Global Digital Advertising Platforms Supply, Demand and Key Producers, 2023-2029

Global Digital Advertising Platforms Supply, Demand and Key Producers, 2023-2029

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Published Date: 06 Feb 2023

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

Digital Advertising is publicizing on sites or applications through pennants or other advertisement positions made of content, pictures, blaze, video, and sound. The fundamental reason for show publicizing is to convey general ads and brand messages to site guests.

This report studies the global Digital Advertising Platforms demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Digital Advertising Platforms, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Digital Advertising Platforms that contribute to its increasing demand across many markets.

The global Digital Advertising Platforms market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into: Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software. On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including: Industrial, Commercial, Education, Others.

Highlights and key features of the study
Global Digital Advertising Platforms total market, 2018-2029, (USD Million)
Global Digital Advertising Platforms total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Digital Advertising Platforms total market, key domestic companies and share, (USD Million)
Global Digital Advertising Platforms revenue by player and market share 2018-2023, (USD Million)
Global Digital Advertising Platforms total market by Type, CAGR, 2018-2029, (USD Million)
Global Digital Advertising Platforms total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Digital Advertising Platforms market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo!, Choozle and MediaMath, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Digital Advertising Platforms market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Digital Advertising Platforms Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Digital Advertising Platforms Market, Segmentation by Type
Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software

Global Digital Advertising Platforms Market, Segmentation by Application
Industrial
Commercial
Education
Others

Companies Profiled:
Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings

Key Questions Answered
1. How big is the global Digital Advertising Platforms market?
2. What is the demand of the global Digital Advertising Platforms market?
3. What is the year over year growth of the global Digital Advertising Platforms market?
4. What is the total value of the global Digital Advertising Platforms market?
5. Who are the major players in the global Digital Advertising Platforms market?
6. What are the growth factors driving the market demand?
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Table of Contents

1 Supply Summary
1.1 Digital Advertising Platforms Introduction
1.2 World Digital Advertising Platforms Market Size & Forecast (2018 & 2022 & 2029)
1.3 World Digital Advertising Platforms Total Market by Region (by Headquarter Location)
1.3.1 World Digital Advertising Platforms Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States Digital Advertising Platforms Market Size (2018-2029)
1.3.3 China Digital Advertising Platforms Market Size (2018-2029)
1.3.4 Europe Digital Advertising Platforms Market Size (2018-2029)
1.3.5 Japan Digital Advertising Platforms Market Size (2018-2029)
1.3.6 South Korea Digital Advertising Platforms Market Size (2018-2029)
1.3.7 ASEAN Digital Advertising Platforms Market Size (2018-2029)
1.3.8 India Digital Advertising Platforms Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 Digital Advertising Platforms Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Digital Advertising Platforms Major Market Trends
1.5 Influence of COVID-19 and Russia-Ukraine War
1.5.1 Influence of COVID-19
1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
2.1 World Digital Advertising Platforms Consumption Value (2018-2029)
2.2 World Digital Advertising Platforms Consumption Value by Region
2.2.1 World Digital Advertising Platforms Consumption Value by Region (2018-2023)
2.2.2 World Digital Advertising Platforms Consumption Value Forecast by Region (2024-2029)
2.3 United States Digital Advertising Platforms Consumption Value (2018-2029)
2.4 China Digital Advertising Platforms Consumption Value (2018-2029)
2.5 Europe Digital Advertising Platforms Consumption Value (2018-2029)
2.6 Japan Digital Advertising Platforms Consumption Value (2018-2029)
2.7 South Korea Digital Advertising Platforms Consumption Value (2018-2029)
2.8 ASEAN Digital Advertising Platforms Consumption Value (2018-2029)
2.9 India Digital Advertising Platforms Consumption Value (2018-2029)

3 World Digital Advertising Platforms Companies Competitive Analysis
3.1 World Digital Advertising Platforms Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Digital Advertising Platforms Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Digital Advertising Platforms in 2022
3.2.3 Global Concentration Ratios (CR8) for Digital Advertising Platforms in 2022
3.3 Digital Advertising Platforms Company Evaluation Quadrant
3.4 Digital Advertising Platforms Market: Overall Company Footprint Analysis
3.4.1 Digital Advertising Platforms Market: Region Footprint
3.4.2 Digital Advertising Platforms Market: Company Product Type Footprint
3.4.3 Digital Advertising Platforms Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Digital Advertising Platforms Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Digital Advertising Platforms Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: Digital Advertising Platforms Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: Digital Advertising Platforms Consumption Value Comparison
4.2.1 United States VS China: Digital Advertising Platforms Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: Digital Advertising Platforms Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based Digital Advertising Platforms Companies and Market Share, 2018-2023
4.3.1 United States Based Digital Advertising Platforms Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Digital Advertising Platforms Revenue, (2018-2023)
4.4 China Based Companies Digital Advertising Platforms Revenue and Market Share, 2018-2023
4.4.1 China Based Digital Advertising Platforms Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Digital Advertising Platforms Revenue, (2018-2023)
4.5 Rest of World Based Digital Advertising Platforms Companies and Market Share, 2018-2023
4.5.1 Rest of World Based Digital Advertising Platforms Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Digital Advertising Platforms Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World Digital Advertising Platforms Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 Search Advertising Software
5.2.2 Display Advertising Software
5.2.3 Mobile Advertising Software
5.2.4 Social Advertising Software
5.2.5 Video Advertising Software
5.2.6 Cross-Channel Advertising Software
5.3 Market Segment by Type
5.3.1 World Digital Advertising Platforms Market Size by Type (2018-2023)
5.3.2 World Digital Advertising Platforms Market Size by Type (2024-2029)
5.3.3 World Digital Advertising Platforms Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World Digital Advertising Platforms Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 Industrial
6.2.2 Commercial
6.2.3 Education
6.2.4 Others
6.2.5 Others
6.3 Market Segment by Application
6.3.1 World Digital Advertising Platforms Market Size by Application (2018-2023)
6.3.2 World Digital Advertising Platforms Market Size by Application (2024-2029)
6.3.3 World Digital Advertising Platforms Market Size by Application (2018-2029)

