Global Direct Marketing Services Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Global Direct Marketing Services Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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Published Date: 18 Mar 2023

Category: Service & Software

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.

According to our (Global Info Research) latest study, the global Direct Marketing Services market size was valued at USD 5932.8 million in 2022 and is forecast to a readjusted size of USD 6955 million by 2029 with a CAGR of 2.3% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.

This report is a detailed and comprehensive analysis for global Direct Marketing Services market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:
Global Direct Marketing Services market size and forecasts, in consumption value ($ Million), 2018-2029
Global Direct Marketing Services market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Direct Marketing Services market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Direct Marketing Services market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Direct Marketing Services
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Direct Marketing Services market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Rapp, Epsilon, Wunderman, FCB and Acxiom, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Market segmentation
Direct Marketing Services market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Handouts
Social Media Marketing
Direct Selling
Others

Market segment by Application
Business to Business
Business to Government
Business to Consumers
Others

Market segment by players, this report covers
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Direct Marketing Services product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Direct Marketing Services, with revenue, gross margin and global market share of Direct Marketing Services from 2018 to 2023.
Chapter 3, the Direct Marketing Services competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Direct Marketing Services market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Direct Marketing Services.
Chapter 13, to describe Direct Marketing Services research findings and conclusion.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Direct Marketing Services
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Direct Marketing Services by Type
1.3.1 Overview: Global Direct Marketing Services Market Size by Type: 2018 Versus 2022 Versus 2029
1.3.2 Global Direct Marketing Services Consumption Value Market Share by Type in 2022
1.3.3 Direct Mail
1.3.4 Telemarketing
1.3.5 Email Marketing
1.3.6 Text (SMS) Marketing
1.3.7 Handouts
1.3.8 Social Media Marketing
1.3.9 Direct Selling
1.3.10 Others
1.4 Global Direct Marketing Services Market by Application
1.4.1 Overview: Global Direct Marketing Services Market Size by Application: 2018 Versus 2022 Versus 2029
1.4.2 Business to Business
1.4.3 Business to Government
1.4.4 Business to Consumers
1.4.5 Others
1.5 Global Direct Marketing Services Market Size & Forecast
1.6 Global Direct Marketing Services Market Size and Forecast by Region
1.6.1 Global Direct Marketing Services Market Size by Region: 2018 VS 2022 VS 2029
1.6.2 Global Direct Marketing Services Market Size by Region, (2018-2029)
1.6.3 North America Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.4 Europe Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.5 Asia-Pacific Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.6 South America Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.7 Middle East and Africa Direct Marketing Services Market Size and Prospect (2018-2029)

2 Company Profiles
2.1 Rapp
2.1.1 Rapp Details
2.1.2 Rapp Major Business
2.1.3 Rapp Direct Marketing Services Product and Solutions
2.1.4 Rapp Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 Rapp Recent Developments and Future Plans
2.2 Epsilon
2.2.1 Epsilon Details
2.2.2 Epsilon Major Business
2.2.3 Epsilon Direct Marketing Services Product and Solutions
2.2.4 Epsilon Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 Epsilon Recent Developments and Future Plans
2.3 Wunderman
2.3.1 Wunderman Details
2.3.2 Wunderman Major Business
2.3.3 Wunderman Direct Marketing Services Product and Solutions
2.3.4 Wunderman Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Wunderman Recent Developments and Future Plans
2.4 FCB
2.4.1 FCB Details
2.4.2 FCB Major Business
2.4.3 FCB Direct Marketing Services Product and Solutions
2.4.4 FCB Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 FCB Recent Developments and Future Plans
2.5 Acxiom
2.5.1 Acxiom Details
2.5.2 Acxiom Major Business
2.5.3 Acxiom Direct Marketing Services Product and Solutions
2.5.4 Acxiom Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 Acxiom Recent Developments and Future Plans
2.6 Harte-Hanks Direct
2.6.1 Harte-Hanks Direct Details
2.6.2 Harte-Hanks Direct Major Business
2.6.3 Harte-Hanks Direct Direct Marketing Services Product and Solutions
2.6.4 Harte-Hanks Direct Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 Harte-Hanks Direct Recent Developments and Future Plans
2.7 OgilvyOne
2.7.1 OgilvyOne Details
2.7.2 OgilvyOne Major Business
2.7.3 OgilvyOne Direct Marketing Services Product and Solutions
2.7.4 OgilvyOne Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 OgilvyOne Recent Developments and Future Plans
2.8 Merkle
2.8.1 Merkle Details
2.8.2 Merkle Major Business
2.8.3 Merkle Direct Marketing Services Product and Solutions
2.8.4 Merkle Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.8.5 Merkle Recent Developments and Future Plans
2.9 Harland Clarke Corp
2.9.1 Harland Clarke Corp Details
2.9.2 Harland Clarke Corp Major Business
2.9.3 Harland Clarke Corp Direct Marketing Services Product and Solutions
2.9.4 Harland Clarke Corp Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.9.5 Harland Clarke Corp Recent Developments and Future Plans
2.10 MRM//McCann
2.10.1 MRM//McCann Details
2.10.2 MRM//McCann Major Business
2.10.3 MRM//McCann Direct Marketing Services Product and Solutions
2.10.4 MRM//McCann Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.10.5 MRM//McCann Recent Developments and Future Plans
2.11 DigitasLBi
2.11.1 DigitasLBi Details
2.11.2 DigitasLBi Major Business
2.11.3 DigitasLBi Direct Marketing Services Product and Solutions
2.11.4 DigitasLBi Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.11.5 DigitasLBi Recent Developments and Future Plans
2.12 Aimia
2.12.1 Aimia Details
2.12.2 Aimia Major Business
2.12.3 Aimia Direct Marketing Services Product and Solutions
2.12.4 Aimia Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.12.5 Aimia Recent Developments and Future Plans
2.13 SourceLink
2.13.1 SourceLink Details
2.13.2 SourceLink Major Business
2.13.3 SourceLink Direct Marketing Services Product and Solutions
2.13.4 SourceLink Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.13.5 SourceLink Recent Developments and Future Plans
2.14 BBDO
2.14.1 BBDO Details
2.14.2 BBDO Major Business
2.14.3 BBDO Direct Marketing Services Product and Solutions
2.14.4 BBDO Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.14.5 BBDO Recent Developments and Future Plans
2.15 SapientNitro
2.15.1 SapientNitro Details
2.15.2 SapientNitro Major Business
2.15.3 SapientNitro Direct Marketing Services Product and Solutions
2.15.4 SapientNitro Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.15.5 SapientNitro Recent Developments and Future Plans
2.16 Leo Burnett
2.16.1 Leo Burnett Details
2.16.2 Leo Burnett Major Business
2.16.3 Leo Burnett Direct Marketing Services Product and Solutions
2.16.4 Leo Burnett Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.16.5 Leo Burnett Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Direct Marketing Services Revenue and Share by Players (2018-2023)
3.2 Market Share Analysis (2022)
3.2.1 Market Share of Direct Marketing Services by Company Revenue
3.2.2 Top 3 Direct Marketing Services Players Market Share in 2022
3.2.3 Top 6 Direct Marketing Services Players Market Share in 2022
3.3 Direct Marketing Services Market: Overall Company Footprint Analysis
3.3.1 Direct Marketing Services Market: Region Footprint
3.3.2 Direct Marketing Services Market: Company Product Type Footprint
3.3.3 Direct Marketing Services Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
4.1 Global Direct Marketing Services Consumption Value and Market Share by Type (2018-2023)
4.2 Global Direct Marketing Services Market Forecast by Type (2024-2029)

