Global Mobile Attribution Software Supply, Demand and Key Producers, 2024-2030

Description

The global Mobile Attribution Software market size is expected to reach $ 525.7 million by 2030, rising at a market growth of 10.6% CAGR during the forecast period (2024-2030).

The industry trend of Mobile Attribution Software is experiencing significant growth and transformation. As the mobile app market expands and competition intensifies, understanding the performance and impact of marketing campaigns becomes crucial. The trend is driven by the increasing reliance on data-driven decision-making and the need for marketers to measure and attribute the success of their mobile app marketing efforts accurately. There is a growing demand for sophisticated and robust attribution software that can handle the tracking and analysis of diverse marketing channels and campaigns across multiple platforms. Additionally, the industry trend reflects the integration of mobile attribution with other marketing technologies, such as ad networks, analytics platforms, and customer relationship management tools, to provide a comprehensive view of user acquisition and engagement. The industry is expected to continue evolving, with advancements in attribution models, privacy-focused tracking methodologies, and enhanced cross-platform tracking capabilities.

Mobile Attribution Software refers to specialized tools and platforms used to track and analyze user actions and behaviors in mobile apps, specifically focusing on attributing these actions to specific marketing campaigns or channels. This software enables mobile app developers and marketers to understand the effectiveness of their user acquisition and marketing efforts. It tracks various metrics such as app installs, in-app events, user engagement, and revenue generated. Mobile Attribution Software helps optimize marketing strategies, allocate resources effectively, and gain insights into user behavior, ultimately leading to improved user acquisition, retention, and revenue generation for mobile apps.

This report studies the global Mobile Attribution Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Mobile Attribution Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2023 as the base year. This report explores demand trends and competition, as well as details the characteristics of Mobile Attribution Software that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Mobile Attribution Software total market, 2019-2030, (USD Million)
Global Mobile Attribution Software total market by region & country, CAGR, 2019-2030, (USD Million)
U.S. VS China: Mobile Attribution Software total market, key domestic companies and share, (USD Million)
Global Mobile Attribution Software revenue by player and market share 2019-2024, (USD Million)
Global Mobile Attribution Software total market by Type, CAGR, 2019-2030, (USD Million)
Global Mobile Attribution Software total market by Application, CAGR, 2019-2030, (USD Million).

This reports profiles major players in the global Mobile Attribution Software market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include AppsFlyer, Adjust, Branch, Singular, Kochava, Localytics, CAKE and Oplytic, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Mobile Attribution Software market.

Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2019-2030 by year with 2023 as the base year, 2024 as the estimate year, and 2025-2030 as the forecast year.

Global Mobile Attribution Software Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global Mobile Attribution Software Market, Segmentation by Type
    Cloud Base
    Web Based

Global Mobile Attribution Software Market, Segmentation by Application
    Large Enterprises
    SMEs

Companies Profiled:
    AppsFlyer
    Adjust
    Branch
    Singular
    Kochava
    Localytics
    CAKE
    Oplytic

Key Questions Answered
1. How big is the global Mobile Attribution Software market?
2. What is the demand of the global Mobile Attribution Software market?
3. What is the year over year growth of the global Mobile Attribution Software market?
4. What is the total value of the global Mobile Attribution Software market?
5. Who are the major players in the global Mobile Attribution Software market?

Table of Contents

1 Supply Summary
    1.1 Mobile Attribution Software Introduction
    1.2 World Mobile Attribution Software Market Size & Forecast (2019 & 2023 & 2030)
    1.3 World Mobile Attribution Software Total Market by Region (by Headquarter Location)
        1.3.1 World Mobile Attribution Software Market Size by Region (2019-2030), (by Headquarter Location)
        1.3.2 United States Mobile Attribution Software Market Size (2019-2030)
        1.3.3 China Mobile Attribution Software Market Size (2019-2030)
        1.3.4 Europe Mobile Attribution Software Market Size (2019-2030)
        1.3.5 Japan Mobile Attribution Software Market Size (2019-2030)
        1.3.6 South Korea Mobile Attribution Software Market Size (2019-2030)
        1.3.7 ASEAN Mobile Attribution Software Market Size (2019-2030)
        1.3.8 India Mobile Attribution Software Market Size (2019-2030)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 Mobile Attribution Software Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 Mobile Attribution Software Major Market Trends

