Global Digital Ad Intelligence Software Supply, Demand and Key Producers, 2023-2029

Global Digital Ad Intelligence Software Supply, Demand and Key Producers, 2023-2029

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Published Date: 11 Feb 2023

Category: Service & Software

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  • sp_icon1 sp_icon1_b Description
  • sp_icon2 sp_icon2_b Table of Contents
  • sp_icon3 sp_icon3_b Table of Figures
  • sp_icon4 sp_icon4_b Research Methodology
  • sp_icon1 sp_icon1_b Related Reports
  • sp_icon1 sp_icon1_b Product Tags
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Description

The global Digital Ad Intelligence Software market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).

This report studies the global Digital Ad Intelligence Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Digital Ad Intelligence Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Digital Ad Intelligence Software that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Digital Ad Intelligence Software total market, 2018-2029, (USD Million)
Global Digital Ad Intelligence Software total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Digital Ad Intelligence Software total market, key domestic companies and share, (USD Million)
Global Digital Ad Intelligence Software revenue by player and market share 2018-2023, (USD Million)
Global Digital Ad Intelligence Software total market by Type, CAGR, 2018-2029, (USD Million)
Global Digital Ad Intelligence Software total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Digital Ad Intelligence Software market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Pathmatics, Soomla, Similarweb, Adbeat, BIScience, WhatRunsWhere.com, Mobile Action, Numerator and SocialPeta, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Digital Ad Intelligence Software market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Digital Ad Intelligence Software Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Digital Ad Intelligence Software Market, Segmentation by Type
Cloud Based
On Premises

Global Digital Ad Intelligence Software Market, Segmentation by Application
Large Enterprises
SMEs

Companies Profiled:
Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower

Key Questions Answered
1. How big is the global Digital Ad Intelligence Software market?
2. What is the demand of the global Digital Ad Intelligence Software market?
3. What is the year over year growth of the global Digital Ad Intelligence Software market?
4. What is the total value of the global Digital Ad Intelligence Software market?
5. Who are the major players in the global Digital Ad Intelligence Software market?
6. What are the growth factors driving the market demand?
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Table of Contents

1 Supply Summary
1.1 Digital Ad Intelligence Software Introduction
1.2 World Digital Ad Intelligence Software Market Size & Forecast (2018 & 2022 & 2029)
1.3 World Digital Ad Intelligence Software Total Market by Region (by Headquarter Location)
1.3.1 World Digital Ad Intelligence Software Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States Digital Ad Intelligence Software Market Size (2018-2029)
1.3.3 China Digital Ad Intelligence Software Market Size (2018-2029)
1.3.4 Europe Digital Ad Intelligence Software Market Size (2018-2029)
1.3.5 Japan Digital Ad Intelligence Software Market Size (2018-2029)
1.3.6 South Korea Digital Ad Intelligence Software Market Size (2018-2029)
1.3.7 ASEAN Digital Ad Intelligence Software Market Size (2018-2029)
1.3.8 India Digital Ad Intelligence Software Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 Digital Ad Intelligence Software Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Digital Ad Intelligence Software Major Market Trends
1.5 Influence of COVID-19 and Russia-Ukraine War
1.5.1 Influence of COVID-19
1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
2.1 World Digital Ad Intelligence Software Consumption Value (2018-2029)
2.2 World Digital Ad Intelligence Software Consumption Value by Region
2.2.1 World Digital Ad Intelligence Software Consumption Value by Region (2018-2023)
2.2.2 World Digital Ad Intelligence Software Consumption Value Forecast by Region (2024-2029)
2.3 United States Digital Ad Intelligence Software Consumption Value (2018-2029)
2.4 China Digital Ad Intelligence Software Consumption Value (2018-2029)
2.5 Europe Digital Ad Intelligence Software Consumption Value (2018-2029)
2.6 Japan Digital Ad Intelligence Software Consumption Value (2018-2029)
2.7 South Korea Digital Ad Intelligence Software Consumption Value (2018-2029)
2.8 ASEAN Digital Ad Intelligence Software Consumption Value (2018-2029)
2.9 India Digital Ad Intelligence Software Consumption Value (2018-2029)

3 World Digital Ad Intelligence Software Companies Competitive Analysis
3.1 World Digital Ad Intelligence Software Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Digital Ad Intelligence Software Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Digital Ad Intelligence Software in 2022
3.2.3 Global Concentration Ratios (CR8) for Digital Ad Intelligence Software in 2022
3.3 Digital Ad Intelligence Software Company Evaluation Quadrant
3.4 Digital Ad Intelligence Software Market: Overall Company Footprint Analysis
3.4.1 Digital Ad Intelligence Software Market: Region Footprint
3.4.2 Digital Ad Intelligence Software Market: Company Product Type Footprint
3.4.3 Digital Ad Intelligence Software Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Digital Ad Intelligence Software Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Digital Ad Intelligence Software Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: Digital Ad Intelligence Software Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: Digital Ad Intelligence Software Consumption Value Comparison
4.2.1 United States VS China: Digital Ad Intelligence Software Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: Digital Ad Intelligence Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based Digital Ad Intelligence Software Companies and Market Share, 2018-2023
4.3.1 United States Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Digital Ad Intelligence Software Revenue, (2018-2023)
4.4 China Based Companies Digital Ad Intelligence Software Revenue and Market Share, 2018-2023
4.4.1 China Based Digital Ad Intelligence Software Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Digital Ad Intelligence Software Revenue, (2018-2023)
4.5 Rest of World Based Digital Ad Intelligence Software Companies and Market Share, 2018-2023
4.5.1 Rest of World Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Digital Ad Intelligence Software Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World Digital Ad Intelligence Software Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 Cloud Based
5.2.2 On Premises
5.3 Market Segment by Type
5.3.1 World Digital Ad Intelligence Software Market Size by Type (2018-2023)
5.3.2 World Digital Ad Intelligence Software Market Size by Type (2024-2029)
5.3.3 World Digital Ad Intelligence Software Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World Digital Ad Intelligence Software Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Segment by Application
6.3.1 World Digital Ad Intelligence Software Market Size by Application (2018-2023)
6.3.2 World Digital Ad Intelligence Software Market Size by Application (2024-2029)
6.3.3 World Digital Ad Intelligence Software Market Size by Application (2018-2029)

