Global Digital Ad Intelligence Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Description

According to our (Global Info Research) latest study, the global Digital Ad Intelligence Software market size was valued at USD 1021.7 million in 2023 and is forecast to a readjusted size of USD 1618.8 million by 2030 with a CAGR of 6.8% during review period.

Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).

The future market trends of Digital Ad Intelligence Software are driven by the increasing demand for data-driven and personalized advertising, the proliferation of digital channels and devices, the growth of programmatic and video advertising, and the emergence of new technologies such as artificial intelligence and big data analytics. Some of the key trends that are expected to shape the market are:
The rise of ad-supported video services, such as YouTube, Hulu, and Peacock, which offer a large and engaged audience for advertisers, as well as rich data and analytics capabilities. According to Insider Intelligence, the US ad-supported video-on-demand (AVOD) market will grow from $27.1 billion in 2020 to $59.5 billion in 2025, at a CAGR of 17%.

The shift to upper-funnel ads, such as video, display, and social media, which aim to raise brand awareness and generate interest among potential customers, rather than lower-funnel ads, such as search, which focus on driving conversions and sales. According to Insider Intelligence, video ads will account for 40.9% of US digital ad spending in 2025, up from 33.8% in 2020, while search ads will decline from 41.5% to 34.8% in the same period.

The adoption of artificial intelligence and big data analytics, which enable advertisers to leverage large and complex data sets to optimize their ad campaigns, improve their targeting and segmentation, enhance their creatives and messaging, and measure their impact and attribution. According to Mordor Intelligence, the global market for artificial intelligence in digital marketing is expected to grow at a CAGR of 30.5% from 2020 to 2025.

The Global Info Research report includes an overview of the development of the Digital Ad Intelligence Software industry chain, the market status of Large Enterprises (Cloud Based, On Premises), SMEs (Cloud Based, On Premises), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Digital Ad Intelligence Software.

Regionally, the report analyzes the Digital Ad Intelligence Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Digital Ad Intelligence Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the Digital Ad Intelligence Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Digital Ad Intelligence Software industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud Based, On Premises).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Digital Ad Intelligence Software market.

Regional Analysis: The report involves examining the Digital Ad Intelligence Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Digital Ad Intelligence Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Digital Ad Intelligence Software:
Company Analysis: Report covers individual Digital Ad Intelligence Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Digital Ad Intelligence Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).

Technology Analysis: Report covers specific technologies relevant to Digital Ad Intelligence Software. It assesses the current state, advancements, and potential future developments in Digital Ad Intelligence Software areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Digital Ad Intelligence Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
Digital Ad Intelligence Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
    Cloud Based
    On Premises

Market segment by Application
    Large Enterprises
    SMEs

Market segment by players, this report covers
    Pathmatics
    Soomla
    Similarweb
    Adbeat
    BIScience
    WhatRunsWhere.com
    Mobile Action
    Numerator
    SocialPeta
    adjinn
    Admetricks
    App Annie
    Apptica
    Apptopia
    BrandTotal
    Kantar
    Macaw.pro
    Nielsen
    Sensor Tower

Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Digital Ad Intelligence Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Digital Ad Intelligence Software, with revenue, gross margin and global market share of Digital Ad Intelligence Software from 2019 to 2024.
Chapter 3, the Digital Ad Intelligence Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Digital Ad Intelligence Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Digital Ad Intelligence Software.
Chapter 13, to describe Digital Ad Intelligence Software research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of Digital Ad Intelligence Software
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Digital Ad Intelligence Software by Type
        1.3.1 Overview: Global Digital Ad Intelligence Software Market Size by Type: 2019 Versus 2023 Versus 2030
        1.3.2 Global Digital Ad Intelligence Software Consumption Value Market Share by Type in 2023
        1.3.3 Cloud Based
        1.3.4 On Premises
    1.4 Global Digital Ad Intelligence Software Market by Application
        1.4.1 Overview: Global Digital Ad Intelligence Software Market Size by Application: 2019 Versus 2023 Versus 2030
        1.4.2 Large Enterprises
        1.4.3 SMEs
    1.5 Global Digital Ad Intelligence Software Market Size & Forecast
    1.6 Global Digital Ad Intelligence Software Market Size and Forecast by Region
        1.6.1 Global Digital Ad Intelligence Software Market Size by Region: 2019 VS 2023 VS 2030
        1.6.2 Global Digital Ad Intelligence Software Market Size by Region, (2019-2030)
        1.6.3 North America Digital Ad Intelligence Software Market Size and Prospect (2019-2030)
        1.6.4 Europe Digital Ad Intelligence Software Market Size and Prospect (2019-2030)
        1.6.5 Asia-Pacific Digital Ad Intelligence Software Market Size and Prospect (2019-2030)
        1.6.6 South America Digital Ad Intelligence Software Market Size and Prospect (2019-2030)
        1.6.7 Middle East and Africa Digital Ad Intelligence Software Market Size and Prospect (2019-2030)

