Global Digital Ad Intelligence Software Market 2021 by Company, Regions, Type and Application, Forecast to 2026

Global Digital Ad Intelligence Software Market 2021 by Company, Regions, Type and Application, Forecast to 2026

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Published Date: 07 May 2021

Category: Service & Software

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Companies Mentioned
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

The Digital Ad Intelligence Software market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

According to our latest research, the global Digital Ad Intelligence Software size is estimated to be USD xx million in 2026 from USD xx million in 2020, with a change XX% between 2020 and 2021. The global Digital Ad Intelligence Software market size is expected to grow at a CAGR of xx% for the next five years.

Market segmentation
Digital Ad Intelligence Software market is split by Type and by Application. For the period 2016-2026, the growth among segments provide accurate calculations and forecasts for revenue by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type, covers
Cloud Based
On Premises

Market segment by Application, can be divided into
Large Enterprises
SMEs

Market segment by players, this report covers
Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Argentina, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 12 chapters:
Chapter 1, to describe Digital Ad Intelligence Software product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top players of Digital Ad Intelligence Software, with revenue, gross margin and global market share of Digital Ad Intelligence Software from 2019 to 2021.
Chapter 3, the Digital Ad Intelligence Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by type and application, with revenue and growth rate by type, application, from 2016 to 2026.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2016 to 2021.and Digital Ad Intelligence Software market forecast, by regions, type and application, with revenue, from 2021 to 2026.
Chapter 11 and 12, to describe Digital Ad Intelligence Software research findings and conclusion, appendix and data source.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Digital Ad Intelligence Software
1.2 Classification of Digital Ad Intelligence Software by Type
1.2.1 Overview: Global Digital Ad Intelligence Software Market Size by Type: 2020 Versus 2021 Versus 2026
1.2.2 Global Digital Ad Intelligence Software Revenue Market Share by Type in 2020
1.2.3 Cloud Based
1.2.4 On Premises
1.3 Global Digital Ad Intelligence Software Market by Application
1.3.1 Overview: Global Digital Ad Intelligence Software Market Size by Application: 2020 Versus 2021 Versus 2026
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Global Digital Ad Intelligence Software Market Size & Forecast
1.5 Global Digital Ad Intelligence Software Market Size and Forecast by Region
1.5.1 Global Digital Ad Intelligence Software Market Size by Region: 2016 VS 2021 VS 2026
1.5.2 Global Digital Ad Intelligence Software Market Size by Region, (2016-2021)
1.5.3 North America Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.4 Europe Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.5 Asia-Pacific Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.6 South America Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.7 Middle East and Africa Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.6 Market Drivers, Restraints and Trends
1.6.1 Digital Ad Intelligence Software Market Drivers
1.6.2 Digital Ad Intelligence Software Market Restraints
1.6.3 Digital Ad Intelligence Software Trends Analysis

2 Company Profiles
2.1 Pathmatics
2.1.1 Pathmatics Details
2.1.2 Pathmatics Major Business
2.1.3 Pathmatics Digital Ad Intelligence Software Product and Solutions
2.1.4 Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.1.5 Pathmatics Recent Developments and Future Plans
2.2 Soomla
2.2.1 Soomla Details
2.2.2 Soomla Major Business
2.2.3 Soomla Digital Ad Intelligence Software Product and Solutions
2.2.4 Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.2.5 Soomla Recent Developments and Future Plans
2.3 Similarweb
2.3.1 Similarweb Details
2.3.2 Similarweb Major Business
2.3.3 Similarweb Digital Ad Intelligence Software Product and Solutions
2.3.4 Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.3.5 Similarweb Recent Developments and Future Plans
2.4 Adbeat
2.4.1 Adbeat Details
2.4.2 Adbeat Major Business
2.4.3 Adbeat Digital Ad Intelligence Software Product and Solutions
2.4.4 Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.4.5 Adbeat Recent Developments and Future Plans
2.5 BIScience
2.5.1 BIScience Details
2.5.2 BIScience Major Business
2.5.3 BIScience Digital Ad Intelligence Software Product and Solutions
2.5.4 BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.5.5 BIScience Recent Developments and Future Plans
2.6 WhatRunsWhere.com
2.6.1 WhatRunsWhere.com Details
2.6.2 WhatRunsWhere.com Major Business
2.6.3 WhatRunsWhere.com Digital Ad Intelligence Software Product and Solutions
2.6.4 WhatRunsWhere.com Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.6.5 WhatRunsWhere.com Recent Developments and Future Plans
2.7 Mobile Action
2.7.1 Mobile Action Details
2.7.2 Mobile Action Major Business
2.7.3 Mobile Action Digital Ad Intelligence Software Product and Solutions
2.7.4 Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.7.5 Mobile Action Recent Developments and Future Plans
2.8 Numerator
2.8.1 Numerator Details
2.8.2 Numerator Major Business
2.8.3 Numerator Digital Ad Intelligence Software Product and Solutions
2.8.4 Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.8.5 Numerator Recent Developments and Future Plans
2.9 SocialPeta
2.9.1 SocialPeta Details
2.9.2 SocialPeta Major Business
2.9.3 SocialPeta Digital Ad Intelligence Software Product and Solutions
2.9.4 SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.9.5 SocialPeta Recent Developments and Future Plans
2.10 adjinn
2.10.1 adjinn Details
2.10.2 adjinn Major Business
2.10.3 adjinn Digital Ad Intelligence Software Product and Solutions
2.10.4 adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.10.5 adjinn Recent Developments and Future Plans
2.11 Admetricks
2.11.1 Admetricks Details
2.11.2 Admetricks Major Business
2.11.3 Admetricks Digital Ad Intelligence Software Product and Solutions
2.11.4 Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.11.5 Admetricks Recent Developments and Future Plans
2.12 App Annie
2.12.1 App Annie Details
2.12.2 App Annie Major Business
2.12.3 App Annie Digital Ad Intelligence Software Product and Solutions
2.12.4 App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.12.5 App Annie Recent Developments and Future Plans
2.13 Apptica
2.13.1 Apptica Details
2.13.2 Apptica Major Business
2.13.3 Apptica Digital Ad Intelligence Software Product and Solutions
2.13.4 Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.13.5 Apptica Recent Developments and Future Plans
2.14 Apptopia
2.14.1 Apptopia Details
2.14.2 Apptopia Major Business
2.14.3 Apptopia Digital Ad Intelligence Software Product and Solutions
2.14.4 Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.14.5 Apptopia Recent Developments and Future Plans
2.15 BrandTotal
2.15.1 BrandTotal Details
2.15.2 BrandTotal Major Business
2.15.3 BrandTotal Digital Ad Intelligence Software Product and Solutions
2.15.4 BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.15.5 BrandTotal Recent Developments and Future Plans
2.16 Kantar
2.16.1 Kantar Details
2.16.2 Kantar Major Business
2.16.3 Kantar Digital Ad Intelligence Software Product and Solutions
2.16.4 Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.16.5 Kantar Recent Developments and Future Plans
2.17 Macaw.pro
2.17.1 Macaw.pro Details
2.17.2 Macaw.pro Major Business
2.17.3 Macaw.pro Digital Ad Intelligence Software Product and Solutions
2.17.4 Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.17.5 Macaw.pro Recent Developments and Future Plans
2.18 Nielsen
2.18.1 Nielsen Details
2.18.2 Nielsen Major Business
2.18.3 Nielsen Digital Ad Intelligence Software Product and Solutions
2.18.4 Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.18.5 Nielsen Recent Developments and Future Plans
2.19 Sensor Tower
2.19.1 Sensor Tower Details
2.19.2 Sensor Tower Major Business
2.19.3 Sensor Tower Digital Ad Intelligence Software Product and Solutions
2.19.4 Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.19.5 Sensor Tower Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Digital Ad Intelligence Software Revenue and Share by Players (2019-2021)
3.2 Market Concentration Rate
3.2.1 Top 3 Digital Ad Intelligence Software Players Market Share
3.2.2 Top 10 Digital Ad Intelligence Software Players Market Share
3.2.3 Market Competition Trend
3.3 Digital Ad Intelligence Software Players Head Office, Products and Services Provided
3.4 Mergers & Acquisitions
3.5 New Entrants and Expansion Plans

