Global Mobile Advertising Software Supply, Demand and Key Producers, 2023-2029

Description

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.

This report studies the global Mobile Advertising Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Mobile Advertising Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Mobile Advertising Software that contribute to its increasing demand across many markets.

The global Mobile Advertising Software market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

Highlights and key features of the study
Global Mobile Advertising Software total market, 2018-2029, (USD Million)
Global Mobile Advertising Software total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Mobile Advertising Software total market, key domestic companies and share, (USD Million)
Global Mobile Advertising Software revenue by player and market share 2018-2023, (USD Million)
Global Mobile Advertising Software total market by Type, CAGR, 2018-2029, (USD Million)
Global Mobile Advertising Software total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Mobile Advertising Software market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath and AdRoll, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Mobile Advertising Software market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Mobile Advertising Software Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global Mobile Advertising Software Market, Segmentation by Type
    Cloud-Based
    On-Premises

Global Mobile Advertising Software Market, Segmentation by Application
    Industrial
    Commercial
    Education
    Others

Companies Profiled:
    Marin Software
    DoubleClick
    Sizmek
    Kenshoo
    Choozle
    MediaMath
    AdRoll

Key Questions Answered
1. How big is the global Mobile Advertising Software market?
2. What is the demand of the global Mobile Advertising Software market?
3. What is the year over year growth of the global Mobile Advertising Software market?
4. What is the total value of the global Mobile Advertising Software market?
5. Who are the major players in the global Mobile Advertising Software market?
6. What are the growth factors driving the market demand?

Table of Contents

1 Supply Summary
    1.1 Mobile Advertising Software Introduction
    1.2 World Mobile Advertising Software Market Size & Forecast (2018 & 2022 & 2029)
    1.3 World Mobile Advertising Software Total Market by Region (by Headquarter Location)
        1.3.1 World Mobile Advertising Software Market Size by Region (2018-2029), (by Headquarter Location)
        1.3.2 United States Mobile Advertising Software Market Size (2018-2029)
        1.3.3 China Mobile Advertising Software Market Size (2018-2029)
        1.3.4 Europe Mobile Advertising Software Market Size (2018-2029)
        1.3.5 Japan Mobile Advertising Software Market Size (2018-2029)
        1.3.6 South Korea Mobile Advertising Software Market Size (2018-2029)
        1.3.7 ASEAN Mobile Advertising Software Market Size (2018-2029)
        1.3.8 India Mobile Advertising Software Market Size (2018-2029)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 Mobile Advertising Software Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 Mobile Advertising Software Major Market Trends
    1.5 Influence of COVID-19 and Russia-Ukraine War
        1.5.1 Influence of COVID-19
        1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
    2.1 World Mobile Advertising Software Consumption Value (2018-2029)
    2.2 World Mobile Advertising Software Consumption Value by Region
        2.2.1 World Mobile Advertising Software Consumption Value by Region (2018-2023)
        2.2.2 World Mobile Advertising Software Consumption Value Forecast by Region (2024-2029)
    2.3 United States Mobile Advertising Software Consumption Value (2018-2029)
    2.4 China Mobile Advertising Software Consumption Value (2018-2029)
    2.5 Europe Mobile Advertising Software Consumption Value (2018-2029)
    2.6 Japan Mobile Advertising Software Consumption Value (2018-2029)
    2.7 South Korea Mobile Advertising Software Consumption Value (2018-2029)
    2.8 ASEAN Mobile Advertising Software Consumption Value (2018-2029)
    2.9 India Mobile Advertising Software Consumption Value (2018-2029)

