Global Mobile Advertising Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Global Mobile Advertising Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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Published Date: 07 Jan 2023

Category: Service & Software

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Companies Mentioned
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.

According to our (Global Info Research) latest study, the global Mobile Advertising Software market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

This report is a detailed and comprehensive analysis for global Mobile Advertising Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:
Global Mobile Advertising Software market size and forecasts, in consumption value ($ Million), 2018-2029
Global Mobile Advertising Software market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Mobile Advertising Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Mobile Advertising Software market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Mobile Advertising Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Mobile Advertising Software market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Marin Software, DoubleClick, Sizmek, Kenshoo and Choozle, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Market segmentation
Mobile Advertising Software market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Cloud-Based
On-Premises

Market segment by Application
Industrial
Commercial
Education
Others

Market segment by players, this report covers
Marin Software
DoubleClick
Sizmek
Kenshoo
Choozle
MediaMath
AdRoll

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Mobile Advertising Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Mobile Advertising Software, with revenue, gross margin and global market share of Mobile Advertising Software from 2018 to 2023.
Chapter 3, the Mobile Advertising Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Mobile Advertising Software market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Mobile Advertising Software.
Chapter 13, to describe Mobile Advertising Software research findings and conclusion.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Mobile Advertising Software
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Mobile Advertising Software by Type
1.3.1 Overview: Global Mobile Advertising Software Market Size by Type: 2018 Versus 2022 Versus 2029
1.3.2 Global Mobile Advertising Software Consumption Value Market Share by Type in 2022
1.3.3 Cloud-Based
1.3.4 On-Premises
1.4 Global Mobile Advertising Software Market by Application
1.4.1 Overview: Global Mobile Advertising Software Market Size by Application: 2018 Versus 2022 Versus 2029
1.4.2 Industrial
1.4.3 Commercial
1.4.4 Education
1.4.5 Others
1.5 Global Mobile Advertising Software Market Size & Forecast
1.6 Global Mobile Advertising Software Market Size and Forecast by Region
1.6.1 Global Mobile Advertising Software Market Size by Region: 2018 VS 2022 VS 2029
1.6.2 Global Mobile Advertising Software Market Size by Region, (2018-2029)
1.6.3 North America Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.4 Europe Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.5 Asia-Pacific Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.6 South America Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.7 Middle East and Africa Mobile Advertising Software Market Size and Prospect (2018-2029)

2 Company Profiles
2.1 Marin Software
2.1.1 Marin Software Details
2.1.2 Marin Software Major Business
2.1.3 Marin Software Mobile Advertising Software Product and Solutions
2.1.4 Marin Software Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 Marin Software Recent Developments and Future Plans
2.2 DoubleClick
2.2.1 DoubleClick Details
2.2.2 DoubleClick Major Business
2.2.3 DoubleClick Mobile Advertising Software Product and Solutions
2.2.4 DoubleClick Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 DoubleClick Recent Developments and Future Plans
2.3 Sizmek
2.3.1 Sizmek Details
2.3.2 Sizmek Major Business
2.3.3 Sizmek Mobile Advertising Software Product and Solutions
2.3.4 Sizmek Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Sizmek Recent Developments and Future Plans
2.4 Kenshoo
2.4.1 Kenshoo Details
2.4.2 Kenshoo Major Business
2.4.3 Kenshoo Mobile Advertising Software Product and Solutions
2.4.4 Kenshoo Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 Kenshoo Recent Developments and Future Plans
2.5 Choozle
2.5.1 Choozle Details
2.5.2 Choozle Major Business
2.5.3 Choozle Mobile Advertising Software Product and Solutions
2.5.4 Choozle Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 Choozle Recent Developments and Future Plans
2.6 MediaMath
2.6.1 MediaMath Details
2.6.2 MediaMath Major Business
2.6.3 MediaMath Mobile Advertising Software Product and Solutions
2.6.4 MediaMath Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 MediaMath Recent Developments and Future Plans
2.7 AdRoll
2.7.1 AdRoll Details
2.7.2 AdRoll Major Business
2.7.3 AdRoll Mobile Advertising Software Product and Solutions
2.7.4 AdRoll Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 AdRoll Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Mobile Advertising Software Revenue and Share by Players (2018-2023)
3.2 Market Share Analysis (2022)
3.2.1 Market Share of Mobile Advertising Software by Company Revenue
3.2.2 Top 3 Mobile Advertising Software Players Market Share in 2022
3.2.3 Top 6 Mobile Advertising Software Players Market Share in 2022
3.3 Mobile Advertising Software Market: Overall Company Footprint Analysis
3.3.1 Mobile Advertising Software Market: Region Footprint
3.3.2 Mobile Advertising Software Market: Company Product Type Footprint
3.3.3 Mobile Advertising Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
4.1 Global Mobile Advertising Software Consumption Value and Market Share by Type (2018-2023)
4.2 Global Mobile Advertising Software Market Forecast by Type (2024-2029)