4 Market Size Segment by Type
4.1 Global Digital Ad Intelligence Software Revenue and Market Share by Type (2016-2021)
4.2 Global Digital Ad Intelligence Software Market Forecast by Type (2021-2026)

5 Market Size Segment by Application
5.1 Global Digital Ad Intelligence Software Revenue Market Share by Application (2016-2021)
5.2 Digital Ad Intelligence Software Market Forecast by Application (2021-2026)

6 North America by Country, by Type, and by Application
6.1 North America Digital Ad Intelligence Software Revenue by Type (2016-2026)
6.2 North America Digital Ad Intelligence Software Revenue by Application (2016-2026)
6.3 North America Digital Ad Intelligence Software Market Size by Country
6.3.1 North America Digital Ad Intelligence Software Revenue by Country (2016-2026)
6.3.2 United States Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
6.3.3 Canada Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
6.3.4 Mexico Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

7 Europe by Country, by Type, and by Application
7.1 Europe Digital Ad Intelligence Software Revenue by Type (2016-2026)
7.2 Europe Digital Ad Intelligence Software Revenue by Application (2016-2026)
7.3 Europe Digital Ad Intelligence Software Market Size by Country
7.3.1 Europe Digital Ad Intelligence Software Revenue by Country (2016-2026)
7.3.2 Germany Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.3 France Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.4 United Kingdom Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.5 Russia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.6 Italy Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

8 Asia-Pacific by Region, by Type, and by Application
8.1 Asia-Pacific Digital Ad Intelligence Software Revenue by Type (2016-2026)
8.2 Asia-Pacific Digital Ad Intelligence Software Revenue by Application (2016-2026)
8.3 Asia-Pacific Digital Ad Intelligence Software Market Size by Region
8.3.1 Asia-Pacific Digital Ad Intelligence Software Revenue by Region (2016-2026)
8.3.2 China Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.3 Japan Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.4 South Korea Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.5 India Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.6 Southeast Asia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.7 Australia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

9 South America by Country, by Type, and by Application
9.1 South America Digital Ad Intelligence Software Revenue by Type (2016-2026)
9.2 South America Digital Ad Intelligence Software Revenue by Application (2016-2026)
9.3 South America Digital Ad Intelligence Software Market Size by Country
9.3.1 South America Digital Ad Intelligence Software Revenue by Country (2016-2026)
9.3.2 Brazil Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
9.3.3 Argentina Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

10 Middle East & Africa by Country, by Type, and by Application
10.1 Middle East & Africa Digital Ad Intelligence Software Revenue by Type (2016-2026)
10.2 Middle East & Africa Digital Ad Intelligence Software Revenue by Application (2016-2026)
10.3 Middle East & Africa Digital Ad Intelligence Software Market Size by Country
10.3.1 Middle East & Africa Digital Ad Intelligence Software Revenue by Country (2016-2026)
10.3.2 Turkey Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
10.3.3 Saudi Arabia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
10.3.4 UAE Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