5 Market Size Segment by Application
5.1 Global Direct Marketing Services Consumption Value Market Share by Application (2018-2023)
5.2 Global Direct Marketing Services Market Forecast by Application (2024-2029)

6 North America
6.1 North America Direct Marketing Services Consumption Value by Type (2018-2029)
6.2 North America Direct Marketing Services Consumption Value by Application (2018-2029)
6.3 North America Direct Marketing Services Market Size by Country
6.3.1 North America Direct Marketing Services Consumption Value by Country (2018-2029)
6.3.2 United States Direct Marketing Services Market Size and Forecast (2018-2029)
6.3.3 Canada Direct Marketing Services Market Size and Forecast (2018-2029)
6.3.4 Mexico Direct Marketing Services Market Size and Forecast (2018-2029)

7 Europe
7.1 Europe Direct Marketing Services Consumption Value by Type (2018-2029)
7.2 Europe Direct Marketing Services Consumption Value by Application (2018-2029)
7.3 Europe Direct Marketing Services Market Size by Country
7.3.1 Europe Direct Marketing Services Consumption Value by Country (2018-2029)
7.3.2 Germany Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.3 France Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.4 United Kingdom Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.5 Russia Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.6 Italy Direct Marketing Services Market Size and Forecast (2018-2029)

8 Asia-Pacific
8.1 Asia-Pacific Direct Marketing Services Consumption Value by Type (2018-2029)
8.2 Asia-Pacific Direct Marketing Services Consumption Value by Application (2018-2029)
8.3 Asia-Pacific Direct Marketing Services Market Size by Region
8.3.1 Asia-Pacific Direct Marketing Services Consumption Value by Region (2018-2029)
8.3.2 China Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.3 Japan Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.4 South Korea Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.5 India Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.6 Southeast Asia Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.7 Australia Direct Marketing Services Market Size and Forecast (2018-2029)

9 South America
9.1 South America Direct Marketing Services Consumption Value by Type (2018-2029)
9.2 South America Direct Marketing Services Consumption Value by Application (2018-2029)
9.3 South America Direct Marketing Services Market Size by Country
9.3.1 South America Direct Marketing Services Consumption Value by Country (2018-2029)
9.3.2 Brazil Direct Marketing Services Market Size and Forecast (2018-2029)
9.3.3 Argentina Direct Marketing Services Market Size and Forecast (2018-2029)

10 Middle East & Africa
10.1 Middle East & Africa Direct Marketing Services Consumption Value by Type (2018-2029)
10.2 Middle East & Africa Direct Marketing Services Consumption Value by Application (2018-2029)
10.3 Middle East & Africa Direct Marketing Services Market Size by Country
10.3.1 Middle East & Africa Direct Marketing Services Consumption Value by Country (2018-2029)
10.3.2 Turkey Direct Marketing Services Market Size and Forecast (2018-2029)
10.3.3 Saudi Arabia Direct Marketing Services Market Size and Forecast (2018-2029)
10.3.4 UAE Direct Marketing Services Market Size and Forecast (2018-2029)