5 Market Size Segment by Application
5.1 Global Mobile Advertising Software Consumption Value Market Share by Application (2018-2023)
5.2 Global Mobile Advertising Software Market Forecast by Application (2024-2029)

6 North America
6.1 North America Mobile Advertising Software Consumption Value by Type (2018-2029)
6.2 North America Mobile Advertising Software Consumption Value by Application (2018-2029)
6.3 North America Mobile Advertising Software Market Size by Country
6.3.1 North America Mobile Advertising Software Consumption Value by Country (2018-2029)
6.3.2 United States Mobile Advertising Software Market Size and Forecast (2018-2029)
6.3.3 Canada Mobile Advertising Software Market Size and Forecast (2018-2029)
6.3.4 Mexico Mobile Advertising Software Market Size and Forecast (2018-2029)

7 Europe
7.1 Europe Mobile Advertising Software Consumption Value by Type (2018-2029)
7.2 Europe Mobile Advertising Software Consumption Value by Application (2018-2029)
7.3 Europe Mobile Advertising Software Market Size by Country
7.3.1 Europe Mobile Advertising Software Consumption Value by Country (2018-2029)
7.3.2 Germany Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.3 France Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.4 United Kingdom Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.5 Russia Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.6 Italy Mobile Advertising Software Market Size and Forecast (2018-2029)

8 Asia-Pacific
8.1 Asia-Pacific Mobile Advertising Software Consumption Value by Type (2018-2029)
8.2 Asia-Pacific Mobile Advertising Software Consumption Value by Application (2018-2029)
8.3 Asia-Pacific Mobile Advertising Software Market Size by Region
8.3.1 Asia-Pacific Mobile Advertising Software Consumption Value by Region (2018-2029)
8.3.2 China Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.3 Japan Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.4 South Korea Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.5 India Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.6 Southeast Asia Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.7 Australia Mobile Advertising Software Market Size and Forecast (2018-2029)

9 South America
9.1 South America Mobile Advertising Software Consumption Value by Type (2018-2029)
9.2 South America Mobile Advertising Software Consumption Value by Application (2018-2029)
9.3 South America Mobile Advertising Software Market Size by Country
9.3.1 South America Mobile Advertising Software Consumption Value by Country (2018-2029)
9.3.2 Brazil Mobile Advertising Software Market Size and Forecast (2018-2029)
9.3.3 Argentina Mobile Advertising Software Market Size and Forecast (2018-2029)

10 Middle East & Africa
10.1 Middle East & Africa Mobile Advertising Software Consumption Value by Type (2018-2029)
10.2 Middle East & Africa Mobile Advertising Software Consumption Value by Application (2018-2029)
10.3 Middle East & Africa Mobile Advertising Software Market Size by Country
10.3.1 Middle East & Africa Mobile Advertising Software Consumption Value by Country (2018-2029)
10.3.2 Turkey Mobile Advertising Software Market Size and Forecast (2018-2029)
10.3.3 Saudi Arabia Mobile Advertising Software Market Size and Forecast (2018-2029)
10.3.4 UAE Mobile Advertising Software Market Size and Forecast (2018-2029)

