Digital Advertising Platforms Product and Solutions
Table 78. OpenX Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 79. OpenX Recent Developments and Future Plans
Table 80. Oath Inc.(BrightRoll) Company Information, Head Office, and Major Competitors
Table 81. Oath Inc.(BrightRoll) Major Business
Table 82. Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Solutions
Table 83. Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 84. Oath Inc.(BrightRoll) Recent Developments and Future Plans
Table 85. InMobi Technologies Company Information, Head Office, and Major Competitors
Table 86. InMobi Technologies Major Business
Table 87. InMobi Technologies Digital Advertising Platforms Product and Solutions
Table 88. InMobi Technologies Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 89. InMobi Technologies Recent Developments and Future Plans
Table 90. Sovrn Holdings Company Information, Head Office, and Major Competitors
Table 91. Sovrn Holdings Major Business
Table 92. Sovrn Holdings Digital Advertising Platforms Product and Solutions
Table 93. Sovrn Holdings Digital Advertising Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
Table 94. Sovrn Holdings Recent Developments and Future Plans
Table 95. Global Digital Advertising Platforms Revenue (USD Million) by Players (2019-2024)
Table 96. Global Digital Advertising Platforms Revenue Share by Players (2019-2024)
Table 97. Breakdown of Digital Advertising Platforms by Company Type (Tier 1, Tier 2, and Tier 3)
Table 98. Market Position of Players in Digital Advertising Platforms, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
Table 99. Head Office of Key Digital Advertising Platforms Players
Table 100. Digital Advertising Platforms Market: Company Product Type Footprint
Table 101. Digital Advertising Platforms Market: Company Product Application Footprint
Table 102. Digital Advertising Platforms New Market Entrants and Barriers to Market Entry
Table 103. Digital Advertising Platforms Mergers, Acquisition, Agreements, and Collaborations
Table 104. Global Digital Advertising Platforms Consumption Value (USD Million) by Type (2019-2024)
Table 105. Global Digital Advertising Platforms Consumption Value Share by Type (2019-2024)
Table 106. Global Digital Advertising Platforms Consumption Value Forecast by Type (2025-2030)
Table 107. Global Digital Advertising Platforms Consumption Value by Application (2019-2024)
Table 108. Global Digital Advertising Platforms Consumption Value Forecast by Application (2025-2030)
Table 109. North America Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 110. North America Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 111. North America Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 112. North America Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 113. North America Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 114. North America Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 115. Europe Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 116. Europe Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 117. Europe Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 118. Europe Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 119. Europe Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 120. Europe Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 121. Asia-Pacific Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 122. Asia-Pacific Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 123. Asia-Pacific Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 124. Asia-Pacific Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 125. Asia-Pacific Digital Advertising Platforms Consumption Value by Region (2019-2024) & (USD Million)
Table 126. Asia-Pacific Digital Advertising Platforms Consumption Value by Region (2025-2030) & (USD Million)
Table 127. South America Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 128. South America Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 129. South America Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 130. South America Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 131. South America Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 132. South America Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 133. Middle East & Africa Digital Advertising Platforms Consumption Value by Type (2019-2024) & (USD Million)
Table 134. Middle East & Africa Digital Advertising Platforms Consumption Value by Type (2025-2030) & (USD Million)
Table 135. Middle East & Africa Digital Advertising Platforms Consumption Value by Application (2019-2024) & (USD Million)
Table 136. Middle East & Africa Digital Advertising Platforms Consumption Value by Application (2025-2030) & (USD Million)
Table 137. Middle East & Africa Digital Advertising Platforms Consumption Value by Country (2019-2024) & (USD Million)
Table 138. Middle East & Africa Digital Advertising Platforms Consumption Value by Country (2025-2030) & (USD Million)
Table 139. Digital Advertising Platforms Raw Material
Table 140. Key Suppliers of Digital Advertising Platforms Raw Materials
List of Figures
Figure 1. Digital Advertising Platforms Picture
Figure 2. Global Digital Advertising Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Figure 3. Global Digital Advertising Platforms Consumption Value Market Share by Type in 2023
Figure 4. Search Advertising Software
Figure 5. Display Advertising Software
Figure 6. Mobile Advertising Software
Figure 7. Social Advertising Software
Figure 8. Video Advertising Software
Figure 9. Cross-Channel Advertising Software
Figure 10. Global Digital Advertising Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
Figure 11. Digital Advertising Platforms Consumption Value Market Share by Application in 2023
Figure 12. Industrial Picture
Figure 13. Commercial Picture
Figure 14. Education Picture
Figure 15. Others Picture
Figure 16. Global Digital Advertising Platforms Consumption Value, (USD Million): 2019 & 2023 & 2030
Figure 17. Global Digital Advertising Platforms Consumption Value and Forecast (2019-2030) & (USD Million)
Figure 18. Global Market Digital Advertising Platforms Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
Figure 19. Global Digital Advertising Platforms Consumption Value Market Share by Region (2019-2030)
Figure 20. Global Digital Advertising Platforms Consumption Value Market Share by Region in 2023
Figure 21. North America Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 22. Europe Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 23. Asia-Pacific Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 24. South America Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 25. Middle East and Africa Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 26. Global Digital Advertising Platforms Revenue Share by Players in 2023
Figure 27. Digital Advertising Platforms Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
Figure 28. Global Top 3 Players Digital Advertising Platforms Market Share in 2023
Figure 29. Global Top 6 Players Digital Advertising Platforms Market Share in 2023
Figure 30. Global Digital Advertising Platforms Consumption Value Share by Type (2019-2024)
Figure 31. Global Digital Advertising Platforms Market Share Forecast by Type (2025-2030)
Figure 32. Global Digital Advertising Platforms Consumption Value Share by Application (2019-2024)
Figure 33. Global Digital Advertising Platforms Market Share Forecast by Application (2025-2030)
Figure 34. North America Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 35. North America Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 36. North America Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 37. United States Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 38. Canada Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 39. Mexico Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 40. Europe Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 41. Europe Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 42. Europe Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 43. Germany Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 44. France Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 45. United Kingdom Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 46. Russia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 47. Italy Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 48. Asia-Pacific Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 49. Asia-Pacific Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 50. Asia-Pacific Digital Advertising Platforms Consumption Value Market Share by Region (2019-2030)
Figure 51. China Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 52. Japan Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 53. South Korea Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 54. India Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 55. Southeast Asia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 56. Australia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 57. South America Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 58. South America Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 59. South America Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 60. Brazil Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 61. Argentina Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 62. Middle East and Africa Digital Advertising Platforms Consumption Value Market Share by Type (2019-2030)
Figure 63. Middle East and Africa Digital Advertising Platforms Consumption Value Market Share by Application (2019-2030)
Figure 64. Middle East and Africa Digital Advertising Platforms Consumption Value Market Share by Country (2019-2030)
Figure 65. Turkey Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 66. Saudi Arabia Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 67. UAE Digital Advertising Platforms Consumption Value (2019-2030) & (USD Million)
Figure 68. Digital Advertising Platforms Market Drivers
Figure 69. Digital Advertising Platforms Market Restraints
Figure 70. Digital Advertising Platforms Market Trends
Figure 71. Porters Five Forces Analysis
Figure 72. Manufacturing Cost Structure Analysis of Digital Advertising Platforms in 2023
Figure 73. Manufacturing Process Analysis of Digital Advertising Platforms
Figure 74. Digital Advertising Platforms Industrial Chain
Figure 75. Methodology
Figure 76. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings
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