3 World Mobile Advertising Software Companies Competitive Analysis
    3.1 World Mobile Advertising Software Revenue by Player (2018-2023)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global Mobile Advertising Software Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for Mobile Advertising Software in 2022
        3.2.3 Global Concentration Ratios (CR8) for Mobile Advertising Software in 2022
    3.3 Mobile Advertising Software Company Evaluation Quadrant
    3.4 Mobile Advertising Software Market: Overall Company Footprint Analysis
        3.4.1 Mobile Advertising Software Market: Region Footprint
        3.4.2 Mobile Advertising Software Market: Company Product Type Footprint
        3.4.3 Mobile Advertising Software Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: Mobile Advertising Software Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: Mobile Advertising Software Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
        4.1.2 United States VS China: Mobile Advertising Software Revenue Market Share Comparison (2018 & 2022 & 2029)
    4.2 United States Based Companies VS China Based Companies: Mobile Advertising Software Consumption Value Comparison
        4.2.1 United States VS China: Mobile Advertising Software Consumption Value Comparison (2018 & 2022 & 2029)
        4.2.2 United States VS China: Mobile Advertising Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    4.3 United States Based Mobile Advertising Software Companies and Market Share, 2018-2023
        4.3.1 United States Based Mobile Advertising Software Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies Mobile Advertising Software Revenue, (2018-2023)
    4.4 China Based Companies Mobile Advertising Software Revenue and Market Share, 2018-2023
        4.4.1 China Based Mobile Advertising Software Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies Mobile Advertising Software Revenue, (2018-2023)
    4.5 Rest of World Based Mobile Advertising Software Companies and Market Share, 2018-2023
        4.5.1 Rest of World Based Mobile Advertising Software Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies Mobile Advertising Software Revenue, (2018-2023)

5 Market Analysis by Type
    5.1 World Mobile Advertising Software Market Size Overview by Type: 2018 VS 2022 VS 2029
    5.2 Segment Introduction by Type
        5.2.1 Cloud-Based
        5.2.2 On-Premises
    5.3 Market Segment by Type
        5.3.1 World Mobile Advertising Software Market Size by Type (2018-2023)
        5.3.2 World Mobile Advertising Software Market Size by Type (2024-2029)
        5.3.3 World Mobile Advertising Software Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
    6.1 World Mobile Advertising Software Market Size Overview by Application: 2018 VS 2022 VS 2029
    6.2 Segment Introduction by Application
        6.2.1 Industrial
        6.2.2 Commercial
        6.2.3 Education
        6.2.4 Others
        6.2.5 Others
    6.3 Market Segment by Application
        6.3.1 World Mobile Advertising Software Market Size by Application (2018-2023)
        6.3.2 World Mobile Advertising Software Market Size by Application (2024-2029)
        6.3.3 World Mobile Advertising Software Market Size by Application (2018-2029)

