Global Advertising Technology Services Supply, Demand and Key Producers, 2023-2029

Global Advertising Technology Services Supply, Demand and Key Producers, 2023-2029

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Published Date: 04 Sep 2023

Category: Service & Software

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Companies Mentioned
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

The global Advertising Technology Services market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.

This report studies the global Advertising Technology Services demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Advertising Technology Services, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Advertising Technology Services that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Advertising Technology Services total market, 2018-2029, (USD Million)
Global Advertising Technology Services total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Advertising Technology Services total market, key domestic companies and share, (USD Million)
Global Advertising Technology Services revenue by player and market share 2018-2023, (USD Million)
Global Advertising Technology Services total market by Type, CAGR, 2018-2029, (USD Million)
Global Advertising Technology Services total market by Application, CAGR, 2018-2029, (USD Million).

This reports profiles major players in the global Advertising Technology Services market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Advertising Technology Services market.

Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Advertising Technology Services Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Advertising Technology Services Market, Segmentation by Type
On-Premise
Cloud-Based

Global Advertising Technology Services Market, Segmentation by Application
Ads Setting
Data Analytics
Yield Management
Others

Companies Profiled:
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve

Key Questions Answered
1. How big is the global Advertising Technology Services market?
2. What is the demand of the global Advertising Technology Services market?
3. What is the year over year growth of the global Advertising Technology Services market?
4. What is the total value of the global Advertising Technology Services market?
5. Who are the major players in the global Advertising Technology Services market?
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Table of Contents

1 Supply Summary
1.1 Advertising Technology Services Introduction
1.2 World Advertising Technology Services Market Size & Forecast (2018 & 2022 & 2029)
1.3 World Advertising Technology Services Total Market by Region (by Headquarter Location)
1.3.1 World Advertising Technology Services Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States Advertising Technology Services Market Size (2018-2029)
1.3.3 China Advertising Technology Services Market Size (2018-2029)
1.3.4 Europe Advertising Technology Services Market Size (2018-2029)
1.3.5 Japan Advertising Technology Services Market Size (2018-2029)
1.3.6 South Korea Advertising Technology Services Market Size (2018-2029)
1.3.7 ASEAN Advertising Technology Services Market Size (2018-2029)
1.3.8 India Advertising Technology Services Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 Advertising Technology Services Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Advertising Technology Services Major Market Trends

2 Demand Summary
2.1 World Advertising Technology Services Consumption Value (2018-2029)
2.2 World Advertising Technology Services Consumption Value by Region
2.2.1 World Advertising Technology Services Consumption Value by Region (2018-2023)
2.2.2 World Advertising Technology Services Consumption Value Forecast by Region (2024-2029)
2.3 United States Advertising Technology Services Consumption Value (2018-2029)
2.4 China Advertising Technology Services Consumption Value (2018-2029)
2.5 Europe Advertising Technology Services Consumption Value (2018-2029)
2.6 Japan Advertising Technology Services Consumption Value (2018-2029)
2.7 South Korea Advertising Technology Services Consumption Value (2018-2029)
2.8 ASEAN Advertising Technology Services Consumption Value (2018-2029)
2.9 India Advertising Technology Services Consumption Value (2018-2029)

3 World Advertising Technology Services Companies Competitive Analysis
3.1 World Advertising Technology Services Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Advertising Technology Services Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Advertising Technology Services in 2022
3.2.3 Global Concentration Ratios (CR8) for Advertising Technology Services in 2022
3.3 Advertising Technology Services Company Evaluation Quadrant
3.4 Advertising Technology Services Market: Overall Company Footprint Analysis
3.4.1 Advertising Technology Services Market: Region Footprint
3.4.2 Advertising Technology Services Market: Company Product Type Footprint
3.4.3 Advertising Technology Services Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Advertising Technology Services Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Advertising Technology Services Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: Advertising Technology Services Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: Advertising Technology Services Consumption Value Comparison
4.2.1 United States VS China: Advertising Technology Services Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: Advertising Technology Services Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based Advertising Technology Services Companies and Market Share, 2018-2023
4.3.1 United States Based Advertising Technology Services Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Advertising Technology Services Revenue, (2018-2023)
4.4 China Based Companies Advertising Technology Services Revenue and Market Share, 2018-2023
4.4.1 China Based Advertising Technology Services Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Advertising Technology Services Revenue, (2018-2023)
4.5 Rest of World Based Advertising Technology Services Companies and Market Share, 2018-2023
4.5.1 Rest of World Based Advertising Technology Services Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Advertising Technology Services Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World Advertising Technology Services Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Segment by Type
5.3.1 World Advertising Technology Services Market Size by Type (2018-2023)
5.3.2 World Advertising Technology Services Market Size by Type (2024-2029)
5.3.3 World Advertising Technology Services Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World Advertising Technology Services Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 Ads Setting
6.2.2 Data Analytics
6.2.3 Yield Management
6.2.4 Others
6.2.5 Others
6.3 Market Segment by Application
6.3.1 World Advertising Technology Services Market Size by Application (2018-2023)
6.3.2 World Advertising Technology Services Market Size by Application (2024-2029)
6.3.3 World Advertising Technology Services Market Size by Application (2018-2029)