11 Research Findings and Conclusion

12 Appendix
12.1 Methodology
12.2 Research Process and Data Source
12.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Digital Ad Intelligence Software Revenue by Type, (USD Million), 2020 VS 2021 VS 2026
Table 2. Global Digital Ad Intelligence Software Revenue by Application, (USD Million), 2020 VS 2021 VS 2026
Table 3. Global Market Digital Ad Intelligence Software Revenue (Million USD) Comparison by Region (2016 VS 2021 VS 2026)
Table 4. Global Digital Ad Intelligence Software Revenue (USD Million) by Region (2016-2021)
Table 5. Global Digital Ad Intelligence Software Revenue Market Share by Region (2021-2026)
Table 6. Pathmatics Corporate Information, Head Office, and Major Competitors
Table 7. Pathmatics Major Business
Table 8. Pathmatics Digital Ad Intelligence Software Product and Solutions
Table 9. Pathmatics Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 10. Soomla Corporate Information, Head Office, and Major Competitors
Table 11. Soomla Major Business
Table 12. Soomla Digital Ad Intelligence Software Product and Solutions
Table 13. Soomla Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 14. Similarweb Corporate Information, Head Office, and Major Competitors
Table 15. Similarweb Major Business
Table 16. Similarweb Digital Ad Intelligence Software Product and Solutions
Table 17. Similarweb Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 18. Adbeat Corporate Information, Head Office, and Major Competitors
Table 19. Adbeat Major Business
Table 20. Adbeat Digital Ad Intelligence Software Product and Solutions
Table 21. Adbeat Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 22. BIScience Corporate Information, Head Office, and Major Competitors
Table 23. BIScience Major Business
Table 24. BIScience Digital Ad Intelligence Software Product and Solutions
Table 25. BIScience Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 26. WhatRunsWhere.com Corporate Information, Head Office, and Major Competitors
Table 27. WhatRunsWhere.com Major Business
Table 28. WhatRunsWhere.com Digital Ad Intelligence Software Product and Solutions
Table 29. WhatRunsWhere.com Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 30. Mobile Action Corporate Information, Head Office, and Major Competitors
Table 31. Mobile Action Major Business
Table 32. Mobile Action Digital Ad Intelligence Software Product and Solutions
Table 33. Mobile Action Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 34. Numerator Corporate Information, Head Office, and Major Competitors
Table 35. Numerator Major Business
Table 36. Numerator Digital Ad Intelligence Software Product and Solutions
Table 37. Numerator Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 38. SocialPeta Corporate Information, Head Office, and Major Competitors
Table 39. SocialPeta Major Business
Table 40. SocialPeta Digital Ad Intelligence Software Product and Solutions
Table 41. SocialPeta Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 42. adjinn Corporate Information, Head Office, and Major Competitors
Table 43. adjinn Major Business
Table 44. adjinn Digital Ad Intelligence Software Product and Solutions
Table 45. adjinn Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 46. Admetricks Corporate Information, Head Office, and Major Competitors
Table 47. Admetricks Major Business
Table 48. Admetricks Digital Ad Intelligence Software Product and Solutions
Table 49. Admetricks Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 50. App Annie Corporate Information, Head Office, and Major Competitors
Table 51. App Annie Major Business
Table 52. App Annie Digital Ad Intelligence Software Product and Solutions
Table 53. App Annie Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 54. Apptica Corporate Information, Head Office, and Major Competitors
Table 55. Apptica Major Business
Table 56. Apptica Digital Ad Intelligence Software Product and Solutions
Table 57. Apptica Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 58. Apptopia Corporate Information, Head Office, and Major Competitors
Table 59. Apptopia Major Business
Table 60. Apptopia Digital Ad Intelligence Software Product and Solutions
Table 61. Apptopia Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 62. BrandTotal Corporate Information, Head Office, and Major Competitors
Table 63. BrandTotal Major Business
Table 64. BrandTotal Digital Ad Intelligence Software Product and Solutions
Table 65. BrandTotal Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 66. Kantar Corporate Information, Head Office, and Major Competitors
Table 67. Kantar Major Business
Table 68. Kantar Digital Ad Intelligence Software Product and Solutions
Table 69. Kantar Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 70. Macaw.pro Corporate Information, Head Office, and Major Competitors
Table 71. Macaw.pro Major Business
Table 72. Macaw.pro Digital Ad Intelligence Software Product and Solutions
Table 73. Macaw.pro Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 74. Nielsen Corporate Information, Head Office, and Major Competitors
Table 75. Nielsen Major Business
Table 76. Nielsen Digital Ad Intelligence Software Product and Solutions
Table 77. Nielsen Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 78. Sensor Tower Corporate Information, Head Office, and Major Competitors
Table 79. Sensor Tower Major Business
Table 80. Sensor Tower Digital Ad Intelligence Software Product and Solutions
Table 81. Sensor Tower Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 82. Global Digital Ad Intelligence Software Revenue (USD Million) by Players (2019-2021)
Table 83. Global Digital Ad Intelligence Software Revenue Share by Players (2019-2021)
Table 84. Breakdown of Digital Ad Intelligence Software by Company Type (Tier 1, Tier 2 and Tier 3)
Table 85. Digital Ad Intelligence Software Players Head Office, Products and Services Provided
Table 86. Digital Ad Intelligence Software Mergers & Acquisitions in the Past Five Years
Table 87. Digital Ad Intelligence Software New Entrants and Expansion Plans
Table 88. Global Digital Ad Intelligence Software Revenue (USD Million) by Type (2016-2021)
Table 89. Global Digital Ad Intelligence Software Revenue Share by Type (2016-2021)
Table 90. Global Digital Ad Intelligence Software Revenue Forecast by Type (2021-2026)
Table 91. Global Digital Ad Intelligence Software Revenue by Application (2016-2021)
Table 92. Global Digital Ad Intelligence Software Revenue Forecast by Application (2021-2026)
Table 93. North America Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 94. North America Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 95. North America Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 96. North America Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 97. North America Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 98. North America Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
Table 99. Europe Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 100. Europe Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 101. Europe Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 102. Europe Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 103. Europe Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 104. Europe Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