11 Market Dynamics
11.1 Mobile Advertising Software Market Drivers
11.2 Mobile Advertising Software Market Restraints
11.3 Mobile Advertising Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
11.5 Influence of COVID-19 and Russia-Ukraine War
11.5.1 Influence of COVID-19
11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis
12.1 Mobile Advertising Software Industry Chain
12.2 Mobile Advertising Software Upstream Analysis
12.3 Mobile Advertising Software Midstream Analysis
12.4 Mobile Advertising Software Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Mobile Advertising Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Table 2. Global Mobile Advertising Software Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
Table 3. Global Mobile Advertising Software Consumption Value by Region (2018-2023) & (USD Million)
Table 4. Global Mobile Advertising Software Consumption Value by Region (2024-2029) & (USD Million)
Table 5. Marin Software Company Information, Head Office, and Major Competitors
Table 6. Marin Software Major Business
Table 7. Marin Software Mobile Advertising Software Product and Solutions
Table 8. Marin Software Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 9. Marin Software Recent Developments and Future Plans
Table 10. DoubleClick Company Information, Head Office, and Major Competitors
Table 11. DoubleClick Major Business
Table 12. DoubleClick Mobile Advertising Software Product and Solutions
Table 13. DoubleClick Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 14. DoubleClick Recent Developments and Future Plans
Table 15. Sizmek Company Information, Head Office, and Major Competitors
Table 16. Sizmek Major Business
Table 17. Sizmek Mobile Advertising Software Product and Solutions
Table 18. Sizmek Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 19. Sizmek Recent Developments and Future Plans
Table 20. Kenshoo Company Information, Head Office, and Major Competitors
Table 21. Kenshoo Major Business
Table 22. Kenshoo Mobile Advertising Software Product and Solutions
Table 23. Kenshoo Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 24. Kenshoo Recent Developments and Future Plans
Table 25. Choozle Company Information, Head Office, and Major Competitors
Table 26. Choozle Major Business
Table 27. Choozle Mobile Advertising Software Product and Solutions
Table 28. Choozle Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 29. Choozle Recent Developments and Future Plans
Table 30. MediaMath Company Information, Head Office, and Major Competitors
Table 31. MediaMath Major Business
Table 32. MediaMath Mobile Advertising Software Product and Solutions
Table 33. MediaMath Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 34. MediaMath Recent Developments and Future Plans
Table 35. AdRoll Company Information, Head Office, and Major Competitors
Table 36. AdRoll Major Business
Table 37. AdRoll Mobile Advertising Software Product and Solutions
Table 38. AdRoll Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 39. AdRoll Recent Developments and Future Plans
Table 40. Global Mobile Advertising Software Revenue (USD Million) by Players (2018-2023)
Table 41. Global Mobile Advertising Software Revenue Share by Players (2018-2023)
Table 42. Breakdown of Mobile Advertising Software by Company Type (Tier 1, Tier 2, and Tier 3)
Table 43. Market Position of Players in Mobile Advertising Software, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
Table 44. Head Office of Key Mobile Advertising Software Players
Table 45. Mobile Advertising Software Market: Company Product Type Footprint
Table 46. Mobile Advertising Software Market: Company Product Application Footprint
Table 47. Mobile Advertising Software New Market Entrants and Barriers to Market Entry
Table 48. Mobile Advertising Software Mergers, Acquisition, Agreements, and Collaborations
Table 49. Global Mobile Advertising Software Consumption Value (USD Million) by Type (2018-2023)
Table 50. Global Mobile Advertising Software Consumption Value Share by Type (2018-2023)
Table 51. Global Mobile Advertising Software Consumption Value Forecast by Type (2024-2029)
Table 52. Global Mobile Advertising Software Consumption Value by Application (2018-2023)
Table 53. Global Mobile Advertising Software Consumption Value Forecast by Application (2024-2029)
Table 54. North America Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 55. North America Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 56. North America Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 57. North America Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 58. North America Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 59. North America Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 60. Europe Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 61. Europe Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 62. Europe Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 63. Europe Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 64. Europe Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 65. Europe Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 66. Asia-Pacific Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 67. Asia-Pacific Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 68. Asia-Pacific Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 69. Asia-Pacific Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 70. Asia-Pacific Mobile Advertising Software Consumption Value by Region (2018-2023) & (USD Million)
Table 71. Asia-Pacific Mobile Advertising Software Consumption Value by Region (2024-2029) & (USD Million)