7 Company Profiles
7.1 Adform
7.1.1 Adform Details
7.1.2 Adform Major Business
7.1.3 Adform Advertising Technology Services Product and Services
7.1.4 Adform Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 Adform Recent Developments/Updates
7.1.6 Adform Competitive Strengths & Weaknesses
7.2 Adobe
7.2.1 Adobe Details
7.2.2 Adobe Major Business
7.2.3 Adobe Advertising Technology Services Product and Services
7.2.4 Adobe Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Adobe Recent Developments/Updates
7.2.6 Adobe Competitive Strengths & Weaknesses
7.3 AdRoll
7.3.1 AdRoll Details
7.3.2 AdRoll Major Business
7.3.3 AdRoll Advertising Technology Services Product and Services
7.3.4 AdRoll Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 AdRoll Recent Developments/Updates
7.3.6 AdRoll Competitive Strengths & Weaknesses
7.4 Amazon (AWS)
7.4.1 Amazon (AWS) Details
7.4.2 Amazon (AWS) Major Business
7.4.3 Amazon (AWS) Advertising Technology Services Product and Services
7.4.4 Amazon (AWS) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Amazon (AWS) Recent Developments/Updates
7.4.6 Amazon (AWS) Competitive Strengths & Weaknesses
7.5 AT&T (WarnerMedia)
7.5.1 AT&T (WarnerMedia) Details
7.5.2 AT&T (WarnerMedia) Major Business
7.5.3 AT&T (WarnerMedia) Advertising Technology Services Product and Services
7.5.4 AT&T (WarnerMedia) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 AT&T (WarnerMedia) Recent Developments/Updates
7.5.6 AT&T (WarnerMedia) Competitive Strengths & Weaknesses
7.6 CAKE
7.6.1 CAKE Details
7.6.2 CAKE Major Business
7.6.3 CAKE Advertising Technology Services Product and Services
7.6.4 CAKE Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 CAKE Recent Developments/Updates
7.6.6 CAKE Competitive Strengths & Weaknesses
7.7 Choozle
7.7.1 Choozle Details
7.7.2 Choozle Major Business
7.7.3 Choozle Advertising Technology Services Product and Services
7.7.4 Choozle Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Choozle Recent Developments/Updates
7.7.6 Choozle Competitive Strengths & Weaknesses
7.8 Criteo
7.8.1 Criteo Details
7.8.2 Criteo Major Business
7.8.3 Criteo Advertising Technology Services Product and Services
7.8.4 Criteo Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Criteo Recent Developments/Updates
7.8.6 Criteo Competitive Strengths & Weaknesses
7.9 Google
7.9.1 Google Details
7.9.2 Google Major Business
7.9.3 Google Advertising Technology Services Product and Services
7.9.4 Google Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 Google Recent Developments/Updates
7.9.6 Google Competitive Strengths & Weaknesses
7.10 LiveIntent
7.10.1 LiveIntent Details
7.10.2 LiveIntent Major Business
7.10.3 LiveIntent Advertising Technology Services Product and Services
7.10.4 LiveIntent Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 LiveIntent Recent Developments/Updates
7.10.6 LiveIntent Competitive Strengths & Weaknesses
7.11 Marin Software
7.11.1 Marin Software Details
7.11.2 Marin Software Major Business
7.11.3 Marin Software Advertising Technology Services Product and Services
7.11.4 Marin Software Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 Marin Software Recent Developments/Updates
7.11.6 Marin Software Competitive Strengths & Weaknesses
7.12 MediaMath
7.12.1 MediaMath Details
7.12.2 MediaMath Major Business
7.12.3 MediaMath Advertising Technology Services Product and Services
7.12.4 MediaMath Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 MediaMath Recent Developments/Updates
7.12.6 MediaMath Competitive Strengths & Weaknesses
7.13 Quantcast
7.13.1 Quantcast Details
7.13.2 Quantcast Major Business
7.13.3 Quantcast Advertising Technology Services Product and Services
7.13.4 Quantcast Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 Quantcast Recent Developments/Updates
7.13.6 Quantcast Competitive Strengths & Weaknesses
7.14 Singapore Telecommunications (Amobee)
7.14.1 Singapore Telecommunications (Amobee) Details
7.14.2 Singapore Telecommunications (Amobee) Major Business
7.14.3 Singapore Telecommunications (Amobee) Advertising Technology Services Product and Services
7.14.4 Singapore Telecommunications (Amobee) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 Singapore Telecommunications (Amobee) Recent Developments/Updates
7.14.6 Singapore Telecommunications (Amobee) Competitive Strengths & Weaknesses
7.15 Sovrn
7.15.1 Sovrn Details
7.15.2 Sovrn Major Business
7.15.3 Sovrn Advertising Technology Services Product and Services
7.15.4 Sovrn Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 Sovrn Recent Developments/Updates
7.15.6 Sovrn Competitive Strengths & Weaknesses
7.16 The Search Monitor
7.16.1 The Search Monitor Details
7.16.2 The Search Monitor Major Business
7.16.3 The Search Monitor Advertising Technology Services Product and Services
7.16.4 The Search Monitor Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 The Search Monitor Recent Developments/Updates
7.16.6 The Search Monitor Competitive Strengths & Weaknesses
7.17 The Trade Desk
7.17.1 The Trade Desk Details
7.17.2 The Trade Desk Major Business
7.17.3 The Trade Desk Advertising Technology Services Product and Services
7.17.4 The Trade Desk Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.17.5 The Trade Desk Recent Developments/Updates
7.17.6 The Trade Desk Competitive Strengths & Weaknesses
7.18 Verizon (Verizon Media)
7.18.1 Verizon (Verizon Media) Details
7.18.2 Verizon (Verizon Media) Major Business
7.18.3 Verizon (Verizon Media) Advertising Technology Services Product and Services
7.18.4 Verizon (Verizon Media) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.18.5 Verizon (Verizon Media) Recent Developments/Updates
7.18.6 Verizon (Verizon Media) Competitive Strengths & Weaknesses
7.19 Verve
7.19.1 Verve Details
7.19.2 Verve Major Business
7.19.3 Verve Advertising Technology Services Product and Services
7.19.4 Verve Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.19.5 Verve Recent Developments/Updates
7.19.6 Verve Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 Advertising Technology Services Industry Chain
8.2 Advertising Technology Services Upstream Analysis
8.3 Advertising Technology Services Midstream Analysis
8.4 Advertising Technology Services Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World Advertising Technology Services Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World Advertising Technology Services Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World Advertising Technology Services Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World Advertising Technology Services Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World Advertising Technology Services Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Advertising Technology Services Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World Advertising Technology Services Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World Advertising Technology Services Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World Advertising Technology Services Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key Advertising Technology Services Players in 2022
Table 12. World Advertising Technology Services Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global Advertising Technology Services Company Evaluation Quadrant
Table 14. Head Office of Key Advertising Technology Services Player
Table 15. Advertising Technology Services Market: Company Product Type Footprint
Table 16. Advertising Technology Services Market: Company Product Application Footprint
Table 17. Advertising Technology Services Mergers & Acquisitions Activity
Table 18. United States VS China Advertising Technology Services Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China Advertising Technology Services Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based Advertising Technology Services Companies, Headquarters (States, Country)
Table 21. United States Based Companies Advertising Technology Services Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies Advertising Technology Services Revenue Market Share (2018-2023)
Table 23. China Based Advertising Technology Services Companies, Headquarters (Province, Country)
Table 24. China Based Companies Advertising Technology Services Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies Advertising Technology Services Revenue Market Share (2018-2023)
Table 26. Rest of World Based Advertising Technology Services Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Advertising Technology Services Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies Advertising Technology Services Revenue Market Share (2018-2023)
Table 29. World Advertising Technology Services Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World Advertising Technology Services Market Size by Type (2018-2023) & (USD Million)
Table 31. World Advertising Technology Services Market Size by Type (2024-2029) & (USD Million)
Table 32. World Advertising Technology Services Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World Advertising Technology Services Market Size by Application (2018-2023) & (USD Million)