Table 105. Asia-Pacific Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 106. Asia-Pacific Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 107. Asia-Pacific Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 108. Asia-Pacific Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 109. Asia-Pacific Digital Ad Intelligence Software Revenue by Region (2016-2021) & (USD Million)
Table 110. Asia-Pacific Digital Ad Intelligence Software Revenue by Region (2021-2026) & (USD Million)
Table 111. South America Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 112. South America Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 113. South America Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 114. South America Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 115. South America Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 116. South America Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
Table 117. Middle East & Africa Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 118. Middle East & Africa Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 119. Middle East & Africa Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 120. Middle East & Africa Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 121. Middle East & Africa Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 122. Middle East & Africa Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
List of Figures
Figure 1. Digital Ad Intelligence Software Picture
Figure 2. Global Digital Ad Intelligence Software Revenue Market Share by Type in 2020
Figure 3. Cloud Based
Figure 4. On Premises
Figure 5. Digital Ad Intelligence Software Revenue Market Share by Application in 2020
Figure 6. Large Enterprises Picture
Figure 7. SMEs Picture
Figure 8. Global Digital Ad Intelligence Software Revenue, (USD Million): 2020 VS 2021 VS 2026
Figure 9. Global Digital Ad Intelligence Software Revenue and Forecast (2016-2026) & (USD Million)
Figure 10. Global Digital Ad Intelligence Software Revenue Market Share by Region (2016-2026)
Figure 11. Global Digital Ad Intelligence Software Revenue Market Share by Region in 2020
Figure 12. North America Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 13. Europe Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 14. Asia-Pacific Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 15. South America Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 16. Middle East and Africa Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 17. Digital Ad Intelligence Software Market Drivers
Figure 18. Digital Ad Intelligence Software Market Restraints
Figure 19. Digital Ad Intelligence Software Market Trends
Figure 20. Pathmatics Recent Developments and Future Plans
Figure 21. Soomla Recent Developments and Future Plans
Figure 22. Similarweb Recent Developments and Future Plans
Figure 23. Adbeat Recent Developments and Future Plans
Figure 24. BIScience Recent Developments and Future Plans
Figure 25. WhatRunsWhere.com Recent Developments and Future Plans
Figure 26. Mobile Action Recent Developments and Future Plans
Figure 27. Numerator Recent Developments and Future Plans
Figure 28. SocialPeta Recent Developments and Future Plans
Figure 29. adjinn Recent Developments and Future Plans
Figure 30. Admetricks Recent Developments and Future Plans
Figure 31. App Annie Recent Developments and Future Plans
Figure 32. Apptica Recent Developments and Future Plans
Figure 33. Apptopia Recent Developments and Future Plans
Figure 34. BrandTotal Recent Developments and Future Plans
Figure 35. Kantar Recent Developments and Future Plans
Figure 36. Macaw.pro Recent Developments and Future Plans
Figure 37. Nielsen Recent Developments and Future Plans
Figure 38. Sensor Tower Recent Developments and Future Plans
Figure 39. Global Digital Ad Intelligence Software Revenue Share by Players in 2020
Figure 40. Digital Ad Intelligence Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
Figure 41. Global Top 3 Players Digital Ad Intelligence Software Revenue Market Share in 2020
Figure 42. Global Top 10 Players Digital Ad Intelligence Software Revenue Market Share in 2020
Figure 43. Key Players Market Share Trend (Top 3 Market Share: 2019 VS 2020 VS 2021)
Figure 44. Global Digital Ad Intelligence Software Revenue Share by Type in 2020
Figure 45. Global Digital Ad Intelligence Software Market Share Forecast by Type (2021-2026)
Figure 46. Global Digital Ad Intelligence Software Revenue Share by Application in 2020
Figure 47. Global Digital Ad Intelligence Software Market Share Forecast by Application (2021-2026)
Figure 48. North America Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 49. North America Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 50. North America Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 51. United States Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 52. Canada Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 53. Mexico Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 54. Europe Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 55. Europe Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 56. Europe Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 57. Germany Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 58. France Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 59. United Kingdom Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 60. Russia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 61. Italy Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 62. Asia-Pacific Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 63. Asia-Pacific Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 64. Asia-Pacific Digital Ad Intelligence Software Revenue Market Share by Region (2016-2026)
Figure 65. China Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 66. Japan Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 67. South Korea Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 68. India Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 69. Southeast Asia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 70. Australia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 71. South America Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 72. South America Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 73. South America Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 74. Brazil Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 75. Argentina Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 76. Middle East and Africa Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 77. Middle East and Africa Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 78. Middle East and Africa Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 79. Turkey Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 80. Saudi Arabia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 81. UAE Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 82. Methodology
Figure 83. Research Process and Data Source
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Research Methodology

