Global A2P Messaging Supply, Demand and Key Producers, 2023-2029

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Published Date: 26 Feb 2023

Category: Internet & Communication

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Description
Table of Contents
Table of Figures
Research Methodology
Related Reports
Product Tags

Description

Application-to-Person messaging (A2P) is one-way SMS to which recipients are not expected to reply. When you send a text message to vote for your favorite singer on the TV talent show, you are using A2P messaging. Software applications use an API to send an receive texts.

This report studies the global A2P Messaging demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for A2P Messaging, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of A2P Messaging that contribute to its increasing demand across many markets.

The global A2P Messaging market size is expected to reach $ 79750 million by 2029, rising at a market growth of 2.7% CAGR during the forecast period (2023-2029).

The global A2P messaging market is drived by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relation management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue.)
Highlights and key features of the study
Global A2P Messaging total market, 2018-2029, (USD Million)
Global A2P Messaging total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: A2P Messaging total market, key domestic companies and share, (USD Million)
Global A2P Messaging revenue by player and market share 2018-2023, (USD Million)
Global A2P Messaging total market by Type, CAGR, 2018-2029, (USD Million)
Global A2P Messaging total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global A2P Messaging market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include The Carlyle Group (Syniverse Technologies), CLX Communications AB, Infobip Ltd. and Twilio, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World A2P Messaging market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global A2P Messaging Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global A2P Messaging Market, Segmentation by Type
Grey Route A2P SMS
OTT A2P Messaging
Others

Global A2P Messaging Market, Segmentation by Application
Banking
Ticketing
Healthcare
Content Payments
Operator Engagement
Advertising
Retail

Companies Profiled:
The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio

Key Questions Answered
1. How big is the global A2P Messaging market?
2. What is the demand of the global A2P Messaging market?
3. What is the year over year growth of the global A2P Messaging market?
4. What is the total value of the global A2P Messaging market?
5. Who are the major players in the global A2P Messaging market?
6. What are the growth factors driving the market demand?

Table of Contents

1 Supply Summary
    1.1 A2P Messaging Introduction
    1.2 World A2P Messaging Market Size & Forecast (2018 & 2022 & 2029)
    1.3 World A2P Messaging Total Market by Region (by Headquarter Location)
        1.3.1 World A2P Messaging Market Size by Region (2018-2029), (by Headquarter Location)
        1.3.2 United States A2P Messaging Market Size (2018-2029)
        1.3.3 China A2P Messaging Market Size (2018-2029)
        1.3.4 Europe A2P Messaging Market Size (2018-2029)
        1.3.5 Japan A2P Messaging Market Size (2018-2029)
        1.3.6 South Korea A2P Messaging Market Size (2018-2029)
        1.3.7 ASEAN A2P Messaging Market Size (2018-2029)
        1.3.8 India A2P Messaging Market Size (2018-2029)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 A2P Messaging Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 A2P Messaging Major Market Trends
    1.5 Influence of COVID-19 and Russia-Ukraine War
        1.5.1 Influence of COVID-19
        1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
    2.1 World A2P Messaging Consumption Value (2018-2029)
    2.2 World A2P Messaging Consumption Value by Region
        2.2.1 World A2P Messaging Consumption Value by Region (2018-2023)
        2.2.2 World A2P Messaging Consumption Value Forecast by Region (2024-2029)
    2.3 United States A2P Messaging Consumption Value (2018-2029)
    2.4 China A2P Messaging Consumption Value (2018-2029)
    2.5 Europe A2P Messaging Consumption Value (2018-2029)
    2.6 Japan A2P Messaging Consumption Value (2018-2029)
    2.7 South Korea A2P Messaging Consumption Value (2018-2029)
    2.8 ASEAN A2P Messaging Consumption Value (2018-2029)
    2.9 India A2P Messaging Consumption Value (2018-2029)

3 World A2P Messaging Companies Competitive Analysis
    3.1 World A2P Messaging Revenue by Player (2018-2023)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global A2P Messaging Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for A2P Messaging in 2022
        3.2.3 Global Concentration Ratios (CR8) for A2P Messaging in 2022
    3.3 A2P Messaging Company Evaluation Quadrant
    3.4 A2P Messaging Market: Overall Company Footprint Analysis
        3.4.1 A2P Messaging Market: Region Footprint
        3.4.2 A2P Messaging Market: Company Product Type Footprint
        3.4.3 A2P Messaging Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: A2P Messaging Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: A2P Messaging Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
        4.1.2 United States VS China: A2P Messaging Revenue Market Share Comparison (2018 & 2022 & 2029)
    4.2 United States Based Companies VS China Based Companies: A2P Messaging Consumption Value Comparison
        4.2.1 United States VS China: A2P Messaging Consumption Value Comparison (2018 & 2022 & 2029)
        4.2.2 United States VS China: A2P Messaging Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    4.3 United States Based A2P Messaging Companies and Market Share, 2018-2023
        4.3.1 United States Based A2P Messaging Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies A2P Messaging Revenue, (2018-2023)
    4.4 China Based Companies A2P Messaging Revenue and Market Share, 2018-2023
        4.4.1 China Based A2P Messaging Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies A2P Messaging Revenue, (2018-2023)
    4.5 Rest of World Based A2P Messaging Companies and Market Share, 2018-2023
        4.5.1 Rest of World Based A2P Messaging Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies A2P Messaging Revenue, (2018-2023)