Table 34. World Advertising Technology Services Market Size by Application (2024-2029) & (USD Million)
Table 35. Adform Basic Information, Area Served and Competitors
Table 36. Adform Major Business
Table 37. Adform Advertising Technology Services Product and Services
Table 38. Adform Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. Adform Recent Developments/Updates
Table 40. Adform Competitive Strengths & Weaknesses
Table 41. Adobe Basic Information, Area Served and Competitors
Table 42. Adobe Major Business
Table 43. Adobe Advertising Technology Services Product and Services
Table 44. Adobe Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Adobe Recent Developments/Updates
Table 46. Adobe Competitive Strengths & Weaknesses
Table 47. AdRoll Basic Information, Area Served and Competitors
Table 48. AdRoll Major Business
Table 49. AdRoll Advertising Technology Services Product and Services
Table 50. AdRoll Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. AdRoll Recent Developments/Updates
Table 52. AdRoll Competitive Strengths & Weaknesses
Table 53. Amazon (AWS) Basic Information, Area Served and Competitors
Table 54. Amazon (AWS) Major Business
Table 55. Amazon (AWS) Advertising Technology Services Product and Services
Table 56. Amazon (AWS) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Amazon (AWS) Recent Developments/Updates
Table 58. Amazon (AWS) Competitive Strengths & Weaknesses
Table 59. AT&T (WarnerMedia) Basic Information, Area Served and Competitors
Table 60. AT&T (WarnerMedia) Major Business
Table 61. AT&T (WarnerMedia) Advertising Technology Services Product and Services
Table 62. AT&T (WarnerMedia) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. AT&T (WarnerMedia) Recent Developments/Updates
Table 64. AT&T (WarnerMedia) Competitive Strengths & Weaknesses
Table 65. CAKE Basic Information, Area Served and Competitors
Table 66. CAKE Major Business
Table 67. CAKE Advertising Technology Services Product and Services
Table 68. CAKE Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. CAKE Recent Developments/Updates
Table 70. CAKE Competitive Strengths & Weaknesses
Table 71. Choozle Basic Information, Area Served and Competitors
Table 72. Choozle Major Business
Table 73. Choozle Advertising Technology Services Product and Services
Table 74. Choozle Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Choozle Recent Developments/Updates
Table 76. Choozle Competitive Strengths & Weaknesses
Table 77. Criteo Basic Information, Area Served and Competitors
Table 78. Criteo Major Business
Table 79. Criteo Advertising Technology Services Product and Services
Table 80. Criteo Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Criteo Recent Developments/Updates
Table 82. Criteo Competitive Strengths & Weaknesses
Table 83. Google Basic Information, Area Served and Competitors
Table 84. Google Major Business
Table 85. Google Advertising Technology Services Product and Services
Table 86. Google Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. Google Recent Developments/Updates
Table 88. Google Competitive Strengths & Weaknesses
Table 89. LiveIntent Basic Information, Area Served and Competitors
Table 90. LiveIntent Major Business
Table 91. LiveIntent Advertising Technology Services Product and Services
Table 92. LiveIntent Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. LiveIntent Recent Developments/Updates
Table 94. LiveIntent Competitive Strengths & Weaknesses
Table 95. Marin Software Basic Information, Area Served and Competitors
Table 96. Marin Software Major Business
Table 97. Marin Software Advertising Technology Services Product and Services
Table 98. Marin Software Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. Marin Software Recent Developments/Updates
Table 100. Marin Software Competitive Strengths & Weaknesses
Table 101. MediaMath Basic Information, Area Served and Competitors
Table 102. MediaMath Major Business
Table 103. MediaMath Advertising Technology Services Product and Services
Table 104. MediaMath Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. MediaMath Recent Developments/Updates
Table 106. MediaMath Competitive Strengths & Weaknesses
Table 107. Quantcast Basic Information, Area Served and Competitors
Table 108. Quantcast Major Business
Table 109. Quantcast Advertising Technology Services Product and Services
Table 110. Quantcast Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. Quantcast Recent Developments/Updates
Table 112. Quantcast Competitive Strengths & Weaknesses
Table 113. Singapore Telecommunications (Amobee) Basic Information, Area Served and Competitors
Table 114. Singapore Telecommunications (Amobee) Major Business
Table 115. Singapore Telecommunications (Amobee) Advertising Technology Services Product and Services
Table 116. Singapore Telecommunications (Amobee) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. Singapore Telecommunications (Amobee) Recent Developments/Updates
Table 118. Singapore Telecommunications (Amobee) Competitive Strengths & Weaknesses
Table 119. Sovrn Basic Information, Area Served and Competitors
Table 120. Sovrn Major Business
Table 121. Sovrn Advertising Technology Services Product and Services
Table 122. Sovrn Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. Sovrn Recent Developments/Updates
Table 124. Sovrn Competitive Strengths & Weaknesses
Table 125. The Search Monitor Basic Information, Area Served and Competitors
Table 126. The Search Monitor Major Business
Table 127. The Search Monitor Advertising Technology Services Product and Services
Table 128. The Search Monitor Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 129. The Search Monitor Recent Developments/Updates
Table 130. The Search Monitor Competitive Strengths & Weaknesses
Table 131. The Trade Desk Basic Information, Area Served and Competitors
Table 132. The Trade Desk Major Business
Table 133. The Trade Desk Advertising Technology Services Product and Services
Table 134. The Trade Desk Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 135. The Trade Desk Recent Developments/Updates
Table 136. The Trade Desk Competitive Strengths & Weaknesses
Table 137. Verizon (Verizon Media) Basic Information, Area Served and Competitors
Table 138. Verizon (Verizon Media) Major Business
Table 139. Verizon (Verizon Media) Advertising Technology Services Product and Services
Table 140. Verizon (Verizon Media) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 141. Verizon (Verizon Media) Recent Developments/Updates
Table 142. Verve Basic Information, Area Served and Competitors
Table 143. Verve Major Business
Table 144. Verve Advertising Technology Services Product and Services
Table 145. Verve Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 146. Global Key Players of Advertising Technology Services Upstream (Raw Materials)
Table 147. Advertising Technology Services Typical Customers
List of Figure
Figure 1. Advertising Technology Services Picture
Figure 2. World Advertising Technology Services Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World Advertising Technology Services Total Market Size (2018-2029) & (USD Million)
Figure 4. World Advertising Technology Services Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World Advertising Technology Services Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 13. Advertising Technology Services Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 16. World Advertising Technology Services Consumption Value Market Share by Region (2018-2029)
Figure 17. United States Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 18. China Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 23. India Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of Advertising Technology Services by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for Advertising Technology Services Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for Advertising Technology Services Markets in 2022
Figure 27. United States VS China: Advertising Technology Services Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: Advertising Technology Services Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World Advertising Technology Services Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World Advertising Technology Services Market Size Market Share by Type in 2022
Figure 31. On-Premise
Figure 32. Cloud-Based
Figure 33. World Advertising Technology Services Market Size Market Share by Type (2018-2029)
Figure 34. World Advertising Technology Services Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 35. World Advertising Technology Services Market Size Market Share by Application in 2022
Figure 36. Ads Setting
Figure 37. Data Analytics
Figure 38. Yield Management
Figure 39. Others
Figure 40. Advertising Technology Services Industrial Chain
Figure 41. Methodology
Figure 42. Research Process and Data Source
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Research Methodology

