Global B2B Marketing Automation Software Supply, Demand and Key Producers, 2023-2029

Global B2B Marketing Automation Software Supply, Demand and Key Producers, 2023-2029

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Published Date: 27 Sep 2023

Category: Service & Software

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Companies Mentioned
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

The global B2B Marketing Automation Software market size is expected to reach $ 8053.6 million by 2029, rising at a market growth of 14.5% CAGR during the forecast period (2023-2029).

The global market for B2B marketing automation software has seen significant growth and evolution in recent years, driven by the increasing need for businesses to streamline marketing efforts, generate high-quality leads, and improve customer engagement. The adoption of B2B marketing automation software has been driven by factors such as the growing emphasis on lead generation, customer relationship management, personalized marketing, and the need for data-driven decision-making. North America has been a dominant market for B2B marketing automation software. The United States, in particular, has a significant presence of both software providers and adopters. European countries, including the UK and Germany, have witnessed steady adoption of marketing automation solutions, especially in industries such as manufacturing, finance, and technology. The Asia-Pacific region has shown increasing interest in B2B marketing automation, with countries like India and China experiencing rapid adoption as businesses seek to expand their digital marketing efforts.

B2B marketing automation software is a category of software tools and platforms designed to streamline and automate marketing processes and campaigns specifically for business-to-business (B2B) marketing. These platforms help B2B organizations generate leads, nurture prospects, and optimize their marketing efforts.

This report studies the global B2B Marketing Automation Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for B2B Marketing Automation Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of B2B Marketing Automation Software that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global B2B Marketing Automation Software total market, 2018-2029, (USD Million)
Global B2B Marketing Automation Software total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: B2B Marketing Automation Software total market, key domestic companies and share, (USD Million)
Global B2B Marketing Automation Software revenue by player and market share 2018-2023, (USD Million)
Global B2B Marketing Automation Software total market by Type, CAGR, 2018-2029, (USD Million)
Global B2B Marketing Automation Software total market by Application, CAGR, 2018-2029, (USD Million).

This reports profiles major players in the global B2B Marketing Automation Software market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Act-On Software, Marketo, Adobe, Salesforce, Infusionsoft, Oracle, Etrigue and GreenRope, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World B2B Marketing Automation Software market.

Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global B2B Marketing Automation Software Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global B2B Marketing Automation Software Market, Segmentation by Type
Email Marketing
Campaign Management
Reporting and Analytics
Others

Global B2B Marketing Automation Software Market, Segmentation by Application
SMEs
Large Enterprises

Companies Profiled:
HubSpot
Act-On Software
Marketo
Adobe
Salesforce
Infusionsoft
Oracle
Etrigue
GreenRope
Cognizant
LeadSquared
Omnisend
MarcomCentral
Autopilot
iContact
MailChimp

Key Questions Answered
1. How big is the global B2B Marketing Automation Software market?
2. What is the demand of the global B2B Marketing Automation Software market?
3. What is the year over year growth of the global B2B Marketing Automation Software market?
4. What is the total value of the global B2B Marketing Automation Software market?
5. Who are the major players in the global B2B Marketing Automation Software market?
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Table of Contents

1 Supply Summary
1.1 B2B Marketing Automation Software Introduction
1.2 World B2B Marketing Automation Software Market Size & Forecast (2018 & 2022 & 2029)
1.3 World B2B Marketing Automation Software Total Market by Region (by Headquarter Location)
1.3.1 World B2B Marketing Automation Software Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States B2B Marketing Automation Software Market Size (2018-2029)
1.3.3 China B2B Marketing Automation Software Market Size (2018-2029)
1.3.4 Europe B2B Marketing Automation Software Market Size (2018-2029)
1.3.5 Japan B2B Marketing Automation Software Market Size (2018-2029)
1.3.6 South Korea B2B Marketing Automation Software Market Size (2018-2029)
1.3.7 ASEAN B2B Marketing Automation Software Market Size (2018-2029)
1.3.8 India B2B Marketing Automation Software Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 B2B Marketing Automation Software Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 B2B Marketing Automation Software Major Market Trends

2 Demand Summary
2.1 World B2B Marketing Automation Software Consumption Value (2018-2029)
2.2 World B2B Marketing Automation Software Consumption Value by Region
2.2.1 World B2B Marketing Automation Software Consumption Value by Region (2018-2023)
2.2.2 World B2B Marketing Automation Software Consumption Value Forecast by Region (2024-2029)
2.3 United States B2B Marketing Automation Software Consumption Value (2018-2029)
2.4 China B2B Marketing Automation Software Consumption Value (2018-2029)
2.5 Europe B2B Marketing Automation Software Consumption Value (2018-2029)
2.6 Japan B2B Marketing Automation Software Consumption Value (2018-2029)
2.7 South Korea B2B Marketing Automation Software Consumption Value (2018-2029)
2.8 ASEAN B2B Marketing Automation Software Consumption Value (2018-2029)
2.9 India B2B Marketing Automation Software Consumption Value (2018-2029)