11 Market Dynamics
11.1 Direct Marketing Services Market Drivers
11.2 Direct Marketing Services Market Restraints
11.3 Direct Marketing Services Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
11.5 Influence of COVID-19 and Russia-Ukraine War
11.5.1 Influence of COVID-19
11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis
12.1 Direct Marketing Services Industry Chain
12.2 Direct Marketing Services Upstream Analysis
12.3 Direct Marketing Services Midstream Analysis
12.4 Direct Marketing Services Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Direct Marketing Services Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Table 2. Global Direct Marketing Services Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
Table 3. Global Direct Marketing Services Consumption Value by Region (2018-2023) & (USD Million)
Table 4. Global Direct Marketing Services Consumption Value by Region (2024-2029) & (USD Million)
Table 5. Rapp Company Information, Head Office, and Major Competitors
Table 6. Rapp Major Business
Table 7. Rapp Direct Marketing Services Product and Solutions
Table 8. Rapp Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 9. Rapp Recent Developments and Future Plans
Table 10. Epsilon Company Information, Head Office, and Major Competitors
Table 11. Epsilon Major Business
Table 12. Epsilon Direct Marketing Services Product and Solutions
Table 13. Epsilon Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 14. Epsilon Recent Developments and Future Plans
Table 15. Wunderman Company Information, Head Office, and Major Competitors
Table 16. Wunderman Major Business
Table 17. Wunderman Direct Marketing Services Product and Solutions
Table 18. Wunderman Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 19. Wunderman Recent Developments and Future Plans
Table 20. FCB Company Information, Head Office, and Major Competitors
Table 21. FCB Major Business
Table 22. FCB Direct Marketing Services Product and Solutions
Table 23. FCB Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 24. FCB Recent Developments and Future Plans
Table 25. Acxiom Company Information, Head Office, and Major Competitors
Table 26. Acxiom Major Business
Table 27. Acxiom Direct Marketing Services Product and Solutions
Table 28. Acxiom Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 29. Acxiom Recent Developments and Future Plans
Table 30. Harte-Hanks Direct Company Information, Head Office, and Major Competitors
Table 31. Harte-Hanks Direct Major Business
Table 32. Harte-Hanks Direct Direct Marketing Services Product and Solutions
Table 33. Harte-Hanks Direct Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 34. Harte-Hanks Direct Recent Developments and Future Plans
Table 35. OgilvyOne Company Information, Head Office, and Major Competitors
Table 36. OgilvyOne Major Business
Table 37. OgilvyOne Direct Marketing Services Product and Solutions
Table 38. OgilvyOne Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 39. OgilvyOne Recent Developments and Future Plans
Table 40. Merkle Company Information, Head Office, and Major Competitors
Table 41. Merkle Major Business
Table 42. Merkle Direct Marketing Services Product and Solutions
Table 43. Merkle Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 44. Merkle Recent Developments and Future Plans
Table 45. Harland Clarke Corp Company Information, Head Office, and Major Competitors
Table 46. Harland Clarke Corp Major Business
Table 47. Harland Clarke Corp Direct Marketing Services Product and Solutions
Table 48. Harland Clarke Corp Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 49. Harland Clarke Corp Recent Developments and Future Plans
Table 50. MRM//McCann Company Information, Head Office, and Major Competitors
Table 51. MRM//McCann Major Business
Table 52. MRM//McCann Direct Marketing Services Product and Solutions
Table 53. MRM//McCann Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 54. MRM//McCann Recent Developments and Future Plans
Table 55. DigitasLBi Company Information, Head Office, and Major Competitors
Table 56. DigitasLBi Major Business
Table 57. DigitasLBi Direct Marketing Services Product and Solutions
Table 58. DigitasLBi Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 59. DigitasLBi Recent Developments and Future Plans
Table 60. Aimia Company Information, Head Office, and Major Competitors
Table 61. Aimia Major Business
Table 62. Aimia Direct Marketing Services Product and Solutions
Table 63. Aimia Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 64. Aimia Recent Developments and Future Plans
Table 65. SourceLink Company Information, Head Office, and Major Competitors
Table 66. SourceLink Major Business
Table 67. SourceLink Direct Marketing Services Product and Solutions
Table 68. SourceLink Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 69. SourceLink Recent Developments and Future Plans
Table 70. BBDO Company Information, Head Office, and Major Competitors
Table 71. BBDO Major Business
Table 72. BBDO Direct Marketing Services Product and Solutions
Table 73. BBDO Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 74. BBDO Recent Developments and Future Plans
Table 75. SapientNitro Company Information, Head Office, and Major Competitors
Table 76. SapientNitro Major Business
Table 77. SapientNitro Direct Marketing Services Product and Solutions
Table 78. SapientNitro Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 79. SapientNitro Recent Developments and Future Plans
Table 80. Leo Burnett Company Information, Head Office, and Major Competitors
Table 81. Leo Burnett Major Business
Table 82. Leo Burnett Direct Marketing Services Product and Solutions
Table 83. Leo Burnett Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 84. Leo Burnett Recent Developments and Future Plans
Table 85. Global Direct Marketing Services Revenue (USD Million) by Players (2018-2023)
Table 86. Global Direct Marketing Services Revenue Share by Players (2018-2023)
Table 87. Breakdown of Direct Marketing Services by Company Type (Tier 1, Tier 2, and Tier 3)
Table 88. Market Position of Players in Direct Marketing Services, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
Table 89. Head Office of Key Direct Marketing Services Players
Table 90. Direct Marketing Services Market: Company Product Type Footprint
Table 91. Direct Marketing Services Market: Company Product Application Footprint
Table 92. Direct Marketing Services New Market Entrants and Barriers to Market Entry
Table 93. Direct Marketing Services Mergers, Acquisition, Agreements, and Collaborations
Table 94. Global Direct Marketing Services Consumption Value (USD Million) by Type (2018-2023)
Table 95. Global Direct Marketing Services Consumption Value Share by Type (2018-2023)
Table 96. Global Direct Marketing Services Consumption Value Forecast by Type (2024-2029)
Table 97. Global Direct Marketing Services Consumption Value by Application (2018-2023)
Table 98. Global Direct Marketing Services Consumption Value Forecast by Application (2024-2029)