Client Requirements

yuan2

Review and analyze client requirements

yuan2

Discussion of all the project requirements and queries

Flexibility Check

yuan2

Project Feasibility Analysis

yuan2

Finalizing tentative research programme

yuan2

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

yuan2

Determination of key drivers, restraints, challenge, and opportunity

yuan2

Identifies market needs and trends

Market Size Estimation & Forecast

yuan2

Estimation of historical data based on secondary and primary data

yuan2

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

yuan2

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

yuan2

Consideration of geography, region-specific product/service demand for region segments

yuan2

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

tuBiao1

Data Source

yuan2

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

yuan2

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

yuan2

Collection of data

yuan2

Cumulating and collating the essential qualitative and quantitative data

yuan2

Generation of report in client requested format by research analysts

yuan2

Reviews by expert analysts

yuan2

Final quality check

yuan2

Clarifying queries

yuan2

Receiving feedback

yuan2

Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

  • yuan01
    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

  • yuan01
    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

  • yuan01
    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

  • yuan01
    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
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Global Advertising Technology Services Supply, Demand and Key Producers, 2023-2029

Global Advertising Technology Services Supply, Demand and Key Producers, 2023-2029

Page: 118

Published Date: 04 Sep 2023

Category: Service & Software

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Description

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Description

The global Advertising Technology Services market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.