7 Company Profiles
7.1 Pathmatics
7.1.1 Pathmatics Details
7.1.2 Pathmatics Major Business
7.1.3 Pathmatics Digital Ad Intelligence Software Product and Services
7.1.4 Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 Pathmatics Recent Developments/Updates
7.1.6 Pathmatics Competitive Strengths & Weaknesses
7.2 Soomla
7.2.1 Soomla Details
7.2.2 Soomla Major Business
7.2.3 Soomla Digital Ad Intelligence Software Product and Services
7.2.4 Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Soomla Recent Developments/Updates
7.2.6 Soomla Competitive Strengths & Weaknesses
7.3 Similarweb
7.3.1 Similarweb Details
7.3.2 Similarweb Major Business
7.3.3 Similarweb Digital Ad Intelligence Software Product and Services
7.3.4 Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 Similarweb Recent Developments/Updates
7.3.6 Similarweb Competitive Strengths & Weaknesses
7.4 Adbeat
7.4.1 Adbeat Details
7.4.2 Adbeat Major Business
7.4.3 Adbeat Digital Ad Intelligence Software Product and Services
7.4.4 Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Adbeat Recent Developments/Updates
7.4.6 Adbeat Competitive Strengths & Weaknesses
7.5 BIScience
7.5.1 BIScience Details
7.5.2 BIScience Major Business
7.5.3 BIScience Digital Ad Intelligence Software Product and Services
7.5.4 BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 BIScience Recent Developments/Updates
7.5.6 BIScience Competitive Strengths & Weaknesses
7.6 WhatRunsWhere.com
7.6.1 WhatRunsWhere.com Details
7.6.2 WhatRunsWhere.com Major Business
7.6.3 WhatRunsWhere.com Digital Ad Intelligence Software Product and Services
7.6.4 WhatRunsWhere.com Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 WhatRunsWhere.com Recent Developments/Updates
7.6.6 WhatRunsWhere.com Competitive Strengths & Weaknesses
7.7 Mobile Action
7.7.1 Mobile Action Details
7.7.2 Mobile Action Major Business
7.7.3 Mobile Action Digital Ad Intelligence Software Product and Services
7.7.4 Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Mobile Action Recent Developments/Updates
7.7.6 Mobile Action Competitive Strengths & Weaknesses
7.8 Numerator
7.8.1 Numerator Details
7.8.2 Numerator Major Business
7.8.3 Numerator Digital Ad Intelligence Software Product and Services
7.8.4 Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Numerator Recent Developments/Updates
7.8.6 Numerator Competitive Strengths & Weaknesses
7.9 SocialPeta
7.9.1 SocialPeta Details
7.9.2 SocialPeta Major Business
7.9.3 SocialPeta Digital Ad Intelligence Software Product and Services
7.9.4 SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 SocialPeta Recent Developments/Updates
7.9.6 SocialPeta Competitive Strengths & Weaknesses
7.10 adjinn
7.10.1 adjinn Details
7.10.2 adjinn Major Business
7.10.3 adjinn Digital Ad Intelligence Software Product and Services
7.10.4 adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 adjinn Recent Developments/Updates
7.10.6 adjinn Competitive Strengths & Weaknesses
7.11 Admetricks
7.11.1 Admetricks Details
7.11.2 Admetricks Major Business
7.11.3 Admetricks Digital Ad Intelligence Software Product and Services
7.11.4 Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 Admetricks Recent Developments/Updates
7.11.6 Admetricks Competitive Strengths & Weaknesses
7.12 App Annie
7.12.1 App Annie Details
7.12.2 App Annie Major Business
7.12.3 App Annie Digital Ad Intelligence Software Product and Services
7.12.4 App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 App Annie Recent Developments/Updates
7.12.6 App Annie Competitive Strengths & Weaknesses
7.13 Apptica
7.13.1 Apptica Details
7.13.2 Apptica Major Business
7.13.3 Apptica Digital Ad Intelligence Software Product and Services
7.13.4 Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 Apptica Recent Developments/Updates
7.13.6 Apptica Competitive Strengths & Weaknesses
7.14 Apptopia
7.14.1 Apptopia Details
7.14.2 Apptopia Major Business
7.14.3 Apptopia Digital Ad Intelligence Software Product and Services
7.14.4 Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 Apptopia Recent Developments/Updates
7.14.6 Apptopia Competitive Strengths & Weaknesses
7.15 BrandTotal
7.15.1 BrandTotal Details
7.15.2 BrandTotal Major Business
7.15.3 BrandTotal Digital Ad Intelligence Software Product and Services
7.15.4 BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 BrandTotal Recent Developments/Updates
7.15.6 BrandTotal Competitive Strengths & Weaknesses
7.16 Kantar
7.16.1 Kantar Details
7.16.2 Kantar Major Business
7.16.3 Kantar Digital Ad Intelligence Software Product and Services
7.16.4 Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 Kantar Recent Developments/Updates
7.16.6 Kantar Competitive Strengths & Weaknesses
7.17 Macaw.pro
7.17.1 Macaw.pro Details
7.17.2 Macaw.pro Major Business
7.17.3 Macaw.pro Digital Ad Intelligence Software Product and Services
7.17.4 Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.17.5 Macaw.pro Recent Developments/Updates
7.17.6 Macaw.pro Competitive Strengths & Weaknesses
7.18 Nielsen
7.18.1 Nielsen Details
7.18.2 Nielsen Major Business
7.18.3 Nielsen Digital Ad Intelligence Software Product and Services
7.18.4 Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.18.5 Nielsen Recent Developments/Updates
7.18.6 Nielsen Competitive Strengths & Weaknesses
7.19 Sensor Tower
7.19.1 Sensor Tower Details
7.19.2 Sensor Tower Major Business
7.19.3 Sensor Tower Digital Ad Intelligence Software Product and Services
7.19.4 Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.19.5 Sensor Tower Recent Developments/Updates
7.19.6 Sensor Tower Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 Digital Ad Intelligence Software Industry Chain
8.2 Digital Ad Intelligence Software Upstream Analysis