Table 99. North America Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 100. North America Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 101. North America Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 102. North America Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 103. North America Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 104. North America Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 105. Europe Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 106. Europe Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 107. Europe Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 108. Europe Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 109. Europe Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 110. Europe Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 111. Asia-Pacific Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 112. Asia-Pacific Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 113. Asia-Pacific Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 114. Asia-Pacific Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 115. Asia-Pacific Direct Marketing Services Consumption Value by Region (2018-2023) & (USD Million)
Table 116. Asia-Pacific Direct Marketing Services Consumption Value by Region (2024-2029) & (USD Million)
Table 117. South America Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 118. South America Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 119. South America Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 120. South America Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 121. South America Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 122. South America Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 123. Middle East & Africa Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 124. Middle East & Africa Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 125. Middle East & Africa Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 126. Middle East & Africa Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 127. Middle East & Africa Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 128. Middle East & Africa Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 129. Direct Marketing Services Raw Material
Table 130. Key Suppliers of Direct Marketing Services Raw Materials
List of Figures
Figure 1. Direct Marketing Services Picture
Figure 2. Global Direct Marketing Services Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 3. Global Direct Marketing Services Consumption Value Market Share by Type in 2022
Figure 4. Direct Mail
Figure 5. Telemarketing
Figure 6. Email Marketing
Figure 7. Text (SMS) Marketing
Figure 8. Handouts
Figure 9. Social Media Marketing
Figure 10. Direct Selling
Figure 11. Others
Figure 12. Global Direct Marketing Services Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 13. Direct Marketing Services Consumption Value Market Share by Application in 2022
Figure 14. Business to Business Picture
Figure 15. Business to Government Picture
Figure 16. Business to Consumers Picture
Figure 17. Others Picture
Figure 18. Global Direct Marketing Services Consumption Value, (USD Million): 2018 & 2022 & 2029
Figure 19. Global Direct Marketing Services Consumption Value and Forecast (2018-2029) & (USD Million)
Figure 20. Global Market Direct Marketing Services Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
Figure 21. Global Direct Marketing Services Consumption Value Market Share by Region (2018-2029)
Figure 22. Global Direct Marketing Services Consumption Value Market Share by Region in 2022
Figure 23. North America Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 24. Europe Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 25. Asia-Pacific Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 26. South America Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 27. Middle East and Africa Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 28. Global Direct Marketing Services Revenue Share by Players in 2022
Figure 29. Direct Marketing Services Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
Figure 30. Global Top 3 Players Direct Marketing Services Market Share in 2022
Figure 31. Global Top 6 Players Direct Marketing Services Market Share in 2022
Figure 32. Global Direct Marketing Services Consumption Value Share by Type (2018-2023)
Figure 33. Global Direct Marketing Services Market Share Forecast by Type (2024-2029)
Figure 34. Global Direct Marketing Services Consumption Value Share by Application (2018-2023)
Figure 35. Global Direct Marketing Services Market Share Forecast by Application (2024-2029)
Figure 36. North America Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 37. North America Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 38. North America Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 39. United States Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 40. Canada Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 41. Mexico Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 42. Europe Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 43. Europe Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 44. Europe Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 45. Germany Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 46. France Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 47. United Kingdom Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 48. Russia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 49. Italy Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 50. Asia-Pacific Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 51. Asia-Pacific Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 52. Asia-Pacific Direct Marketing Services Consumption Value Market Share by Region (2018-2029)
Figure 53. China Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 54. Japan Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 55. South Korea Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 56. India Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 57. Southeast Asia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 58. Australia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 59. South America Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 60. South America Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 61. South America Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 62. Brazil Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 63. Argentina Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 64. Middle East and Africa Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 65. Middle East and Africa Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 66. Middle East and Africa Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 67. Turkey Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 68. Saudi Arabia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 69. UAE Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 70. Direct Marketing Services Market Drivers
Figure 71. Direct Marketing Services Market Restraints
Figure 72. Direct Marketing Services Market Trends
Figure 73. Porters Five Forces Analysis
Figure 74. Manufacturing Cost Structure Analysis of Direct Marketing Services in 2022
Figure 75. Manufacturing Process Analysis of Direct Marketing Services
Figure 76. Direct Marketing Services Industrial Chain
Figure 77. Methodology
Figure 78. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