Client Requirements

yuan2

Review and analyze client requirements

yuan2

Discussion of all the project requirements and queries

Flexibility Check

yuan2

Project Feasibility Analysis

yuan2

Finalizing tentative research programme

yuan2

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

yuan2

Determination of key drivers, restraints, challenge, and opportunity

yuan2

Identifies market needs and trends

Market Size Estimation & Forecast

yuan2

Estimation of historical data based on secondary and primary data

yuan2

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

yuan2

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

yuan2

Consideration of geography, region-specific product/service demand for region segments

yuan2

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

tuBiao1

Data Source

yuan2

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

yuan2

Collection of data

yuan2

Cumulating and collating the essential qualitative and quantitative data

yuan2

Generation of report in client requested format by research analysts

yuan2

Reviews by expert analysts

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Final quality check

yuan2

Clarifying queries

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Receiving feedback

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Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

  • yuan01
    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

  • yuan01
    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

  • yuan01
    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower
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Related Reports

Global Digital Ad Intelligence Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029 xian22

Global Digital Ad Intelligence Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

date 08 Jan 2023

date Service & Software

Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).

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Global Digital Ad Intelligence Software Market 2021 by Company, Regions, Type and Application, Forecast to 2026

Global Digital Ad Intelligence Software Market 2021 by Company, Regions, Type and Application, Forecast to 2026

Page: 105

Published Date: 07 May 2021

Category: Service & Software

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Description

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Description

The Digital Ad Intelligence Software market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

According to our latest research, the global Digital Ad Intelligence Software size is estimated to be USD xx million in 2026 from USD xx million in 2020, with a change XX% between 2020 and 2021. The global Digital Ad Intelligence Software market size is expected to grow at a CAGR of xx% for the next five years.

Market segmentation
Digital Ad Intelligence Software market is split by Type and by Application. For the period 2016-2026, the growth among segments provide accurate calculations and forecasts for revenue by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type, covers
Cloud Based
On Premises

Market segment by Application, can be divided into
Large Enterprises
SMEs

Market segment by players, this report covers
Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Argentina, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 12 chapters:
Chapter 1, to describe Digital Ad Intelligence Software product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top players of Digital Ad Intelligence Software, with revenue, gross margin and global market share of Digital Ad Intelligence Software from 2019 to 2021.
Chapter 3, the Digital Ad Intelligence Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by type and application, with revenue and growth rate by type, application, from 2016 to 2026.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2016 to 2021.and Digital Ad Intelligence Software market forecast, by regions, type and application, with revenue, from 2021 to 2026.
Chapter 11 and 12, to describe Digital Ad Intelligence Software research findings and conclusion, appendix and data source.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Digital Ad Intelligence Software
1.2 Classification of Digital Ad Intelligence Software by Type
1.2.1 Overview: Global Digital Ad Intelligence Software Market Size by Type: 2020 Versus 2021 Versus 2026
1.2.2 Global Digital Ad Intelligence Software Revenue Market Share by Type in 2020
1.2.3 Cloud Based
1.2.4 On Premises
1.3 Global Digital Ad Intelligence Software Market by Application
1.3.1 Overview: Global Digital Ad Intelligence Software Market Size by Application: 2020 Versus 2021 Versus 2026
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Global Digital Ad Intelligence Software Market Size & Forecast
1.5 Global Digital Ad Intelligence Software Market Size and Forecast by Region
1.5.1 Global Digital Ad Intelligence Software Market Size by Region: 2016 VS 2021 VS 2026
1.5.2 Global Digital Ad Intelligence Software Market Size by Region, (2016-2021)
1.5.3 North America Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.4 Europe Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.5 Asia-Pacific Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.6 South America Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.5.7 Middle East and Africa Digital Ad Intelligence Software Market Size and Prospect (2016-2026)
1.6 Market Drivers, Restraints and Trends
1.6.1 Digital Ad Intelligence Software Market Drivers
1.6.2 Digital Ad Intelligence Software Market Restraints
1.6.3 Digital Ad Intelligence Software Trends Analysis

2 Company Profiles
2.1 Pathmatics
2.1.1 Pathmatics Details
2.1.2 Pathmatics Major Business
2.1.3 Pathmatics Digital Ad Intelligence Software Product and Solutions
2.1.4 Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.1.5 Pathmatics Recent Developments and Future Plans
2.2 Soomla
2.2.1 Soomla Details
2.2.2 Soomla Major Business
2.2.3 Soomla Digital Ad Intelligence Software Product and Solutions
2.2.4 Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.2.5 Soomla Recent Developments and Future Plans
2.3 Similarweb
2.3.1 Similarweb Details
2.3.2 Similarweb Major Business
2.3.3 Similarweb Digital Ad Intelligence Software Product and Solutions
2.3.4 Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.3.5 Similarweb Recent Developments and Future Plans
2.4 Adbeat
2.4.1 Adbeat Details
2.4.2 Adbeat Major Business
2.4.3 Adbeat Digital Ad Intelligence Software Product and Solutions
2.4.4 Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.4.5 Adbeat Recent Developments and Future Plans
2.5 BIScience
2.5.1 BIScience Details
2.5.2 BIScience Major Business
2.5.3 BIScience Digital Ad Intelligence Software Product and Solutions
2.5.4 BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.5.5 BIScience Recent Developments and Future Plans
2.6 WhatRunsWhere.com
2.6.1 WhatRunsWhere.com Details
2.6.2 WhatRunsWhere.com Major Business
2.6.3 WhatRunsWhere.com Digital Ad Intelligence Software Product and Solutions
2.6.4 WhatRunsWhere.com Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.6.5 WhatRunsWhere.com Recent Developments and Future Plans
2.7 Mobile Action
2.7.1 Mobile Action Details
2.7.2 Mobile Action Major Business
2.7.3 Mobile Action Digital Ad Intelligence Software Product and Solutions
2.7.4 Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.7.5 Mobile Action Recent Developments and Future Plans
2.8 Numerator
2.8.1 Numerator Details
2.8.2 Numerator Major Business
2.8.3 Numerator Digital Ad Intelligence Software Product and Solutions
2.8.4 Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.8.5 Numerator Recent Developments and Future Plans
2.9 SocialPeta
2.9.1 SocialPeta Details
2.9.2 SocialPeta Major Business
2.9.3 SocialPeta Digital Ad Intelligence Software Product and Solutions
2.9.4 SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.9.5 SocialPeta Recent Developments and Future Plans
2.10 adjinn
2.10.1 adjinn Details
2.10.2 adjinn Major Business
2.10.3 adjinn Digital Ad Intelligence Software Product and Solutions
2.10.4 adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.10.5 adjinn Recent Developments and Future Plans
2.11 Admetricks
2.11.1 Admetricks Details
2.11.2 Admetricks Major Business
2.11.3 Admetricks Digital Ad Intelligence Software Product and Solutions
2.11.4 Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.11.5 Admetricks Recent Developments and Future Plans
2.12 App Annie
2.12.1 App Annie Details
2.12.2 App Annie Major Business
2.12.3 App Annie Digital Ad Intelligence Software Product and Solutions
2.12.4 App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.12.5 App Annie Recent Developments and Future Plans
2.13 Apptica
2.13.1 Apptica Details
2.13.2 Apptica Major Business
2.13.3 Apptica Digital Ad Intelligence Software Product and Solutions
2.13.4 Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.13.5 Apptica Recent Developments and Future Plans
2.14 Apptopia
2.14.1 Apptopia Details
2.14.2 Apptopia Major Business
2.14.3 Apptopia Digital Ad Intelligence Software Product and Solutions
2.14.4 Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.14.5 Apptopia Recent Developments and Future Plans
2.15 BrandTotal
2.15.1 BrandTotal Details
2.15.2 BrandTotal Major Business
2.15.3 BrandTotal Digital Ad Intelligence Software Product and Solutions
2.15.4 BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.15.5 BrandTotal Recent Developments and Future Plans
2.16 Kantar
2.16.1 Kantar Details
2.16.2 Kantar Major Business
2.16.3 Kantar Digital Ad Intelligence Software Product and Solutions
2.16.4 Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.16.5 Kantar Recent Developments and Future Plans
2.17 Macaw.pro
2.17.1 Macaw.pro Details
2.17.2 Macaw.pro Major Business
2.17.3 Macaw.pro Digital Ad Intelligence Software Product and Solutions
2.17.4 Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.17.5 Macaw.pro Recent Developments and Future Plans
2.18 Nielsen
2.18.1 Nielsen Details
2.18.2 Nielsen Major Business
2.18.3 Nielsen Digital Ad Intelligence Software Product and Solutions
2.18.4 Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.18.5 Nielsen Recent Developments and Future Plans
2.19 Sensor Tower
2.19.1 Sensor Tower Details
2.19.2 Sensor Tower Major Business
2.19.3 Sensor Tower Digital Ad Intelligence Software Product and Solutions
2.19.4 Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2021)
2.19.5 Sensor Tower Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Digital Ad Intelligence Software Revenue and Share by Players (2019-2021)
3.2 Market Concentration Rate
3.2.1 Top 3 Digital Ad Intelligence Software Players Market Share
3.2.2 Top 10 Digital Ad Intelligence Software Players Market Share
3.2.3 Market Competition Trend
3.3 Digital Ad Intelligence Software Players Head Office, Products and Services Provided
3.4 Mergers & Acquisitions
3.5 New Entrants and Expansion Plans