8.3 Digital Ad Intelligence Software Midstream Analysis
8.4 Digital Ad Intelligence Software Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World Digital Ad Intelligence Software Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World Digital Ad Intelligence Software Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World Digital Ad Intelligence Software Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World Digital Ad Intelligence Software Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World Digital Ad Intelligence Software Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Digital Ad Intelligence Software Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World Digital Ad Intelligence Software Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World Digital Ad Intelligence Software Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World Digital Ad Intelligence Software Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key Digital Ad Intelligence Software Players in 2022
Table 12. World Digital Ad Intelligence Software Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global Digital Ad Intelligence Software Company Evaluation Quadrant
Table 14. Head Office of Key Digital Ad Intelligence Software Player
Table 15. Digital Ad Intelligence Software Market: Company Product Type Footprint
Table 16. Digital Ad Intelligence Software Market: Company Product Application Footprint
Table 17. Digital Ad Intelligence Software Mergers & Acquisitions Activity
Table 18. United States VS China Digital Ad Intelligence Software Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China Digital Ad Intelligence Software Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
Table 21. United States Based Companies Digital Ad Intelligence Software Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies Digital Ad Intelligence Software Revenue Market Share (2018-2023)
Table 23. China Based Digital Ad Intelligence Software Companies, Headquarters (Province, Country)
Table 24. China Based Companies Digital Ad Intelligence Software Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies Digital Ad Intelligence Software Revenue Market Share (2018-2023)
Table 26. Rest of World Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Digital Ad Intelligence Software Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies Digital Ad Intelligence Software Revenue Market Share (2018-2023)
Table 29. World Digital Ad Intelligence Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World Digital Ad Intelligence Software Market Size by Type (2018-2023) & (USD Million)
Table 31. World Digital Ad Intelligence Software Market Size by Type (2024-2029) & (USD Million)
Table 32. World Digital Ad Intelligence Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World Digital Ad Intelligence Software Market Size by Application (2018-2023) & (USD Million)
Table 34. World Digital Ad Intelligence Software Market Size by Application (2024-2029) & (USD Million)
Table 35. Pathmatics Basic Information, Area Served and Competitors
Table 36. Pathmatics Major Business
Table 37. Pathmatics Digital Ad Intelligence Software Product and Services
Table 38. Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. Pathmatics Recent Developments/Updates
Table 40. Pathmatics Competitive Strengths & Weaknesses
Table 41. Soomla Basic Information, Area Served and Competitors
Table 42. Soomla Major Business
Table 43. Soomla Digital Ad Intelligence Software Product and Services
Table 44. Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Soomla Recent Developments/Updates
Table 46. Soomla Competitive Strengths & Weaknesses
Table 47. Similarweb Basic Information, Area Served and Competitors
Table 48. Similarweb Major Business
Table 49. Similarweb Digital Ad Intelligence Software Product and Services
Table 50. Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. Similarweb Recent Developments/Updates
Table 52. Similarweb Competitive Strengths & Weaknesses
Table 53. Adbeat Basic Information, Area Served and Competitors
Table 54. Adbeat Major Business
Table 55. Adbeat Digital Ad Intelligence Software Product and Services
Table 56. Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Adbeat Recent Developments/Updates
Table 58. Adbeat Competitive Strengths & Weaknesses
Table 59. BIScience Basic Information, Area Served and Competitors
Table 60. BIScience Major Business
Table 61. BIScience Digital Ad Intelligence Software Product and Services
Table 62. BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. BIScience Recent Developments/Updates
Table 64. BIScience Competitive Strengths & Weaknesses
Table 65. WhatRunsWhere.com Basic Information, Area Served and Competitors
Table 66. WhatRunsWhere.com Major Business
Table 67. WhatRunsWhere.com Digital Ad Intelligence Software Product and Services
Table 68. WhatRunsWhere.com Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. WhatRunsWhere.com Recent Developments/Updates
Table 70. WhatRunsWhere.com Competitive Strengths & Weaknesses
Table 71. Mobile Action Basic Information, Area Served and Competitors
Table 72. Mobile Action Major Business
Table 73. Mobile Action Digital Ad Intelligence Software Product and Services
Table 74. Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Mobile Action Recent Developments/Updates
Table 76. Mobile Action Competitive Strengths & Weaknesses
Table 77. Numerator Basic Information, Area Served and Competitors
Table 78. Numerator Major Business
Table 79. Numerator Digital Ad Intelligence Software Product and Services
Table 80. Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Numerator Recent Developments/Updates
Table 82. Numerator Competitive Strengths & Weaknesses