7 Company Profiles
    7.1 Marin Software
        7.1.1 Marin Software Details
        7.1.2 Marin Software Major Business
        7.1.3 Marin Software Mobile Advertising Software Product and Services
        7.1.4 Marin Software Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
        7.1.5 Marin Software Recent Developments/Updates
        7.1.6 Marin Software Competitive Strengths & Weaknesses
    7.2 DoubleClick
        7.2.1 DoubleClick Details
        7.2.2 DoubleClick Major Business
        7.2.3 DoubleClick Mobile Advertising Software Product and Services
        7.2.4 DoubleClick Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
        7.2.5 DoubleClick Recent Developments/Updates
        7.2.6 DoubleClick Competitive Strengths & Weaknesses
    7.3 Sizmek
        7.3.1 Sizmek Details
        7.3.2 Sizmek Major Business
        7.3.3 Sizmek Mobile Advertising Software Product and Services
        7.3.4 Sizmek Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
        7.3.5 Sizmek Recent Developments/Updates
        7.3.6 Sizmek Competitive Strengths & Weaknesses
    7.4 Kenshoo
        7.4.1 Kenshoo Details
        7.4.2 Kenshoo Major Business
        7.4.3 Kenshoo Mobile Advertising Software Product and Services
        7.4.4 Kenshoo Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
        7.4.5 Kenshoo Recent Developments/Updates
        7.4.6 Kenshoo Competitive Strengths & Weaknesses
    7.5 Choozle
        7.5.1 Choozle Details
        7.5.2 Choozle Major Business
        7.5.3 Choozle Mobile Advertising Software Product and Services
        7.5.4 Choozle Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
        7.5.5 Choozle Recent Developments/Updates
        7.5.6 Choozle Competitive Strengths & Weaknesses
    7.6 MediaMath
        7.6.1 MediaMath Details
        7.6.2 MediaMath Major Business
        7.6.3 MediaMath Mobile Advertising Software Product and Services
        7.6.4 MediaMath Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
        7.6.5 MediaMath Recent Developments/Updates
        7.6.6 MediaMath Competitive Strengths & Weaknesses
    7.7 AdRoll
        7.7.1 AdRoll Details
        7.7.2 AdRoll Major Business
        7.7.3 AdRoll Mobile Advertising Software Product and Services
        7.7.4 AdRoll Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023)
        7.7.5 AdRoll Recent Developments/Updates
        7.7.6 AdRoll Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 Mobile Advertising Software Industry Chain
    8.2 Mobile Advertising Software Upstream Analysis
    8.3 Mobile Advertising Software Midstream Analysis
    8.4 Mobile Advertising Software Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World Mobile Advertising Software Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
    Table 2. World Mobile Advertising Software Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
    Table 3. World Mobile Advertising Software Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
    Table 4. World Mobile Advertising Software Revenue Market Share by Region (2018-2023), (by Headquarter Location)
    Table 5. World Mobile Advertising Software Revenue Market Share by Region (2024-2029), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World Mobile Advertising Software Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
    Table 8. World Mobile Advertising Software Consumption Value by Region (2018-2023) & (USD Million)
    Table 9. World Mobile Advertising Software Consumption Value Forecast by Region (2024-2029) & (USD Million)
    Table 10. World Mobile Advertising Software Revenue by Player (2018-2023) & (USD Million)
    Table 11. Revenue Market Share of Key Mobile Advertising Software Players in 2022
    Table 12. World Mobile Advertising Software Industry Rank of Major Player, Based on Revenue in 2022
    Table 13. Global Mobile Advertising Software Company Evaluation Quadrant
    Table 14. Head Office of Key Mobile Advertising Software Player
    Table 15. Mobile Advertising Software Market: Company Product Type Footprint
    Table 16. Mobile Advertising Software Market: Company Product Application Footprint
    Table 17. Mobile Advertising Software Mergers & Acquisitions Activity
    Table 18. United States VS China Mobile Advertising Software Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 19. United States VS China Mobile Advertising Software Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 20. United States Based Mobile Advertising Software Companies, Headquarters (States, Country)
    Table 21. United States Based Companies Mobile Advertising Software Revenue, (2018-2023) & (USD Million)
    Table 22. United States Based Companies Mobile Advertising Software Revenue Market Share (2018-2023)
    Table 23. China Based Mobile Advertising Software Companies, Headquarters (Province, Country)
    Table 24. China Based Companies Mobile Advertising Software Revenue, (2018-2023) & (USD Million)
    Table 25. China Based Companies Mobile Advertising Software Revenue Market Share (2018-2023)
    Table 26. Rest of World Based Mobile Advertising Software Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies Mobile Advertising Software Revenue, (2018-2023) & (USD Million)
    Table 28. Rest of World Based Companies Mobile Advertising Software Revenue Market Share (2018-2023)
    Table 29. World Mobile Advertising Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Table 30. World Mobile Advertising Software Market Size by Type (2018-2023) & (USD Million)
    Table 31. World Mobile Advertising Software Market Size by Type (2024-2029) & (USD Million)
    Table 32. World Mobile Advertising Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Table 33. World Mobile Advertising Software Market Size by Application (2018-2023) & (USD Million)
    Table 34. World Mobile Advertising Software Market Size by Application (2024-2029) & (USD Million)
    Table 35. Marin Software Basic Information, Area Served and Competitors
    Table 36. Marin Software Major Business
    Table 37. Marin Software Mobile Advertising Software Product and Services
    Table 38. Marin Software Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 39. Marin Software Recent Developments/Updates
    Table 40. Marin Software Competitive Strengths & Weaknesses
    Table 41. DoubleClick Basic Information, Area Served and Competitors
    Table 42. DoubleClick Major Business
    Table 43. DoubleClick Mobile Advertising Software Product and Services
    Table 44. DoubleClick Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 45. DoubleClick Recent Developments/Updates
    Table 46. DoubleClick Competitive Strengths & Weaknesses
    Table 47. Sizmek Basic Information, Area Served and Competitors
    Table 48. Sizmek Major Business
    Table 49. Sizmek Mobile Advertising Software Product and Services
    Table 50. Sizmek Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 51. Sizmek Recent Developments/Updates
    Table 52. Sizmek Competitive Strengths & Weaknesses
    Table 53. Kenshoo Basic Information, Area Served and Competitors
    Table 54. Kenshoo Major Business
    Table 55. Kenshoo Mobile Advertising Software Product and Services
    Table 56. Kenshoo Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 57. Kenshoo Recent Developments/Updates
    Table 58. Kenshoo Competitive Strengths & Weaknesses
    Table 59. Choozle Basic Information, Area Served and Competitors
    Table 60. Choozle Major Business
    Table 61. Choozle Mobile Advertising Software Product and Services
    Table 62. Choozle Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 63. Choozle Recent Developments/Updates
    Table 64. Choozle Competitive Strengths & Weaknesses
    Table 65. MediaMath Basic Information, Area Served and Competitors
    Table 66. MediaMath Major Business
    Table 67. MediaMath Mobile Advertising Software Product and Services
    Table 68. MediaMath Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 69. MediaMath Recent Developments/Updates
    Table 70. AdRoll Basic Information, Area Served and Competitors
    Table 71. AdRoll Major Business
    Table 72. AdRoll Mobile Advertising Software Product and Services
    Table 73. AdRoll Mobile Advertising Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 74. Global Key Players of Mobile Advertising Software Upstream (Raw Materials)
    Table 75. Mobile Advertising Software Typical Customers
List of Figure
    Figure 1. Mobile Advertising Software Picture
    Figure 2. World Mobile Advertising Software Total Market Size: 2018 & 2022 & 2029, (USD Million)
    Figure 3. World Mobile Advertising Software Total Market Size (2018-2029) & (USD Million)
    Figure 4. World Mobile Advertising Software Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
    Figure 5. World Mobile Advertising Software Revenue Market Share by Region (2018-2029), (by Headquarter Location)
    Figure 6. United States Based Company Mobile Advertising Software Revenue (2018-2029) & (USD Million)
    Figure 7. China Based Company Mobile Advertising Software Revenue (2018-2029) & (USD Million)
    Figure 8. Europe Based Company Mobile Advertising Software Revenue (2018-2029) & (USD Million)
    Figure 9. Japan Based Company Mobile Advertising Software Revenue (2018-2029) & (USD Million)
    Figure 10. South Korea Based Company Mobile Advertising Software Revenue (2018-2029) & (USD Million)
    Figure 11. ASEAN Based Company Mobile Advertising Software Revenue (2018-2029) & (USD Million)
    Figure 12. India Based Company Mobile Advertising Software Revenue (2018-2029) & (USD Million)
    Figure 13. Mobile Advertising Software Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 16. World Mobile Advertising Software Consumption Value Market Share by Region (2018-2029)
    Figure 17. United States Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 18. China Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 20. Japan Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 21. South Korea Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 22. ASEAN Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 23. India Mobile Advertising Software Consumption Value (2018-2029) & (USD Million)
    Figure 24. Producer Shipments of Mobile Advertising Software by Player Revenue ($MM) and Market Share (%): 2022
    Figure 25. Global Four-firm Concentration Ratios (CR4) for Mobile Advertising Software Markets in 2022
    Figure 26. Global Four-firm Concentration Ratios (CR8) for Mobile Advertising Software Markets in 2022
    Figure 27. United States VS China: Mobile Advertising Software Revenue Market Share Comparison (2018 & 2022 & 2029)
    Figure 28. United States VS China: Mobile Advertising Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    Figure 29. World Mobile Advertising Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Figure 30. World Mobile Advertising Software Market Size Market Share by Type in 2022
    Figure 31. Cloud-Based
    Figure 32. On-Premises
    Figure 33. World Mobile Advertising Software Market Size Market Share by Type (2018-2029)
    Figure 34. World Mobile Advertising Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Figure 35. World Mobile Advertising Software Market Size Market Share by Application in 2022
    Figure 36. Industrial
    Figure 37. Commercial
    Figure 38. Education
    Figure 39. Others
    Figure 40. Mobile Advertising Software Industrial Chain
    Figure 41. Methodology
    Figure 42. Research Process and Data Source