2 Demand Summary
    2.1 World Mobile Attribution Software Consumption Value (2019-2030)
    2.2 World Mobile Attribution Software Consumption Value by Region
        2.2.1 World Mobile Attribution Software Consumption Value by Region (2019-2024)
        2.2.2 World Mobile Attribution Software Consumption Value Forecast by Region (2025-2030)
    2.3 United States Mobile Attribution Software Consumption Value (2019-2030)
    2.4 China Mobile Attribution Software Consumption Value (2019-2030)
    2.5 Europe Mobile Attribution Software Consumption Value (2019-2030)
    2.6 Japan Mobile Attribution Software Consumption Value (2019-2030)
    2.7 South Korea Mobile Attribution Software Consumption Value (2019-2030)
    2.8 ASEAN Mobile Attribution Software Consumption Value (2019-2030)
    2.9 India Mobile Attribution Software Consumption Value (2019-2030)

3 World Mobile Attribution Software Companies Competitive Analysis
    3.1 World Mobile Attribution Software Revenue by Player (2019-2024)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global Mobile Attribution Software Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for Mobile Attribution Software in 2023
        3.2.3 Global Concentration Ratios (CR8) for Mobile Attribution Software in 2023
    3.3 Mobile Attribution Software Company Evaluation Quadrant
    3.4 Mobile Attribution Software Market: Overall Company Footprint Analysis
        3.4.1 Mobile Attribution Software Market: Region Footprint
        3.4.2 Mobile Attribution Software Market: Company Product Type Footprint
        3.4.3 Mobile Attribution Software Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: Mobile Attribution Software Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: Mobile Attribution Software Market Size Comparison (2019 & 2023 & 2030) (by Headquarter Location)
        4.1.2 United States VS China: Mobile Attribution Software Revenue Market Share Comparison (2019 & 2023 & 2030)
    4.2 United States Based Companies VS China Based Companies: Mobile Attribution Software Consumption Value Comparison
        4.2.1 United States VS China: Mobile Attribution Software Consumption Value Comparison (2019 & 2023 & 2030)
        4.2.2 United States VS China: Mobile Attribution Software Consumption Value Market Share Comparison (2019 & 2023 & 2030)
    4.3 United States Based Mobile Attribution Software Companies and Market Share, 2019-2024
        4.3.1 United States Based Mobile Attribution Software Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies Mobile Attribution Software Revenue, (2019-2024)
    4.4 China Based Companies Mobile Attribution Software Revenue and Market Share, 2019-2024
        4.4.1 China Based Mobile Attribution Software Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies Mobile Attribution Software Revenue, (2019-2024)
    4.5 Rest of World Based Mobile Attribution Software Companies and Market Share, 2019-2024
        4.5.1 Rest of World Based Mobile Attribution Software Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies Mobile Attribution Software Revenue, (2019-2024)

5 Market Analysis by Type
    5.1 World Mobile Attribution Software Market Size Overview by Type: 2019 VS 2023 VS 2030
    5.2 Segment Introduction by Type
        5.2.1 Cloud Base
        5.2.2 Web Based
    5.3 Market Segment by Type
        5.3.1 World Mobile Attribution Software Market Size by Type (2019-2024)
        5.3.2 World Mobile Attribution Software Market Size by Type (2025-2030)
        5.3.3 World Mobile Attribution Software Market Size Market Share by Type (2019-2030)

6 Market Analysis by Application
    6.1 World Mobile Attribution Software Market Size Overview by Application: 2019 VS 2023 VS 2030
    6.2 Segment Introduction by Application
        6.2.1 Large Enterprises
        6.2.2 SMEs
    6.3 Market Segment by Application
        6.3.1 World Mobile Attribution Software Market Size by Application (2019-2024)
        6.3.2 World Mobile Attribution Software Market Size by Application (2025-2030)
        6.3.3 World Mobile Attribution Software Market Size by Application (2019-2030)