Table 83. SocialPeta Basic Information, Area Served and Competitors
Table 84. SocialPeta Major Business
Table 85. SocialPeta Digital Ad Intelligence Software Product and Services
Table 86. SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. SocialPeta Recent Developments/Updates
Table 88. SocialPeta Competitive Strengths & Weaknesses
Table 89. adjinn Basic Information, Area Served and Competitors
Table 90. adjinn Major Business
Table 91. adjinn Digital Ad Intelligence Software Product and Services
Table 92. adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. adjinn Recent Developments/Updates
Table 94. adjinn Competitive Strengths & Weaknesses
Table 95. Admetricks Basic Information, Area Served and Competitors
Table 96. Admetricks Major Business
Table 97. Admetricks Digital Ad Intelligence Software Product and Services
Table 98. Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. Admetricks Recent Developments/Updates
Table 100. Admetricks Competitive Strengths & Weaknesses
Table 101. App Annie Basic Information, Area Served and Competitors
Table 102. App Annie Major Business
Table 103. App Annie Digital Ad Intelligence Software Product and Services
Table 104. App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. App Annie Recent Developments/Updates
Table 106. App Annie Competitive Strengths & Weaknesses
Table 107. Apptica Basic Information, Area Served and Competitors
Table 108. Apptica Major Business
Table 109. Apptica Digital Ad Intelligence Software Product and Services
Table 110. Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. Apptica Recent Developments/Updates
Table 112. Apptica Competitive Strengths & Weaknesses
Table 113. Apptopia Basic Information, Area Served and Competitors
Table 114. Apptopia Major Business
Table 115. Apptopia Digital Ad Intelligence Software Product and Services
Table 116. Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. Apptopia Recent Developments/Updates
Table 118. Apptopia Competitive Strengths & Weaknesses
Table 119. BrandTotal Basic Information, Area Served and Competitors
Table 120. BrandTotal Major Business
Table 121. BrandTotal Digital Ad Intelligence Software Product and Services
Table 122. BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. BrandTotal Recent Developments/Updates
Table 124. BrandTotal Competitive Strengths & Weaknesses
Table 125. Kantar Basic Information, Area Served and Competitors
Table 126. Kantar Major Business
Table 127. Kantar Digital Ad Intelligence Software Product and Services
Table 128. Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 129. Kantar Recent Developments/Updates
Table 130. Kantar Competitive Strengths & Weaknesses
Table 131. Macaw.pro Basic Information, Area Served and Competitors
Table 132. Macaw.pro Major Business
Table 133. Macaw.pro Digital Ad Intelligence Software Product and Services
Table 134. Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 135. Macaw.pro Recent Developments/Updates
Table 136. Macaw.pro Competitive Strengths & Weaknesses
Table 137. Nielsen Basic Information, Area Served and Competitors
Table 138. Nielsen Major Business
Table 139. Nielsen Digital Ad Intelligence Software Product and Services
Table 140. Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 141. Nielsen Recent Developments/Updates
Table 142. Sensor Tower Basic Information, Area Served and Competitors
Table 143. Sensor Tower Major Business
Table 144. Sensor Tower Digital Ad Intelligence Software Product and Services
Table 145. Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 146. Global Key Players of Digital Ad Intelligence Software Upstream (Raw Materials)
Table 147. Digital Ad Intelligence Software Typical Customers
List of Figure
Figure 1. Digital Ad Intelligence Software Picture
Figure 2. World Digital Ad Intelligence Software Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World Digital Ad Intelligence Software Total Market Size (2018-2029) & (USD Million)
Figure 4. World Digital Ad Intelligence Software Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World Digital Ad Intelligence Software Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 13. Digital Ad Intelligence Software Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 16. World Digital Ad Intelligence Software Consumption Value Market Share by Region (2018-2029)
Figure 17. United States Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 18. China Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 23. India Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of Digital Ad Intelligence Software by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for Digital Ad Intelligence Software Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for Digital Ad Intelligence Software Markets in 2022
Figure 27. United States VS China: Digital Ad Intelligence Software Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: Digital Ad Intelligence Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World Digital Ad Intelligence Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World Digital Ad Intelligence Software Market Size Market Share by Type in 2022
Figure 31. Cloud Based
Figure 32. On Premises
Figure 33. World Digital Ad Intelligence Software Market Size Market Share by Type (2018-2029)
Figure 34. World Digital Ad Intelligence Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 35. World Digital Ad Intelligence Software Market Size Market Share by Application in 2022
Figure 36. Large Enterprises
Figure 37. SMEs
Figure 38. Digital Ad Intelligence Software Industrial Chain
Figure 39. Methodology
Figure 40. Research Process and Data Source
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Research Methodology