yuan2

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

yuan2

Determination of key drivers, restraints, challenge, and opportunity

yuan2

Identifies market needs and trends

Market Size Estimation & Forecast

yuan2

Estimation of historical data based on secondary and primary data

yuan2

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

yuan2

Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

tuBiao1

Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

yuan2

Collection of data

yuan2

Cumulating and collating the essential qualitative and quantitative data

yuan2

Generation of report in client requested format by research analysts

yuan2

Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

  • yuan01
    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

  • yuan01
    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

  • yuan01
    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

  • yuan01
    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Global Direct Marketing Services Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Global Direct Marketing Services Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Page: 112

Published Date: 18 Mar 2023

Category: Service & Software

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Description

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Description

This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.

According to our (Global Info Research) latest study, the global Direct Marketing Services market size was valued at USD 5932.8 million in 2022 and is forecast to a readjusted size of USD 6955 million by 2029 with a CAGR of 2.3% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.

This report is a detailed and comprehensive analysis for global Direct Marketing Services market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:
Global Direct Marketing Services market size and forecasts, in consumption value ($ Million), 2018-2029
Global Direct Marketing Services market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Direct Marketing Services market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Direct Marketing Services market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Direct Marketing Services
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Direct Marketing Services market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Rapp, Epsilon, Wunderman, FCB and Acxiom, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Market segmentation
Direct Marketing Services market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Handouts
Social Media Marketing
Direct Selling
Others

Market segment by Application
Business to Business
Business to Government
Business to Consumers
Others

Market segment by players, this report covers
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Direct Marketing Services product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Direct Marketing Services, with revenue, gross margin and global market share of Direct Marketing Services from 2018 to 2023.
Chapter 3, the Direct Marketing Services competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Direct Marketing Services market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Direct Marketing Services.
Chapter 13, to describe Direct Marketing Services research findings and conclusion.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Direct Marketing Services
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Direct Marketing Services by Type
1.3.1 Overview: Global Direct Marketing Services Market Size by Type: 2018 Versus 2022 Versus 2029
1.3.2 Global Direct Marketing Services Consumption Value Market Share by Type in 2022
1.3.3 Direct Mail
1.3.4 Telemarketing
1.3.5 Email Marketing
1.3.6 Text (SMS) Marketing
1.3.7 Handouts
1.3.8 Social Media Marketing
1.3.9 Direct Selling
1.3.10 Others
1.4 Global Direct Marketing Services Market by Application
1.4.1 Overview: Global Direct Marketing Services Market Size by Application: 2018 Versus 2022 Versus 2029
1.4.2 Business to Business
1.4.3 Business to Government
1.4.4 Business to Consumers
1.4.5 Others
1.5 Global Direct Marketing Services Market Size & Forecast
1.6 Global Direct Marketing Services Market Size and Forecast by Region
1.6.1 Global Direct Marketing Services Market Size by Region: 2018 VS 2022 VS 2029
1.6.2 Global Direct Marketing Services Market Size by Region, (2018-2029)
1.6.3 North America Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.4 Europe Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.5 Asia-Pacific Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.6 South America Direct Marketing Services Market Size and Prospect (2018-2029)
1.6.7 Middle East and Africa Direct Marketing Services Market Size and Prospect (2018-2029)

2 Company Profiles
2.1 Rapp
2.1.1 Rapp Details
2.1.2 Rapp Major Business
2.1.3 Rapp Direct Marketing Services Product and Solutions
2.1.4 Rapp Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 Rapp Recent Developments and Future Plans
2.2 Epsilon
2.2.1 Epsilon Details
2.2.2 Epsilon Major Business
2.2.3 Epsilon Direct Marketing Services Product and Solutions
2.2.4 Epsilon Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 Epsilon Recent Developments and Future Plans
2.3 Wunderman
2.3.1 Wunderman Details
2.3.2 Wunderman Major Business
2.3.3 Wunderman Direct Marketing Services Product and Solutions
2.3.4 Wunderman Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Wunderman Recent Developments and Future Plans
2.4 FCB
2.4.1 FCB Details
2.4.2 FCB Major Business
2.4.3 FCB Direct Marketing Services Product and Solutions
2.4.4 FCB Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 FCB Recent Developments and Future Plans
2.5 Acxiom
2.5.1 Acxiom Details
2.5.2 Acxiom Major Business
2.5.3 Acxiom Direct Marketing Services Product and Solutions
2.5.4 Acxiom Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 Acxiom Recent Developments and Future Plans
2.6 Harte-Hanks Direct
2.6.1 Harte-Hanks Direct Details
2.6.2 Harte-Hanks Direct Major Business
2.6.3 Harte-Hanks Direct Direct Marketing Services Product and Solutions
2.6.4 Harte-Hanks Direct Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 Harte-Hanks Direct Recent Developments and Future Plans
2.7 OgilvyOne
2.7.1 OgilvyOne Details
2.7.2 OgilvyOne Major Business
2.7.3 OgilvyOne Direct Marketing Services Product and Solutions
2.7.4 OgilvyOne Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 OgilvyOne Recent Developments and Future Plans
2.8 Merkle
2.8.1 Merkle Details
2.8.2 Merkle Major Business
2.8.3 Merkle Direct Marketing Services Product and Solutions
2.8.4 Merkle Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.8.5 Merkle Recent Developments and Future Plans
2.9 Harland Clarke Corp
2.9.1 Harland Clarke Corp Details
2.9.2 Harland Clarke Corp Major Business
2.9.3 Harland Clarke Corp Direct Marketing Services Product and Solutions
2.9.4 Harland Clarke Corp Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.9.5 Harland Clarke Corp Recent Developments and Future Plans
2.10 MRM//McCann
2.10.1 MRM//McCann Details
2.10.2 MRM//McCann Major Business
2.10.3 MRM//McCann Direct Marketing Services Product and Solutions
2.10.4 MRM//McCann Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.10.5 MRM//McCann Recent Developments and Future Plans
2.11 DigitasLBi
2.11.1 DigitasLBi Details
2.11.2 DigitasLBi Major Business
2.11.3 DigitasLBi Direct Marketing Services Product and Solutions
2.11.4 DigitasLBi Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.11.5 DigitasLBi Recent Developments and Future Plans
2.12 Aimia
2.12.1 Aimia Details
2.12.2 Aimia Major Business
2.12.3 Aimia Direct Marketing Services Product and Solutions
2.12.4 Aimia Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.12.5 Aimia Recent Developments and Future Plans
2.13 SourceLink
2.13.1 SourceLink Details
2.13.2 SourceLink Major Business
2.13.3 SourceLink Direct Marketing Services Product and Solutions
2.13.4 SourceLink Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.13.5 SourceLink Recent Developments and Future Plans
2.14 BBDO
2.14.1 BBDO Details
2.14.2 BBDO Major Business
2.14.3 BBDO Direct Marketing Services Product and Solutions
2.14.4 BBDO Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.14.5 BBDO Recent Developments and Future Plans
2.15 SapientNitro
2.15.1 SapientNitro Details
2.15.2 SapientNitro Major Business
2.15.3 SapientNitro Direct Marketing Services Product and Solutions
2.15.4 SapientNitro Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.15.5 SapientNitro Recent Developments and Future Plans
2.16 Leo Burnett
2.16.1 Leo Burnett Details
2.16.2 Leo Burnett Major Business
2.16.3 Leo Burnett Direct Marketing Services Product and Solutions
2.16.4 Leo Burnett Direct Marketing Services Revenue, Gross Margin and Market Share (2018-2023)
2.16.5 Leo Burnett Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Direct Marketing Services Revenue and Share by Players (2018-2023)
3.2 Market Share Analysis (2022)
3.2.1 Market Share of Direct Marketing Services by Company Revenue
3.2.2 Top 3 Direct Marketing Services Players Market Share in 2022
3.2.3 Top 6 Direct Marketing Services Players Market Share in 2022
3.3 Direct Marketing Services Market: Overall Company Footprint Analysis
3.3.1 Direct Marketing Services Market: Region Footprint
3.3.2 Direct Marketing Services Market: Company Product Type Footprint
3.3.3 Direct Marketing Services Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
4.1 Global Direct Marketing Services Consumption Value and Market Share by Type (2018-2023)
4.2 Global Direct Marketing Services Market Forecast by Type (2024-2029)

5 Market Size Segment by Application
5.1 Global Direct Marketing Services Consumption Value Market Share by Application (2018-2023)
5.2 Global Direct Marketing Services Market Forecast by Application (2024-2029)

6 North America
6.1 North America Direct Marketing Services Consumption Value by Type (2018-2029)
6.2 North America Direct Marketing Services Consumption Value by Application (2018-2029)
6.3 North America Direct Marketing Services Market Size by Country
6.3.1 North America Direct Marketing Services Consumption Value by Country (2018-2029)
6.3.2 United States Direct Marketing Services Market Size and Forecast (2018-2029)
6.3.3 Canada Direct Marketing Services Market Size and Forecast (2018-2029)
6.3.4 Mexico Direct Marketing Services Market Size and Forecast (2018-2029)

7 Europe
7.1 Europe Direct Marketing Services Consumption Value by Type (2018-2029)
7.2 Europe Direct Marketing Services Consumption Value by Application (2018-2029)
7.3 Europe Direct Marketing Services Market Size by Country
7.3.1 Europe Direct Marketing Services Consumption Value by Country (2018-2029)
7.3.2 Germany Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.3 France Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.4 United Kingdom Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.5 Russia Direct Marketing Services Market Size and Forecast (2018-2029)
7.3.6 Italy Direct Marketing Services Market Size and Forecast (2018-2029)

8 Asia-Pacific
8.1 Asia-Pacific Direct Marketing Services Consumption Value by Type (2018-2029)
8.2 Asia-Pacific Direct Marketing Services Consumption Value by Application (2018-2029)
8.3 Asia-Pacific Direct Marketing Services Market Size by Region
8.3.1 Asia-Pacific Direct Marketing Services Consumption Value by Region (2018-2029)
8.3.2 China Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.3 Japan Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.4 South Korea Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.5 India Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.6 Southeast Asia Direct Marketing Services Market Size and Forecast (2018-2029)
8.3.7 Australia Direct Marketing Services Market Size and Forecast (2018-2029)

9 South America
9.1 South America Direct Marketing Services Consumption Value by Type (2018-2029)
9.2 South America Direct Marketing Services Consumption Value by Application (2018-2029)
9.3 South America Direct Marketing Services Market Size by Country
9.3.1 South America Direct Marketing Services Consumption Value by Country (2018-2029)
9.3.2 Brazil Direct Marketing Services Market Size and Forecast (2018-2029)
9.3.3 Argentina Direct Marketing Services Market Size and Forecast (2018-2029)

10 Middle East & Africa
10.1 Middle East & Africa Direct Marketing Services Consumption Value by Type (2018-2029)
10.2 Middle East & Africa Direct Marketing Services Consumption Value by Application (2018-2029)
10.3 Middle East & Africa Direct Marketing Services Market Size by Country
10.3.1 Middle East & Africa Direct Marketing Services Consumption Value by Country (2018-2029)
10.3.2 Turkey Direct Marketing Services Market Size and Forecast (2018-2029)
10.3.3 Saudi Arabia Direct Marketing Services Market Size and Forecast (2018-2029)
10.3.4 UAE Direct Marketing Services Market Size and Forecast (2018-2029)

11 Market Dynamics
11.1 Direct Marketing Services Market Drivers
11.2 Direct Marketing Services Market Restraints
11.3 Direct Marketing Services Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
11.5 Influence of COVID-19 and Russia-Ukraine War
11.5.1 Influence of COVID-19
11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis
12.1 Direct Marketing Services Industry Chain
12.2 Direct Marketing Services Upstream Analysis
12.3 Direct Marketing Services Midstream Analysis
12.4 Direct Marketing Services Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Direct Marketing Services Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Table 2. Global Direct Marketing Services Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
Table 3. Global Direct Marketing Services Consumption Value by Region (2018-2023) & (USD Million)
Table 4. Global Direct Marketing Services Consumption Value by Region (2024-2029) & (USD Million)
Table 5. Rapp Company Information, Head Office, and Major Competitors
Table 6. Rapp Major Business
Table 7. Rapp Direct Marketing Services Product and Solutions
Table 8. Rapp Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 9. Rapp Recent Developments and Future Plans
Table 10. Epsilon Company Information, Head Office, and Major Competitors
Table 11. Epsilon Major Business
Table 12. Epsilon Direct Marketing Services Product and Solutions
Table 13. Epsilon Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 14. Epsilon Recent Developments and Future Plans
Table 15. Wunderman Company Information, Head Office, and Major Competitors
Table 16. Wunderman Major Business
Table 17. Wunderman Direct Marketing Services Product and Solutions
Table 18. Wunderman Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 19. Wunderman Recent Developments and Future Plans
Table 20. FCB Company Information, Head Office, and Major Competitors
Table 21. FCB Major Business
Table 22. FCB Direct Marketing Services Product and Solutions
Table 23. FCB Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 24. FCB Recent Developments and Future Plans
Table 25. Acxiom Company Information, Head Office, and Major Competitors
Table 26. Acxiom Major Business
Table 27. Acxiom Direct Marketing Services Product and Solutions
Table 28. Acxiom Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 29. Acxiom Recent Developments and Future Plans
Table 30. Harte-Hanks Direct Company Information, Head Office, and Major Competitors
Table 31. Harte-Hanks Direct Major Business
Table 32. Harte-Hanks Direct Direct Marketing Services Product and Solutions
Table 33. Harte-Hanks Direct Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 34. Harte-Hanks Direct Recent Developments and Future Plans
Table 35. OgilvyOne Company Information, Head Office, and Major Competitors
Table 36. OgilvyOne Major Business
Table 37. OgilvyOne Direct Marketing Services Product and Solutions
Table 38. OgilvyOne Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 39. OgilvyOne Recent Developments and Future Plans
Table 40. Merkle Company Information, Head Office, and Major Competitors
Table 41. Merkle Major Business
Table 42. Merkle Direct Marketing Services Product and Solutions
Table 43. Merkle Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 44. Merkle Recent Developments and Future Plans
Table 45. Harland Clarke Corp Company Information, Head Office, and Major Competitors
Table 46. Harland Clarke Corp Major Business
Table 47. Harland Clarke Corp Direct Marketing Services Product and Solutions
Table 48. Harland Clarke Corp Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 49. Harland Clarke Corp Recent Developments and Future Plans
Table 50. MRM//McCann Company Information, Head Office, and Major Competitors
Table 51. MRM//McCann Major Business
Table 52. MRM//McCann Direct Marketing Services Product and Solutions
Table 53. MRM//McCann Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 54. MRM//McCann Recent Developments and Future Plans
Table 55. DigitasLBi Company Information, Head Office, and Major Competitors
Table 56. DigitasLBi Major Business
Table 57. DigitasLBi Direct Marketing Services Product and Solutions
Table 58. DigitasLBi Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 59. DigitasLBi Recent Developments and Future Plans
Table 60. Aimia Company Information, Head Office, and Major Competitors
Table 61. Aimia Major Business
Table 62. Aimia Direct Marketing Services Product and Solutions
Table 63. Aimia Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 64. Aimia Recent Developments and Future Plans
Table 65. SourceLink Company Information, Head Office, and Major Competitors
Table 66. SourceLink Major Business
Table 67. SourceLink Direct Marketing Services Product and Solutions
Table 68. SourceLink Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 69. SourceLink Recent Developments and Future Plans
Table 70. BBDO Company Information, Head Office, and Major Competitors
Table 71. BBDO Major Business
Table 72. BBDO Direct Marketing Services Product and Solutions
Table 73. BBDO Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 74. BBDO Recent Developments and Future Plans
Table 75. SapientNitro Company Information, Head Office, and Major Competitors
Table 76. SapientNitro Major Business
Table 77. SapientNitro Direct Marketing Services Product and Solutions
Table 78. SapientNitro Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 79. SapientNitro Recent Developments and Future Plans
Table 80. Leo Burnett Company Information, Head Office, and Major Competitors
Table 81. Leo Burnett Major Business
Table 82. Leo Burnett Direct Marketing Services Product and Solutions
Table 83. Leo Burnett Direct Marketing Services Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 84. Leo Burnett Recent Developments and Future Plans
Table 85. Global Direct Marketing Services Revenue (USD Million) by Players (2018-2023)
Table 86. Global Direct Marketing Services Revenue Share by Players (2018-2023)
Table 87. Breakdown of Direct Marketing Services by Company Type (Tier 1, Tier 2, and Tier 3)
Table 88. Market Position of Players in Direct Marketing Services, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
Table 89. Head Office of Key Direct Marketing Services Players
Table 90. Direct Marketing Services Market: Company Product Type Footprint
Table 91. Direct Marketing Services Market: Company Product Application Footprint
Table 92. Direct Marketing Services New Market Entrants and Barriers to Market Entry
Table 93. Direct Marketing Services Mergers, Acquisition, Agreements, and Collaborations
Table 94. Global Direct Marketing Services Consumption Value (USD Million) by Type (2018-2023)
Table 95. Global Direct Marketing Services Consumption Value Share by Type (2018-2023)
Table 96. Global Direct Marketing Services Consumption Value Forecast by Type (2024-2029)
Table 97. Global Direct Marketing Services Consumption Value by Application (2018-2023)
Table 98. Global Direct Marketing Services Consumption Value Forecast by Application (2024-2029)