This report studies the global Advertising Technology Services demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Advertising Technology Services, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Advertising Technology Services that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Advertising Technology Services total market, 2018-2029, (USD Million)
Global Advertising Technology Services total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Advertising Technology Services total market, key domestic companies and share, (USD Million)
Global Advertising Technology Services revenue by player and market share 2018-2023, (USD Million)
Global Advertising Technology Services total market by Type, CAGR, 2018-2029, (USD Million)
Global Advertising Technology Services total market by Application, CAGR, 2018-2029, (USD Million).

This reports profiles major players in the global Advertising Technology Services market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Advertising Technology Services market.

Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Advertising Technology Services Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Advertising Technology Services Market, Segmentation by Type
On-Premise
Cloud-Based

Global Advertising Technology Services Market, Segmentation by Application
Ads Setting
Data Analytics
Yield Management
Others

Companies Profiled:
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve

Key Questions Answered
1. How big is the global Advertising Technology Services market?
2. What is the demand of the global Advertising Technology Services market?
3. What is the year over year growth of the global Advertising Technology Services market?
4. What is the total value of the global Advertising Technology Services market?
5. Who are the major players in the global Advertising Technology Services market?
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Table of Contents

1 Supply Summary
1.1 Advertising Technology Services Introduction
1.2 World Advertising Technology Services Market Size & Forecast (2018 & 2022 & 2029)
1.3 World Advertising Technology Services Total Market by Region (by Headquarter Location)
1.3.1 World Advertising Technology Services Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States Advertising Technology Services Market Size (2018-2029)
1.3.3 China Advertising Technology Services Market Size (2018-2029)
1.3.4 Europe Advertising Technology Services Market Size (2018-2029)
1.3.5 Japan Advertising Technology Services Market Size (2018-2029)
1.3.6 South Korea Advertising Technology Services Market Size (2018-2029)
1.3.7 ASEAN Advertising Technology Services Market Size (2018-2029)
1.3.8 India Advertising Technology Services Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 Advertising Technology Services Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Advertising Technology Services Major Market Trends

2 Demand Summary
2.1 World Advertising Technology Services Consumption Value (2018-2029)
2.2 World Advertising Technology Services Consumption Value by Region
2.2.1 World Advertising Technology Services Consumption Value by Region (2018-2023)
2.2.2 World Advertising Technology Services Consumption Value Forecast by Region (2024-2029)
2.3 United States Advertising Technology Services Consumption Value (2018-2029)
2.4 China Advertising Technology Services Consumption Value (2018-2029)
2.5 Europe Advertising Technology Services Consumption Value (2018-2029)
2.6 Japan Advertising Technology Services Consumption Value (2018-2029)
2.7 South Korea Advertising Technology Services Consumption Value (2018-2029)
2.8 ASEAN Advertising Technology Services Consumption Value (2018-2029)
2.9 India Advertising Technology Services Consumption Value (2018-2029)

3 World Advertising Technology Services Companies Competitive Analysis
3.1 World Advertising Technology Services Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Advertising Technology Services Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Advertising Technology Services in 2022
3.2.3 Global Concentration Ratios (CR8) for Advertising Technology Services in 2022
3.3 Advertising Technology Services Company Evaluation Quadrant
3.4 Advertising Technology Services Market: Overall Company Footprint Analysis
3.4.1 Advertising Technology Services Market: Region Footprint
3.4.2 Advertising Technology Services Market: Company Product Type Footprint
3.4.3 Advertising Technology Services Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Advertising Technology Services Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Advertising Technology Services Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: Advertising Technology Services Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: Advertising Technology Services Consumption Value Comparison
4.2.1 United States VS China: Advertising Technology Services Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: Advertising Technology Services Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based Advertising Technology Services Companies and Market Share, 2018-2023
4.3.1 United States Based Advertising Technology Services Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Advertising Technology Services Revenue, (2018-2023)
4.4 China Based Companies Advertising Technology Services Revenue and Market Share, 2018-2023
4.4.1 China Based Advertising Technology Services Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Advertising Technology Services Revenue, (2018-2023)
4.5 Rest of World Based Advertising Technology Services Companies and Market Share, 2018-2023
4.5.1 Rest of World Based Advertising Technology Services Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Advertising Technology Services Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World Advertising Technology Services Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Segment by Type
5.3.1 World Advertising Technology Services Market Size by Type (2018-2023)
5.3.2 World Advertising Technology Services Market Size by Type (2024-2029)
5.3.3 World Advertising Technology Services Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World Advertising Technology Services Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 Ads Setting
6.2.2 Data Analytics
6.2.3 Yield Management
6.2.4 Others
6.2.5 Others
6.3 Market Segment by Application
6.3.1 World Advertising Technology Services Market Size by Application (2018-2023)
6.3.2 World Advertising Technology Services Market Size by Application (2024-2029)
6.3.3 World Advertising Technology Services Market Size by Application (2018-2029)