4 Market Size Segment by Type
4.1 Global Digital Ad Intelligence Software Revenue and Market Share by Type (2016-2021)
4.2 Global Digital Ad Intelligence Software Market Forecast by Type (2021-2026)

5 Market Size Segment by Application
5.1 Global Digital Ad Intelligence Software Revenue Market Share by Application (2016-2021)
5.2 Digital Ad Intelligence Software Market Forecast by Application (2021-2026)

6 North America by Country, by Type, and by Application
6.1 North America Digital Ad Intelligence Software Revenue by Type (2016-2026)
6.2 North America Digital Ad Intelligence Software Revenue by Application (2016-2026)
6.3 North America Digital Ad Intelligence Software Market Size by Country
6.3.1 North America Digital Ad Intelligence Software Revenue by Country (2016-2026)
6.3.2 United States Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
6.3.3 Canada Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
6.3.4 Mexico Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

7 Europe by Country, by Type, and by Application
7.1 Europe Digital Ad Intelligence Software Revenue by Type (2016-2026)
7.2 Europe Digital Ad Intelligence Software Revenue by Application (2016-2026)
7.3 Europe Digital Ad Intelligence Software Market Size by Country
7.3.1 Europe Digital Ad Intelligence Software Revenue by Country (2016-2026)
7.3.2 Germany Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.3 France Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.4 United Kingdom Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.5 Russia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
7.3.6 Italy Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

8 Asia-Pacific by Region, by Type, and by Application
8.1 Asia-Pacific Digital Ad Intelligence Software Revenue by Type (2016-2026)
8.2 Asia-Pacific Digital Ad Intelligence Software Revenue by Application (2016-2026)
8.3 Asia-Pacific Digital Ad Intelligence Software Market Size by Region
8.3.1 Asia-Pacific Digital Ad Intelligence Software Revenue by Region (2016-2026)
8.3.2 China Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.3 Japan Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.4 South Korea Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.5 India Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.6 Southeast Asia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
8.3.7 Australia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

9 South America by Country, by Type, and by Application
9.1 South America Digital Ad Intelligence Software Revenue by Type (2016-2026)
9.2 South America Digital Ad Intelligence Software Revenue by Application (2016-2026)
9.3 South America Digital Ad Intelligence Software Market Size by Country
9.3.1 South America Digital Ad Intelligence Software Revenue by Country (2016-2026)
9.3.2 Brazil Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
9.3.3 Argentina Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

10 Middle East & Africa by Country, by Type, and by Application
10.1 Middle East & Africa Digital Ad Intelligence Software Revenue by Type (2016-2026)
10.2 Middle East & Africa Digital Ad Intelligence Software Revenue by Application (2016-2026)
10.3 Middle East & Africa Digital Ad Intelligence Software Market Size by Country
10.3.1 Middle East & Africa Digital Ad Intelligence Software Revenue by Country (2016-2026)
10.3.2 Turkey Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
10.3.3 Saudi Arabia Digital Ad Intelligence Software Market Size and Forecast (2016-2026)
10.3.4 UAE Digital Ad Intelligence Software Market Size and Forecast (2016-2026)