3 World B2B Marketing Automation Software Companies Competitive Analysis
3.1 World B2B Marketing Automation Software Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global B2B Marketing Automation Software Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for B2B Marketing Automation Software in 2022
3.2.3 Global Concentration Ratios (CR8) for B2B Marketing Automation Software in 2022
3.3 B2B Marketing Automation Software Company Evaluation Quadrant
3.4 B2B Marketing Automation Software Market: Overall Company Footprint Analysis
3.4.1 B2B Marketing Automation Software Market: Region Footprint
3.4.2 B2B Marketing Automation Software Market: Company Product Type Footprint
3.4.3 B2B Marketing Automation Software Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: B2B Marketing Automation Software Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: B2B Marketing Automation Software Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: B2B Marketing Automation Software Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: B2B Marketing Automation Software Consumption Value Comparison
4.2.1 United States VS China: B2B Marketing Automation Software Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: B2B Marketing Automation Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based B2B Marketing Automation Software Companies and Market Share, 2018-2023
4.3.1 United States Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
4.3.2 United States Based Companies B2B Marketing Automation Software Revenue, (2018-2023)
4.4 China Based Companies B2B Marketing Automation Software Revenue and Market Share, 2018-2023
4.4.1 China Based B2B Marketing Automation Software Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies B2B Marketing Automation Software Revenue, (2018-2023)
4.5 Rest of World Based B2B Marketing Automation Software Companies and Market Share, 2018-2023
4.5.1 Rest of World Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies B2B Marketing Automation Software Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World B2B Marketing Automation Software Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 Email Marketing
5.2.2 Campaign Management
5.2.3 Reporting and Analytics
5.2.4 Others
5.3 Market Segment by Type
5.3.1 World B2B Marketing Automation Software Market Size by Type (2018-2023)
5.3.2 World B2B Marketing Automation Software Market Size by Type (2024-2029)
5.3.3 World B2B Marketing Automation Software Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World B2B Marketing Automation Software Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Segment by Application
6.3.1 World B2B Marketing Automation Software Market Size by Application (2018-2023)
6.3.2 World B2B Marketing Automation Software Market Size by Application (2024-2029)
6.3.3 World B2B Marketing Automation Software Market Size by Application (2018-2029)