2 Company Profiles
    2.1 Pathmatics
        2.1.1 Pathmatics Details
        2.1.2 Pathmatics Major Business
        2.1.3 Pathmatics Digital Ad Intelligence Software Product and Solutions
        2.1.4 Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.1.5 Pathmatics Recent Developments and Future Plans
    2.2 Soomla
        2.2.1 Soomla Details
        2.2.2 Soomla Major Business
        2.2.3 Soomla Digital Ad Intelligence Software Product and Solutions
        2.2.4 Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.2.5 Soomla Recent Developments and Future Plans
    2.3 Similarweb
        2.3.1 Similarweb Details
        2.3.2 Similarweb Major Business
        2.3.3 Similarweb Digital Ad Intelligence Software Product and Solutions
        2.3.4 Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.3.5 Similarweb Recent Developments and Future Plans
    2.4 Adbeat
        2.4.1 Adbeat Details
        2.4.2 Adbeat Major Business
        2.4.3 Adbeat Digital Ad Intelligence Software Product and Solutions
        2.4.4 Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.4.5 Adbeat Recent Developments and Future Plans
    2.5 BIScience
        2.5.1 BIScience Details
        2.5.2 BIScience Major Business
        2.5.3 BIScience Digital Ad Intelligence Software Product and Solutions
        2.5.4 BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.5.5 BIScience Recent Developments and Future Plans
    2.6 WhatRunsWhere.com
        2.6.1 WhatRunsWhere.com Details
        2.6.2 WhatRunsWhere.com Major Business
        2.6.3 WhatRunsWhere.com Digital Ad Intelligence Software Product and Solutions
        2.6.4 WhatRunsWhere.com Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.6.5 WhatRunsWhere.com Recent Developments and Future Plans
    2.7 Mobile Action
        2.7.1 Mobile Action Details
        2.7.2 Mobile Action Major Business
        2.7.3 Mobile Action Digital Ad Intelligence Software Product and Solutions
        2.7.4 Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.7.5 Mobile Action Recent Developments and Future Plans
    2.8 Numerator
        2.8.1 Numerator Details
        2.8.2 Numerator Major Business
        2.8.3 Numerator Digital Ad Intelligence Software Product and Solutions
        2.8.4 Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.8.5 Numerator Recent Developments and Future Plans
    2.9 SocialPeta
        2.9.1 SocialPeta Details
        2.9.2 SocialPeta Major Business
        2.9.3 SocialPeta Digital Ad Intelligence Software Product and Solutions
        2.9.4 SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.9.5 SocialPeta Recent Developments and Future Plans
    2.10 adjinn
        2.10.1 adjinn Details
        2.10.2 adjinn Major Business
        2.10.3 adjinn Digital Ad Intelligence Software Product and Solutions
        2.10.4 adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.10.5 adjinn Recent Developments and Future Plans
    2.11 Admetricks
        2.11.1 Admetricks Details
        2.11.2 Admetricks Major Business
        2.11.3 Admetricks Digital Ad Intelligence Software Product and Solutions
        2.11.4 Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.11.5 Admetricks Recent Developments and Future Plans
    2.12 App Annie
        2.12.1 App Annie Details
        2.12.2 App Annie Major Business