7 Company Profiles
7.1 Kenshoo
7.1.1 Kenshoo Details
7.1.2 Kenshoo Major Business
7.1.3 Kenshoo Digital Advertising Platforms Product and Services
7.1.4 Kenshoo Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 Kenshoo Recent Developments/Updates
7.1.6 Kenshoo Competitive Strengths & Weaknesses
7.2 Adobe
7.2.1 Adobe Details
7.2.2 Adobe Major Business
7.2.3 Adobe Digital Advertising Platforms Product and Services
7.2.4 Adobe Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Adobe Recent Developments/Updates
7.2.6 Adobe Competitive Strengths & Weaknesses
7.3 Facebook
7.3.1 Facebook Details
7.3.2 Facebook Major Business
7.3.3 Facebook Digital Advertising Platforms Product and Services
7.3.4 Facebook Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 Facebook Recent Developments/Updates
7.3.6 Facebook Competitive Strengths & Weaknesses
7.4 Twitter
7.4.1 Twitter Details
7.4.2 Twitter Major Business
7.4.3 Twitter Digital Advertising Platforms Product and Services
7.4.4 Twitter Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Twitter Recent Developments/Updates
7.4.6 Twitter Competitive Strengths & Weaknesses
7.5 LinkedIn
7.5.1 LinkedIn Details
7.5.2 LinkedIn Major Business
7.5.3 LinkedIn Digital Advertising Platforms Product and Services
7.5.4 LinkedIn Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 LinkedIn Recent Developments/Updates
7.5.6 LinkedIn Competitive Strengths & Weaknesses
7.6 Sizmek
7.6.1 Sizmek Details
7.6.2 Sizmek Major Business
7.6.3 Sizmek Digital Advertising Platforms Product and Services
7.6.4 Sizmek Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 Sizmek Recent Developments/Updates
7.6.6 Sizmek Competitive Strengths & Weaknesses
7.7 Yahoo!
7.7.1 Yahoo! Details
7.7.2 Yahoo! Major Business
7.7.3 Yahoo! Digital Advertising Platforms Product and Services
7.7.4 Yahoo! Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Yahoo! Recent Developments/Updates
7.7.6 Yahoo! Competitive Strengths & Weaknesses
7.8 Choozle
7.8.1 Choozle Details
7.8.2 Choozle Major Business
7.8.3 Choozle Digital Advertising Platforms Product and Services
7.8.4 Choozle Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Choozle Recent Developments/Updates
7.8.6 Choozle Competitive Strengths & Weaknesses
7.9 MediaMath
7.9.1 MediaMath Details
7.9.2 MediaMath Major Business
7.9.3 MediaMath Digital Advertising Platforms Product and Services
7.9.4 MediaMath Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 MediaMath Recent Developments/Updates
7.9.6 MediaMath Competitive Strengths & Weaknesses
7.10 AdRoll
7.10.1 AdRoll Details
7.10.2 AdRoll Major Business
7.10.3 AdRoll Digital Advertising Platforms Product and Services
7.10.4 AdRoll Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 AdRoll Recent Developments/Updates
7.10.6 AdRoll Competitive Strengths & Weaknesses
7.11 Rocket Fuel
7.11.1 Rocket Fuel Details
7.11.2 Rocket Fuel Major Business
7.11.3 Rocket Fuel Digital Advertising Platforms Product and Services
7.11.4 Rocket Fuel Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 Rocket Fuel Recent Developments/Updates
7.11.6 Rocket Fuel Competitive Strengths & Weaknesses
7.12 Rubicon Project
7.12.1 Rubicon Project Details
7.12.2 Rubicon Project Major Business
7.12.3 Rubicon Project Digital Advertising Platforms Product and Services
7.12.4 Rubicon Project Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 Rubicon Project Recent Developments/Updates
7.12.6 Rubicon Project Competitive Strengths & Weaknesses
7.13 Google (Alphabet)
7.13.1 Google (Alphabet) Details
7.13.2 Google (Alphabet) Major Business
7.13.3 Google (Alphabet) Digital Advertising Platforms Product and Services
7.13.4 Google (Alphabet) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 Google (Alphabet) Recent Developments/Updates
7.13.6 Google (Alphabet) Competitive Strengths & Weaknesses
7.14 ONE by AOL
7.14.1 ONE by AOL Details
7.14.2 ONE by AOL Major Business
7.14.3 ONE by AOL Digital Advertising Platforms Product and Services
7.14.4 ONE by AOL Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 ONE by AOL Recent Developments/Updates
7.14.6 ONE by AOL Competitive Strengths & Weaknesses
7.15 OpenX
7.15.1 OpenX Details
7.15.2 OpenX Major Business
7.15.3 OpenX Digital Advertising Platforms Product and Services
7.15.4 OpenX Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 OpenX Recent Developments/Updates
7.15.6 OpenX Competitive Strengths & Weaknesses
7.16 Oath Inc.(BrightRoll)
7.16.1 Oath Inc.(BrightRoll) Details
7.16.2 Oath Inc.(BrightRoll) Major Business
7.16.3 Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Services
7.16.4 Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 Oath Inc.(BrightRoll) Recent Developments/Updates
7.16.6 Oath Inc.(BrightRoll) Competitive Strengths & Weaknesses
7.17 InMobi Technologies
7.17.1 InMobi Technologies Details
7.17.2 InMobi Technologies Major Business
7.17.3 InMobi Technologies Digital Advertising Platforms Product and Services
7.17.4 InMobi Technologies Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.17.5 InMobi Technologies Recent Developments/Updates
7.17.6 InMobi Technologies Competitive Strengths & Weaknesses
7.18 Sovrn Holdings
7.18.1 Sovrn Holdings Details
7.18.2 Sovrn Holdings Major Business
7.18.3 Sovrn Holdings Digital Advertising Platforms Product and Services
7.18.4 Sovrn Holdings Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.18.5 Sovrn Holdings Recent Developments/Updates
7.18.6 Sovrn Holdings Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 Digital Advertising Platforms Industry Chain
8.2 Digital Advertising Platforms Upstream Analysis
8.3 Digital Advertising Platforms Midstream Analysis