5 Market Analysis by Type
    5.1 World A2P Messaging Market Size Overview by Type: 2018 VS 2022 VS 2029
    5.2 Segment Introduction by Type
        5.2.1 Grey Route A2P SMS
        5.2.2 OTT A2P Messaging
        5.2.3 Others
    5.3 Market Segment by Type
        5.3.1 World A2P Messaging Market Size by Type (2018-2023)
        5.3.2 World A2P Messaging Market Size by Type (2024-2029)
        5.3.3 World A2P Messaging Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
    6.1 World A2P Messaging Market Size Overview by Application: 2018 VS 2022 VS 2029
    6.2 Segment Introduction by Application
        6.2.1 Banking
        6.2.2 Ticketing
        6.2.3 Healthcare
        6.2.4 Content Payments
        6.2.5 Content Payments
        6.2.6 Advertising
        6.2.7 Retail
    6.3 Market Segment by Application
        6.3.1 World A2P Messaging Market Size by Application (2018-2023)
        6.3.2 World A2P Messaging Market Size by Application (2024-2029)
        6.3.3 World A2P Messaging Market Size by Application (2018-2029)

7 Company Profiles
    7.1 The Carlyle Group (Syniverse Technologies)
        7.1.1 The Carlyle Group (Syniverse Technologies) Details
        7.1.2 The Carlyle Group (Syniverse Technologies) Major Business
        7.1.3 The Carlyle Group (Syniverse Technologies) A2P Messaging Product and Services
        7.1.4 The Carlyle Group (Syniverse Technologies) A2P Messaging Revenue, Gross Margin and Market Share (2018-2023)
        7.1.5 The Carlyle Group (Syniverse Technologies) Recent Developments/Updates
        7.1.6 The Carlyle Group (Syniverse Technologies) Competitive Strengths & Weaknesses
    7.2 CLX Communications AB
        7.2.1 CLX Communications AB Details
        7.2.2 CLX Communications AB Major Business
        7.2.3 CLX Communications AB A2P Messaging Product and Services
        7.2.4 CLX Communications AB A2P Messaging Revenue, Gross Margin and Market Share (2018-2023)
        7.2.5 CLX Communications AB Recent Developments/Updates
        7.2.6 CLX Communications AB Competitive Strengths & Weaknesses
    7.3 Infobip Ltd.
        7.3.1 Infobip Ltd. Details
        7.3.2 Infobip Ltd. Major Business
        7.3.3 Infobip Ltd. A2P Messaging Product and Services
        7.3.4 Infobip Ltd. A2P Messaging Revenue, Gross Margin and Market Share (2018-2023)
        7.3.5 Infobip Ltd. Recent Developments/Updates
        7.3.6 Infobip Ltd. Competitive Strengths & Weaknesses
    7.4 Twilio
        7.4.1 Twilio Details
        7.4.2 Twilio Major Business
        7.4.3 Twilio A2P Messaging Product and Services
        7.4.4 Twilio A2P Messaging Revenue, Gross Margin and Market Share (2018-2023)
        7.4.5 Twilio Recent Developments/Updates
        7.4.6 Twilio Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 A2P Messaging Industry Chain
    8.2 A2P Messaging Upstream Analysis
    8.3 A2P Messaging Midstream Analysis
    8.4 A2P Messaging Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World A2P Messaging Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
    Table 2. World A2P Messaging Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
    Table 3. World A2P Messaging Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
    Table 4. World A2P Messaging Revenue Market Share by Region (2018-2023), (by Headquarter Location)
    Table 5. World A2P Messaging Revenue Market Share by Region (2024-2029), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World A2P Messaging Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
    Table 8. World A2P Messaging Consumption Value by Region (2018-2023) & (USD Million)
    Table 9. World A2P Messaging Consumption Value Forecast by Region (2024-2029) & (USD Million)
    Table 10. World A2P Messaging Revenue by Player (2018-2023) & (USD Million)
    Table 11. Revenue Market Share of Key A2P Messaging Players in 2022
    Table 12. World A2P Messaging Industry Rank of Major Player, Based on Revenue in 2022
    Table 13. Global A2P Messaging Company Evaluation Quadrant
    Table 14. Head Office of Key A2P Messaging Player
    Table 15. A2P Messaging Market: Company Product Type Footprint
    Table 16. A2P Messaging Market: Company Product Application Footprint
    Table 17. A2P Messaging Mergers & Acquisitions Activity
    Table 18. United States VS China A2P Messaging Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 19. United States VS China A2P Messaging Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 20. United States Based A2P Messaging Companies, Headquarters (States, Country)
    Table 21. United States Based Companies A2P Messaging Revenue, (2018-2023) & (USD Million)
    Table 22. United States Based Companies A2P Messaging Revenue Market Share (2018-2023)
    Table 23. China Based A2P Messaging Companies, Headquarters (Province, Country)
    Table 24. China Based Companies A2P Messaging Revenue, (2018-2023) & (USD Million)
    Table 25. China Based Companies A2P Messaging Revenue Market Share (2018-2023)
    Table 26. Rest of World Based A2P Messaging Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies A2P Messaging Revenue, (2018-2023) & (USD Million)
    Table 28. Rest of World Based Companies A2P Messaging Revenue Market Share (2018-2023)