7 Company Profiles
7.1 Adform
7.1.1 Adform Details
7.1.2 Adform Major Business
7.1.3 Adform Advertising Technology Services Product and Services
7.1.4 Adform Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 Adform Recent Developments/Updates
7.1.6 Adform Competitive Strengths & Weaknesses
7.2 Adobe
7.2.1 Adobe Details
7.2.2 Adobe Major Business
7.2.3 Adobe Advertising Technology Services Product and Services
7.2.4 Adobe Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Adobe Recent Developments/Updates
7.2.6 Adobe Competitive Strengths & Weaknesses
7.3 AdRoll
7.3.1 AdRoll Details
7.3.2 AdRoll Major Business
7.3.3 AdRoll Advertising Technology Services Product and Services
7.3.4 AdRoll Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 AdRoll Recent Developments/Updates
7.3.6 AdRoll Competitive Strengths & Weaknesses
7.4 Amazon (AWS)
7.4.1 Amazon (AWS) Details
7.4.2 Amazon (AWS) Major Business
7.4.3 Amazon (AWS) Advertising Technology Services Product and Services
7.4.4 Amazon (AWS) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Amazon (AWS) Recent Developments/Updates
7.4.6 Amazon (AWS) Competitive Strengths & Weaknesses
7.5 AT&T (WarnerMedia)
7.5.1 AT&T (WarnerMedia) Details
7.5.2 AT&T (WarnerMedia) Major Business
7.5.3 AT&T (WarnerMedia) Advertising Technology Services Product and Services
7.5.4 AT&T (WarnerMedia) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 AT&T (WarnerMedia) Recent Developments/Updates
7.5.6 AT&T (WarnerMedia) Competitive Strengths & Weaknesses
7.6 CAKE
7.6.1 CAKE Details
7.6.2 CAKE Major Business
7.6.3 CAKE Advertising Technology Services Product and Services
7.6.4 CAKE Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 CAKE Recent Developments/Updates
7.6.6 CAKE Competitive Strengths & Weaknesses
7.7 Choozle
7.7.1 Choozle Details
7.7.2 Choozle Major Business
7.7.3 Choozle Advertising Technology Services Product and Services
7.7.4 Choozle Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Choozle Recent Developments/Updates
7.7.6 Choozle Competitive Strengths & Weaknesses
7.8 Criteo
7.8.1 Criteo Details
7.8.2 Criteo Major Business
7.8.3 Criteo Advertising Technology Services Product and Services
7.8.4 Criteo Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Criteo Recent Developments/Updates
7.8.6 Criteo Competitive Strengths & Weaknesses
7.9 Google
7.9.1 Google Details
7.9.2 Google Major Business
7.9.3 Google Advertising Technology Services Product and Services
7.9.4 Google Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 Google Recent Developments/Updates
7.9.6 Google Competitive Strengths & Weaknesses
7.10 LiveIntent
7.10.1 LiveIntent Details
7.10.2 LiveIntent Major Business
7.10.3 LiveIntent Advertising Technology Services Product and Services
7.10.4 LiveIntent Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 LiveIntent Recent Developments/Updates
7.10.6 LiveIntent Competitive Strengths & Weaknesses
7.11 Marin Software
7.11.1 Marin Software Details
7.11.2 Marin Software Major Business
7.11.3 Marin Software Advertising Technology Services Product and Services
7.11.4 Marin Software Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 Marin Software Recent Developments/Updates
7.11.6 Marin Software Competitive Strengths & Weaknesses
7.12 MediaMath
7.12.1 MediaMath Details
7.12.2 MediaMath Major Business
7.12.3 MediaMath Advertising Technology Services Product and Services
7.12.4 MediaMath Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 MediaMath Recent Developments/Updates
7.12.6 MediaMath Competitive Strengths & Weaknesses
7.13 Quantcast
7.13.1 Quantcast Details
7.13.2 Quantcast Major Business
7.13.3 Quantcast Advertising Technology Services Product and Services
7.13.4 Quantcast Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 Quantcast Recent Developments/Updates
7.13.6 Quantcast Competitive Strengths & Weaknesses
7.14 Singapore Telecommunications (Amobee)
7.14.1 Singapore Telecommunications (Amobee) Details
7.14.2 Singapore Telecommunications (Amobee) Major Business
7.14.3 Singapore Telecommunications (Amobee) Advertising Technology Services Product and Services
7.14.4 Singapore Telecommunications (Amobee) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 Singapore Telecommunications (Amobee) Recent Developments/Updates
7.14.6 Singapore Telecommunications (Amobee) Competitive Strengths & Weaknesses
7.15 Sovrn
7.15.1 Sovrn Details
7.15.2 Sovrn Major Business
7.15.3 Sovrn Advertising Technology Services Product and Services
7.15.4 Sovrn Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 Sovrn Recent Developments/Updates
7.15.6 Sovrn Competitive Strengths & Weaknesses
7.16 The Search Monitor
7.16.1 The Search Monitor Details
7.16.2 The Search Monitor Major Business
7.16.3 The Search Monitor Advertising Technology Services Product and Services
7.16.4 The Search Monitor Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 The Search Monitor Recent Developments/Updates
7.16.6 The Search Monitor Competitive Strengths & Weaknesses
7.17 The Trade Desk
7.17.1 The Trade Desk Details
7.17.2 The Trade Desk Major Business
7.17.3 The Trade Desk Advertising Technology Services Product and Services
7.17.4 The Trade Desk Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.17.5 The Trade Desk Recent Developments/Updates
7.17.6 The Trade Desk Competitive Strengths & Weaknesses
7.18 Verizon (Verizon Media)
7.18.1 Verizon (Verizon Media) Details
7.18.2 Verizon (Verizon Media) Major Business
7.18.3 Verizon (Verizon Media) Advertising Technology Services Product and Services
7.18.4 Verizon (Verizon Media) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.18.5 Verizon (Verizon Media) Recent Developments/Updates
7.18.6 Verizon (Verizon Media) Competitive Strengths & Weaknesses
7.19 Verve
7.19.1 Verve Details
7.19.2 Verve Major Business
7.19.3 Verve Advertising Technology Services Product and Services
7.19.4 Verve Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
7.19.5 Verve Recent Developments/Updates
7.19.6 Verve Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 Advertising Technology Services Industry Chain