        2.12.3 App Annie Digital Ad Intelligence Software Product and Solutions
        2.12.4 App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.12.5 App Annie Recent Developments and Future Plans
    2.13 Apptica
        2.13.1 Apptica Details
        2.13.2 Apptica Major Business
        2.13.3 Apptica Digital Ad Intelligence Software Product and Solutions
        2.13.4 Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.13.5 Apptica Recent Developments and Future Plans
    2.14 Apptopia
        2.14.1 Apptopia Details
        2.14.2 Apptopia Major Business
        2.14.3 Apptopia Digital Ad Intelligence Software Product and Solutions
        2.14.4 Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.14.5 Apptopia Recent Developments and Future Plans
    2.15 BrandTotal
        2.15.1 BrandTotal Details
        2.15.2 BrandTotal Major Business
        2.15.3 BrandTotal Digital Ad Intelligence Software Product and Solutions
        2.15.4 BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.15.5 BrandTotal Recent Developments and Future Plans
    2.16 Kantar
        2.16.1 Kantar Details
        2.16.2 Kantar Major Business
        2.16.3 Kantar Digital Ad Intelligence Software Product and Solutions
        2.16.4 Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.16.5 Kantar Recent Developments and Future Plans
    2.17 Macaw.pro
        2.17.1 Macaw.pro Details
        2.17.2 Macaw.pro Major Business
        2.17.3 Macaw.pro Digital Ad Intelligence Software Product and Solutions
        2.17.4 Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.17.5 Macaw.pro Recent Developments and Future Plans
    2.18 Nielsen
        2.18.1 Nielsen Details
        2.18.2 Nielsen Major Business
        2.18.3 Nielsen Digital Ad Intelligence Software Product and Solutions
        2.18.4 Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.18.5 Nielsen Recent Developments and Future Plans
    2.19 Sensor Tower
        2.19.1 Sensor Tower Details
        2.19.2 Sensor Tower Major Business
        2.19.3 Sensor Tower Digital Ad Intelligence Software Product and Solutions
        2.19.4 Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
        2.19.5 Sensor Tower Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global Digital Ad Intelligence Software Revenue and Share by Players (2019-2024)
    3.2 Market Share Analysis (2023)
        3.2.1 Market Share of Digital Ad Intelligence Software by Company Revenue
        3.2.2 Top 3 Digital Ad Intelligence Software Players Market Share in 2023
        3.2.3 Top 6 Digital Ad Intelligence Software Players Market Share in 2023
    3.3 Digital Ad Intelligence Software Market: Overall Company Footprint Analysis
        3.3.1 Digital Ad Intelligence Software Market: Region Footprint
        3.3.2 Digital Ad Intelligence Software Market: Company Product Type Footprint
        3.3.3 Digital Ad Intelligence Software Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global Digital Ad Intelligence Software Consumption Value and Market Share by Type (2019-2024)
    4.2 Global Digital Ad Intelligence Software Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
    5.1 Global Digital Ad Intelligence Software Consumption Value Market Share by Application (2019-2024)
    5.2 Global Digital Ad Intelligence Software Market Forecast by Application (2025-2030)