7 Company Profiles
    7.1 AppsFlyer
        7.1.1 AppsFlyer Details
        7.1.2 AppsFlyer Major Business
        7.1.3 AppsFlyer Mobile Attribution Software Product and Services
        7.1.4 AppsFlyer Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.1.5 AppsFlyer Recent Developments/Updates
        7.1.6 AppsFlyer Competitive Strengths & Weaknesses
    7.2 Adjust
        7.2.1 Adjust Details
        7.2.2 Adjust Major Business
        7.2.3 Adjust Mobile Attribution Software Product and Services
        7.2.4 Adjust Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.2.5 Adjust Recent Developments/Updates
        7.2.6 Adjust Competitive Strengths & Weaknesses
    7.3 Branch
        7.3.1 Branch Details
        7.3.2 Branch Major Business
        7.3.3 Branch Mobile Attribution Software Product and Services
        7.3.4 Branch Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.3.5 Branch Recent Developments/Updates
        7.3.6 Branch Competitive Strengths & Weaknesses
    7.4 Singular
        7.4.1 Singular Details
        7.4.2 Singular Major Business
        7.4.3 Singular Mobile Attribution Software Product and Services
        7.4.4 Singular Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.4.5 Singular Recent Developments/Updates
        7.4.6 Singular Competitive Strengths & Weaknesses
    7.5 Kochava
        7.5.1 Kochava Details
        7.5.2 Kochava Major Business
        7.5.3 Kochava Mobile Attribution Software Product and Services
        7.5.4 Kochava Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.5.5 Kochava Recent Developments/Updates
        7.5.6 Kochava Competitive Strengths & Weaknesses
    7.6 Localytics
        7.6.1 Localytics Details
        7.6.2 Localytics Major Business
        7.6.3 Localytics Mobile Attribution Software Product and Services
        7.6.4 Localytics Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.6.5 Localytics Recent Developments/Updates
        7.6.6 Localytics Competitive Strengths & Weaknesses
    7.7 CAKE
        7.7.1 CAKE Details
        7.7.2 CAKE Major Business
        7.7.3 CAKE Mobile Attribution Software Product and Services
        7.7.4 CAKE Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.7.5 CAKE Recent Developments/Updates
        7.7.6 CAKE Competitive Strengths & Weaknesses
    7.8 Oplytic
        7.8.1 Oplytic Details
        7.8.2 Oplytic Major Business
        7.8.3 Oplytic Mobile Attribution Software Product and Services
        7.8.4 Oplytic Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024)
        7.8.5 Oplytic Recent Developments/Updates
        7.8.6 Oplytic Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 Mobile Attribution Software Industry Chain
    8.2 Mobile Attribution Software Upstream Analysis
    8.3 Mobile Attribution Software Midstream Analysis
    8.4 Mobile Attribution Software Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World Mobile Attribution Software Revenue by Region (2019, 2023 and 2030) & (USD Million), (by Headquarter Location)
    Table 2. World Mobile Attribution Software Revenue by Region (2019-2024) & (USD Million), (by Headquarter Location)
    Table 3. World Mobile Attribution Software Revenue by Region (2025-2030) & (USD Million), (by Headquarter Location)
    Table 4. World Mobile Attribution Software Revenue Market Share by Region (2019-2024), (by Headquarter Location)
    Table 5. World Mobile Attribution Software Revenue Market Share by Region (2025-2030), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World Mobile Attribution Software Consumption Value Growth Rate Forecast by Region (2019 & 2023 & 2030) & (USD Million)
    Table 8. World Mobile Attribution Software Consumption Value by Region (2019-2024) & (USD Million)
    Table 9. World Mobile Attribution Software Consumption Value Forecast by Region (2025-2030) & (USD Million)
    Table 10. World Mobile Attribution Software Revenue by Player (2019-2024) & (USD Million)
    Table 11. Revenue Market Share of Key Mobile Attribution Software Players in 2023
    Table 12. World Mobile Attribution Software Industry Rank of Major Player, Based on Revenue in 2023