Table 72. South America Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 73. South America Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 74. South America Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 75. South America Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 76. South America Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 77. South America Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 78. Middle East & Africa Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 79. Middle East & Africa Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 80. Middle East & Africa Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 81. Middle East & Africa Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 82. Middle East & Africa Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 83. Middle East & Africa Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 84. Mobile Advertising Software Raw Material
Table 85. Key Suppliers of Mobile Advertising Software Raw Materials
List of Figures
Figure 1. Mobile Advertising Software Picture
Figure 2. Global Mobile Advertising Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 3. Global Mobile Advertising Software Consumption Value Market Share by Type in 2022
Figure 4. Cloud-Based
Figure 5. On-Premises
Figure 6. Global Mobile Advertising Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 7. Mobile Advertising Software Consumption Value Market Share by Application in 2022
Figure 8. Industrial Picture
Figure 9. Commercial Picture
Figure 10. Education Picture
Figure 11. Others Picture
Figure 12. Global Mobile Advertising Software Consumption Value, (USD Million): 2018 & 2022 & 2029
Figure 13. Global Mobile Advertising Software Consumption Value and Forecast (2018-2029) & (USD Million)
Figure 14. Global Market Mobile Advertising Software Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
Figure 15. Global Mobile Advertising Software Consumption Value Market Share by Region (2018-2029)
Figure 16. Global Mobile Advertising Software Consumption Value Market Share by Region in 2022
Figure 17. North America Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 18. Europe Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 19. Asia-Pacific Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 20. South America Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 21. Middle East and Africa Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 22. Global Mobile Advertising Software Revenue Share by Players in 2022
Figure 23. Mobile Advertising Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
Figure 24. Global Top 3 Players Mobile Advertising Software Market Share in 2022
Figure 25. Global Top 6 Players Mobile Advertising Software Market Share in 2022
Figure 26. Global Mobile Advertising Software Consumption Value Share by Type (2018-2023)
Figure 27. Global Mobile Advertising Software Market Share Forecast by Type (2024-2029)
Figure 28. Global Mobile Advertising Software Consumption Value Share by Application (2018-2023)
Figure 29. Global Mobile Advertising Software Market Share Forecast by Application (2024-2029)
Figure 30. North America Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 31. North America Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 32. North America Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 33. United States Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 34. Canada Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 35. Mexico Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 36. Europe Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 37. Europe Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 38. Europe Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 39. Germany Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 40. France Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 41. United Kingdom Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 42. Russia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 43. Italy Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 44. Asia-Pacific Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 45. Asia-Pacific Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 46. Asia-Pacific Mobile Advertising Software Consumption Value Market Share by Region (2018-2029)
Figure 47. China Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 48. Japan Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 49. South Korea Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 50. India Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 51. Southeast Asia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 52. Australia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 53. South America Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 54. South America Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 55. South America Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 56. Brazil Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 57. Argentina Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 58. Middle East and Africa Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 59. Middle East and Africa Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 60. Middle East and Africa Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 61. Turkey Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 62. Saudi Arabia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 63. UAE Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 64. Mobile Advertising Software Market Drivers
Figure 65. Mobile Advertising Software Market Restraints
Figure 66. Mobile Advertising Software Market Trends
Figure 67. Porters Five Forces Analysis
Figure 68. Manufacturing Cost Structure Analysis of Mobile Advertising Software in 2022
Figure 69. Manufacturing Process Analysis of Mobile Advertising Software
Figure 70. Mobile Advertising Software Industrial Chain
Figure 71. Methodology
Figure 72. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