8.4 Digital Advertising Platforms Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World Digital Advertising Platforms Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World Digital Advertising Platforms Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World Digital Advertising Platforms Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World Digital Advertising Platforms Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World Digital Advertising Platforms Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Digital Advertising Platforms Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World Digital Advertising Platforms Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World Digital Advertising Platforms Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World Digital Advertising Platforms Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key Digital Advertising Platforms Players in 2022
Table 12. World Digital Advertising Platforms Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global Digital Advertising Platforms Company Evaluation Quadrant
Table 14. Head Office of Key Digital Advertising Platforms Player
Table 15. Digital Advertising Platforms Market: Company Product Type Footprint
Table 16. Digital Advertising Platforms Market: Company Product Application Footprint
Table 17. Digital Advertising Platforms Mergers & Acquisitions Activity
Table 18. United States VS China Digital Advertising Platforms Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China Digital Advertising Platforms Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based Digital Advertising Platforms Companies, Headquarters (States, Country)
Table 21. United States Based Companies Digital Advertising Platforms Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies Digital Advertising Platforms Revenue Market Share (2018-2023)
Table 23. China Based Digital Advertising Platforms Companies, Headquarters (Province, Country)
Table 24. China Based Companies Digital Advertising Platforms Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies Digital Advertising Platforms Revenue Market Share (2018-2023)
Table 26. Rest of World Based Digital Advertising Platforms Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Digital Advertising Platforms Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies Digital Advertising Platforms Revenue Market Share (2018-2023)
Table 29. World Digital Advertising Platforms Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World Digital Advertising Platforms Market Size by Type (2018-2023) & (USD Million)
Table 31. World Digital Advertising Platforms Market Size by Type (2024-2029) & (USD Million)
Table 32. World Digital Advertising Platforms Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World Digital Advertising Platforms Market Size by Application (2018-2023) & (USD Million)
Table 34. World Digital Advertising Platforms Market Size by Application (2024-2029) & (USD Million)
Table 35. Kenshoo Basic Information, Area Served and Competitors
Table 36. Kenshoo Major Business
Table 37. Kenshoo Digital Advertising Platforms Product and Services
Table 38. Kenshoo Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. Kenshoo Recent Developments/Updates
Table 40. Kenshoo Competitive Strengths & Weaknesses
Table 41. Adobe Basic Information, Area Served and Competitors
Table 42. Adobe Major Business
Table 43. Adobe Digital Advertising Platforms Product and Services
Table 44. Adobe Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Adobe Recent Developments/Updates
Table 46. Adobe Competitive Strengths & Weaknesses
Table 47. Facebook Basic Information, Area Served and Competitors
Table 48. Facebook Major Business
Table 49. Facebook Digital Advertising Platforms Product and Services
Table 50. Facebook Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. Facebook Recent Developments/Updates
Table 52. Facebook Competitive Strengths & Weaknesses
Table 53. Twitter Basic Information, Area Served and Competitors
Table 54. Twitter Major Business
Table 55. Twitter Digital Advertising Platforms Product and Services
Table 56. Twitter Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Twitter Recent Developments/Updates
Table 58. Twitter Competitive Strengths & Weaknesses
Table 59. LinkedIn Basic Information, Area Served and Competitors
Table 60. LinkedIn Major Business
Table 61. LinkedIn Digital Advertising Platforms Product and Services
Table 62. LinkedIn Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. LinkedIn Recent Developments/Updates
Table 64. LinkedIn Competitive Strengths & Weaknesses
Table 65. Sizmek Basic Information, Area Served and Competitors
Table 66. Sizmek Major Business
Table 67. Sizmek Digital Advertising Platforms Product and Services
Table 68. Sizmek Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. Sizmek Recent Developments/Updates
Table 70. Sizmek Competitive Strengths & Weaknesses
Table 71. Yahoo! Basic Information, Area Served and Competitors
Table 72. Yahoo! Major Business
Table 73. Yahoo! Digital Advertising Platforms Product and Services
Table 74. Yahoo! Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Yahoo! Recent Developments/Updates
Table 76. Yahoo! Competitive Strengths & Weaknesses
Table 77. Choozle Basic Information, Area Served and Competitors
Table 78. Choozle Major Business
Table 79. Choozle Digital Advertising Platforms Product and Services
Table 80. Choozle Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Choozle Recent Developments/Updates
Table 82. Choozle Competitive Strengths & Weaknesses
Table 83. MediaMath Basic Information, Area Served and Competitors
Table 84. MediaMath Major Business