8.2 Advertising Technology Services Upstream Analysis
8.3 Advertising Technology Services Midstream Analysis
8.4 Advertising Technology Services Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World Advertising Technology Services Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World Advertising Technology Services Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World Advertising Technology Services Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World Advertising Technology Services Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World Advertising Technology Services Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Advertising Technology Services Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World Advertising Technology Services Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World Advertising Technology Services Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World Advertising Technology Services Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key Advertising Technology Services Players in 2022
Table 12. World Advertising Technology Services Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global Advertising Technology Services Company Evaluation Quadrant
Table 14. Head Office of Key Advertising Technology Services Player
Table 15. Advertising Technology Services Market: Company Product Type Footprint
Table 16. Advertising Technology Services Market: Company Product Application Footprint
Table 17. Advertising Technology Services Mergers & Acquisitions Activity
Table 18. United States VS China Advertising Technology Services Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China Advertising Technology Services Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based Advertising Technology Services Companies, Headquarters (States, Country)
Table 21. United States Based Companies Advertising Technology Services Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies Advertising Technology Services Revenue Market Share (2018-2023)
Table 23. China Based Advertising Technology Services Companies, Headquarters (Province, Country)
Table 24. China Based Companies Advertising Technology Services Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies Advertising Technology Services Revenue Market Share (2018-2023)
Table 26. Rest of World Based Advertising Technology Services Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Advertising Technology Services Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies Advertising Technology Services Revenue Market Share (2018-2023)
Table 29. World Advertising Technology Services Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World Advertising Technology Services Market Size by Type (2018-2023) & (USD Million)
Table 31. World Advertising Technology Services Market Size by Type (2024-2029) & (USD Million)
Table 32. World Advertising Technology Services Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World Advertising Technology Services Market Size by Application (2018-2023) & (USD Million)
Table 34. World Advertising Technology Services Market Size by Application (2024-2029) & (USD Million)
Table 35. Adform Basic Information, Area Served and Competitors
Table 36. Adform Major Business
Table 37. Adform Advertising Technology Services Product and Services
Table 38. Adform Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. Adform Recent Developments/Updates
Table 40. Adform Competitive Strengths & Weaknesses
Table 41. Adobe Basic Information, Area Served and Competitors
Table 42. Adobe Major Business
Table 43. Adobe Advertising Technology Services Product and Services
Table 44. Adobe Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Adobe Recent Developments/Updates
Table 46. Adobe Competitive Strengths & Weaknesses
Table 47. AdRoll Basic Information, Area Served and Competitors
Table 48. AdRoll Major Business
Table 49. AdRoll Advertising Technology Services Product and Services
Table 50. AdRoll Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. AdRoll Recent Developments/Updates
Table 52. AdRoll Competitive Strengths & Weaknesses
Table 53. Amazon (AWS) Basic Information, Area Served and Competitors
Table 54. Amazon (AWS) Major Business
Table 55. Amazon (AWS) Advertising Technology Services Product and Services
Table 56. Amazon (AWS) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Amazon (AWS) Recent Developments/Updates
Table 58. Amazon (AWS) Competitive Strengths & Weaknesses
Table 59. AT&T (WarnerMedia) Basic Information, Area Served and Competitors
Table 60. AT&T (WarnerMedia) Major Business
Table 61. AT&T (WarnerMedia) Advertising Technology Services Product and Services
Table 62. AT&T (WarnerMedia) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. AT&T (WarnerMedia) Recent Developments/Updates
Table 64. AT&T (WarnerMedia) Competitive Strengths & Weaknesses
Table 65. CAKE Basic Information, Area Served and Competitors
Table 66. CAKE Major Business
Table 67. CAKE Advertising Technology Services Product and Services
Table 68. CAKE Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. CAKE Recent Developments/Updates
Table 70. CAKE Competitive Strengths & Weaknesses
Table 71. Choozle Basic Information, Area Served and Competitors
Table 72. Choozle Major Business
Table 73. Choozle Advertising Technology Services Product and Services
Table 74. Choozle Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Choozle Recent Developments/Updates
Table 76. Choozle Competitive Strengths & Weaknesses
Table 77. Criteo Basic Information, Area Served and Competitors
Table 78. Criteo Major Business
Table 79. Criteo Advertising Technology Services Product and Services
Table 80. Criteo Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Criteo Recent Developments/Updates
Table 82. Criteo Competitive Strengths & Weaknesses
Table 83. Google Basic Information, Area Served and Competitors
Table 84. Google Major Business
Table 85. Google Advertising Technology Services Product and Services
Table 86. Google Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. Google Recent Developments/Updates