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    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Marin Software
DoubleClick
Sizmek
Kenshoo
Choozle
MediaMath
AdRoll
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Related Reports

Global Mobile Advertising Software Supply, Demand and Key Producers, 2023-2029 xian22

Global Mobile Advertising Software Supply, Demand and Key Producers, 2023-2029

date 06 Feb 2023

date Service & Software

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.

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Global Mobile Advertising Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Global Mobile Advertising Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Page: 85

Published Date: 07 Jan 2023

Category: Service & Software

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Description

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Description

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.

According to our (Global Info Research) latest study, the global Mobile Advertising Software market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

This report is a detailed and comprehensive analysis for global Mobile Advertising Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:
Global Mobile Advertising Software market size and forecasts, in consumption value ($ Million), 2018-2029
Global Mobile Advertising Software market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Mobile Advertising Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Mobile Advertising Software market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Mobile Advertising Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Mobile Advertising Software market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Marin Software, DoubleClick, Sizmek, Kenshoo and Choozle, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Market segmentation
Mobile Advertising Software market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Cloud-Based
On-Premises

Market segment by Application
Industrial
Commercial
Education
Others

Market segment by players, this report covers
Marin Software
DoubleClick
Sizmek
Kenshoo
Choozle
MediaMath
AdRoll

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Mobile Advertising Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Mobile Advertising Software, with revenue, gross margin and global market share of Mobile Advertising Software from 2018 to 2023.
Chapter 3, the Mobile Advertising Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Mobile Advertising Software market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Mobile Advertising Software.
Chapter 13, to describe Mobile Advertising Software research findings and conclusion.
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Table of Contents

1 Market Overview
1.1 Product Overview and Scope of Mobile Advertising Software
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Mobile Advertising Software by Type
1.3.1 Overview: Global Mobile Advertising Software Market Size by Type: 2018 Versus 2022 Versus 2029
1.3.2 Global Mobile Advertising Software Consumption Value Market Share by Type in 2022
1.3.3 Cloud-Based
1.3.4 On-Premises
1.4 Global Mobile Advertising Software Market by Application
1.4.1 Overview: Global Mobile Advertising Software Market Size by Application: 2018 Versus 2022 Versus 2029
1.4.2 Industrial
1.4.3 Commercial
1.4.4 Education
1.4.5 Others
1.5 Global Mobile Advertising Software Market Size & Forecast
1.6 Global Mobile Advertising Software Market Size and Forecast by Region
1.6.1 Global Mobile Advertising Software Market Size by Region: 2018 VS 2022 VS 2029
1.6.2 Global Mobile Advertising Software Market Size by Region, (2018-2029)
1.6.3 North America Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.4 Europe Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.5 Asia-Pacific Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.6 South America Mobile Advertising Software Market Size and Prospect (2018-2029)
1.6.7 Middle East and Africa Mobile Advertising Software Market Size and Prospect (2018-2029)

2 Company Profiles
2.1 Marin Software
2.1.1 Marin Software Details
2.1.2 Marin Software Major Business
2.1.3 Marin Software Mobile Advertising Software Product and Solutions
2.1.4 Marin Software Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 Marin Software Recent Developments and Future Plans
2.2 DoubleClick
2.2.1 DoubleClick Details
2.2.2 DoubleClick Major Business
2.2.3 DoubleClick Mobile Advertising Software Product and Solutions
2.2.4 DoubleClick Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 DoubleClick Recent Developments and Future Plans
2.3 Sizmek
2.3.1 Sizmek Details
2.3.2 Sizmek Major Business
2.3.3 Sizmek Mobile Advertising Software Product and Solutions
2.3.4 Sizmek Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Sizmek Recent Developments and Future Plans
2.4 Kenshoo
2.4.1 Kenshoo Details
2.4.2 Kenshoo Major Business
2.4.3 Kenshoo Mobile Advertising Software Product and Solutions
2.4.4 Kenshoo Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 Kenshoo Recent Developments and Future Plans
2.5 Choozle
2.5.1 Choozle Details
2.5.2 Choozle Major Business
2.5.3 Choozle Mobile Advertising Software Product and Solutions
2.5.4 Choozle Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 Choozle Recent Developments and Future Plans
2.6 MediaMath
2.6.1 MediaMath Details
2.6.2 MediaMath Major Business
2.6.3 MediaMath Mobile Advertising Software Product and Solutions
2.6.4 MediaMath Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 MediaMath Recent Developments and Future Plans
2.7 AdRoll
2.7.1 AdRoll Details
2.7.2 AdRoll Major Business
2.7.3 AdRoll Mobile Advertising Software Product and Solutions
2.7.4 AdRoll Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 AdRoll Recent Developments and Future Plans

3 Market Competition, by Players
3.1 Global Mobile Advertising Software Revenue and Share by Players (2018-2023)
3.2 Market Share Analysis (2022)
3.2.1 Market Share of Mobile Advertising Software by Company Revenue
3.2.2 Top 3 Mobile Advertising Software Players Market Share in 2022
3.2.3 Top 6 Mobile Advertising Software Players Market Share in 2022
3.3 Mobile Advertising Software Market: Overall Company Footprint Analysis
3.3.1 Mobile Advertising Software Market: Region Footprint
3.3.2 Mobile Advertising Software Market: Company Product Type Footprint
3.3.3 Mobile Advertising Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
4.1 Global Mobile Advertising Software Consumption Value and Market Share by Type (2018-2023)
4.2 Global Mobile Advertising Software Market Forecast by Type (2024-2029)

5 Market Size Segment by Application
5.1 Global Mobile Advertising Software Consumption Value Market Share by Application (2018-2023)
5.2 Global Mobile Advertising Software Market Forecast by Application (2024-2029)

6 North America
6.1 North America Mobile Advertising Software Consumption Value by Type (2018-2029)
6.2 North America Mobile Advertising Software Consumption Value by Application (2018-2029)
6.3 North America Mobile Advertising Software Market Size by Country
6.3.1 North America Mobile Advertising Software Consumption Value by Country (2018-2029)
6.3.2 United States Mobile Advertising Software Market Size and Forecast (2018-2029)
6.3.3 Canada Mobile Advertising Software Market Size and Forecast (2018-2029)
6.3.4 Mexico Mobile Advertising Software Market Size and Forecast (2018-2029)

7 Europe
7.1 Europe Mobile Advertising Software Consumption Value by Type (2018-2029)
7.2 Europe Mobile Advertising Software Consumption Value by Application (2018-2029)
7.3 Europe Mobile Advertising Software Market Size by Country
7.3.1 Europe Mobile Advertising Software Consumption Value by Country (2018-2029)
7.3.2 Germany Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.3 France Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.4 United Kingdom Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.5 Russia Mobile Advertising Software Market Size and Forecast (2018-2029)
7.3.6 Italy Mobile Advertising Software Market Size and Forecast (2018-2029)

8 Asia-Pacific
8.1 Asia-Pacific Mobile Advertising Software Consumption Value by Type (2018-2029)
8.2 Asia-Pacific Mobile Advertising Software Consumption Value by Application (2018-2029)
8.3 Asia-Pacific Mobile Advertising Software Market Size by Region
8.3.1 Asia-Pacific Mobile Advertising Software Consumption Value by Region (2018-2029)
8.3.2 China Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.3 Japan Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.4 South Korea Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.5 India Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.6 Southeast Asia Mobile Advertising Software Market Size and Forecast (2018-2029)
8.3.7 Australia Mobile Advertising Software Market Size and Forecast (2018-2029)

9 South America
9.1 South America Mobile Advertising Software Consumption Value by Type (2018-2029)
9.2 South America Mobile Advertising Software Consumption Value by Application (2018-2029)
9.3 South America Mobile Advertising Software Market Size by Country
9.3.1 South America Mobile Advertising Software Consumption Value by Country (2018-2029)
9.3.2 Brazil Mobile Advertising Software Market Size and Forecast (2018-2029)
9.3.3 Argentina Mobile Advertising Software Market Size and Forecast (2018-2029)

10 Middle East & Africa
10.1 Middle East & Africa Mobile Advertising Software Consumption Value by Type (2018-2029)
10.2 Middle East & Africa Mobile Advertising Software Consumption Value by Application (2018-2029)
10.3 Middle East & Africa Mobile Advertising Software Market Size by Country
10.3.1 Middle East & Africa Mobile Advertising Software Consumption Value by Country (2018-2029)
10.3.2 Turkey Mobile Advertising Software Market Size and Forecast (2018-2029)
10.3.3 Saudi Arabia Mobile Advertising Software Market Size and Forecast (2018-2029)
10.3.4 UAE Mobile Advertising Software Market Size and Forecast (2018-2029)

11 Market Dynamics
11.1 Mobile Advertising Software Market Drivers
11.2 Mobile Advertising Software Market Restraints
11.3 Mobile Advertising Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
11.5 Influence of COVID-19 and Russia-Ukraine War
11.5.1 Influence of COVID-19
11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis
12.1 Mobile Advertising Software Industry Chain
12.2 Mobile Advertising Software Upstream Analysis
12.3 Mobile Advertising Software Midstream Analysis
12.4 Mobile Advertising Software Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
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Table of Figures

List of Tables
Table 1. Global Mobile Advertising Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Table 2. Global Mobile Advertising Software Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
Table 3. Global Mobile Advertising Software Consumption Value by Region (2018-2023) & (USD Million)
Table 4. Global Mobile Advertising Software Consumption Value by Region (2024-2029) & (USD Million)
Table 5. Marin Software Company Information, Head Office, and Major Competitors
Table 6. Marin Software Major Business
Table 7. Marin Software Mobile Advertising Software Product and Solutions
Table 8. Marin Software Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 9. Marin Software Recent Developments and Future Plans
Table 10. DoubleClick Company Information, Head Office, and Major Competitors
Table 11. DoubleClick Major Business
Table 12. DoubleClick Mobile Advertising Software Product and Solutions
Table 13. DoubleClick Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 14. DoubleClick Recent Developments and Future Plans
Table 15. Sizmek Company Information, Head Office, and Major Competitors
Table 16. Sizmek Major Business
Table 17. Sizmek Mobile Advertising Software Product and Solutions
Table 18. Sizmek Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 19. Sizmek Recent Developments and Future Plans
Table 20. Kenshoo Company Information, Head Office, and Major Competitors
Table 21. Kenshoo Major Business
Table 22. Kenshoo Mobile Advertising Software Product and Solutions
Table 23. Kenshoo Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 24. Kenshoo Recent Developments and Future Plans
Table 25. Choozle Company Information, Head Office, and Major Competitors
Table 26. Choozle Major Business
Table 27. Choozle Mobile Advertising Software Product and Solutions
Table 28. Choozle Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 29. Choozle Recent Developments and Future Plans
Table 30. MediaMath Company Information, Head Office, and Major Competitors
Table 31. MediaMath Major Business
Table 32. MediaMath Mobile Advertising Software Product and Solutions
Table 33. MediaMath Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 34. MediaMath Recent Developments and Future Plans
Table 35. AdRoll Company Information, Head Office, and Major Competitors
Table 36. AdRoll Major Business
Table 37. AdRoll Mobile Advertising Software Product and Solutions
Table 38. AdRoll Mobile Advertising Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 39. AdRoll Recent Developments and Future Plans
Table 40. Global Mobile Advertising Software Revenue (USD Million) by Players (2018-2023)
Table 41. Global Mobile Advertising Software Revenue Share by Players (2018-2023)
Table 42. Breakdown of Mobile Advertising Software by Company Type (Tier 1, Tier 2, and Tier 3)
Table 43. Market Position of Players in Mobile Advertising Software, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
Table 44. Head Office of Key Mobile Advertising Software Players
Table 45. Mobile Advertising Software Market: Company Product Type Footprint
Table 46. Mobile Advertising Software Market: Company Product Application Footprint
Table 47. Mobile Advertising Software New Market Entrants and Barriers to Market Entry
Table 48. Mobile Advertising Software Mergers, Acquisition, Agreements, and Collaborations
Table 49. Global Mobile Advertising Software Consumption Value (USD Million) by Type (2018-2023)
Table 50. Global Mobile Advertising Software Consumption Value Share by Type (2018-2023)
Table 51. Global Mobile Advertising Software Consumption Value Forecast by Type (2024-2029)
Table 52. Global Mobile Advertising Software Consumption Value by Application (2018-2023)
Table 53. Global Mobile Advertising Software Consumption Value Forecast by Application (2024-2029)
Table 54. North America Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 55. North America Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 56. North America Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 57. North America Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 58. North America Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 59. North America Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 60. Europe Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 61. Europe Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 62. Europe Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 63. Europe Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 64. Europe Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 65. Europe Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 66. Asia-Pacific Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 67. Asia-Pacific Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 68. Asia-Pacific Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 69. Asia-Pacific Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 70. Asia-Pacific Mobile Advertising Software Consumption Value by Region (2018-2023) & (USD Million)
Table 71. Asia-Pacific Mobile Advertising Software Consumption Value by Region (2024-2029) & (USD Million)
Table 72. South America Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 73. South America Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 74. South America Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 75. South America Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 76. South America Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 77. South America Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 78. Middle East & Africa Mobile Advertising Software Consumption Value by Type (2018-2023) & (USD Million)
Table 79. Middle East & Africa Mobile Advertising Software Consumption Value by Type (2024-2029) & (USD Million)
Table 80. Middle East & Africa Mobile Advertising Software Consumption Value by Application (2018-2023) & (USD Million)
Table 81. Middle East & Africa Mobile Advertising Software Consumption Value by Application (2024-2029) & (USD Million)
Table 82. Middle East & Africa Mobile Advertising Software Consumption Value by Country (2018-2023) & (USD Million)
Table 83. Middle East & Africa Mobile Advertising Software Consumption Value by Country (2024-2029) & (USD Million)
Table 84. Mobile Advertising Software Raw Material
Table 85. Key Suppliers of Mobile Advertising Software Raw Materials
List of Figures
Figure 1. Mobile Advertising Software Picture
Figure 2. Global Mobile Advertising Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 3. Global Mobile Advertising Software Consumption Value Market Share by Type in 2022
Figure 4. Cloud-Based
Figure 5. On-Premises
Figure 6. Global Mobile Advertising Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 7. Mobile Advertising Software Consumption Value Market Share by Application in 2022
Figure 8. Industrial Picture
Figure 9. Commercial Picture
Figure 10. Education Picture
Figure 11. Others Picture
Figure 12. Global Mobile Advertising Software Consumption Value, (USD Million): 2018 & 2022 & 2029
Figure 13. Global Mobile Advertising Software Consumption Value and Forecast (2018-2029) & (USD Million)
Figure 14. Global Market Mobile Advertising Software Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
Figure 15. Global Mobile Advertising Software Consumption Value Market Share by Region (2018-2029)
Figure 16. Global Mobile Advertising Software Consumption Value Market Share by Region in 2022
Figure 17. North America Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 18. Europe Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 19. Asia-Pacific Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 20. South America Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 21. Middle East and Africa Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 22. Global Mobile Advertising Software Revenue Share by Players in 2022
Figure 23. Mobile Advertising Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
Figure 24. Global Top 3 Players Mobile Advertising Software Market Share in 2022
Figure 25. Global Top 6 Players Mobile Advertising Software Market Share in 2022
Figure 26. Global Mobile Advertising Software Consumption Value Share by Type (2018-2023)
Figure 27. Global Mobile Advertising Software Market Share Forecast by Type (2024-2029)
Figure 28. Global Mobile Advertising Software Consumption Value Share by Application (2018-2023)
Figure 29. Global Mobile Advertising Software Market Share Forecast by Application (2024-2029)
Figure 30. North America Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 31. North America Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 32. North America Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 33. United States Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 34. Canada Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 35. Mexico Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 36. Europe Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 37. Europe Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 38. Europe Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 39. Germany Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 40. France Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 41. United Kingdom Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 42. Russia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 43. Italy Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 44. Asia-Pacific Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 45. Asia-Pacific Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 46. Asia-Pacific Mobile Advertising Software Consumption Value Market Share by Region (2018-2029)
Figure 47. China Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 48. Japan Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 49. South Korea Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 50. India Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 51. Southeast Asia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 52. Australia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 53. South America Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 54. South America Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 55. South America Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 56. Brazil Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 57. Argentina Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 58. Middle East and Africa Mobile Advertising Software Consumption Value Market Share by Type (2018-2029)
Figure 59. Middle East and Africa Mobile Advertising Software Consumption Value Market Share by Application (2018-2029)
Figure 60. Middle East and Africa Mobile Advertising Software Consumption Value Market Share by Country (2018-2029)
Figure 61. Turkey Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 62. Saudi Arabia Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 63. UAE Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
Figure 64. Mobile Advertising Software Market Drivers
Figure 65. Mobile Advertising Software Market Restraints
Figure 66. Mobile Advertising Software Market Trends
Figure 67. Porters Five Forces Analysis
Figure 68. Manufacturing Cost Structure Analysis of Mobile Advertising Software in 2022
Figure 69. Manufacturing Process Analysis of Mobile Advertising Software
Figure 70. Mobile Advertising Software Industrial Chain
Figure 71. Methodology
Figure 72. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

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    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Companies Mentioned

Marin Software
DoubleClick
Sizmek
Kenshoo
Choozle
MediaMath
AdRoll
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industry 06 Feb 2023

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Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.

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