Table 85. MediaMath Digital Advertising Platforms Product and Services
Table 86. MediaMath Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. MediaMath Recent Developments/Updates
Table 88. MediaMath Competitive Strengths & Weaknesses
Table 89. AdRoll Basic Information, Area Served and Competitors
Table 90. AdRoll Major Business
Table 91. AdRoll Digital Advertising Platforms Product and Services
Table 92. AdRoll Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. AdRoll Recent Developments/Updates
Table 94. AdRoll Competitive Strengths & Weaknesses
Table 95. Rocket Fuel Basic Information, Area Served and Competitors
Table 96. Rocket Fuel Major Business
Table 97. Rocket Fuel Digital Advertising Platforms Product and Services
Table 98. Rocket Fuel Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. Rocket Fuel Recent Developments/Updates
Table 100. Rocket Fuel Competitive Strengths & Weaknesses
Table 101. Rubicon Project Basic Information, Area Served and Competitors
Table 102. Rubicon Project Major Business
Table 103. Rubicon Project Digital Advertising Platforms Product and Services
Table 104. Rubicon Project Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. Rubicon Project Recent Developments/Updates
Table 106. Rubicon Project Competitive Strengths & Weaknesses
Table 107. Google (Alphabet) Basic Information, Area Served and Competitors
Table 108. Google (Alphabet) Major Business
Table 109. Google (Alphabet) Digital Advertising Platforms Product and Services
Table 110. Google (Alphabet) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. Google (Alphabet) Recent Developments/Updates
Table 112. Google (Alphabet) Competitive Strengths & Weaknesses
Table 113. ONE by AOL Basic Information, Area Served and Competitors
Table 114. ONE by AOL Major Business
Table 115. ONE by AOL Digital Advertising Platforms Product and Services
Table 116. ONE by AOL Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. ONE by AOL Recent Developments/Updates
Table 118. ONE by AOL Competitive Strengths & Weaknesses
Table 119. OpenX Basic Information, Area Served and Competitors
Table 120. OpenX Major Business
Table 121. OpenX Digital Advertising Platforms Product and Services
Table 122. OpenX Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. OpenX Recent Developments/Updates
Table 124. OpenX Competitive Strengths & Weaknesses
Table 125. Oath Inc.(BrightRoll) Basic Information, Area Served and Competitors
Table 126. Oath Inc.(BrightRoll) Major Business
Table 127. Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Services
Table 128. Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 129. Oath Inc.(BrightRoll) Recent Developments/Updates
Table 130. Oath Inc.(BrightRoll) Competitive Strengths & Weaknesses
Table 131. InMobi Technologies Basic Information, Area Served and Competitors
Table 132. InMobi Technologies Major Business
Table 133. InMobi Technologies Digital Advertising Platforms Product and Services
Table 134. InMobi Technologies Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 135. InMobi Technologies Recent Developments/Updates
Table 136. Sovrn Holdings Basic Information, Area Served and Competitors
Table 137. Sovrn Holdings Major Business
Table 138. Sovrn Holdings Digital Advertising Platforms Product and Services
Table 139. Sovrn Holdings Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 140. Global Key Players of Digital Advertising Platforms Upstream (Raw Materials)
Table 141. Digital Advertising Platforms Typical Customers
List of Figure
Figure 1. Digital Advertising Platforms Picture
Figure 2. World Digital Advertising Platforms Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World Digital Advertising Platforms Total Market Size (2018-2029) & (USD Million)
Figure 4. World Digital Advertising Platforms Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World Digital Advertising Platforms Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 13. Digital Advertising Platforms Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 16. World Digital Advertising Platforms Consumption Value Market Share by Region (2018-2029)
Figure 17. United States Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 18. China Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 23. India Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of Digital Advertising Platforms by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for Digital Advertising Platforms Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for Digital Advertising Platforms Markets in 2022
Figure 27. United States VS China: Digital Advertising Platforms Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: Digital Advertising Platforms Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World Digital Advertising Platforms Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World Digital Advertising Platforms Market Size Market Share by Type in 2022
Figure 31. Search Advertising Software
Figure 32. Display Advertising Software
Figure 33. Mobile Advertising Software
Figure 34. Social Advertising Software
Figure 35. Video Advertising Software
Figure 36. Cross-Channel Advertising Software
Figure 37. World Digital Advertising Platforms Market Size Market Share by Type (2018-2029)
Figure 38. World Digital Advertising Platforms Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 39. World Digital Advertising Platforms Market Size Market Share by Application in 2022
Figure 40. Industrial
Figure 41. Commercial
Figure 42. Education
Figure 43. Others
Figure 44. Digital Advertising Platforms Industrial Chain
Figure 45. Methodology
Figure 46. Research Process and Data Source
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Research Methodology