7 Company Profiles
7.1 HubSpot
7.1.1 HubSpot Details
7.1.2 HubSpot Major Business
7.1.3 HubSpot B2B Marketing Automation Software Product and Services
7.1.4 HubSpot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 HubSpot Recent Developments/Updates
7.1.6 HubSpot Competitive Strengths & Weaknesses
7.2 Act-On Software
7.2.1 Act-On Software Details
7.2.2 Act-On Software Major Business
7.2.3 Act-On Software B2B Marketing Automation Software Product and Services
7.2.4 Act-On Software B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Act-On Software Recent Developments/Updates
7.2.6 Act-On Software Competitive Strengths & Weaknesses
7.3 Marketo
7.3.1 Marketo Details
7.3.2 Marketo Major Business
7.3.3 Marketo B2B Marketing Automation Software Product and Services
7.3.4 Marketo B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 Marketo Recent Developments/Updates
7.3.6 Marketo Competitive Strengths & Weaknesses
7.4 Adobe
7.4.1 Adobe Details
7.4.2 Adobe Major Business
7.4.3 Adobe B2B Marketing Automation Software Product and Services
7.4.4 Adobe B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Adobe Recent Developments/Updates
7.4.6 Adobe Competitive Strengths & Weaknesses
7.5 Salesforce
7.5.1 Salesforce Details
7.5.2 Salesforce Major Business
7.5.3 Salesforce B2B Marketing Automation Software Product and Services
7.5.4 Salesforce B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 Salesforce Recent Developments/Updates
7.5.6 Salesforce Competitive Strengths & Weaknesses
7.6 Infusionsoft
7.6.1 Infusionsoft Details
7.6.2 Infusionsoft Major Business
7.6.3 Infusionsoft B2B Marketing Automation Software Product and Services
7.6.4 Infusionsoft B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 Infusionsoft Recent Developments/Updates
7.6.6 Infusionsoft Competitive Strengths & Weaknesses
7.7 Oracle
7.7.1 Oracle Details
7.7.2 Oracle Major Business
7.7.3 Oracle B2B Marketing Automation Software Product and Services
7.7.4 Oracle B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Oracle Recent Developments/Updates
7.7.6 Oracle Competitive Strengths & Weaknesses
7.8 Etrigue
7.8.1 Etrigue Details
7.8.2 Etrigue Major Business
7.8.3 Etrigue B2B Marketing Automation Software Product and Services
7.8.4 Etrigue B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Etrigue Recent Developments/Updates
7.8.6 Etrigue Competitive Strengths & Weaknesses
7.9 GreenRope
7.9.1 GreenRope Details
7.9.2 GreenRope Major Business
7.9.3 GreenRope B2B Marketing Automation Software Product and Services
7.9.4 GreenRope B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 GreenRope Recent Developments/Updates
7.9.6 GreenRope Competitive Strengths & Weaknesses
7.10 Cognizant
7.10.1 Cognizant Details
7.10.2 Cognizant Major Business
7.10.3 Cognizant B2B Marketing Automation Software Product and Services
7.10.4 Cognizant B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 Cognizant Recent Developments/Updates
7.10.6 Cognizant Competitive Strengths & Weaknesses
7.11 LeadSquared
7.11.1 LeadSquared Details
7.11.2 LeadSquared Major Business
7.11.3 LeadSquared B2B Marketing Automation Software Product and Services
7.11.4 LeadSquared B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 LeadSquared Recent Developments/Updates
7.11.6 LeadSquared Competitive Strengths & Weaknesses
7.12 Omnisend
7.12.1 Omnisend Details
7.12.2 Omnisend Major Business
7.12.3 Omnisend B2B Marketing Automation Software Product and Services
7.12.4 Omnisend B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 Omnisend Recent Developments/Updates
7.12.6 Omnisend Competitive Strengths & Weaknesses
7.13 MarcomCentral
7.13.1 MarcomCentral Details
7.13.2 MarcomCentral Major Business
7.13.3 MarcomCentral B2B Marketing Automation Software Product and Services
7.13.4 MarcomCentral B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 MarcomCentral Recent Developments/Updates
7.13.6 MarcomCentral Competitive Strengths & Weaknesses
7.14 Autopilot
7.14.1 Autopilot Details
7.14.2 Autopilot Major Business
7.14.3 Autopilot B2B Marketing Automation Software Product and Services
7.14.4 Autopilot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 Autopilot Recent Developments/Updates
7.14.6 Autopilot Competitive Strengths & Weaknesses
7.15 iContact
7.15.1 iContact Details
7.15.2 iContact Major Business
7.15.3 iContact B2B Marketing Automation Software Product and Services
7.15.4 iContact B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 iContact Recent Developments/Updates
7.15.6 iContact Competitive Strengths & Weaknesses
7.16 MailChimp
7.16.1 MailChimp Details
7.16.2 MailChimp Major Business
7.16.3 MailChimp B2B Marketing Automation Software Product and Services
7.16.4 MailChimp B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 MailChimp Recent Developments/Updates
7.16.6 MailChimp Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 B2B Marketing Automation Software Industry Chain
8.2 B2B Marketing Automation Software Upstream Analysis
8.3 B2B Marketing Automation Software Midstream Analysis
8.4 B2B Marketing Automation Software Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World B2B Marketing Automation Software Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World B2B Marketing Automation Software Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World B2B Marketing Automation Software Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World B2B Marketing Automation Software Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World B2B Marketing Automation Software Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World B2B Marketing Automation Software Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World B2B Marketing Automation Software Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World B2B Marketing Automation Software Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World B2B Marketing Automation Software Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key B2B Marketing Automation Software Players in 2022
Table 12. World B2B Marketing Automation Software Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global B2B Marketing Automation Software Company Evaluation Quadrant
Table 14. Head Office of Key B2B Marketing Automation Software Player
Table 15. B2B Marketing Automation Software Market: Company Product Type Footprint
Table 16. B2B Marketing Automation Software Market: Company Product Application Footprint
Table 17. B2B Marketing Automation Software Mergers & Acquisitions Activity
Table 18. United States VS China B2B Marketing Automation Software Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China B2B Marketing Automation Software Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
Table 21. United States Based Companies B2B Marketing Automation Software Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies B2B Marketing Automation Software Revenue Market Share (2018-2023)
Table 23. China Based B2B Marketing Automation Software Companies, Headquarters (Province, Country)
Table 24. China Based Companies B2B Marketing Automation Software Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies B2B Marketing Automation Software Revenue Market Share (2018-2023)
Table 26. Rest of World Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies B2B Marketing Automation Software Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies B2B Marketing Automation Software Revenue Market Share (2018-2023)
Table 29. World B2B Marketing Automation Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World B2B Marketing Automation Software Market Size by Type (2018-2023) & (USD Million)
Table 31. World B2B Marketing Automation Software Market Size by Type (2024-2029) & (USD Million)
Table 32. World B2B Marketing Automation Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World B2B Marketing Automation Software Market Size by Application (2018-2023) & (USD Million)
Table 34. World B2B Marketing Automation Software Market Size by Application (2024-2029) & (USD Million)
Table 35. HubSpot Basic Information, Area Served and Competitors
Table 36. HubSpot Major Business
Table 37. HubSpot B2B Marketing Automation Software Product and Services
Table 38. HubSpot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. HubSpot Recent Developments/Updates
Table 40. HubSpot Competitive Strengths & Weaknesses
Table 41. Act-On Software Basic Information, Area Served and Competitors
Table 42. Act-On Software Major Business
Table 43. Act-On Software B2B Marketing Automation Software Product and Services
Table 44. Act-On Software B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Act-On Software Recent Developments/Updates
Table 46. Act-On Software Competitive Strengths & Weaknesses
Table 47. Marketo Basic Information, Area Served and Competitors
Table 48. Marketo Major Business
Table 49. Marketo B2B Marketing Automation Software Product and Services
Table 50. Marketo B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. Marketo Recent Developments/Updates
Table 52. Marketo Competitive Strengths & Weaknesses
Table 53. Adobe Basic Information, Area Served and Competitors
Table 54. Adobe Major Business
Table 55. Adobe B2B Marketing Automation Software Product and Services
Table 56. Adobe B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Adobe Recent Developments/Updates
Table 58. Adobe Competitive Strengths & Weaknesses
Table 59. Salesforce Basic Information, Area Served and Competitors
Table 60. Salesforce Major Business
Table 61. Salesforce B2B Marketing Automation Software Product and Services
Table 62. Salesforce B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. Salesforce Recent Developments/Updates
Table 64. Salesforce Competitive Strengths & Weaknesses
Table 65. Infusionsoft Basic Information, Area Served and Competitors
Table 66. Infusionsoft Major Business
Table 67. Infusionsoft B2B Marketing Automation Software Product and Services
Table 68. Infusionsoft B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. Infusionsoft Recent Developments/Updates
Table 70. Infusionsoft Competitive Strengths & Weaknesses
Table 71. Oracle Basic Information, Area Served and Competitors
Table 72. Oracle Major Business
Table 73. Oracle B2B Marketing Automation Software Product and Services
Table 74. Oracle B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Oracle Recent Developments/Updates
Table 76. Oracle Competitive Strengths & Weaknesses
Table 77. Etrigue Basic Information, Area Served and Competitors
Table 78. Etrigue Major Business
Table 79. Etrigue B2B Marketing Automation Software Product and Services
Table 80. Etrigue B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Etrigue Recent Developments/Updates
Table 82. Etrigue Competitive Strengths & Weaknesses
Table 83. GreenRope Basic Information, Area Served and Competitors
Table 84. GreenRope Major Business
Table 85. GreenRope B2B Marketing Automation Software Product and Services
Table 86. GreenRope B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. GreenRope Recent Developments/Updates
Table 88. GreenRope Competitive Strengths & Weaknesses
Table 89. Cognizant Basic Information, Area Served and Competitors
Table 90. Cognizant Major Business
Table 91. Cognizant B2B Marketing Automation Software Product and Services
Table 92. Cognizant B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. Cognizant Recent Developments/Updates
Table 94. Cognizant Competitive Strengths & Weaknesses
Table 95. LeadSquared Basic Information, Area Served and Competitors
Table 96. LeadSquared Major Business
Table 97. LeadSquared B2B Marketing Automation Software Product and Services
Table 98. LeadSquared B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. LeadSquared Recent Developments/Updates
Table 100. LeadSquared Competitive Strengths & Weaknesses
Table 101. Omnisend Basic Information, Area Served and Competitors
Table 102. Omnisend Major Business
Table 103. Omnisend B2B Marketing Automation Software Product and Services
Table 104. Omnisend B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. Omnisend Recent Developments/Updates
Table 106. Omnisend Competitive Strengths & Weaknesses
Table 107. MarcomCentral Basic Information, Area Served and Competitors
Table 108. MarcomCentral Major Business
Table 109. MarcomCentral B2B Marketing Automation Software Product and Services
Table 110. MarcomCentral B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. MarcomCentral Recent Developments/Updates
Table 112. MarcomCentral Competitive Strengths & Weaknesses
Table 113. Autopilot Basic Information, Area Served and Competitors
Table 114. Autopilot Major Business
Table 115. Autopilot B2B Marketing Automation Software Product and Services
Table 116. Autopilot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. Autopilot Recent Developments/Updates
Table 118. Autopilot Competitive Strengths & Weaknesses
Table 119. iContact Basic Information, Area Served and Competitors
Table 120. iContact Major Business
Table 121. iContact B2B Marketing Automation Software Product and Services
Table 122. iContact B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. iContact Recent Developments/Updates
Table 124. MailChimp Basic Information, Area Served and Competitors
Table 125. MailChimp Major Business
Table 126. MailChimp B2B Marketing Automation Software Product and Services
Table 127. MailChimp B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 128. Global Key Players of B2B Marketing Automation Software Upstream (Raw Materials)
Table 129. B2B Marketing Automation Software Typical Customers
List of Figure
Figure 1. B2B Marketing Automation Software Picture
Figure 2. World B2B Marketing Automation Software Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World B2B Marketing Automation Software Total Market Size (2018-2029) & (USD Million)
Figure 4. World B2B Marketing Automation Software Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World B2B Marketing Automation Software Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 13. B2B Marketing Automation Software Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 16. World B2B Marketing Automation Software Consumption Value Market Share by Region (2018-2029)
Figure 17. United States B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 18. China B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 23. India B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of B2B Marketing Automation Software by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for B2B Marketing Automation Software Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for B2B Marketing Automation Software Markets in 2022
Figure 27. United States VS China: B2B Marketing Automation Software Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: B2B Marketing Automation Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World B2B Marketing Automation Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World B2B Marketing Automation Software Market Size Market Share by Type in 2022
Figure 31. Email Marketing
Figure 32. Campaign Management
Figure 33. Reporting and Analytics
Figure 34. Others
Figure 35. World B2B Marketing Automation Software Market Size Market Share by Type (2018-2029)
Figure 36. World B2B Marketing Automation Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 37. World B2B Marketing Automation Software Market Size Market Share by Application in 2022
Figure 38. SMEs
Figure 39. Large Enterprises
Figure 40. B2B Marketing Automation Software Industrial Chain
Figure 41. Methodology
Figure 42. Research Process and Data Source
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Research Methodology