Table 88. Google Competitive Strengths & Weaknesses
Table 89. LiveIntent Basic Information, Area Served and Competitors
Table 90. LiveIntent Major Business
Table 91. LiveIntent Advertising Technology Services Product and Services
Table 92. LiveIntent Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. LiveIntent Recent Developments/Updates
Table 94. LiveIntent Competitive Strengths & Weaknesses
Table 95. Marin Software Basic Information, Area Served and Competitors
Table 96. Marin Software Major Business
Table 97. Marin Software Advertising Technology Services Product and Services
Table 98. Marin Software Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. Marin Software Recent Developments/Updates
Table 100. Marin Software Competitive Strengths & Weaknesses
Table 101. MediaMath Basic Information, Area Served and Competitors
Table 102. MediaMath Major Business
Table 103. MediaMath Advertising Technology Services Product and Services
Table 104. MediaMath Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. MediaMath Recent Developments/Updates
Table 106. MediaMath Competitive Strengths & Weaknesses
Table 107. Quantcast Basic Information, Area Served and Competitors
Table 108. Quantcast Major Business
Table 109. Quantcast Advertising Technology Services Product and Services
Table 110. Quantcast Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. Quantcast Recent Developments/Updates
Table 112. Quantcast Competitive Strengths & Weaknesses
Table 113. Singapore Telecommunications (Amobee) Basic Information, Area Served and Competitors
Table 114. Singapore Telecommunications (Amobee) Major Business
Table 115. Singapore Telecommunications (Amobee) Advertising Technology Services Product and Services
Table 116. Singapore Telecommunications (Amobee) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. Singapore Telecommunications (Amobee) Recent Developments/Updates
Table 118. Singapore Telecommunications (Amobee) Competitive Strengths & Weaknesses
Table 119. Sovrn Basic Information, Area Served and Competitors
Table 120. Sovrn Major Business
Table 121. Sovrn Advertising Technology Services Product and Services
Table 122. Sovrn Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. Sovrn Recent Developments/Updates
Table 124. Sovrn Competitive Strengths & Weaknesses
Table 125. The Search Monitor Basic Information, Area Served and Competitors
Table 126. The Search Monitor Major Business
Table 127. The Search Monitor Advertising Technology Services Product and Services
Table 128. The Search Monitor Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 129. The Search Monitor Recent Developments/Updates
Table 130. The Search Monitor Competitive Strengths & Weaknesses
Table 131. The Trade Desk Basic Information, Area Served and Competitors
Table 132. The Trade Desk Major Business
Table 133. The Trade Desk Advertising Technology Services Product and Services
Table 134. The Trade Desk Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 135. The Trade Desk Recent Developments/Updates
Table 136. The Trade Desk Competitive Strengths & Weaknesses
Table 137. Verizon (Verizon Media) Basic Information, Area Served and Competitors
Table 138. Verizon (Verizon Media) Major Business
Table 139. Verizon (Verizon Media) Advertising Technology Services Product and Services
Table 140. Verizon (Verizon Media) Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 141. Verizon (Verizon Media) Recent Developments/Updates
Table 142. Verve Basic Information, Area Served and Competitors
Table 143. Verve Major Business
Table 144. Verve Advertising Technology Services Product and Services
Table 145. Verve Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 146. Global Key Players of Advertising Technology Services Upstream (Raw Materials)
Table 147. Advertising Technology Services Typical Customers
List of Figure
Figure 1. Advertising Technology Services Picture
Figure 2. World Advertising Technology Services Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World Advertising Technology Services Total Market Size (2018-2029) & (USD Million)
Figure 4. World Advertising Technology Services Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World Advertising Technology Services Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company Advertising Technology Services Revenue (2018-2029) & (USD Million)
Figure 13. Advertising Technology Services Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 16. World Advertising Technology Services Consumption Value Market Share by Region (2018-2029)
Figure 17. United States Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 18. China Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 23. India Advertising Technology Services Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of Advertising Technology Services by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for Advertising Technology Services Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for Advertising Technology Services Markets in 2022
Figure 27. United States VS China: Advertising Technology Services Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: Advertising Technology Services Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World Advertising Technology Services Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World Advertising Technology Services Market Size Market Share by Type in 2022
Figure 31. On-Premise
Figure 32. Cloud-Based
Figure 33. World Advertising Technology Services Market Size Market Share by Type (2018-2029)
Figure 34. World Advertising Technology Services Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 35. World Advertising Technology Services Market Size Market Share by Application in 2022
Figure 36. Ads Setting
Figure 37. Data Analytics
Figure 38. Yield Management
Figure 39. Others
Figure 40. Advertising Technology Services Industrial Chain
Figure 41. Methodology
Figure 42. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
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