    Table 29. World A2P Messaging Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Table 30. World A2P Messaging Market Size by Type (2018-2023) & (USD Million)
    Table 31. World A2P Messaging Market Size by Type (2024-2029) & (USD Million)
    Table 32. World A2P Messaging Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Table 33. World A2P Messaging Market Size by Application (2018-2023) & (USD Million)
    Table 34. World A2P Messaging Market Size by Application (2024-2029) & (USD Million)
    Table 35. The Carlyle Group (Syniverse Technologies) Basic Information, Area Served and Competitors
    Table 36. The Carlyle Group (Syniverse Technologies) Major Business
    Table 37. The Carlyle Group (Syniverse Technologies) A2P Messaging Product and Services
    Table 38. The Carlyle Group (Syniverse Technologies) A2P Messaging Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 39. The Carlyle Group (Syniverse Technologies) Recent Developments/Updates
    Table 40. The Carlyle Group (Syniverse Technologies) Competitive Strengths & Weaknesses
    Table 41. CLX Communications AB Basic Information, Area Served and Competitors
    Table 42. CLX Communications AB Major Business
    Table 43. CLX Communications AB A2P Messaging Product and Services
    Table 44. CLX Communications AB A2P Messaging Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 45. CLX Communications AB Recent Developments/Updates
    Table 46. CLX Communications AB Competitive Strengths & Weaknesses
    Table 47. Infobip Ltd. Basic Information, Area Served and Competitors
    Table 48. Infobip Ltd. Major Business
    Table 49. Infobip Ltd. A2P Messaging Product and Services
    Table 50. Infobip Ltd. A2P Messaging Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 51. Infobip Ltd. Recent Developments/Updates
    Table 52. Twilio Basic Information, Area Served and Competitors
    Table 53. Twilio Major Business
    Table 54. Twilio A2P Messaging Product and Services
    Table 55. Twilio A2P Messaging Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 56. Global Key Players of A2P Messaging Upstream (Raw Materials)
    Table 57. A2P Messaging Typical Customers
List of Figure
    Figure 1. A2P Messaging Picture
    Figure 2. World A2P Messaging Total Market Size: 2018 & 2022 & 2029, (USD Million)
    Figure 3. World A2P Messaging Total Market Size (2018-2029) & (USD Million)
    Figure 4. World A2P Messaging Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
    Figure 5. World A2P Messaging Revenue Market Share by Region (2018-2029), (by Headquarter Location)
    Figure 6. United States Based Company A2P Messaging Revenue (2018-2029) & (USD Million)
    Figure 7. China Based Company A2P Messaging Revenue (2018-2029) & (USD Million)
    Figure 8. Europe Based Company A2P Messaging Revenue (2018-2029) & (USD Million)
    Figure 9. Japan Based Company A2P Messaging Revenue (2018-2029) & (USD Million)
    Figure 10. South Korea Based Company A2P Messaging Revenue (2018-2029) & (USD Million)
    Figure 11. ASEAN Based Company A2P Messaging Revenue (2018-2029) & (USD Million)
    Figure 12. India Based Company A2P Messaging Revenue (2018-2029) & (USD Million)
    Figure 13. A2P Messaging Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 16. World A2P Messaging Consumption Value Market Share by Region (2018-2029)
    Figure 17. United States A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 18. China A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 20. Japan A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 21. South Korea A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 22. ASEAN A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 23. India A2P Messaging Consumption Value (2018-2029) & (USD Million)
    Figure 24. Producer Shipments of A2P Messaging by Player Revenue ($MM) and Market Share (%): 2022
    Figure 25. Global Four-firm Concentration Ratios (CR4) for A2P Messaging Markets in 2022
    Figure 26. Global Four-firm Concentration Ratios (CR8) for A2P Messaging Markets in 2022
    Figure 27. United States VS China: A2P Messaging Revenue Market Share Comparison (2018 & 2022 & 2029)
    Figure 28. United States VS China: A2P Messaging Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    Figure 29. World A2P Messaging Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Figure 30. World A2P Messaging Market Size Market Share by Type in 2022
    Figure 31. Grey Route A2P SMS
    Figure 32. OTT A2P Messaging
    Figure 33. Others
    Figure 34. World A2P Messaging Market Size Market Share by Type (2018-2029)
    Figure 35. World A2P Messaging Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Figure 36. World A2P Messaging Market Size Market Share by Application in 2022
    Figure 37. Banking
    Figure 38. Ticketing
    Figure 39. Healthcare
    Figure 40. Content Payments
    Figure 41. Operator Engagement
    Figure 42. Advertising
    Figure 43. Retail
    Figure 44. A2P Messaging Industrial Chain
    Figure 45. Methodology
    Figure 46. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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P2P and A2P Messaging

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