    Table 13. Global Mobile Attribution Software Company Evaluation Quadrant
    Table 14. Head Office of Key Mobile Attribution Software Player
    Table 15. Mobile Attribution Software Market: Company Product Type Footprint
    Table 16. Mobile Attribution Software Market: Company Product Application Footprint
    Table 17. Mobile Attribution Software Mergers & Acquisitions Activity
    Table 18. United States VS China Mobile Attribution Software Market Size Comparison, (2019 & 2023 & 2030) & (USD Million)
    Table 19. United States VS China Mobile Attribution Software Consumption Value Comparison, (2019 & 2023 & 2030) & (USD Million)
    Table 20. United States Based Mobile Attribution Software Companies, Headquarters (States, Country)
    Table 21. United States Based Companies Mobile Attribution Software Revenue, (2019-2024) & (USD Million)
    Table 22. United States Based Companies Mobile Attribution Software Revenue Market Share (2019-2024)
    Table 23. China Based Mobile Attribution Software Companies, Headquarters (Province, Country)
    Table 24. China Based Companies Mobile Attribution Software Revenue, (2019-2024) & (USD Million)
    Table 25. China Based Companies Mobile Attribution Software Revenue Market Share (2019-2024)
    Table 26. Rest of World Based Mobile Attribution Software Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies Mobile Attribution Software Revenue, (2019-2024) & (USD Million)
    Table 28. Rest of World Based Companies Mobile Attribution Software Revenue Market Share (2019-2024)
    Table 29. World Mobile Attribution Software Market Size by Type, (USD Million), 2019 & 2023 & 2030
    Table 30. World Mobile Attribution Software Market Size by Type (2019-2024) & (USD Million)
    Table 31. World Mobile Attribution Software Market Size by Type (2025-2030) & (USD Million)
    Table 32. World Mobile Attribution Software Market Size by Application, (USD Million), 2019 & 2023 & 2030
    Table 33. World Mobile Attribution Software Market Size by Application (2019-2024) & (USD Million)
    Table 34. World Mobile Attribution Software Market Size by Application (2025-2030) & (USD Million)
    Table 35. AppsFlyer Basic Information, Area Served and Competitors
    Table 36. AppsFlyer Major Business
    Table 37. AppsFlyer Mobile Attribution Software Product and Services
    Table 38. AppsFlyer Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 39. AppsFlyer Recent Developments/Updates
    Table 40. AppsFlyer Competitive Strengths & Weaknesses
    Table 41. Adjust Basic Information, Area Served and Competitors
    Table 42. Adjust Major Business
    Table 43. Adjust Mobile Attribution Software Product and Services
    Table 44. Adjust Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 45. Adjust Recent Developments/Updates
    Table 46. Adjust Competitive Strengths & Weaknesses
    Table 47. Branch Basic Information, Area Served and Competitors
    Table 48. Branch Major Business
    Table 49. Branch Mobile Attribution Software Product and Services
    Table 50. Branch Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 51. Branch Recent Developments/Updates
    Table 52. Branch Competitive Strengths & Weaknesses
    Table 53. Singular Basic Information, Area Served and Competitors
    Table 54. Singular Major Business
    Table 55. Singular Mobile Attribution Software Product and Services
    Table 56. Singular Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 57. Singular Recent Developments/Updates
    Table 58. Singular Competitive Strengths & Weaknesses
    Table 59. Kochava Basic Information, Area Served and Competitors
    Table 60. Kochava Major Business
    Table 61. Kochava Mobile Attribution Software Product and Services
    Table 62. Kochava Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 63. Kochava Recent Developments/Updates
    Table 64. Kochava Competitive Strengths & Weaknesses
    Table 65. Localytics Basic Information, Area Served and Competitors
    Table 66. Localytics Major Business
    Table 67. Localytics Mobile Attribution Software Product and Services