Client Requirements

yuan2

Review and analyze client requirements

yuan2

Discussion of all the project requirements and queries

Flexibility Check

yuan2

Project Feasibility Analysis

yuan2

Finalizing tentative research programme

yuan2

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

yuan2

Determination of key drivers, restraints, challenge, and opportunity

yuan2

Identifies market needs and trends

Market Size Estimation & Forecast

yuan2

Estimation of historical data based on secondary and primary data

yuan2

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

yuan2

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

yuan2

Consideration of geography, region-specific product/service demand for region segments

yuan2

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

tuBiao1

Data Source

yuan2

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

yuan2

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

yuan2

Collection of data

yuan2

Cumulating and collating the essential qualitative and quantitative data

yuan2

Generation of report in client requested format by research analysts

yuan2

Reviews by expert analysts

yuan2

Final quality check

yuan2

Clarifying queries

yuan2

Receiving feedback

yuan2

Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

  • yuan01
    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

  • yuan01
    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

  • yuan01
    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

  • yuan01
    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Global Digital Advertising Platforms Supply, Demand and Key Producers, 2023-2029

Global Digital Advertising Platforms Supply, Demand and Key Producers, 2023-2029

Page: 117

Published Date: 06 Feb 2023

Category: Service & Software

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Description

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Description

Digital Advertising is publicizing on sites or applications through pennants or other advertisement positions made of content, pictures, blaze, video, and sound. The fundamental reason for show publicizing is to convey general ads and brand messages to site guests.

This report studies the global Digital Advertising Platforms demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Digital Advertising Platforms, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Digital Advertising Platforms that contribute to its increasing demand across many markets.

The global Digital Advertising Platforms market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into: Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software. On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including: Industrial, Commercial, Education, Others.

Highlights and key features of the study
Global Digital Advertising Platforms total market, 2018-2029, (USD Million)
Global Digital Advertising Platforms total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Digital Advertising Platforms total market, key domestic companies and share, (USD Million)
Global Digital Advertising Platforms revenue by player and market share 2018-2023, (USD Million)
Global Digital Advertising Platforms total market by Type, CAGR, 2018-2029, (USD Million)
Global Digital Advertising Platforms total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Digital Advertising Platforms market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo!, Choozle and MediaMath, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Digital Advertising Platforms market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Digital Advertising Platforms Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Digital Advertising Platforms Market, Segmentation by Type
Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software

Global Digital Advertising Platforms Market, Segmentation by Application
Industrial
Commercial
Education
Others

Companies Profiled:
Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings

Key Questions Answered
1. How big is the global Digital Advertising Platforms market?
2. What is the demand of the global Digital Advertising Platforms market?
3. What is the year over year growth of the global Digital Advertising Platforms market?
4. What is the total value of the global Digital Advertising Platforms market?
5. Who are the major players in the global Digital Advertising Platforms market?
6. What are the growth factors driving the market demand?
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Table of Contents

1 Supply Summary
1.1 Digital Advertising Platforms Introduction
1.2 World Digital Advertising Platforms Market Size & Forecast (2018 & 2022 & 2029)
1.3 World Digital Advertising Platforms Total Market by Region (by Headquarter Location)
1.3.1 World Digital Advertising Platforms Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States Digital Advertising Platforms Market Size (2018-2029)
1.3.3 China Digital Advertising Platforms Market Size (2018-2029)
1.3.4 Europe Digital Advertising Platforms Market Size (2018-2029)
1.3.5 Japan Digital Advertising Platforms Market Size (2018-2029)
1.3.6 South Korea Digital Advertising Platforms Market Size (2018-2029)
1.3.7 ASEAN Digital Advertising Platforms Market Size (2018-2029)
1.3.8 India Digital Advertising Platforms Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 Digital Advertising Platforms Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Digital Advertising Platforms Major Market Trends
1.5 Influence of COVID-19 and Russia-Ukraine War
1.5.1 Influence of COVID-19
1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
2.1 World Digital Advertising Platforms Consumption Value (2018-2029)
2.2 World Digital Advertising Platforms Consumption Value by Region
2.2.1 World Digital Advertising Platforms Consumption Value by Region (2018-2023)
2.2.2 World Digital Advertising Platforms Consumption Value Forecast by Region (2024-2029)
2.3 United States Digital Advertising Platforms Consumption Value (2018-2029)
2.4 China Digital Advertising Platforms Consumption Value (2018-2029)
2.5 Europe Digital Advertising Platforms Consumption Value (2018-2029)
2.6 Japan Digital Advertising Platforms Consumption Value (2018-2029)
2.7 South Korea Digital Advertising Platforms Consumption Value (2018-2029)
2.8 ASEAN Digital Advertising Platforms Consumption Value (2018-2029)
2.9 India Digital Advertising Platforms Consumption Value (2018-2029)

3 World Digital Advertising Platforms Companies Competitive Analysis
3.1 World Digital Advertising Platforms Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Digital Advertising Platforms Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Digital Advertising Platforms in 2022
3.2.3 Global Concentration Ratios (CR8) for Digital Advertising Platforms in 2022
3.3 Digital Advertising Platforms Company Evaluation Quadrant
3.4 Digital Advertising Platforms Market: Overall Company Footprint Analysis
3.4.1 Digital Advertising Platforms Market: Region Footprint
3.4.2 Digital Advertising Platforms Market: Company Product Type Footprint
3.4.3 Digital Advertising Platforms Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Digital Advertising Platforms Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Digital Advertising Platforms Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: Digital Advertising Platforms Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: Digital Advertising Platforms Consumption Value Comparison
4.2.1 United States VS China: Digital Advertising Platforms Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: Digital Advertising Platforms Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based Digital Advertising Platforms Companies and Market Share, 2018-2023
4.3.1 United States Based Digital Advertising Platforms Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Digital Advertising Platforms Revenue, (2018-2023)
4.4 China Based Companies Digital Advertising Platforms Revenue and Market Share, 2018-2023
4.4.1 China Based Digital Advertising Platforms Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Digital Advertising Platforms Revenue, (2018-2023)
4.5 Rest of World Based Digital Advertising Platforms Companies and Market Share, 2018-2023
4.5.1 Rest of World Based Digital Advertising Platforms Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Digital Advertising Platforms Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World Digital Advertising Platforms Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 Search Advertising Software
5.2.2 Display Advertising Software
5.2.3 Mobile Advertising Software
5.2.4 Social Advertising Software
5.2.5 Video Advertising Software
5.2.6 Cross-Channel Advertising Software
5.3 Market Segment by Type
5.3.1 World Digital Advertising Platforms Market Size by Type (2018-2023)
5.3.2 World Digital Advertising Platforms Market Size by Type (2024-2029)
5.3.3 World Digital Advertising Platforms Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World Digital Advertising Platforms Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 Industrial
6.2.2 Commercial
6.2.3 Education
6.2.4 Others
6.2.5 Others
6.3 Market Segment by Application
6.3.1 World Digital Advertising Platforms Market Size by Application (2018-2023)
6.3.2 World Digital Advertising Platforms Market Size by Application (2024-2029)
6.3.3 World Digital Advertising Platforms Market Size by Application (2018-2029)

7 Company Profiles
7.1 Kenshoo
7.1.1 Kenshoo Details
7.1.2 Kenshoo Major Business
7.1.3 Kenshoo Digital Advertising Platforms Product and Services
7.1.4 Kenshoo Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 Kenshoo Recent Developments/Updates
7.1.6 Kenshoo Competitive Strengths & Weaknesses
7.2 Adobe
7.2.1 Adobe Details
7.2.2 Adobe Major Business
7.2.3 Adobe Digital Advertising Platforms Product and Services
7.2.4 Adobe Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Adobe Recent Developments/Updates
7.2.6 Adobe Competitive Strengths & Weaknesses
7.3 Facebook
7.3.1 Facebook Details
7.3.2 Facebook Major Business
7.3.3 Facebook Digital Advertising Platforms Product and Services
7.3.4 Facebook Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 Facebook Recent Developments/Updates
7.3.6 Facebook Competitive Strengths & Weaknesses
7.4 Twitter
7.4.1 Twitter Details
7.4.2 Twitter Major Business
7.4.3 Twitter Digital Advertising Platforms Product and Services
7.4.4 Twitter Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Twitter Recent Developments/Updates
7.4.6 Twitter Competitive Strengths & Weaknesses
7.5 LinkedIn
7.5.1 LinkedIn Details
7.5.2 LinkedIn Major Business
7.5.3 LinkedIn Digital Advertising Platforms Product and Services
7.5.4 LinkedIn Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 LinkedIn Recent Developments/Updates
7.5.6 LinkedIn Competitive Strengths & Weaknesses
7.6 Sizmek
7.6.1 Sizmek Details
7.6.2 Sizmek Major Business
7.6.3 Sizmek Digital Advertising Platforms Product and Services
7.6.4 Sizmek Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 Sizmek Recent Developments/Updates
7.6.6 Sizmek Competitive Strengths & Weaknesses
7.7 Yahoo!
7.7.1 Yahoo! Details
7.7.2 Yahoo! Major Business
7.7.3 Yahoo! Digital Advertising Platforms Product and Services
7.7.4 Yahoo! Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Yahoo! Recent Developments/Updates
7.7.6 Yahoo! Competitive Strengths & Weaknesses
7.8 Choozle
7.8.1 Choozle Details
7.8.2 Choozle Major Business
7.8.3 Choozle Digital Advertising Platforms Product and Services
7.8.4 Choozle Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Choozle Recent Developments/Updates
7.8.6 Choozle Competitive Strengths & Weaknesses
7.9 MediaMath
7.9.1 MediaMath Details
7.9.2 MediaMath Major Business
7.9.3 MediaMath Digital Advertising Platforms Product and Services
7.9.4 MediaMath Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 MediaMath Recent Developments/Updates
7.9.6 MediaMath Competitive Strengths & Weaknesses
7.10 AdRoll
7.10.1 AdRoll Details
7.10.2 AdRoll Major Business
7.10.3 AdRoll Digital Advertising Platforms Product and Services
7.10.4 AdRoll Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 AdRoll Recent Developments/Updates
7.10.6 AdRoll Competitive Strengths & Weaknesses
7.11 Rocket Fuel
7.11.1 Rocket Fuel Details
7.11.2 Rocket Fuel Major Business
7.11.3 Rocket Fuel Digital Advertising Platforms Product and Services
7.11.4 Rocket Fuel Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 Rocket Fuel Recent Developments/Updates
7.11.6 Rocket Fuel Competitive Strengths & Weaknesses
7.12 Rubicon Project
7.12.1 Rubicon Project Details
7.12.2 Rubicon Project Major Business
7.12.3 Rubicon Project Digital Advertising Platforms Product and Services
7.12.4 Rubicon Project Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 Rubicon Project Recent Developments/Updates
7.12.6 Rubicon Project Competitive Strengths & Weaknesses
7.13 Google (Alphabet)
7.13.1 Google (Alphabet) Details
7.13.2 Google (Alphabet) Major Business
7.13.3 Google (Alphabet) Digital Advertising Platforms Product and Services
7.13.4 Google (Alphabet) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 Google (Alphabet) Recent Developments/Updates
7.13.6 Google (Alphabet) Competitive Strengths & Weaknesses
7.14 ONE by AOL
7.14.1 ONE by AOL Details
7.14.2 ONE by AOL Major Business
7.14.3 ONE by AOL Digital Advertising Platforms Product and Services
7.14.4 ONE by AOL Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 ONE by AOL Recent Developments/Updates
7.14.6 ONE by AOL Competitive Strengths & Weaknesses
7.15 OpenX
7.15.1 OpenX Details
7.15.2 OpenX Major Business
7.15.3 OpenX Digital Advertising Platforms Product and Services
7.15.4 OpenX Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 OpenX Recent Developments/Updates
7.15.6 OpenX Competitive Strengths & Weaknesses
7.16 Oath Inc.(BrightRoll)
7.16.1 Oath Inc.(BrightRoll) Details
7.16.2 Oath Inc.(BrightRoll) Major Business
7.16.3 Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Services
7.16.4 Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 Oath Inc.(BrightRoll) Recent Developments/Updates
7.16.6 Oath Inc.(BrightRoll) Competitive Strengths & Weaknesses
7.17 InMobi Technologies
7.17.1 InMobi Technologies Details
7.17.2 InMobi Technologies Major Business
7.17.3 InMobi Technologies Digital Advertising Platforms Product and Services
7.17.4 InMobi Technologies Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.17.5 InMobi Technologies Recent Developments/Updates
7.17.6 InMobi Technologies Competitive Strengths & Weaknesses
7.18 Sovrn Holdings
7.18.1 Sovrn Holdings Details
7.18.2 Sovrn Holdings Major Business
7.18.3 Sovrn Holdings Digital Advertising Platforms Product and Services
7.18.4 Sovrn Holdings Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023)
7.18.5 Sovrn Holdings Recent Developments/Updates
7.18.6 Sovrn Holdings Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 Digital Advertising Platforms Industry Chain
8.2 Digital Advertising Platforms Upstream Analysis
8.3 Digital Advertising Platforms Midstream Analysis
8.4 Digital Advertising Platforms Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World Digital Advertising Platforms Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World Digital Advertising Platforms Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World Digital Advertising Platforms Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World Digital Advertising Platforms Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World Digital Advertising Platforms Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Digital Advertising Platforms Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World Digital Advertising Platforms Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World Digital Advertising Platforms Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World Digital Advertising Platforms Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key Digital Advertising Platforms Players in 2022
Table 12. World Digital Advertising Platforms Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global Digital Advertising Platforms Company Evaluation Quadrant
Table 14. Head Office of Key Digital Advertising Platforms Player
Table 15. Digital Advertising Platforms Market: Company Product Type Footprint
Table 16. Digital Advertising Platforms Market: Company Product Application Footprint
Table 17. Digital Advertising Platforms Mergers & Acquisitions Activity
Table 18. United States VS China Digital Advertising Platforms Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China Digital Advertising Platforms Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based Digital Advertising Platforms Companies, Headquarters (States, Country)
Table 21. United States Based Companies Digital Advertising Platforms Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies Digital Advertising Platforms Revenue Market Share (2018-2023)
Table 23. China Based Digital Advertising Platforms Companies, Headquarters (Province, Country)
Table 24. China Based Companies Digital Advertising Platforms Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies Digital Advertising Platforms Revenue Market Share (2018-2023)
Table 26. Rest of World Based Digital Advertising Platforms Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Digital Advertising Platforms Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies Digital Advertising Platforms Revenue Market Share (2018-2023)
Table 29. World Digital Advertising Platforms Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World Digital Advertising Platforms Market Size by Type (2018-2023) & (USD Million)
Table 31. World Digital Advertising Platforms Market Size by Type (2024-2029) & (USD Million)
Table 32. World Digital Advertising Platforms Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World Digital Advertising Platforms Market Size by Application (2018-2023) & (USD Million)
Table 34. World Digital Advertising Platforms Market Size by Application (2024-2029) & (USD Million)
Table 35. Kenshoo Basic Information, Area Served and Competitors
Table 36. Kenshoo Major Business
Table 37. Kenshoo Digital Advertising Platforms Product and Services
Table 38. Kenshoo Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. Kenshoo Recent Developments/Updates
Table 40. Kenshoo Competitive Strengths & Weaknesses
Table 41. Adobe Basic Information, Area Served and Competitors
Table 42. Adobe Major Business
Table 43. Adobe Digital Advertising Platforms Product and Services
Table 44. Adobe Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Adobe Recent Developments/Updates
Table 46. Adobe Competitive Strengths & Weaknesses
Table 47. Facebook Basic Information, Area Served and Competitors
Table 48. Facebook Major Business
Table 49. Facebook Digital Advertising Platforms Product and Services
Table 50. Facebook Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. Facebook Recent Developments/Updates
Table 52. Facebook Competitive Strengths & Weaknesses
Table 53. Twitter Basic Information, Area Served and Competitors
Table 54. Twitter Major Business
Table 55. Twitter Digital Advertising Platforms Product and Services
Table 56. Twitter Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Twitter Recent Developments/Updates
Table 58. Twitter Competitive Strengths & Weaknesses
Table 59. LinkedIn Basic Information, Area Served and Competitors
Table 60. LinkedIn Major Business
Table 61. LinkedIn Digital Advertising Platforms Product and Services
Table 62. LinkedIn Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. LinkedIn Recent Developments/Updates
Table 64. LinkedIn Competitive Strengths & Weaknesses
Table 65. Sizmek Basic Information, Area Served and Competitors
Table 66. Sizmek Major Business
Table 67. Sizmek Digital Advertising Platforms Product and Services
Table 68. Sizmek Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. Sizmek Recent Developments/Updates
Table 70. Sizmek Competitive Strengths & Weaknesses
Table 71. Yahoo! Basic Information, Area Served and Competitors
Table 72. Yahoo! Major Business
Table 73. Yahoo! Digital Advertising Platforms Product and Services
Table 74. Yahoo! Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Yahoo! Recent Developments/Updates
Table 76. Yahoo! Competitive Strengths & Weaknesses
Table 77. Choozle Basic Information, Area Served and Competitors
Table 78. Choozle Major Business
Table 79. Choozle Digital Advertising Platforms Product and Services
Table 80. Choozle Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Choozle Recent Developments/Updates
Table 82. Choozle Competitive Strengths & Weaknesses
Table 83. MediaMath Basic Information, Area Served and Competitors
Table 84. MediaMath Major Business
Table 85. MediaMath Digital Advertising Platforms Product and Services
Table 86. MediaMath Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. MediaMath Recent Developments/Updates
Table 88. MediaMath Competitive Strengths & Weaknesses