Client Requirements

yuan2

Review and analyze client requirements

yuan2

Discussion of all the project requirements and queries

Flexibility Check

yuan2

Project Feasibility Analysis

yuan2

Finalizing tentative research programme

yuan2

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

yuan2

Determination of key drivers, restraints, challenge, and opportunity

yuan2

Identifies market needs and trends

Market Size Estimation & Forecast

yuan2

Estimation of historical data based on secondary and primary data

yuan2

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

yuan2

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

yuan2

Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

yuan2

Collection of data

yuan2

Cumulating and collating the essential qualitative and quantitative data

yuan2

Generation of report in client requested format by research analysts

yuan2

Reviews by expert analysts

yuan2

Final quality check

yuan2

Clarifying queries

yuan2

Receiving feedback

yuan2

Ensuring satisfaction

  • yuan01
    liuCheng01

    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

  • yuan01
    liuCheng01

    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

  • yuan01
    liuCheng01

    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

  • yuan01
    liuCheng01

    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

  • yuan01
    liuCheng01

    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Related Reports

Global Digital Ad Intelligence Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029 xian22

Global Digital Ad Intelligence Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

date 08 Jan 2023

date Service & Software

Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).

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Global Digital Ad Intelligence Software Supply, Demand and Key Producers, 2023-2029

Global Digital Ad Intelligence Software Supply, Demand and Key Producers, 2023-2029

Page: 120

Published Date: 11 Feb 2023

Category: Service & Software

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Description

The global Digital Ad Intelligence Software market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).

This report studies the global Digital Ad Intelligence Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Digital Ad Intelligence Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Digital Ad Intelligence Software that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Digital Ad Intelligence Software total market, 2018-2029, (USD Million)
Global Digital Ad Intelligence Software total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Digital Ad Intelligence Software total market, key domestic companies and share, (USD Million)
Global Digital Ad Intelligence Software revenue by player and market share 2018-2023, (USD Million)
Global Digital Ad Intelligence Software total market by Type, CAGR, 2018-2029, (USD Million)
Global Digital Ad Intelligence Software total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Digital Ad Intelligence Software market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Pathmatics, Soomla, Similarweb, Adbeat, BIScience, WhatRunsWhere.com, Mobile Action, Numerator and SocialPeta, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Digital Ad Intelligence Software market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Digital Ad Intelligence Software Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global Digital Ad Intelligence Software Market, Segmentation by Type
Cloud Based
On Premises

Global Digital Ad Intelligence Software Market, Segmentation by Application
Large Enterprises
SMEs

Companies Profiled:
Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower

Key Questions Answered
1. How big is the global Digital Ad Intelligence Software market?
2. What is the demand of the global Digital Ad Intelligence Software market?
3. What is the year over year growth of the global Digital Ad Intelligence Software market?
4. What is the total value of the global Digital Ad Intelligence Software market?
5. Who are the major players in the global Digital Ad Intelligence Software market?
6. What are the growth factors driving the market demand?
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Table of Contents

1 Supply Summary
1.1 Digital Ad Intelligence Software Introduction
1.2 World Digital Ad Intelligence Software Market Size & Forecast (2018 & 2022 & 2029)
1.3 World Digital Ad Intelligence Software Total Market by Region (by Headquarter Location)
1.3.1 World Digital Ad Intelligence Software Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States Digital Ad Intelligence Software Market Size (2018-2029)
1.3.3 China Digital Ad Intelligence Software Market Size (2018-2029)
1.3.4 Europe Digital Ad Intelligence Software Market Size (2018-2029)
1.3.5 Japan Digital Ad Intelligence Software Market Size (2018-2029)
1.3.6 South Korea Digital Ad Intelligence Software Market Size (2018-2029)
1.3.7 ASEAN Digital Ad Intelligence Software Market Size (2018-2029)
1.3.8 India Digital Ad Intelligence Software Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 Digital Ad Intelligence Software Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Digital Ad Intelligence Software Major Market Trends
1.5 Influence of COVID-19 and Russia-Ukraine War
1.5.1 Influence of COVID-19
1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
2.1 World Digital Ad Intelligence Software Consumption Value (2018-2029)
2.2 World Digital Ad Intelligence Software Consumption Value by Region
2.2.1 World Digital Ad Intelligence Software Consumption Value by Region (2018-2023)
2.2.2 World Digital Ad Intelligence Software Consumption Value Forecast by Region (2024-2029)
2.3 United States Digital Ad Intelligence Software Consumption Value (2018-2029)
2.4 China Digital Ad Intelligence Software Consumption Value (2018-2029)
2.5 Europe Digital Ad Intelligence Software Consumption Value (2018-2029)
2.6 Japan Digital Ad Intelligence Software Consumption Value (2018-2029)
2.7 South Korea Digital Ad Intelligence Software Consumption Value (2018-2029)
2.8 ASEAN Digital Ad Intelligence Software Consumption Value (2018-2029)
2.9 India Digital Ad Intelligence Software Consumption Value (2018-2029)

3 World Digital Ad Intelligence Software Companies Competitive Analysis
3.1 World Digital Ad Intelligence Software Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Digital Ad Intelligence Software Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Digital Ad Intelligence Software in 2022
3.2.3 Global Concentration Ratios (CR8) for Digital Ad Intelligence Software in 2022
3.3 Digital Ad Intelligence Software Company Evaluation Quadrant
3.4 Digital Ad Intelligence Software Market: Overall Company Footprint Analysis
3.4.1 Digital Ad Intelligence Software Market: Region Footprint
3.4.2 Digital Ad Intelligence Software Market: Company Product Type Footprint
3.4.3 Digital Ad Intelligence Software Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Digital Ad Intelligence Software Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Digital Ad Intelligence Software Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: Digital Ad Intelligence Software Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: Digital Ad Intelligence Software Consumption Value Comparison
4.2.1 United States VS China: Digital Ad Intelligence Software Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: Digital Ad Intelligence Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based Digital Ad Intelligence Software Companies and Market Share, 2018-2023
4.3.1 United States Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Digital Ad Intelligence Software Revenue, (2018-2023)
4.4 China Based Companies Digital Ad Intelligence Software Revenue and Market Share, 2018-2023
4.4.1 China Based Digital Ad Intelligence Software Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Digital Ad Intelligence Software Revenue, (2018-2023)
4.5 Rest of World Based Digital Ad Intelligence Software Companies and Market Share, 2018-2023
4.5.1 Rest of World Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Digital Ad Intelligence Software Revenue, (2018-2023)

5 Market Analysis by Type
5.1 World Digital Ad Intelligence Software Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 Cloud Based
5.2.2 On Premises
5.3 Market Segment by Type
5.3.1 World Digital Ad Intelligence Software Market Size by Type (2018-2023)
5.3.2 World Digital Ad Intelligence Software Market Size by Type (2024-2029)
5.3.3 World Digital Ad Intelligence Software Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
6.1 World Digital Ad Intelligence Software Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Segment by Application
6.3.1 World Digital Ad Intelligence Software Market Size by Application (2018-2023)
6.3.2 World Digital Ad Intelligence Software Market Size by Application (2024-2029)
6.3.3 World Digital Ad Intelligence Software Market Size by Application (2018-2029)