Client Requirements

yuan2

Review and analyze client requirements

yuan2

Discussion of all the project requirements and queries

Flexibility Check

yuan2

Project Feasibility Analysis

yuan2

Finalizing tentative research programme

yuan2

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

yuan2

Determination of key drivers, restraints, challenge, and opportunity

yuan2

Identifies market needs and trends

Market Size Estimation & Forecast

yuan2

Estimation of historical data based on secondary and primary data

yuan2

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

yuan2

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

yuan2

Consideration of geography, region-specific product/service demand for region segments

yuan2

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

tuBiao1

Data Source

yuan2

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

yuan2

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

yuan2

Collection of data

yuan2

Cumulating and collating the essential qualitative and quantitative data

yuan2

Generation of report in client requested format by research analysts

yuan2

Reviews by expert analysts

yuan2

Final quality check

yuan2

Clarifying queries

yuan2

Receiving feedback

yuan2

Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

  • yuan01
    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

  • yuan01
    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

  • yuan01
    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

  • yuan01
    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

HubSpot
Act-On Software
Marketo
Adobe
Salesforce
Infusionsoft
Oracle
Etrigue
GreenRope
Cognizant
LeadSquared
Omnisend
MarcomCentral
Autopilot
iContact
MailChimp
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Global B2B Marketing Automation Software Supply, Demand and Key Producers, 2023-2029