Table 99. North America Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 100. North America Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 101. North America Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 102. North America Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 103. North America Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 104. North America Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 105. Europe Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 106. Europe Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 107. Europe Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 108. Europe Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 109. Europe Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 110. Europe Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 111. Asia-Pacific Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 112. Asia-Pacific Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 113. Asia-Pacific Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 114. Asia-Pacific Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 115. Asia-Pacific Direct Marketing Services Consumption Value by Region (2018-2023) & (USD Million)
Table 116. Asia-Pacific Direct Marketing Services Consumption Value by Region (2024-2029) & (USD Million)
Table 117. South America Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 118. South America Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 119. South America Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 120. South America Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 121. South America Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 122. South America Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 123. Middle East & Africa Direct Marketing Services Consumption Value by Type (2018-2023) & (USD Million)
Table 124. Middle East & Africa Direct Marketing Services Consumption Value by Type (2024-2029) & (USD Million)
Table 125. Middle East & Africa Direct Marketing Services Consumption Value by Application (2018-2023) & (USD Million)
Table 126. Middle East & Africa Direct Marketing Services Consumption Value by Application (2024-2029) & (USD Million)
Table 127. Middle East & Africa Direct Marketing Services Consumption Value by Country (2018-2023) & (USD Million)
Table 128. Middle East & Africa Direct Marketing Services Consumption Value by Country (2024-2029) & (USD Million)
Table 129. Direct Marketing Services Raw Material
Table 130. Key Suppliers of Direct Marketing Services Raw Materials
List of Figures
Figure 1. Direct Marketing Services Picture
Figure 2. Global Direct Marketing Services Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 3. Global Direct Marketing Services Consumption Value Market Share by Type in 2022
Figure 4. Direct Mail
Figure 5. Telemarketing
Figure 6. Email Marketing
Figure 7. Text (SMS) Marketing
Figure 8. Handouts
Figure 9. Social Media Marketing
Figure 10. Direct Selling
Figure 11. Others
Figure 12. Global Direct Marketing Services Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 13. Direct Marketing Services Consumption Value Market Share by Application in 2022
Figure 14. Business to Business Picture
Figure 15. Business to Government Picture
Figure 16. Business to Consumers Picture
Figure 17. Others Picture
Figure 18. Global Direct Marketing Services Consumption Value, (USD Million): 2018 & 2022 & 2029
Figure 19. Global Direct Marketing Services Consumption Value and Forecast (2018-2029) & (USD Million)
Figure 20. Global Market Direct Marketing Services Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
Figure 21. Global Direct Marketing Services Consumption Value Market Share by Region (2018-2029)
Figure 22. Global Direct Marketing Services Consumption Value Market Share by Region in 2022
Figure 23. North America Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 24. Europe Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 25. Asia-Pacific Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 26. South America Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 27. Middle East and Africa Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 28. Global Direct Marketing Services Revenue Share by Players in 2022
Figure 29. Direct Marketing Services Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
Figure 30. Global Top 3 Players Direct Marketing Services Market Share in 2022
Figure 31. Global Top 6 Players Direct Marketing Services Market Share in 2022
Figure 32. Global Direct Marketing Services Consumption Value Share by Type (2018-2023)
Figure 33. Global Direct Marketing Services Market Share Forecast by Type (2024-2029)
Figure 34. Global Direct Marketing Services Consumption Value Share by Application (2018-2023)
Figure 35. Global Direct Marketing Services Market Share Forecast by Application (2024-2029)
Figure 36. North America Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 37. North America Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 38. North America Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 39. United States Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 40. Canada Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 41. Mexico Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 42. Europe Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 43. Europe Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 44. Europe Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 45. Germany Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 46. France Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 47. United Kingdom Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 48. Russia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 49. Italy Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 50. Asia-Pacific Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 51. Asia-Pacific Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 52. Asia-Pacific Direct Marketing Services Consumption Value Market Share by Region (2018-2029)
Figure 53. China Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 54. Japan Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 55. South Korea Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 56. India Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 57. Southeast Asia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 58. Australia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 59. South America Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 60. South America Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 61. South America Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 62. Brazil Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 63. Argentina Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 64. Middle East and Africa Direct Marketing Services Consumption Value Market Share by Type (2018-2029)
Figure 65. Middle East and Africa Direct Marketing Services Consumption Value Market Share by Application (2018-2029)
Figure 66. Middle East and Africa Direct Marketing Services Consumption Value Market Share by Country (2018-2029)
Figure 67. Turkey Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 68. Saudi Arabia Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 69. UAE Direct Marketing Services Consumption Value (2018-2029) & (USD Million)
Figure 70. Direct Marketing Services Market Drivers
Figure 71. Direct Marketing Services Market Restraints
Figure 72. Direct Marketing Services Market Trends
Figure 73. Porters Five Forces Analysis
Figure 74. Manufacturing Cost Structure Analysis of Direct Marketing Services in 2022
Figure 75. Manufacturing Process Analysis of Direct Marketing Services
Figure 76. Direct Marketing Services Industrial Chain
Figure 77. Methodology
Figure 78. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

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    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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