7 Company Profiles
7.1 Pathmatics
7.1.1 Pathmatics Details
7.1.2 Pathmatics Major Business
7.1.3 Pathmatics Digital Ad Intelligence Software Product and Services
7.1.4 Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 Pathmatics Recent Developments/Updates
7.1.6 Pathmatics Competitive Strengths & Weaknesses
7.2 Soomla
7.2.1 Soomla Details
7.2.2 Soomla Major Business
7.2.3 Soomla Digital Ad Intelligence Software Product and Services
7.2.4 Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Soomla Recent Developments/Updates
7.2.6 Soomla Competitive Strengths & Weaknesses
7.3 Similarweb
7.3.1 Similarweb Details
7.3.2 Similarweb Major Business
7.3.3 Similarweb Digital Ad Intelligence Software Product and Services
7.3.4 Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 Similarweb Recent Developments/Updates
7.3.6 Similarweb Competitive Strengths & Weaknesses
7.4 Adbeat
7.4.1 Adbeat Details
7.4.2 Adbeat Major Business
7.4.3 Adbeat Digital Ad Intelligence Software Product and Services
7.4.4 Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Adbeat Recent Developments/Updates
7.4.6 Adbeat Competitive Strengths & Weaknesses
7.5 BIScience
7.5.1 BIScience Details
7.5.2 BIScience Major Business
7.5.3 BIScience Digital Ad Intelligence Software Product and Services
7.5.4 BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 BIScience Recent Developments/Updates
7.5.6 BIScience Competitive Strengths & Weaknesses
7.6 WhatRunsWhere.com
7.6.1 WhatRunsWhere.com Details
7.6.2 WhatRunsWhere.com Major Business
7.6.3 WhatRunsWhere.com Digital Ad Intelligence Software Product and Services
7.6.4 WhatRunsWhere.com Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 WhatRunsWhere.com Recent Developments/Updates
7.6.6 WhatRunsWhere.com Competitive Strengths & Weaknesses
7.7 Mobile Action
7.7.1 Mobile Action Details
7.7.2 Mobile Action Major Business
7.7.3 Mobile Action Digital Ad Intelligence Software Product and Services
7.7.4 Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Mobile Action Recent Developments/Updates
7.7.6 Mobile Action Competitive Strengths & Weaknesses
7.8 Numerator
7.8.1 Numerator Details
7.8.2 Numerator Major Business
7.8.3 Numerator Digital Ad Intelligence Software Product and Services
7.8.4 Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 Numerator Recent Developments/Updates
7.8.6 Numerator Competitive Strengths & Weaknesses
7.9 SocialPeta
7.9.1 SocialPeta Details
7.9.2 SocialPeta Major Business
7.9.3 SocialPeta Digital Ad Intelligence Software Product and Services
7.9.4 SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 SocialPeta Recent Developments/Updates
7.9.6 SocialPeta Competitive Strengths & Weaknesses
7.10 adjinn
7.10.1 adjinn Details
7.10.2 adjinn Major Business
7.10.3 adjinn Digital Ad Intelligence Software Product and Services
7.10.4 adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 adjinn Recent Developments/Updates
7.10.6 adjinn Competitive Strengths & Weaknesses
7.11 Admetricks
7.11.1 Admetricks Details
7.11.2 Admetricks Major Business
7.11.3 Admetricks Digital Ad Intelligence Software Product and Services
7.11.4 Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 Admetricks Recent Developments/Updates
7.11.6 Admetricks Competitive Strengths & Weaknesses
7.12 App Annie
7.12.1 App Annie Details
7.12.2 App Annie Major Business
7.12.3 App Annie Digital Ad Intelligence Software Product and Services
7.12.4 App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 App Annie Recent Developments/Updates
7.12.6 App Annie Competitive Strengths & Weaknesses
7.13 Apptica
7.13.1 Apptica Details
7.13.2 Apptica Major Business
7.13.3 Apptica Digital Ad Intelligence Software Product and Services
7.13.4 Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.13.5 Apptica Recent Developments/Updates
7.13.6 Apptica Competitive Strengths & Weaknesses
7.14 Apptopia
7.14.1 Apptopia Details
7.14.2 Apptopia Major Business
7.14.3 Apptopia Digital Ad Intelligence Software Product and Services
7.14.4 Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.14.5 Apptopia Recent Developments/Updates
7.14.6 Apptopia Competitive Strengths & Weaknesses
7.15 BrandTotal
7.15.1 BrandTotal Details
7.15.2 BrandTotal Major Business
7.15.3 BrandTotal Digital Ad Intelligence Software Product and Services
7.15.4 BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.15.5 BrandTotal Recent Developments/Updates
7.15.6 BrandTotal Competitive Strengths & Weaknesses
7.16 Kantar
7.16.1 Kantar Details
7.16.2 Kantar Major Business
7.16.3 Kantar Digital Ad Intelligence Software Product and Services
7.16.4 Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.16.5 Kantar Recent Developments/Updates
7.16.6 Kantar Competitive Strengths & Weaknesses
7.17 Macaw.pro
7.17.1 Macaw.pro Details
7.17.2 Macaw.pro Major Business
7.17.3 Macaw.pro Digital Ad Intelligence Software Product and Services
7.17.4 Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.17.5 Macaw.pro Recent Developments/Updates
7.17.6 Macaw.pro Competitive Strengths & Weaknesses
7.18 Nielsen
7.18.1 Nielsen Details
7.18.2 Nielsen Major Business
7.18.3 Nielsen Digital Ad Intelligence Software Product and Services
7.18.4 Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.18.5 Nielsen Recent Developments/Updates
7.18.6 Nielsen Competitive Strengths & Weaknesses
7.19 Sensor Tower
7.19.1 Sensor Tower Details
7.19.2 Sensor Tower Major Business
7.19.3 Sensor Tower Digital Ad Intelligence Software Product and Services
7.19.4 Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023)
7.19.5 Sensor Tower Recent Developments/Updates
7.19.6 Sensor Tower Competitive Strengths & Weaknesses