Global B2B Marketing Automation Software Supply, Demand and Key Producers, 2023-2029

Page: 116

Published Date: 27 Sep 2023

Category: Service & Software

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Description

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Description

The global B2B Marketing Automation Software market size is expected to reach $ 8053.6 million by 2029, rising at a market growth of 14.5% CAGR during the forecast period (2023-2029).

The global market for B2B marketing automation software has seen significant growth and evolution in recent years, driven by the increasing need for businesses to streamline marketing efforts, generate high-quality leads, and improve customer engagement. The adoption of B2B marketing automation software has been driven by factors such as the growing emphasis on lead generation, customer relationship management, personalized marketing, and the need for data-driven decision-making. North America has been a dominant market for B2B marketing automation software. The United States, in particular, has a significant presence of both software providers and adopters. European countries, including the UK and Germany, have witnessed steady adoption of marketing automation solutions, especially in industries such as manufacturing, finance, and technology. The Asia-Pacific region has shown increasing interest in B2B marketing automation, with countries like India and China experiencing rapid adoption as businesses seek to expand their digital marketing efforts.

B2B marketing automation software is a category of software tools and platforms designed to streamline and automate marketing processes and campaigns specifically for business-to-business (B2B) marketing. These platforms help B2B organizations generate leads, nurture prospects, and optimize their marketing efforts.

This report studies the global B2B Marketing Automation Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for B2B Marketing Automation Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of B2B Marketing Automation Software that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global B2B Marketing Automation Software total market, 2018-2029, (USD Million)
Global B2B Marketing Automation Software total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: B2B Marketing Automation Software total market, key domestic companies and share, (USD Million)
Global B2B Marketing Automation Software revenue by player and market share 2018-2023, (USD Million)
Global B2B Marketing Automation Software total market by Type, CAGR, 2018-2029, (USD Million)
Global B2B Marketing Automation Software total market by Application, CAGR, 2018-2029, (USD Million).

This reports profiles major players in the global B2B Marketing Automation Software market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Act-On Software, Marketo, Adobe, Salesforce, Infusionsoft, Oracle, Etrigue and GreenRope, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World B2B Marketing Automation Software market.

Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global B2B Marketing Automation Software Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global B2B Marketing Automation Software Market, Segmentation by Type
Email Marketing
Campaign Management
Reporting and Analytics
Others

Global B2B Marketing Automation Software Market, Segmentation by Application
SMEs
Large Enterprises

Companies Profiled:
HubSpot
Act-On Software
Marketo
Adobe
Salesforce
Infusionsoft
Oracle
Etrigue
GreenRope
Cognizant
LeadSquared
Omnisend
MarcomCentral
Autopilot
iContact
MailChimp

Key Questions Answered
1. How big is the global B2B Marketing Automation Software market?
2. What is the demand of the global B2B Marketing Automation Software market?
3. What is the year over year growth of the global B2B Marketing Automation Software market?
4. What is the total value of the global B2B Marketing Automation Software market?
5. Who are the major players in the global B2B Marketing Automation Software market?
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Table of Contents

1 Supply Summary
1.1 B2B Marketing Automation Software Introduction
1.2 World B2B Marketing Automation Software Market Size & Forecast (2018 & 2022 & 2029)
1.3 World B2B Marketing Automation Software Total Market by Region (by Headquarter Location)
1.3.1 World B2B Marketing Automation Software Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States B2B Marketing Automation Software Market Size (2018-2029)
1.3.3 China B2B Marketing Automation Software Market Size (2018-2029)
1.3.4 Europe B2B Marketing Automation Software Market Size (2018-2029)
1.3.5 Japan B2B Marketing Automation Software Market Size (2018-2029)
1.3.6 South Korea B2B Marketing Automation Software Market Size (2018-2029)
1.3.7 ASEAN B2B Marketing Automation Software Market Size (2018-2029)
1.3.8 India B2B Marketing Automation Software Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 B2B Marketing Automation Software Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 B2B Marketing Automation Software Major Market Trends

2 Demand Summary
2.1 World B2B Marketing Automation Software Consumption Value (2018-2029)
2.2 World B2B Marketing Automation Software Consumption Value by Region
2.2.1 World B2B Marketing Automation Software Consumption Value by Region (2018-2023)
2.2.2 World B2B Marketing Automation Software Consumption Value Forecast by Region (2024-2029)
2.3 United States B2B Marketing Automation Software Consumption Value (2018-2029)
2.4 China B2B Marketing Automation Software Consumption Value (2018-2029)
2.5 Europe B2B Marketing Automation Software Consumption Value (2018-2029)
2.6 Japan B2B Marketing Automation Software Consumption Value (2018-2029)
2.7 South Korea B2B Marketing Automation Software Consumption Value (2018-2029)
2.8 ASEAN B2B Marketing Automation Software Consumption Value (2018-2029)
2.9 India B2B Marketing Automation Software Consumption Value (2018-2029)