11 Research Findings and Conclusion

12 Appendix
12.1 Methodology
12.2 Research Process and Data Source
12.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Digital Ad Intelligence Software Revenue by Type, (USD Million), 2020 VS 2021 VS 2026
Table 2. Global Digital Ad Intelligence Software Revenue by Application, (USD Million), 2020 VS 2021 VS 2026
Table 3. Global Market Digital Ad Intelligence Software Revenue (Million USD) Comparison by Region (2016 VS 2021 VS 2026)
Table 4. Global Digital Ad Intelligence Software Revenue (USD Million) by Region (2016-2021)
Table 5. Global Digital Ad Intelligence Software Revenue Market Share by Region (2021-2026)
Table 6. Pathmatics Corporate Information, Head Office, and Major Competitors
Table 7. Pathmatics Major Business
Table 8. Pathmatics Digital Ad Intelligence Software Product and Solutions
Table 9. Pathmatics Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 10. Soomla Corporate Information, Head Office, and Major Competitors
Table 11. Soomla Major Business
Table 12. Soomla Digital Ad Intelligence Software Product and Solutions
Table 13. Soomla Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 14. Similarweb Corporate Information, Head Office, and Major Competitors
Table 15. Similarweb Major Business
Table 16. Similarweb Digital Ad Intelligence Software Product and Solutions
Table 17. Similarweb Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 18. Adbeat Corporate Information, Head Office, and Major Competitors
Table 19. Adbeat Major Business
Table 20. Adbeat Digital Ad Intelligence Software Product and Solutions
Table 21. Adbeat Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 22. BIScience Corporate Information, Head Office, and Major Competitors
Table 23. BIScience Major Business
Table 24. BIScience Digital Ad Intelligence Software Product and Solutions
Table 25. BIScience Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 26. WhatRunsWhere.com Corporate Information, Head Office, and Major Competitors
Table 27. WhatRunsWhere.com Major Business
Table 28. WhatRunsWhere.com Digital Ad Intelligence Software Product and Solutions
Table 29. WhatRunsWhere.com Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 30. Mobile Action Corporate Information, Head Office, and Major Competitors
Table 31. Mobile Action Major Business
Table 32. Mobile Action Digital Ad Intelligence Software Product and Solutions
Table 33. Mobile Action Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 34. Numerator Corporate Information, Head Office, and Major Competitors
Table 35. Numerator Major Business
Table 36. Numerator Digital Ad Intelligence Software Product and Solutions
Table 37. Numerator Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 38. SocialPeta Corporate Information, Head Office, and Major Competitors
Table 39. SocialPeta Major Business
Table 40. SocialPeta Digital Ad Intelligence Software Product and Solutions
Table 41. SocialPeta Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 42. adjinn Corporate Information, Head Office, and Major Competitors
Table 43. adjinn Major Business
Table 44. adjinn Digital Ad Intelligence Software Product and Solutions
Table 45. adjinn Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 46. Admetricks Corporate Information, Head Office, and Major Competitors
Table 47. Admetricks Major Business
Table 48. Admetricks Digital Ad Intelligence Software Product and Solutions
Table 49. Admetricks Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 50. App Annie Corporate Information, Head Office, and Major Competitors
Table 51. App Annie Major Business
Table 52. App Annie Digital Ad Intelligence Software Product and Solutions
Table 53. App Annie Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 54. Apptica Corporate Information, Head Office, and Major Competitors
Table 55. Apptica Major Business
Table 56. Apptica Digital Ad Intelligence Software Product and Solutions
Table 57. Apptica Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 58. Apptopia Corporate Information, Head Office, and Major Competitors
Table 59. Apptopia Major Business
Table 60. Apptopia Digital Ad Intelligence Software Product and Solutions
Table 61. Apptopia Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 62. BrandTotal Corporate Information, Head Office, and Major Competitors
Table 63. BrandTotal Major Business
Table 64. BrandTotal Digital Ad Intelligence Software Product and Solutions
Table 65. BrandTotal Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 66. Kantar Corporate Information, Head Office, and Major Competitors
Table 67. Kantar Major Business
Table 68. Kantar Digital Ad Intelligence Software Product and Solutions
Table 69. Kantar Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 70. Macaw.pro Corporate Information, Head Office, and Major Competitors
Table 71. Macaw.pro Major Business
Table 72. Macaw.pro Digital Ad Intelligence Software Product and Solutions
Table 73. Macaw.pro Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 74. Nielsen Corporate Information, Head Office, and Major Competitors
Table 75. Nielsen Major Business
Table 76. Nielsen Digital Ad Intelligence Software Product and Solutions
Table 77. Nielsen Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 78. Sensor Tower Corporate Information, Head Office, and Major Competitors
Table 79. Sensor Tower Major Business
Table 80. Sensor Tower Digital Ad Intelligence Software Product and Solutions
Table 81. Sensor Tower Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 82. Global Digital Ad Intelligence Software Revenue (USD Million) by Players (2019-2021)
Table 83. Global Digital Ad Intelligence Software Revenue Share by Players (2019-2021)
Table 84. Breakdown of Digital Ad Intelligence Software by Company Type (Tier 1, Tier 2 and Tier 3)
Table 85. Digital Ad Intelligence Software Players Head Office, Products and Services Provided
Table 86. Digital Ad Intelligence Software Mergers & Acquisitions in the Past Five Years
Table 87. Digital Ad Intelligence Software New Entrants and Expansion Plans
Table 88. Global Digital Ad Intelligence Software Revenue (USD Million) by Type (2016-2021)
Table 89. Global Digital Ad Intelligence Software Revenue Share by Type (2016-2021)
Table 90. Global Digital Ad Intelligence Software Revenue Forecast by Type (2021-2026)
Table 91. Global Digital Ad Intelligence Software Revenue by Application (2016-2021)
Table 92. Global Digital Ad Intelligence Software Revenue Forecast by Application (2021-2026)
Table 93. North America Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 94. North America Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 95. North America Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 96. North America Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 97. North America Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 98. North America Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
Table 99. Europe Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 100. Europe Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 101. Europe Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 102. Europe Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 103. Europe Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 104. Europe Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
Table 105. Asia-Pacific Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 106. Asia-Pacific Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 107. Asia-Pacific Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 108. Asia-Pacific Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 109. Asia-Pacific Digital Ad Intelligence Software Revenue by Region (2016-2021) & (USD Million)
Table 110. Asia-Pacific Digital Ad Intelligence Software Revenue by Region (2021-2026) & (USD Million)
Table 111. South America Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 112. South America Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 113. South America Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 114. South America Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 115. South America Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 116. South America Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
Table 117. Middle East & Africa Digital Ad Intelligence Software Revenue by Type (2016-2021) & (USD Million)
Table 118. Middle East & Africa Digital Ad Intelligence Software Revenue by Type (2021-2026) & (USD Million)
Table 119. Middle East & Africa Digital Ad Intelligence Software Revenue by Application (2016-2021) & (USD Million)
Table 120. Middle East & Africa Digital Ad Intelligence Software Revenue by Application (2021-2026) & (USD Million)
Table 121. Middle East & Africa Digital Ad Intelligence Software Revenue by Country (2016-2021) & (USD Million)
Table 122. Middle East & Africa Digital Ad Intelligence Software Revenue by Country (2021-2026) & (USD Million)
List of Figures
Figure 1. Digital Ad Intelligence Software Picture
Figure 2. Global Digital Ad Intelligence Software Revenue Market Share by Type in 2020
Figure 3. Cloud Based
Figure 4. On Premises
Figure 5. Digital Ad Intelligence Software Revenue Market Share by Application in 2020
Figure 6. Large Enterprises Picture
Figure 7. SMEs Picture
Figure 8. Global Digital Ad Intelligence Software Revenue, (USD Million): 2020 VS 2021 VS 2026
Figure 9. Global Digital Ad Intelligence Software Revenue and Forecast (2016-2026) & (USD Million)
Figure 10. Global Digital Ad Intelligence Software Revenue Market Share by Region (2016-2026)
Figure 11. Global Digital Ad Intelligence Software Revenue Market Share by Region in 2020
Figure 12. North America Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 13. Europe Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 14. Asia-Pacific Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 15. South America Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 16. Middle East and Africa Digital Ad Intelligence Software Revenue (USD Million) and Growth Rate (2016-2026)
Figure 17. Digital Ad Intelligence Software Market Drivers
Figure 18. Digital Ad Intelligence Software Market Restraints
Figure 19. Digital Ad Intelligence Software Market Trends
Figure 20. Pathmatics Recent Developments and Future Plans
Figure 21. Soomla Recent Developments and Future Plans
Figure 22. Similarweb Recent Developments and Future Plans
Figure 23. Adbeat Recent Developments and Future Plans
Figure 24. BIScience Recent Developments and Future Plans
Figure 25. WhatRunsWhere.com Recent Developments and Future Plans
Figure 26. Mobile Action Recent Developments and Future Plans
Figure 27. Numerator Recent Developments and Future Plans
Figure 28. SocialPeta Recent Developments and Future Plans
Figure 29. adjinn Recent Developments and Future Plans
Figure 30. Admetricks Recent Developments and Future Plans
Figure 31. App Annie Recent Developments and Future Plans
Figure 32. Apptica Recent Developments and Future Plans
Figure 33. Apptopia Recent Developments and Future Plans
Figure 34. BrandTotal Recent Developments and Future Plans
Figure 35. Kantar Recent Developments and Future Plans
Figure 36. Macaw.pro Recent Developments and Future Plans
Figure 37. Nielsen Recent Developments and Future Plans
Figure 38. Sensor Tower Recent Developments and Future Plans
Figure 39. Global Digital Ad Intelligence Software Revenue Share by Players in 2020
Figure 40. Digital Ad Intelligence Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
Figure 41. Global Top 3 Players Digital Ad Intelligence Software Revenue Market Share in 2020
Figure 42. Global Top 10 Players Digital Ad Intelligence Software Revenue Market Share in 2020
Figure 43. Key Players Market Share Trend (Top 3 Market Share: 2019 VS 2020 VS 2021)
Figure 44. Global Digital Ad Intelligence Software Revenue Share by Type in 2020
Figure 45. Global Digital Ad Intelligence Software Market Share Forecast by Type (2021-2026)
Figure 46. Global Digital Ad Intelligence Software Revenue Share by Application in 2020
Figure 47. Global Digital Ad Intelligence Software Market Share Forecast by Application (2021-2026)
Figure 48. North America Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 49. North America Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 50. North America Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 51. United States Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 52. Canada Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 53. Mexico Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 54. Europe Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 55. Europe Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 56. Europe Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 57. Germany Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 58. France Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 59. United Kingdom Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 60. Russia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 61. Italy Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 62. Asia-Pacific Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 63. Asia-Pacific Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 64. Asia-Pacific Digital Ad Intelligence Software Revenue Market Share by Region (2016-2026)
Figure 65. China Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 66. Japan Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 67. South Korea Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 68. India Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 69. Southeast Asia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 70. Australia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 71. South America Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 72. South America Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 73. South America Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 74. Brazil Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 75. Argentina Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 76. Middle East and Africa Digital Ad Intelligence Software Sales Market Share by Type (2016-2026)
Figure 77. Middle East and Africa Digital Ad Intelligence Software Sales Market Share by Application (2016-2026)
Figure 78. Middle East and Africa Digital Ad Intelligence Software Revenue Market Share by Country (2016-2026)
Figure 79. Turkey Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 80. Saudi Arabia Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 81. UAE Digital Ad Intelligence Software Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 82. Methodology
Figure 83. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

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    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower
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Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).

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