    Table 68. Localytics Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 69. Localytics Recent Developments/Updates
    Table 70. Localytics Competitive Strengths & Weaknesses
    Table 71. CAKE Basic Information, Area Served and Competitors
    Table 72. CAKE Major Business
    Table 73. CAKE Mobile Attribution Software Product and Services
    Table 74. CAKE Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 75. CAKE Recent Developments/Updates
    Table 76. Oplytic Basic Information, Area Served and Competitors
    Table 77. Oplytic Major Business
    Table 78. Oplytic Mobile Attribution Software Product and Services
    Table 79. Oplytic Mobile Attribution Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 80. Global Key Players of Mobile Attribution Software Upstream (Raw Materials)
    Table 81. Mobile Attribution Software Typical Customers
List of Figure
    Figure 1. Mobile Attribution Software Picture
    Figure 2. World Mobile Attribution Software Total Market Size: 2019 & 2023 & 2030, (USD Million)
    Figure 3. World Mobile Attribution Software Total Market Size (2019-2030) & (USD Million)
    Figure 4. World Mobile Attribution Software Revenue Market Share by Region (2019, 2023 and 2030) & (USD Million) , (by Headquarter Location)
    Figure 5. World Mobile Attribution Software Revenue Market Share by Region (2019-2030), (by Headquarter Location)
    Figure 6. United States Based Company Mobile Attribution Software Revenue (2019-2030) & (USD Million)
    Figure 7. China Based Company Mobile Attribution Software Revenue (2019-2030) & (USD Million)
    Figure 8. Europe Based Company Mobile Attribution Software Revenue (2019-2030) & (USD Million)
    Figure 9. Japan Based Company Mobile Attribution Software Revenue (2019-2030) & (USD Million)
    Figure 10. South Korea Based Company Mobile Attribution Software Revenue (2019-2030) & (USD Million)
    Figure 11. ASEAN Based Company Mobile Attribution Software Revenue (2019-2030) & (USD Million)
    Figure 12. India Based Company Mobile Attribution Software Revenue (2019-2030) & (USD Million)
    Figure 13. Mobile Attribution Software Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 16. World Mobile Attribution Software Consumption Value Market Share by Region (2019-2030)
    Figure 17. United States Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 18. China Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 19. Europe Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 20. Japan Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 21. South Korea Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 22. ASEAN Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 23. India Mobile Attribution Software Consumption Value (2019-2030) & (USD Million)
    Figure 24. Producer Shipments of Mobile Attribution Software by Player Revenue ($MM) and Market Share (%): 2023
    Figure 25. Global Four-firm Concentration Ratios (CR4) for Mobile Attribution Software Markets in 2023
    Figure 26. Global Four-firm Concentration Ratios (CR8) for Mobile Attribution Software Markets in 2023
    Figure 27. United States VS China: Mobile Attribution Software Revenue Market Share Comparison (2019 & 2023 & 2030)
    Figure 28. United States VS China: Mobile Attribution Software Consumption Value Market Share Comparison (2019 & 2023 & 2030)
    Figure 29. World Mobile Attribution Software Market Size by Type, (USD Million), 2019 & 2023 & 2030
    Figure 30. World Mobile Attribution Software Market Size Market Share by Type in 2023
    Figure 31. Cloud Base
    Figure 32. Web Based
    Figure 33. World Mobile Attribution Software Market Size Market Share by Type (2019-2030)
    Figure 34. World Mobile Attribution Software Market Size by Application, (USD Million), 2019 & 2023 & 2030
    Figure 35. World Mobile Attribution Software Market Size Market Share by Application in 2023
    Figure 36. Large Enterprises
    Figure 37. SMEs
    Figure 38. Mobile Attribution Software Industrial Chain
    Figure 39. Methodology
    Figure 40. Research Process and Data Source

Companies Mentioned

AppsFlyer
Adjust
Branch
Singular
Kochava
Localytics
CAKE
Oplytic