3 World B2B Marketing Automation Software Companies Competitive Analysis
3.1 World B2B Marketing Automation Software Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global B2B Marketing Automation Software Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for B2B Marketing Automation Software in 2022
3.2.3 Global Concentration Ratios (CR8) for B2B Marketing Automation Software in 2022
3.3 B2B Marketing Automation Software Company Evaluation Quadrant
3.4 B2B Marketing Automation Software Market: Overall Company Footprint Analysis
3.4.1 B2B Marketing Automation Software Market: Region Footprint
3.4.2 B2B Marketing Automation Software Market: Company Product Type Footprint
3.4.3 B2B Marketing Automation Software Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: B2B Marketing Automation Software Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: B2B Marketing Automation Software Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: B2B Marketing Automation Software Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: B2B Marketing Automation Software Consumption Value Comparison
4.2.1 United States VS China: B2B Marketing Automation Software Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: B2B Marketing Automation Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based B2B Marketing Automation Software Companies and Market Share, 2018-2023
4.3.1 United States Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
4.3.2 United States Based Companies B2B Marketing Automation Software Revenue, (2018-2023)
4.4 China Based Companies B2B Marketing Automation Software Revenue and Market Share, 2018-2023
4.4.1 China Based B2B Marketing Automation Software Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies B2B Marketing Automation Software Revenue, (2018-2023)
4.5 Rest of World Based B2B Marketing Automation Software Companies and Market Share, 2018-2023
4.5.1 Rest of World Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies B2B Marketing Automation Software Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World B2B Marketing Automation Software Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 Email Marketing
5.2.2 Campaign Management
5.2.3 Reporting and Analytics
5.2.4 Others
5.3 Market Segment by Type
5.3.1 World B2B Marketing Automation Software Market Size by Type (2018-2023)
5.3.2 World B2B Marketing Automation Software Market Size by Type (2024-2029)
5.3.3 World B2B Marketing Automation Software Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World B2B Marketing Automation Software Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Segment by Application
6.3.1 World B2B Marketing Automation Software Market Size by Application (2018-2023)
6.3.2 World B2B Marketing Automation Software Market Size by Application (2024-2029)
6.3.3 World B2B Marketing Automation Software Market Size by Application (2018-2029)