6 North America
    6.1 North America Digital Ad Intelligence Software Consumption Value by Type (2019-2030)
    6.2 North America Digital Ad Intelligence Software Consumption Value by Application (2019-2030)
    6.3 North America Digital Ad Intelligence Software Market Size by Country
        6.3.1 North America Digital Ad Intelligence Software Consumption Value by Country (2019-2030)
        6.3.2 United States Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        6.3.3 Canada Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        6.3.4 Mexico Digital Ad Intelligence Software Market Size and Forecast (2019-2030)

7 Europe
    7.1 Europe Digital Ad Intelligence Software Consumption Value by Type (2019-2030)
    7.2 Europe Digital Ad Intelligence Software Consumption Value by Application (2019-2030)
    7.3 Europe Digital Ad Intelligence Software Market Size by Country
        7.3.1 Europe Digital Ad Intelligence Software Consumption Value by Country (2019-2030)
        7.3.2 Germany Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        7.3.3 France Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        7.3.4 United Kingdom Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        7.3.5 Russia Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        7.3.6 Italy Digital Ad Intelligence Software Market Size and Forecast (2019-2030)

8 Asia-Pacific
    8.1 Asia-Pacific Digital Ad Intelligence Software Consumption Value by Type (2019-2030)
    8.2 Asia-Pacific Digital Ad Intelligence Software Consumption Value by Application (2019-2030)
    8.3 Asia-Pacific Digital Ad Intelligence Software Market Size by Region
        8.3.1 Asia-Pacific Digital Ad Intelligence Software Consumption Value by Region (2019-2030)
        8.3.2 China Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        8.3.3 Japan Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        8.3.4 South Korea Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        8.3.5 India Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        8.3.6 Southeast Asia Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        8.3.7 Australia Digital Ad Intelligence Software Market Size and Forecast (2019-2030)

9 South America
    9.1 South America Digital Ad Intelligence Software Consumption Value by Type (2019-2030)
    9.2 South America Digital Ad Intelligence Software Consumption Value by Application (2019-2030)
    9.3 South America Digital Ad Intelligence Software Market Size by Country
        9.3.1 South America Digital Ad Intelligence Software Consumption Value by Country (2019-2030)
        9.3.2 Brazil Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        9.3.3 Argentina Digital Ad Intelligence Software Market Size and Forecast (2019-2030)

10 Middle East & Africa
    10.1 Middle East & Africa Digital Ad Intelligence Software Consumption Value by Type (2019-2030)
    10.2 Middle East & Africa Digital Ad Intelligence Software Consumption Value by Application (2019-2030)
    10.3 Middle East & Africa Digital Ad Intelligence Software Market Size by Country
        10.3.1 Middle East & Africa Digital Ad Intelligence Software Consumption Value by Country (2019-2030)
        10.3.2 Turkey Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        10.3.3 Saudi Arabia Digital Ad Intelligence Software Market Size and Forecast (2019-2030)
        10.3.4 UAE Digital Ad Intelligence Software Market Size and Forecast (2019-2030)

11 Market Dynamics
    11.1 Digital Ad Intelligence Software Market Drivers
    11.2 Digital Ad Intelligence Software Market Restraints
    11.3 Digital Ad Intelligence Software Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry

12 Industry Chain Analysis
    12.1 Digital Ad Intelligence Software Industry Chain
    12.2 Digital Ad Intelligence Software Upstream Analysis
    12.3 Digital Ad Intelligence Software Midstream Analysis
    12.4 Digital Ad Intelligence Software Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global Digital Ad Intelligence Software Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Table 2. Global Digital Ad Intelligence Software Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
    Table 3. Global Digital Ad Intelligence Software Consumption Value by Region (2019-2024) & (USD Million)
    Table 4. Global Digital Ad Intelligence Software Consumption Value by Region (2025-2030) & (USD Million)
    Table 5. Pathmatics Company Information, Head Office, and Major Competitors
    Table 6. Pathmatics Major Business
    Table 7. Pathmatics Digital Ad Intelligence Software Product and Solutions
    Table 8. Pathmatics Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 9. Pathmatics Recent Developments and Future Plans
    Table 10. Soomla Company Information, Head Office, and Major Competitors
    Table 11. Soomla Major Business
    Table 12. Soomla Digital Ad Intelligence Software Product and Solutions
    Table 13. Soomla Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 14. Soomla Recent Developments and Future Plans
    Table 15. Similarweb Company Information, Head Office, and Major Competitors
    Table 16. Similarweb Major Business
    Table 17. Similarweb Digital Ad Intelligence Software Product and Solutions
    Table 18. Similarweb Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 19. Similarweb Recent Developments and Future Plans
    Table 20. Adbeat Company Information, Head Office, and Major Competitors
    Table 21. Adbeat Major Business
    Table 22. Adbeat Digital Ad Intelligence Software Product and Solutions
    Table 23. Adbeat Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 24. Adbeat Recent Developments and Future Plans
    Table 25. BIScience Company Information, Head Office, and Major Competitors
    Table 26. BIScience Major Business
    Table 27. BIScience Digital Ad Intelligence Software Product and Solutions
    Table 28. BIScience Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 29. BIScience Recent Developments and Future Plans
    Table 30. WhatRunsWhere.com Company Information, Head Office, and Major Competitors
    Table 31. WhatRunsWhere.com Major Business
    Table 32. WhatRunsWhere.com Digital Ad Intelligence Software Product and Solutions
    Table 33. WhatRunsWhere.com Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 34. WhatRunsWhere.com Recent Developments and Future Plans
    Table 35. Mobile Action Company Information, Head Office, and Major Competitors
    Table 36. Mobile Action Major Business
    Table 37. Mobile Action Digital Ad Intelligence Software Product and Solutions
    Table 38. Mobile Action Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 39. Mobile Action Recent Developments and Future Plans
    Table 40. Numerator Company Information, Head Office, and Major Competitors
    Table 41. Numerator Major Business
    Table 42. Numerator Digital Ad Intelligence Software Product and Solutions
    Table 43. Numerator Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 44. Numerator Recent Developments and Future Plans
    Table 45. SocialPeta Company Information, Head Office, and Major Competitors
    Table 46. SocialPeta Major Business
    Table 47. SocialPeta Digital Ad Intelligence Software Product and Solutions
    Table 48. SocialPeta Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 49. SocialPeta Recent Developments and Future Plans
    Table 50. adjinn Company Information, Head Office, and Major Competitors
    Table 51. adjinn Major Business
    Table 52. adjinn Digital Ad Intelligence Software Product and Solutions
    Table 53. adjinn Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 54. adjinn Recent Developments and Future Plans
    Table 55. Admetricks Company Information, Head Office, and Major Competitors
    Table 56. Admetricks Major Business
    Table 57. Admetricks Digital Ad Intelligence Software Product and Solutions
    Table 58. Admetricks Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 59. Admetricks Recent Developments and Future Plans
    Table 60. App Annie Company Information, Head Office, and Major Competitors
    Table 61. App Annie Major Business
    Table 62. App Annie Digital Ad Intelligence Software Product and Solutions
    Table 63. App Annie Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 64. App Annie Recent Developments and Future Plans
    Table 65. Apptica Company Information, Head Office, and Major Competitors
    Table 66. Apptica Major Business
    Table 67. Apptica Digital Ad Intelligence Software Product and Solutions
    Table 68. Apptica Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 69. Apptica Recent Developments and Future Plans
    Table 70. Apptopia Company Information, Head Office, and Major Competitors
    Table 71. Apptopia Major Business
    Table 72. Apptopia Digital Ad Intelligence Software Product and Solutions
    Table 73. Apptopia Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 74. Apptopia Recent Developments and Future Plans
    Table 75. BrandTotal Company Information, Head Office, and Major Competitors
    Table 76. BrandTotal Major Business
    Table 77. BrandTotal Digital Ad Intelligence Software Product and Solutions
    Table 78. BrandTotal Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 79. BrandTotal Recent Developments and Future Plans
    Table 80. Kantar Company Information, Head Office, and Major Competitors
    Table 81. Kantar Major Business
    Table 82. Kantar Digital Ad Intelligence Software Product and Solutions