8 Industry Chain Analysis
8.1 Digital Ad Intelligence Software Industry Chain
8.2 Digital Ad Intelligence Software Upstream Analysis
8.3 Digital Ad Intelligence Software Midstream Analysis
8.4 Digital Ad Intelligence Software Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
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Table of Figures

List of Tables
Table 1. World Digital Ad Intelligence Software Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World Digital Ad Intelligence Software Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World Digital Ad Intelligence Software Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World Digital Ad Intelligence Software Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World Digital Ad Intelligence Software Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Digital Ad Intelligence Software Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World Digital Ad Intelligence Software Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World Digital Ad Intelligence Software Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World Digital Ad Intelligence Software Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key Digital Ad Intelligence Software Players in 2022
Table 12. World Digital Ad Intelligence Software Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global Digital Ad Intelligence Software Company Evaluation Quadrant
Table 14. Head Office of Key Digital Ad Intelligence Software Player
Table 15. Digital Ad Intelligence Software Market: Company Product Type Footprint
Table 16. Digital Ad Intelligence Software Market: Company Product Application Footprint
Table 17. Digital Ad Intelligence Software Mergers & Acquisitions Activity
Table 18. United States VS China Digital Ad Intelligence Software Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China Digital Ad Intelligence Software Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
Table 21. United States Based Companies Digital Ad Intelligence Software Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies Digital Ad Intelligence Software Revenue Market Share (2018-2023)
Table 23. China Based Digital Ad Intelligence Software Companies, Headquarters (Province, Country)
Table 24. China Based Companies Digital Ad Intelligence Software Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies Digital Ad Intelligence Software Revenue Market Share (2018-2023)
Table 26. Rest of World Based Digital Ad Intelligence Software Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Digital Ad Intelligence Software Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies Digital Ad Intelligence Software Revenue Market Share (2018-2023)
Table 29. World Digital Ad Intelligence Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World Digital Ad Intelligence Software Market Size by Type (2018-2023) & (USD Million)
Table 31. World Digital Ad Intelligence Software Market Size by Type (2024-2029) & (USD Million)
Table 32. World Digital Ad Intelligence Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World Digital Ad Intelligence Software Market Size by Application (2018-2023) & (USD Million)
Table 34. World Digital Ad Intelligence Software Market Size by Application (2024-2029) & (USD Million)
Table 35. Pathmatics Basic Information, Area Served and Competitors
Table 36. Pathmatics Major Business
Table 37. Pathmatics Digital Ad Intelligence Software Product and Services
Table 38. Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. Pathmatics Recent Developments/Updates
Table 40. Pathmatics Competitive Strengths & Weaknesses
Table 41. Soomla Basic Information, Area Served and Competitors
Table 42. Soomla Major Business
Table 43. Soomla Digital Ad Intelligence Software Product and Services
Table 44. Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Soomla Recent Developments/Updates
Table 46. Soomla Competitive Strengths & Weaknesses
Table 47. Similarweb Basic Information, Area Served and Competitors
Table 48. Similarweb Major Business
Table 49. Similarweb Digital Ad Intelligence Software Product and Services
Table 50. Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. Similarweb Recent Developments/Updates
Table 52. Similarweb Competitive Strengths & Weaknesses
Table 53. Adbeat Basic Information, Area Served and Competitors
Table 54. Adbeat Major Business
Table 55. Adbeat Digital Ad Intelligence Software Product and Services
Table 56. Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Adbeat Recent Developments/Updates
Table 58. Adbeat Competitive Strengths & Weaknesses
Table 59. BIScience Basic Information, Area Served and Competitors
Table 60. BIScience Major Business
Table 61. BIScience Digital Ad Intelligence Software Product and Services
Table 62. BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. BIScience Recent Developments/Updates
Table 64. BIScience Competitive Strengths & Weaknesses
Table 65. WhatRunsWhere.com Basic Information, Area Served and Competitors
Table 66. WhatRunsWhere.com Major Business
Table 67. WhatRunsWhere.com Digital Ad Intelligence Software Product and Services
Table 68. WhatRunsWhere.com Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. WhatRunsWhere.com Recent Developments/Updates
Table 70. WhatRunsWhere.com Competitive Strengths & Weaknesses
Table 71. Mobile Action Basic Information, Area Served and Competitors
Table 72. Mobile Action Major Business
Table 73. Mobile Action Digital Ad Intelligence Software Product and Services
Table 74. Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Mobile Action Recent Developments/Updates
Table 76. Mobile Action Competitive Strengths & Weaknesses
Table 77. Numerator Basic Information, Area Served and Competitors
Table 78. Numerator Major Business
Table 79. Numerator Digital Ad Intelligence Software Product and Services
Table 80. Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. Numerator Recent Developments/Updates
Table 82. Numerator Competitive Strengths & Weaknesses
Table 83. SocialPeta Basic Information, Area Served and Competitors
Table 84. SocialPeta Major Business
Table 85. SocialPeta Digital Ad Intelligence Software Product and Services
Table 86. SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. SocialPeta Recent Developments/Updates
Table 88. SocialPeta Competitive Strengths & Weaknesses
Table 89. adjinn Basic Information, Area Served and Competitors
Table 90. adjinn Major Business
Table 91. adjinn Digital Ad Intelligence Software Product and Services
Table 92. adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. adjinn Recent Developments/Updates
Table 94. adjinn Competitive Strengths & Weaknesses
Table 95. Admetricks Basic Information, Area Served and Competitors
Table 96. Admetricks Major Business
Table 97. Admetricks Digital Ad Intelligence Software Product and Services
Table 98. Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. Admetricks Recent Developments/Updates
Table 100. Admetricks Competitive Strengths & Weaknesses
Table 101. App Annie Basic Information, Area Served and Competitors
Table 102. App Annie Major Business
Table 103. App Annie Digital Ad Intelligence Software Product and Services
Table 104. App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 105. App Annie Recent Developments/Updates
Table 106. App Annie Competitive Strengths & Weaknesses
Table 107. Apptica Basic Information, Area Served and Competitors
Table 108. Apptica Major Business
Table 109. Apptica Digital Ad Intelligence Software Product and Services