7 Company Profiles
7.1 HubSpot
7.1.1 HubSpot Details
7.1.2 HubSpot Major Business
7.1.3 HubSpot B2B Marketing Automation Software Product and Services
7.1.4 HubSpot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 HubSpot Recent Developments/Updates
7.1.6 HubSpot Competitive Strengths & Weaknesses
7.2 Act-On Software
7.2.1 Act-On Software Details
7.2.2 Act-On Software Major Business
7.2.3 Act-On Software B2B Marketing Automation Software Product and Services
7.2.4 Act-On Software B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Act-On Software Recent Developments/Updates
7.2.6 Act-On Software Competitive Strengths & Weaknesses
7.3 Marketo
7.3.1 Marketo Details
7.3.2 Marketo Major Business
7.3.3 Marketo B2B Marketing Automation Software Product and Services
7.3.4 Marketo B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 Marketo Recent Developments/Updates
7.3.6 Marketo Competitive Strengths & Weaknesses
7.4 Adobe
7.4.1 Adobe Details
7.4.2 Adobe Major Business
7.4.3 Adobe B2B Marketing Automation Software Product and Services
7.4.4 Adobe B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Adobe Recent Developments/Updates
7.4.6 Adobe Competitive Strengths & Weaknesses
7.5 Salesforce
7.5.1 Salesforce Details
7.5.2 Salesforce Major Business
7.5.3 Salesforce B2B Marketing Automation Software Product and Services
7.5.4 Salesforce B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 Salesforce Recent Developments/Updates
7.5.6 Salesforce Competitive Strengths & Weaknesses
7.6 Infusionsoft
7.6.1 Infusionsoft Details
7.6.2 Infusionsoft Major Business
7.6.3 Infusionsoft B2B Marketing Automation Software Product and Services
7.6.4 Infusionsoft B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 Infusionsoft Recent Developments/Updates
7.6.6 Infusionsoft Competitive Strengths & Weaknesses
7.7 Oracle
7.7.1 Oracle Details
7.7.2 Oracle Major Business
7.7.3 Oracle B2B Marketing Automation Software Product and Services
7.7.4 Oracle B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Oracle Recent Developments/Updates
7.7.6 Oracle Competitive Strengths & Weaknesses
7.8 Etrigue
7.8.1 Etrigue Details
7.8.2 Etrigue Major Business
7.8.3 Etrigue B2B Marketing Automation Software Product and Services
7.8.4 Etrigue B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Etrigue Recent Developments/Updates
7.8.6 Etrigue Competitive Strengths & Weaknesses
7.9 GreenRope
7.9.1 GreenRope Details
7.9.2 GreenRope Major Business
7.9.3 GreenRope B2B Marketing Automation Software Product and Services
7.9.4 GreenRope B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 GreenRope Recent Developments/Updates
7.9.6 GreenRope Competitive Strengths & Weaknesses
7.10 Cognizant
7.10.1 Cognizant Details
7.10.2 Cognizant Major Business
7.10.3 Cognizant B2B Marketing Automation Software Product and Services
7.10.4 Cognizant B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 Cognizant Recent Developments/Updates
7.10.6 Cognizant Competitive Strengths & Weaknesses
7.11 LeadSquared
7.11.1 LeadSquared Details
7.11.2 LeadSquared Major Business
7.11.3 LeadSquared B2B Marketing Automation Software Product and Services
7.11.4 LeadSquared B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 LeadSquared Recent Developments/Updates
7.11.6 LeadSquared Competitive Strengths & Weaknesses
7.12 Omnisend
7.12.1 Omnisend Details
7.12.2 Omnisend Major Business
7.12.3 Omnisend B2B Marketing Automation Software Product and Services
7.12.4 Omnisend B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 Omnisend Recent Developments/Updates
7.12.6 Omnisend Competitive Strengths & Weaknesses
7.13 MarcomCentral
7.13.1 MarcomCentral Details
7.13.2 MarcomCentral Major Business
7.13.3 MarcomCentral B2B Marketing Automation Software Product and Services
7.13.4 MarcomCentral B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 MarcomCentral Recent Developments/Updates
7.13.6 MarcomCentral Competitive Strengths & Weaknesses
7.14 Autopilot
7.14.1 Autopilot Details
7.14.2 Autopilot Major Business
7.14.3 Autopilot B2B Marketing Automation Software Product and Services
7.14.4 Autopilot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 Autopilot Recent Developments/Updates
7.14.6 Autopilot Competitive Strengths & Weaknesses
7.15 iContact
7.15.1 iContact Details
7.15.2 iContact Major Business
7.15.3 iContact B2B Marketing Automation Software Product and Services
7.15.4 iContact B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 iContact Recent Developments/Updates
7.15.6 iContact Competitive Strengths & Weaknesses
7.16 MailChimp
7.16.1 MailChimp Details
7.16.2 MailChimp Major Business
7.16.3 MailChimp B2B Marketing Automation Software Product and Services
7.16.4 MailChimp B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 MailChimp Recent Developments/Updates
7.16.6 MailChimp Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 B2B Marketing Automation Software Industry Chain
8.2 B2B Marketing Automation Software Upstream Analysis
8.3 B2B Marketing Automation Software Midstream Analysis
8.4 B2B Marketing Automation Software Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World B2B Marketing Automation Software Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World B2B Marketing Automation Software Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World B2B Marketing Automation Software Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World B2B Marketing Automation Software Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World B2B Marketing Automation Software Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World B2B Marketing Automation Software Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World B2B Marketing Automation Software Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World B2B Marketing Automation Software Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World B2B Marketing Automation Software Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key B2B Marketing Automation Software Players in 2022
Table 12. World B2B Marketing Automation Software Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global B2B Marketing Automation Software Company Evaluation Quadrant
Table 14. Head Office of Key B2B Marketing Automation Software Player
Table 15. B2B Marketing Automation Software Market: Company Product Type Footprint
Table 16. B2B Marketing Automation Software Market: Company Product Application Footprint
Table 17. B2B Marketing Automation Software Mergers & Acquisitions Activity
Table 18. United States VS China B2B Marketing Automation Software Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China B2B Marketing Automation Software Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
Table 21. United States Based Companies B2B Marketing Automation Software Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies B2B Marketing Automation Software Revenue Market Share (2018-2023)
Table 23. China Based B2B Marketing Automation Software Companies, Headquarters (Province, Country)
Table 24. China Based Companies B2B Marketing Automation Software Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies B2B Marketing Automation Software Revenue Market Share (2018-2023)
Table 26. Rest of World Based B2B Marketing Automation Software Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies B2B Marketing Automation Software Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies B2B Marketing Automation Software Revenue Market Share (2018-2023)
Table 29. World B2B Marketing Automation Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World B2B Marketing Automation Software Market Size by Type (2018-2023) & (USD Million)
Table 31. World B2B Marketing Automation Software Market Size by Type (2024-2029) & (USD Million)
Table 32. World B2B Marketing Automation Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World B2B Marketing Automation Software Market Size by Application (2018-2023) & (USD Million)
Table 34. World B2B Marketing Automation Software Market Size by Application (2024-2029) & (USD Million)
Table 35. HubSpot Basic Information, Area Served and Competitors
Table 36. HubSpot Major Business
Table 37. HubSpot B2B Marketing Automation Software Product and Services
Table 38. HubSpot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. HubSpot Recent Developments/Updates
Table 40. HubSpot Competitive Strengths & Weaknesses
Table 41. Act-On Software Basic Information, Area Served and Competitors
Table 42. Act-On Software Major Business
Table 43. Act-On Software B2B Marketing Automation Software Product and Services
Table 44. Act-On Software B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Act-On Software Recent Developments/Updates
Table 46. Act-On Software Competitive Strengths & Weaknesses
Table 47. Marketo Basic Information, Area Served and Competitors
Table 48. Marketo Major Business
Table 49. Marketo B2B Marketing Automation Software Product and Services
Table 50. Marketo B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. Marketo Recent Developments/Updates
Table 52. Marketo Competitive Strengths & Weaknesses
Table 53. Adobe Basic Information, Area Served and Competitors
Table 54. Adobe Major Business
Table 55. Adobe B2B Marketing Automation Software Product and Services
Table 56. Adobe B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Adobe Recent Developments/Updates
Table 58. Adobe Competitive Strengths & Weaknesses
Table 59. Salesforce Basic Information, Area Served and Competitors
Table 60. Salesforce Major Business
Table 61. Salesforce B2B Marketing Automation Software Product and Services
Table 62. Salesforce B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. Salesforce Recent Developments/Updates
Table 64. Salesforce Competitive Strengths & Weaknesses
Table 65. Infusionsoft Basic Information, Area Served and Competitors
Table 66. Infusionsoft Major Business
Table 67. Infusionsoft B2B Marketing Automation Software Product and Services
Table 68. Infusionsoft B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. Infusionsoft Recent Developments/Updates
Table 70. Infusionsoft Competitive Strengths & Weaknesses
Table 71. Oracle Basic Information, Area Served and Competitors
Table 72. Oracle Major Business
Table 73. Oracle B2B Marketing Automation Software Product and Services
Table 74. Oracle B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Oracle Recent Developments/Updates
Table 76. Oracle Competitive Strengths & Weaknesses
Table 77. Etrigue Basic Information, Area Served and Competitors
Table 78. Etrigue Major Business
Table 79. Etrigue B2B Marketing Automation Software Product and Services
Table 80. Etrigue B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Etrigue Recent Developments/Updates
Table 82. Etrigue Competitive Strengths & Weaknesses
Table 83. GreenRope Basic Information, Area Served and Competitors
Table 84. GreenRope Major Business
Table 85. GreenRope B2B Marketing Automation Software Product and Services
Table 86. GreenRope B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. GreenRope Recent Developments/Updates
Table 88. GreenRope Competitive Strengths & Weaknesses
Table 89. Cognizant Basic Information, Area Served and Competitors
Table 90. Cognizant Major Business
Table 91. Cognizant B2B Marketing Automation Software Product and Services
Table 92. Cognizant B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. Cognizant Recent Developments/Updates
Table 94. Cognizant Competitive Strengths & Weaknesses
Table 95. LeadSquared Basic Information, Area Served and Competitors
Table 96. LeadSquared Major Business
Table 97. LeadSquared B2B Marketing Automation Software Product and Services
Table 98. LeadSquared B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. LeadSquared Recent Developments/Updates
Table 100. LeadSquared Competitive Strengths & Weaknesses
Table 101. Omnisend Basic Information, Area Served and Competitors
Table 102. Omnisend Major Business
Table 103. Omnisend B2B Marketing Automation Software Product and Services
Table 104. Omnisend B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. Omnisend Recent Developments/Updates
Table 106. Omnisend Competitive Strengths & Weaknesses
Table 107. MarcomCentral Basic Information, Area Served and Competitors
Table 108. MarcomCentral Major Business
Table 109. MarcomCentral B2B Marketing Automation Software Product and Services
Table 110. MarcomCentral B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. MarcomCentral Recent Developments/Updates
Table 112. MarcomCentral Competitive Strengths & Weaknesses
Table 113. Autopilot Basic Information, Area Served and Competitors
Table 114. Autopilot Major Business
Table 115. Autopilot B2B Marketing Automation Software Product and Services
Table 116. Autopilot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. Autopilot Recent Developments/Updates
Table 118. Autopilot Competitive Strengths & Weaknesses
Table 119. iContact Basic Information, Area Served and Competitors
Table 120. iContact Major Business
Table 121. iContact B2B Marketing Automation Software Product and Services
Table 122. iContact B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. iContact Recent Developments/Updates
Table 124. MailChimp Basic Information, Area Served and Competitors
Table 125. MailChimp Major Business
Table 126. MailChimp B2B Marketing Automation Software Product and Services
Table 127. MailChimp B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 128. Global Key Players of B2B Marketing Automation Software Upstream (Raw Materials)
Table 129. B2B Marketing Automation Software Typical Customers
List of Figure
Figure 1. B2B Marketing Automation Software Picture
Figure 2. World B2B Marketing Automation Software Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World B2B Marketing Automation Software Total Market Size (2018-2029) & (USD Million)
Figure 4. World B2B Marketing Automation Software Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World B2B Marketing Automation Software Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company B2B Marketing Automation Software Revenue (2018-2029) & (USD Million)
Figure 13. B2B Marketing Automation Software Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 16. World B2B Marketing Automation Software Consumption Value Market Share by Region (2018-2029)
Figure 17. United States B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 18. China B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 23. India B2B Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of B2B Marketing Automation Software by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for B2B Marketing Automation Software Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for B2B Marketing Automation Software Markets in 2022
Figure 27. United States VS China: B2B Marketing Automation Software Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: B2B Marketing Automation Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World B2B Marketing Automation Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World B2B Marketing Automation Software Market Size Market Share by Type in 2022
Figure 31. Email Marketing
Figure 32. Campaign Management
Figure 33. Reporting and Analytics
Figure 34. Others
Figure 35. World B2B Marketing Automation Software Market Size Market Share by Type (2018-2029)
Figure 36. World B2B Marketing Automation Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 37. World B2B Marketing Automation Software Market Size Market Share by Application in 2022
Figure 38. SMEs
Figure 39. Large Enterprises
Figure 40. B2B Marketing Automation Software Industrial Chain
Figure 41. Methodology
Figure 42. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

HubSpot
Act-On Software
Marketo
Adobe
Salesforce
Infusionsoft
Oracle
Etrigue
GreenRope
Cognizant
LeadSquared
Omnisend
MarcomCentral
Autopilot
iContact
MailChimp
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