    Table 83. Kantar Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 84. Kantar Recent Developments and Future Plans
    Table 85. Macaw.pro Company Information, Head Office, and Major Competitors
    Table 86. Macaw.pro Major Business
    Table 87. Macaw.pro Digital Ad Intelligence Software Product and Solutions
    Table 88. Macaw.pro Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 89. Macaw.pro Recent Developments and Future Plans
    Table 90. Nielsen Company Information, Head Office, and Major Competitors
    Table 91. Nielsen Major Business
    Table 92. Nielsen Digital Ad Intelligence Software Product and Solutions
    Table 93. Nielsen Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 94. Nielsen Recent Developments and Future Plans
    Table 95. Sensor Tower Company Information, Head Office, and Major Competitors
    Table 96. Sensor Tower Major Business
    Table 97. Sensor Tower Digital Ad Intelligence Software Product and Solutions
    Table 98. Sensor Tower Digital Ad Intelligence Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 99. Sensor Tower Recent Developments and Future Plans
    Table 100. Global Digital Ad Intelligence Software Revenue (USD Million) by Players (2019-2024)
    Table 101. Global Digital Ad Intelligence Software Revenue Share by Players (2019-2024)
    Table 102. Breakdown of Digital Ad Intelligence Software by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 103. Market Position of Players in Digital Ad Intelligence Software, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
    Table 104. Head Office of Key Digital Ad Intelligence Software Players
    Table 105. Digital Ad Intelligence Software Market: Company Product Type Footprint
    Table 106. Digital Ad Intelligence Software Market: Company Product Application Footprint
    Table 107. Digital Ad Intelligence Software New Market Entrants and Barriers to Market Entry
    Table 108. Digital Ad Intelligence Software Mergers, Acquisition, Agreements, and Collaborations
    Table 109. Global Digital Ad Intelligence Software Consumption Value (USD Million) by Type (2019-2024)
    Table 110. Global Digital Ad Intelligence Software Consumption Value Share by Type (2019-2024)
    Table 111. Global Digital Ad Intelligence Software Consumption Value Forecast by Type (2025-2030)
    Table 112. Global Digital Ad Intelligence Software Consumption Value by Application (2019-2024)
    Table 113. Global Digital Ad Intelligence Software Consumption Value Forecast by Application (2025-2030)
    Table 114. North America Digital Ad Intelligence Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 115. North America Digital Ad Intelligence Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 116. North America Digital Ad Intelligence Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 117. North America Digital Ad Intelligence Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 118. North America Digital Ad Intelligence Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 119. North America Digital Ad Intelligence Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 120. Europe Digital Ad Intelligence Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 121. Europe Digital Ad Intelligence Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 122. Europe Digital Ad Intelligence Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 123. Europe Digital Ad Intelligence Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 124. Europe Digital Ad Intelligence Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 125. Europe Digital Ad Intelligence Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 126. Asia-Pacific Digital Ad Intelligence Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 127. Asia-Pacific Digital Ad Intelligence Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 128. Asia-Pacific Digital Ad Intelligence Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 129. Asia-Pacific Digital Ad Intelligence Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 130. Asia-Pacific Digital Ad Intelligence Software Consumption Value by Region (2019-2024) & (USD Million)
    Table 131. Asia-Pacific Digital Ad Intelligence Software Consumption Value by Region (2025-2030) & (USD Million)
    Table 132. South America Digital Ad Intelligence Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 133. South America Digital Ad Intelligence Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 134. South America Digital Ad Intelligence Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 135. South America Digital Ad Intelligence Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 136. South America Digital Ad Intelligence Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 137. South America Digital Ad Intelligence Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 138. Middle East & Africa Digital Ad Intelligence Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 139. Middle East & Africa Digital Ad Intelligence Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 140. Middle East & Africa Digital Ad Intelligence Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 141. Middle East & Africa Digital Ad Intelligence Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 142. Middle East & Africa Digital Ad Intelligence Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 143. Middle East & Africa Digital Ad Intelligence Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 144. Digital Ad Intelligence Software Raw Material
    Table 145. Key Suppliers of Digital Ad Intelligence Software Raw Materials
List of Figures
    Figure 1. Digital Ad Intelligence Software Picture