Table 89. AdRoll Basic Information, Area Served and Competitors
Table 90. AdRoll Major Business
Table 91. AdRoll Digital Advertising Platforms Product and Services
Table 92. AdRoll Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. AdRoll Recent Developments/Updates
Table 94. AdRoll Competitive Strengths & Weaknesses
Table 95. Rocket Fuel Basic Information, Area Served and Competitors
Table 96. Rocket Fuel Major Business
Table 97. Rocket Fuel Digital Advertising Platforms Product and Services
Table 98. Rocket Fuel Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. Rocket Fuel Recent Developments/Updates
Table 100. Rocket Fuel Competitive Strengths & Weaknesses
Table 101. Rubicon Project Basic Information, Area Served and Competitors
Table 102. Rubicon Project Major Business
Table 103. Rubicon Project Digital Advertising Platforms Product and Services
Table 104. Rubicon Project Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. Rubicon Project Recent Developments/Updates
Table 106. Rubicon Project Competitive Strengths & Weaknesses
Table 107. Google (Alphabet) Basic Information, Area Served and Competitors
Table 108. Google (Alphabet) Major Business
Table 109. Google (Alphabet) Digital Advertising Platforms Product and Services
Table 110. Google (Alphabet) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. Google (Alphabet) Recent Developments/Updates
Table 112. Google (Alphabet) Competitive Strengths & Weaknesses
Table 113. ONE by AOL Basic Information, Area Served and Competitors
Table 114. ONE by AOL Major Business
Table 115. ONE by AOL Digital Advertising Platforms Product and Services
Table 116. ONE by AOL Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. ONE by AOL Recent Developments/Updates
Table 118. ONE by AOL Competitive Strengths & Weaknesses
Table 119. OpenX Basic Information, Area Served and Competitors
Table 120. OpenX Major Business
Table 121. OpenX Digital Advertising Platforms Product and Services
Table 122. OpenX Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. OpenX Recent Developments/Updates
Table 124. OpenX Competitive Strengths & Weaknesses
Table 125. Oath Inc.(BrightRoll) Basic Information, Area Served and Competitors
Table 126. Oath Inc.(BrightRoll) Major Business
Table 127. Oath Inc.(BrightRoll) Digital Advertising Platforms Product and Services
Table 128. Oath Inc.(BrightRoll) Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 129. Oath Inc.(BrightRoll) Recent Developments/Updates
Table 130. Oath Inc.(BrightRoll) Competitive Strengths & Weaknesses
Table 131. InMobi Technologies Basic Information, Area Served and Competitors
Table 132. InMobi Technologies Major Business
Table 133. InMobi Technologies Digital Advertising Platforms Product and Services
Table 134. InMobi Technologies Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 135. InMobi Technologies Recent Developments/Updates
Table 136. Sovrn Holdings Basic Information, Area Served and Competitors
Table 137. Sovrn Holdings Major Business
Table 138. Sovrn Holdings Digital Advertising Platforms Product and Services
Table 139. Sovrn Holdings Digital Advertising Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 140. Global Key Players of Digital Advertising Platforms Upstream (Raw Materials)
Table 141. Digital Advertising Platforms Typical Customers
List of Figure
Figure 1. Digital Advertising Platforms Picture
Figure 2. World Digital Advertising Platforms Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World Digital Advertising Platforms Total Market Size (2018-2029) & (USD Million)
Figure 4. World Digital Advertising Platforms Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World Digital Advertising Platforms Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company Digital Advertising Platforms Revenue (2018-2029) & (USD Million)
Figure 13. Digital Advertising Platforms Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 16. World Digital Advertising Platforms Consumption Value Market Share by Region (2018-2029)
Figure 17. United States Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 18. China Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 23. India Digital Advertising Platforms Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of Digital Advertising Platforms by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for Digital Advertising Platforms Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for Digital Advertising Platforms Markets in 2022
Figure 27. United States VS China: Digital Advertising Platforms Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: Digital Advertising Platforms Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World Digital Advertising Platforms Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World Digital Advertising Platforms Market Size Market Share by Type in 2022
Figure 31. Search Advertising Software
Figure 32. Display Advertising Software
Figure 33. Mobile Advertising Software
Figure 34. Social Advertising Software
Figure 35. Video Advertising Software
Figure 36. Cross-Channel Advertising Software
Figure 37. World Digital Advertising Platforms Market Size Market Share by Type (2018-2029)
Figure 38. World Digital Advertising Platforms Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 39. World Digital Advertising Platforms Market Size Market Share by Application in 2022
Figure 40. Industrial
Figure 41. Commercial
Figure 42. Education
Figure 43. Others
Figure 44. Digital Advertising Platforms Industrial Chain
Figure 45. Methodology
Figure 46. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

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    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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