Table 110. Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 111. Apptica Recent Developments/Updates
Table 112. Apptica Competitive Strengths & Weaknesses
Table 113. Apptopia Basic Information, Area Served and Competitors
Table 114. Apptopia Major Business
Table 115. Apptopia Digital Ad Intelligence Software Product and Services
Table 116. Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 117. Apptopia Recent Developments/Updates
Table 118. Apptopia Competitive Strengths & Weaknesses
Table 119. BrandTotal Basic Information, Area Served and Competitors
Table 120. BrandTotal Major Business
Table 121. BrandTotal Digital Ad Intelligence Software Product and Services
Table 122. BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 123. BrandTotal Recent Developments/Updates
Table 124. BrandTotal Competitive Strengths & Weaknesses
Table 125. Kantar Basic Information, Area Served and Competitors
Table 126. Kantar Major Business
Table 127. Kantar Digital Ad Intelligence Software Product and Services
Table 128. Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 129. Kantar Recent Developments/Updates
Table 130. Kantar Competitive Strengths & Weaknesses
Table 131. Macaw.pro Basic Information, Area Served and Competitors
Table 132. Macaw.pro Major Business
Table 133. Macaw.pro Digital Ad Intelligence Software Product and Services
Table 134. Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 135. Macaw.pro Recent Developments/Updates
Table 136. Macaw.pro Competitive Strengths & Weaknesses
Table 137. Nielsen Basic Information, Area Served and Competitors
Table 138. Nielsen Major Business
Table 139. Nielsen Digital Ad Intelligence Software Product and Services
Table 140. Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 141. Nielsen Recent Developments/Updates
Table 142. Sensor Tower Basic Information, Area Served and Competitors
Table 143. Sensor Tower Major Business
Table 144. Sensor Tower Digital Ad Intelligence Software Product and Services
Table 145. Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 146. Global Key Players of Digital Ad Intelligence Software Upstream (Raw Materials)
Table 147. Digital Ad Intelligence Software Typical Customers
List of Figure
Figure 1. Digital Ad Intelligence Software Picture
Figure 2. World Digital Ad Intelligence Software Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World Digital Ad Intelligence Software Total Market Size (2018-2029) & (USD Million)
Figure 4. World Digital Ad Intelligence Software Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World Digital Ad Intelligence Software Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company Digital Ad Intelligence Software Revenue (2018-2029) & (USD Million)
Figure 13. Digital Ad Intelligence Software Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 16. World Digital Ad Intelligence Software Consumption Value Market Share by Region (2018-2029)
Figure 17. United States Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 18. China Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 23. India Digital Ad Intelligence Software Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of Digital Ad Intelligence Software by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for Digital Ad Intelligence Software Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for Digital Ad Intelligence Software Markets in 2022
Figure 27. United States VS China: Digital Ad Intelligence Software Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: Digital Ad Intelligence Software Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World Digital Ad Intelligence Software Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World Digital Ad Intelligence Software Market Size Market Share by Type in 2022
Figure 31. Cloud Based
Figure 32. On Premises
Figure 33. World Digital Ad Intelligence Software Market Size Market Share by Type (2018-2029)
Figure 34. World Digital Ad Intelligence Software Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 35. World Digital Ad Intelligence Software Market Size Market Share by Application in 2022
Figure 36. Large Enterprises
Figure 37. SMEs
Figure 38. Digital Ad Intelligence Software Industrial Chain
Figure 39. Methodology
Figure 40. Research Process and Data Source
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Research Methodology

Client Requirements

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Review and analyze client requirements

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Discussion of all the project requirements and queries

Flexibility Check

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Project Feasibility Analysis

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Finalizing tentative research programme

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Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

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Determination of key drivers, restraints, challenge, and opportunity

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Identifies market needs and trends

Market Size Estimation & Forecast

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Estimation of historical data based on secondary and primary data

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Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

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Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

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Consideration of geography, region-specific product/service demand for region segments

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Consideration of product utilization rates, product demand outlook for segments by application or end-user.

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Data Source

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Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

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Discussion of all the project requirements and queries

Validation and triangulation of secondary and primary source.

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Collection of data

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Cumulating and collating the essential qualitative and quantitative data

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Generation of report in client requested format by research analysts

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Reviews by expert analysts

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Final quality check

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Clarifying queries

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Receiving feedback

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Ensuring satisfaction

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    01 Identification of data

    This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.

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    02 Evaluation of Market Dynamic

    This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.

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    03 Collection of Data

    This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.

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    04 Collaboration of Data

    This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.

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    05 Verification and Analysis

    This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).

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