    Figure 2. Global Digital Ad Intelligence Software Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 3. Global Digital Ad Intelligence Software Consumption Value Market Share by Type in 2023
    Figure 4. Cloud Based
    Figure 5. On Premises
    Figure 6. Global Digital Ad Intelligence Software Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 7. Digital Ad Intelligence Software Consumption Value Market Share by Application in 2023
    Figure 8. Large Enterprises Picture
    Figure 9. SMEs Picture
    Figure 10. Global Digital Ad Intelligence Software Consumption Value, (USD Million): 2019 & 2023 & 2030
    Figure 11. Global Digital Ad Intelligence Software Consumption Value and Forecast (2019-2030) & (USD Million)
    Figure 12. Global Market Digital Ad Intelligence Software Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
    Figure 13. Global Digital Ad Intelligence Software Consumption Value Market Share by Region (2019-2030)
    Figure 14. Global Digital Ad Intelligence Software Consumption Value Market Share by Region in 2023
    Figure 15. North America Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 16. Europe Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 17. Asia-Pacific Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 18. South America Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 19. Middle East and Africa Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 20. Global Digital Ad Intelligence Software Revenue Share by Players in 2023
    Figure 21. Digital Ad Intelligence Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
    Figure 22. Global Top 3 Players Digital Ad Intelligence Software Market Share in 2023
    Figure 23. Global Top 6 Players Digital Ad Intelligence Software Market Share in 2023
    Figure 24. Global Digital Ad Intelligence Software Consumption Value Share by Type (2019-2024)
    Figure 25. Global Digital Ad Intelligence Software Market Share Forecast by Type (2025-2030)
    Figure 26. Global Digital Ad Intelligence Software Consumption Value Share by Application (2019-2024)
    Figure 27. Global Digital Ad Intelligence Software Market Share Forecast by Application (2025-2030)
    Figure 28. North America Digital Ad Intelligence Software Consumption Value Market Share by Type (2019-2030)
    Figure 29. North America Digital Ad Intelligence Software Consumption Value Market Share by Application (2019-2030)
    Figure 30. North America Digital Ad Intelligence Software Consumption Value Market Share by Country (2019-2030)
    Figure 31. United States Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 32. Canada Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 33. Mexico Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 34. Europe Digital Ad Intelligence Software Consumption Value Market Share by Type (2019-2030)
    Figure 35. Europe Digital Ad Intelligence Software Consumption Value Market Share by Application (2019-2030)
    Figure 36. Europe Digital Ad Intelligence Software Consumption Value Market Share by Country (2019-2030)
    Figure 37. Germany Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 38. France Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 39. United Kingdom Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 40. Russia Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 41. Italy Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 42. Asia-Pacific Digital Ad Intelligence Software Consumption Value Market Share by Type (2019-2030)
    Figure 43. Asia-Pacific Digital Ad Intelligence Software Consumption Value Market Share by Application (2019-2030)
    Figure 44. Asia-Pacific Digital Ad Intelligence Software Consumption Value Market Share by Region (2019-2030)
    Figure 45. China Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 46. Japan Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 47. South Korea Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 48. India Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 49. Southeast Asia Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 50. Australia Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 51. South America Digital Ad Intelligence Software Consumption Value Market Share by Type (2019-2030)
    Figure 52. South America Digital Ad Intelligence Software Consumption Value Market Share by Application (2019-2030)
    Figure 53. South America Digital Ad Intelligence Software Consumption Value Market Share by Country (2019-2030)
    Figure 54. Brazil Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 55. Argentina Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 56. Middle East and Africa Digital Ad Intelligence Software Consumption Value Market Share by Type (2019-2030)
    Figure 57. Middle East and Africa Digital Ad Intelligence Software Consumption Value Market Share by Application (2019-2030)
    Figure 58. Middle East and Africa Digital Ad Intelligence Software Consumption Value Market Share by Country (2019-2030)
    Figure 59. Turkey Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 60. Saudi Arabia Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 61. UAE Digital Ad Intelligence Software Consumption Value (2019-2030) & (USD Million)
    Figure 62. Digital Ad Intelligence Software Market Drivers
    Figure 63. Digital Ad Intelligence Software Market Restraints
    Figure 64. Digital Ad Intelligence Software Market Trends
    Figure 65. Porters Five Forces Analysis
    Figure 66. Manufacturing Cost Structure Analysis of Digital Ad Intelligence Software in 2023
    Figure 67. Manufacturing Process Analysis of Digital Ad Intelligence Software
    Figure 68. Digital Ad Intelligence Software Industrial Chain
    Figure 69. Methodology
    Figure 70. Research Process and Data Source

Companies Mentioned

Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower